PURPOSIVE

COMMUNICATIO
N
 CHAPTER 1

Communication Process,
Principles, and Ethics
Communication process . . .
refers to the exchange of
information between two or more
people.
MAJOR TYPES OF
COMMUNICATION
 VERBAL NON- VERBAL
COMMUNICATION
is aCOMMUNICATIO
form of communication
is a form of communication
N language,
in which body
in which it uses words to
facial expressions, gestures
interchange the information
and the likes are being used to
with other people.
send a message.
 SENDER MEDIUM

COMPONENTS RECEIVER FEEDBACK

OF
COMMUNICATION MESSAGE NOISE

CONTEXT
 Sender ____
(source)

has some kind of information - a

command, request or idea that he/she
wants to share with other.
 Receiver____ ___
(interpreter)

the person whom a message is

directed.
 Message_____
(content)

is the information that the sender

wants to relay to the receiver.
Medium_____
(channel)

is the means by which a message is

transmitted.
 Feedback
the communication process reaches
its final point when the message has
been successfully transmitted,
received, and understood.
 Noise
this can be any sort of interference
that affects the message being sent,
received, or understood.
 Context
this is the setting and situation in
which communication takes place.
THE COMMUNICATION
PROCESS
 EXAMPLE

Emilia wants to remind her husband, Ramir,

to stop by the grocery after work and buy
milk for dinner. She forgot to ask him in the
morning, so Emilia texts the reminder to
Ramir. He texts back and then shows up at
home with a gallon of milk under his arm.
To:

But something's amiss: Ramir bought Ramir

Remember
the milk!
chocolate milk, and Emilia wanted the
regular milk.
MAJOR FORMS OF
COMMUNICATION
• Intrapersonal Communication
communication happens within one
person.

2. Interpersonal Communication
communication happens between
a group of persons.
3. Dyadic Communication
communication happens between two
persons.

4. Small Group Communication

it usually happen in an organizational
communization and involves more
than two individuals.
5. Public Communication
communication is one way as it no longer
requires the feedback of the receiver or the
audience.
6. Mass Communication
this involves a large number of people
and requires a tool to help
disseminating the information.
 PRINCIPLES OF
COMMUNICATION
• Communication is an
3. The message received
interaction situation is not necessarily the
wherein the participants message sent.
are affected by each
one's behavior.

4. Communication occurs
2. One does communicate. simultaneously at more than
one level.
 ETHICS OF
COMMUNICATION
• Seek to elicit the best in
communications and
interactions with other
group members.
2. Listen when others speak.
3. Speak non-judgementally.
4. Seek to understand
others.
5. Speak from your own
experience and perspective,
expressing your own
thoughts, needs, and
feelings.
6. Avoid speaking for others.
7. Manage your own personal
boundaries. Share only what
you are comfortable sharing.
8. Respect the personal
boundaries of others.
9. Avoid interrupting and
side conversations.
10. Make sure that everyone
has time to speak, that all
members have relatively
equal air time if they want
it.
END OF
CHAPTER
1.