ABE Level 4 Diploma in

Business Management

Introduction to
Entrepreneurship

2017 Place image here

ABE Level 4 Diploma in Business Management –
Introduction to Entrepreneurship
Element 4 – Creating a business plan and pitch

Learning Outcome 4 – Create a business plan and pitch for a

business idea

This presentation is provided by ABE for tutors to use to facilitate classroom learning, in
conjunction with the session plans and activities supplied. Please involve your students
actively in your sessions, using the ideas provided here - plus some of your own.

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CREATING A BUSINESS PLAN AND PITCH FOR A
BUSINESS IDEA

Learning Outcomes:

4. Create a business plan and pitch for a business idea (Weighting 30%)

4.1 Explain the content expected and developed in the plan

4.2 Develop a business plan for a new business idea

4.3 Develop a pitch that delivers key information to stakeholders

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 Explain the content expected and
developed in the plan

4.1

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 Who reads your plan?

Business Management
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Structure - 12 sections

Executive Owners and Product and

Introduction
summary background services

Market Marketing Competitor

The market
research strategy analysis

Costs and
Operations Sales
pricing Plan B
and logistics forecasting
strategy

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1. Introduction
• Business name
• Business and owner details
• Business address and contact details
• Email and web address
2. Executive Summary Place image here
• Business summary
• Business aims
• Financial summary

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3. Owner(s) and background
• Why are you setting yourself a business
• Previous work experience
• Qualifications and education
• Training including qualifications
• Additional information
4.Products and services Place image here
• The product/service to be sold
• Any variations to the product/service
– When the service will start
– Additional information

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5. The market
• Who are the customers
• Where are they based
• Why will they buy the product/service
• Have any products been sold already
– Are any customers ready to purchase
from you?

6. Market Research Place image here

• Key findings from research

– Product testing and results
– Additional information

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7. Marketing strategy
• Price – and why it is set
• Promotion – why and cost
• Place – where and cost
• Product – as section 3
8. Competitor Analysis
• Names
• Location Place image here

• Business size
• Product
• Price
• Strengths and weaknesses
• USP
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9. Operations and logistics
• Production
• Suppliers and margins and payment
• Delivery, payments and terms
• Premises and equipment
• Transport
• Legal and insurance
• HR requirements
• Additional information Place image here

10. Costs and pricing strategy

• Cost and price per unit
• Profit margin per unit

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11. Sales forecasting
• 12 month forecasts for sales and profit
• Personal Survival budget
• Cashflow forecast

12. Plan B
• Short term contingency
• Alternative plan Place image here

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 Develop a pitch that delivers key
information to stakeholders

4.3

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 Elevator and full business
pitch

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What you need to tell potential stakeholders

• For an elevator pitch of less than 30

seconds

– What you do
– What your business is about Place image here
– Why you are starting a business

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Your elevator pitch

A 30 second summary of your business.

• Learn it fully
• Use it when you meet people
• It summarises the aims, activities and
values of your business Place image here

• It’s a very important communication tool

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 Watch the 10 slide Airbnb
pitch

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 Pitch Deck Competition

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The rules for pitch deck

• This is a knockout competition

• Each presenter has no more than 4
minutes
• Each pitch will be stopped at 4 minutes
exactly.
• The winner of group A ‘battles’ against the Place image here
winner of group B
• Your slides will be submitted with your
business plan for assessment
• The judges will give formative feedback
on your pitch
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Prepare full pitch for PITCH DECK!

• Maximum 4 minutes
• Slides and any appropriate handouts
• For following session

Place image here

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Before the pitch

• Have a copy of your full business plan

• Rehearse – record yourself and get friends to comment on your

performance

• Understand the audience – who is going to be present and their

background

• Have as much financial detail as you can. Investors will want to know
this

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During the pitch

• Avoid acronyms and abbreviations – make it clear and simple

• Do not exceed your time limit

• Leave space for questions

• Do not be shy – if you have a track record of success, tell your

audience. They are investing in you as well as the idea

• Like with all presentations – something may go wrong – have a

backup plan (including a spare presentation)

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At the end of the pitch

• Hand out copies at the end – don’t allow distractions during the key
opening

• Have a summary to handout including the slides. If you have

products, give these out too

• Manage the questions well – have a facilitator if there are many

attendees

• Receive feedback so that future pitches are better

• Say ‘thank you’

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 Develop a business plan for a
new business idea

4.2

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Preparing your business plan

• This is the culmination of the preparatory

learning and activities you have
undertaken throughout the course.
• You should refer back to the relevant
activities to prepare for the production of
your plan. Place image here

• Good luck!

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Your business plan
• Supported by a PowerPoint presentation
• Provides the activities, aims and values of
your business.
• Vital document for seeking investment.
• Introduction, Main Section and
Appendices
• Usually 10-25 pages
Place image here

• Content is key
• Submit a hard copy of plan
• Add PowerPoint slides from Pitch Deck
• This will be assessed for your unit.

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 Contact
ABE’s offices are located in
New Malden,
Greater London, UK.

5th Floor, CI Tower, St. Georges Square,

New Malden, Surrey, KT3 4TE, UK

Tel. +44 (0)20 8329 2930

Fax. +44 (0)20 8329 2945

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