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T256
Colour and Typography
L09: Type Hierarchy and Contrast 1
Module Chair – Ardi Abdullah
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L09 Instructions
1. For this lesson (E-Learning), you are required to be online from 8:30am
till 3:30pm
2. You are required to complete THREE learning packages throughout this
period
3. We recommend that you station yourself somewhere with stable internet
connection throughout this period
4. Use the Lesson Flow (downloadable from LEO 2.0) as a suggested time
guide for you to follow the activities for this lesson
5. For any questions, comments or discussions, use MS Teams
6. You will be assessed based on the submission and quality of your
worksheets, reflection and feedback posted on MS Teams (Appropriate
instructions will be provided)
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Recap
• Identify and describe type classification and the
type anatomy of a letterform.
• Apply the use of typography to type art to express
meaning and the emotion of a word.
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Lesson Outcomes
• Plan and design the layout of a page using only
text to create a flow of information with a distinct
focal point.
• Apply the concept of typography into a design work
using current desktop image-editing and publishing
software applications.
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Learning Phase 1
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What is Typographic Hierarchy?

Typographic hierarchy refers
to presenting the content in
a way that visually conveys
where to look, and in what
sequence. The styling and
placement of all elements –
both type and images –
should guide the viewer
through the content in order
of importance.
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What is Typographic Hierarchy?

As a general rule, every
design should include at
least three levels of
hierarchy:
1. Headline or Heading
2. Subheads and
3. Body Text
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Example of Typographic Hierarchy

Designing with type often begins with unformatted text (left). Once the hierarchy
of content is determined (usually by the designer, see above right), typestyles are
chosen; type sizes can be modified; and position – both in terms of text alignment
and line spacing – start to be adjusted to separate the various elements. Then,
weights and type sizes are fine tuned to reinforce the hierarchy.
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What is Typographic Contrast?

Typographic contrast refers to the
grouping of two typographical
elements, then using different
methods of traditional design to
create contrast. The contrast
places emphasis on the important
element of type, letting the
secondary element command
less attention.
The goal is clear communication
with the audience.
https://i.pinimg.com/564x/bc/35/19/bc3519d0e287d2a8a3f647b0d47483b4.jpg
https://i.pinimg.com/474x/ee/34/e4/ee34e4cad244b64c20d2ea5d689aa2fd.jpg
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What is Typographic Contrast?

Typographic contrast makes text interesting and can help you
communicate which ideas you want to emphasize. Varying size,
typeface, weight, color, and style can give your designs more impact, as
well as making the content better organized. If we look at traditional
forms of contrast, we can achieve typographical contrast by:

1. Size
2. Space
3. Colour

https://i.pinimg.com/564x/bc/35/19/bc3519d0e287d2a8a3f647b0d47483b4.jpg
https://i.pinimg.com/474x/ee/34/e4/ee34e4cad244b64c20d2ea5d689aa2fd.jpg
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Examples of Typographic Contrast - Posters

https://i.pinimg.com/474x/ee/34/e4/ee34e4cad244b64c20d2ea5d689aa2fd.jpg
https://www.popwebdesign.net/popart_blog/en/2019/06/amazing-typography-posters-to-empower-your-creative-genius/
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Learning Phase 1:
Activity 1
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Activity 1
Step 1: Watch the following video
https://www.youtube.com/watch?app=desktop&v=9-nrw52rDpg

Step 2: Complete the online quiz in LEO

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Activity 2

Please see instructions in Worksheet 1

and complete the activity by Learning
Phase 2.
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End of Learning Phase 1

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Learning Phase 2
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Activity 3

Please see instructions in Worksheet 2

and complete the activity.
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Examples of Type Hierarchy and Contrast –

T-Shirts

https://www.awwwards.com/100-original-fun-designs-on-t-shirts-for-geeks-and-designers.html
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Team Visits
• Questions? Clarifications?
• Have you started on your personal
analysis/research?
• Did you include any reference or inspirational
sources?
• What are some of your concepts/ideas?
• Have you started on your concept sketches?
• How can you develop your idea further?
• Did you attempt to do your design digitally?
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End of Learning Phase 2