“ National Conference

On
Indian Economy : Marching Towards 3rd Largest
Across the Globe
Buddha Degree College , GIDA, Gorakhpur

Date of Conference: 4th -5th April, 2024

Paper title- Marketing strategy of

”
PVR Author Name-Rituraj Srivastava

BDC 1
 Contents

• Introduction Literature Survey

• Research Gap Problem

• Statement

• Proposed Solution / Methodology

• Experimental Results
• Conclusion & Future Work
• References
•

BDC 2
Introduction

> PVR cinema is an multiplex chain based in mumbai. Establishing the first multiplex in
1997 at saket, New Delhi.
> Industry: Entertainment (movie theaters)

BDC 3
Literature Survey

> PVR are a popular in entertainment industry. The changing customer preference
compelled the theaters owners to start upgrading their service with better quality visual
experience, seating and other factors

BDC 4
Research Gap

> Today's customers has become increasingly demanding. They not only want high quality
product but they also want high quanity customer service
> From customer point of view customer service is considerd very much part of the
product

BDC 5
Problem Statement

> Competation from digital streaming platforms

> Rising operating costs
> Film piracy
> Changing customers preference

BDC 6
Proposed Methodology / Solution

> Secondary data is used.

> Solution for PVR cinema is to plan strategy to face competitionane provide better
quality of service to customers

BDC 7
Experimental Results

BDC 8
Conclusion & Future Work

> The country’s latgest multiplex operator PVR will open 150 screens in the
upcoming year with an investment of above 500 crore.

BDC 9
References

> https://en.m.wikipediaOrg.wiki https://

> www.Scribd.com https://
> www.business-standerd.com
> https://docs.google.com/forms/d/e/1FAIpQLSe4dIvwaVipl-
hnDaapQIl34G8uRlYfWbjW4hh70BIjuZS_Ng/viewform?vc=0&c=0&w=1&flr=0&fbzx
=4075073216661278606

BDC 12
Thank
You
BI
T