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  • Brown Playful Scrapbook Digital Marketing Presentation

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    Guillermo Bautista
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    The document outlines a marketing strategy presentation for a new product. It includes sections on introducing the product, defining the target audience with market research, choosing various promotion channels like social media, email, and paid advertising. It also analyzes competitors and outlines branding elements. Metrics like conversion rate and ROI are discussed. The presentation concludes by expressing confidence the strategy will lead to a successful product launch.

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    The document outlines a marketing strategy presentation for a new product. It includes sections on introducing the product, defining the target audience with market research, choosing various promotion channels like social media, email, and paid advertising. It also analyzes competitors and outlines branding elements. Metrics like conversion rate and ROI are discussed. The presentation concludes by expressing confidence the strategy will lead to a successful product launch.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views11 pages

    Brown Playful Scrapbook Digital Marketing Presentation

    Uploaded by

    Guillermo Bautista
    The document outlines a marketing strategy presentation for a new product. It includes sections on introducing the product, defining the target audience with market research, choosing various promotion channels like social media, email, and paid advertising. It also analyzes competitors and outlines branding elements. Metrics like conversion rate and ROI are discussed. The presentation concludes by expressing confidence the strategy will lead to a successful product launch.

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    © All Rights Reserved
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    of 11

    B R AINSTOR M

    WARNER & SPENCER MARCH 2023


    INTRODUCTION

    BRIEFLY INTRODUCE THE


    PRODUCT/SERVICE AND ITS
    UNIQUE SELLING POINTS.
    Our team is excited to present our marketing strategy for the launch of
    our new product. We believe this product has the potential to
    revolutionize the market and we are eager to showcase our plans for a
    successful launch.

    WARNER & SPENCER MARCH 2023


    TARGET
    AUDIENCE
    DEFINE THE IDEAL CUSTOMER
    DEMOGRAPHIC FOR THE
    PRODUCT/SERVICE.

    PROVIDE MARKET RESEARCH


    AND DATA TO SUPPORT
    THE TARGET AUDIENCE.

    WARNER & SPENCER MARCH 2023


    CHANNELS

    SOCIAL
    EMAIL PAID
    MEDIA
    MARKETING ADVERTISING

    Outline the various channels that will be used to promote the product/service
    Explain the reasoning behind the chosen channels.
    Provide a breakdown of the budget allocated for each channel.

    WARNER & SPENCER MARCH 2023


    COMPETITOR
    ANALYSIS
    We have identified several competitors in the market that
    offer similar products. However, our product offers unique
    features and benefits that set it apart from the competition.
    We will be highlighting these features in our marketing
    campaigns and demonstrating how they offer a better
    experience for our customers.

    WARNER & SPENCER MARCH 2023


    1
    Present the branding elements
    such as logos, colors, and tone
    of voice for the product/service.

    3
    Provide examples of
    how the branding will

    2
    be implemented across
    Explain the reasoning
    different marketing
    behind the chosen
    channels.
    branding elements.

    BRANDING
    WARNER & SPENCER MARCH 2023
    PROMOTIONS
    GIVEAWAYS DISCOUNTS

    CONTESTS

    FREE SAMPLES

    SWEEPSTAKES
    CROSS-SELLING

    WARNER & SPENCER MARCH 2023


    METRICS

    CONVERSION RATE ROI BRAND AWARENESS

    This is a key performance


    indicator that measures the It allows businesses It can be measured through
    percentage of visitors who take a to evaluatethe effectiveness of their metrics such as social media
    desired action on a website, such marketing efforts engagement, website traffic,
    as making a purchase or filling out and make data-driven decisions and search engine visibility.
    a form. about future investments.

    WARNER & SPENCER MARCH 2023


    CONCLUSION
    SUMMARIZE THE KEY POINTS OF THE PRESENTATION

    We are confident that our marketing strategy will result in a


    successful launch for our new product. By targeting our ideal
    audience through strategic channels and highlighting our unique
    features and benefits, we believe we can establish ourselves as
    a top player in the market.

    WARNER & SPENCER MARCH 2023


    LE T ' S C R E AT E

    WARNER & SPENCER MARCH 2023


    ,

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