BUSINESS

Executive Summary PLAN

Ginger is a company, headquartered in Bengaluru, which specializes in providing a wide range of consumer electronics and IT
solutions such as digital appliances and media, memory, semiconductors and system integration.

Management Team

Chairman and CEO – MR. Abhinav Mahajan from IIT Madras, R&D – MR. Raghuram Desai from IIT Bombay. Marketing head –
MR. Sanjay Prasad from IIM Ahmedabad, CFO – MR. Rajeshwari Das.

Products and Services Marketing Strategy

-Smartphone - Television Customer Segment – Students and Working Professionals (age 18-32)
- Memory Card -Smartwatches Instagram Marketing, Advertisements, Sponsorships.
- Washing Machine -Earbuds

Marketing Analysis Financial Plan Budget

-80% B2C Market Revenue target – 75cr R&D – 15cr

-both cheap and expensive pricing Profit target – 12cr Marketing – 10cr
-lack of flagship consumers New stores opening Operations – 40cr
 Gap Identification
GINGER company focuses on various aspects to meet customer needs and preferences.
conducting market research, gather customer feedback, and analyze industry trends to
identify gaps and opportunities.
GINGER may identify a gap in camera quality and work on improving the camera
capabilities in their smartphones.
In battery life and develop technologies to enhance the battery performance. By
continuously identifying and addressing these gaps, GINGER aims to provide better
software experiences for their customers.
Improving the display resolution to FHD and OLED with 120hz refresh rate.
PRODUCT
FINANCE FORECAST
MARKETING PLAN