TOURISM

QUALITIES OF A TRAVEL AGENCY

 LEARNING OBJECTIVES
1. State the qualities of a travel agent
2. Explain the qualities of a travel agent
 QUALITIES OF A TRAVEL AGENT
1. Resourcefulness: he/she must have the ability to find quick and intelligent ways to
alleviate any inconvenience that may have been caused and also solve any problem
that may have occurred in good time.
2. Honesty: he/she must be a person whose reputation is above board.
3. Expectation management: a good travel agent must have the ability to manage
clients expectation.
4. Good understanding of ICT: he/she must know how to use the computer and the
internet in his favour.
5. Marketing skills: he/she must have the ability to market what he is doing so as to
attract clients.
6. Good communication skill: he/she must be tact in communicating with his client
based on their exposure.
7. Timeliness: In tourism, time is of essence. The travel agent must ensure that
 QUALITIES OF A TRAVEL AGENT
8. Friendly: He/she must be polite and friendly at all cost to attracts and retains clients.
9. Confidence: He/she must have good knowledge of tourist destination which will give him
confidence while communicating.
 CLASSWORK

• What quality of a travel agent do you consider most

important and why?
 ASSIGNMENT
• Why should a travel agent be friendly to clients? 10 marks