Integration of Using

Social Media for the

Sustainability Halal
Bussiness in Pesantren
 Introduction
Pesantren have an important role in empowering the Indonesian economy.(Zohdi &
Baidawi, 2022) This is due to pesantren that have potential resources so that they
Pesantren deserve to be pioneers of Indonesia's halal economic empowerment (Fathoni &
Rohim, 2019b)

Halal .In 2021, 90.48% of Islamic boarding schools in Indonesia already have a

Bussiness pesantren business unit which is considered a miniature economy, has a

business unit as a medium for student learning and as a financial supporter
of the pesantren itself as a Halal Value Chain (HVC) ecosystem.

Social integrating the role of social media with

Media Islamic boarding school business units as

a form of digitalization to improve the
halal value chain ecosystem in order to
Integration improve the community's economy.
 Social Media for Marketing
Paid Social Media
Connection Advertising

Aspects of
Data Analytics Social
Marketing
Social Media
Content Strategy Management
Tools
Pesantren
 Economic
independence
Development of of pesantren
Islamic
economic and
financial Development of
Potential ecosystem micro-
economic enterprises, as
well as urban
improvements for Integration and rural
pesantren with market
chains
Synergy with
other parties
Customer oriented Transparency

Business
Healthy Principles
competition Fairness
 Conclusion
The large potential for economic progress possessed by
Islamic boarding schools in Indonesia, makes Islamic
boarding school business units always try to improve their
halal economic ecosystem. This is in line with the demands
of changing times which are increasingly digital, this can be
realized by implementing the use of social media for
marketing as a means of increasing Islamic boarding school
halal economic ecosystem. Islamic boarding school economy
through social media can significantly improve the sharia
economy in Indonesia. Thus, the welfare of the people can be
built through the implementation of social media towards the
digitalization of the Islamic boarding school economy.
Thank’s for your
kind Attention