Learnings from the video talk of

Robert Waldinger & Simon Sinek

Jerald Laurea
BA249 Seminar in Business Principles
 Overview: Robert Waldinger’s study and
Simon Sinek’s concept
Robert Waldinger's study conducted through
the Harvard Study of Adult Development,
which has been ongoing for over 80 years,
stresses that “good relationships” are the key
to happiness and well-being throughout life.

Simon Sinek's concept highlights the Golden

Circle framework, which explains that great
leaders and organizations communicate from
the inside out, starting with the “Why,” then
moving to the “How,” and finally to the
“What.”
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 KEY TAKEAWAYS: PURPOSE &
RELATIONSHIP
PURPOSE RELATIONSHIP
• Start with WHY- successful leaders and organizations • Invest in Relationships- good social connections/
exemplify the principle of starting from the relationships build happiness.
core/beliefs/cause/purpose before moving to HOW and • Quality vs Quantity- relationships with meaningful,
WHAT they do.
deep, and lasting connections matter.
• Purpose-driven- communicating the purpose or belief,
• Good Relationships- crucial for one’s well-being. It
drives an individual or organization. For example:
helps protect both physically and mentally.
people don’t buy what you do; they buy why you do it.

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KEY TAKEAWAYS: Life’s purpose and the value of meaningful relationships.

PURPOSE &
RELATIONS
HIP
Family
Friends
Business
Work
Community

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 CONCEPTS & FINDINGS
ROBERT WALDINGER
- HARVARD STUDY OF ADULT SIMON SINEK
DEVELOPMENT - GOLDEN CIRCLE FRAMEWORK
• The importance of good relationships for • The importance of starting with “why” in business
overall happiness and life satisfaction. and leadership.

• Quality personal relationships / warm
social connection contributes to good
mental health and a longer life span.
• The role of conflict- resolving conflicts
positively contributes to relationship
satisfaction.
• Stating the purpose, values, and mission contributes
to business influence and success.
• The LAW OF DIFFUSION OF INNOVATION
explains how ideas and movements spread.
Sinek illustrates that successful leaders focus on
early adopters and the core group of people
who share their beliefs, rather than trying to
appeal to everyone.

Both Waldinger's research and Sinek's framework provide informative, practical, and valuable insights
that contribute to happiness, fulfillment, and success in both personal and professional life.
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Happiness in life means prioritizing time with loved
ones by creating wonderful memories together.

In business, nurturing meaningful connections with

clients, suppliers, mentors, and co-workers to build trust,
encourage collaboration, and foster a positive work
environment.

APPLICATION #1:
Invest time and effort in relationships and connections.
Prioritize activities and experiences that
contribute to long-term well-being rather
than focusing solely on immediate gratification.

Managing stress, practicing self-care, and

seeking support are crucial for maintaining
mental, physical, and social well-being.

APPLICATION #2:
Work-life balance & support group .
 As a manager, creating a sense of purpose among team
members while providing opportunities for growth and
development, and endorsing a positive company culture
can enhance job satisfaction and a better working
environment.

Pursuing studies (like MBA) or business ventures that align

with God-given talents, skills, or passion is a stepping stone
to helping my family and community.

APPLICATION #3:
Purpose-driven and meaningful work.
 REFLECTION
How do you want to be remembered?

Community Coworker Friend Family

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Thank you
Jerald F. Laurea
STN: 2023-2-0018
jeraldlaurea@ccp.edu.ph

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