User Attributes Report

Q1. What percentage of the users spoke Chinese?( Note: Refer to the Language parameter here, NOT the Country
parameter)
Answer:

Percentage of No. of Users who

spoke Chinese Language

= No. of Chinese speaking users/No.

of total users*100

=12,113/195,230*100

=6.20%
User Attributes Report
Q2. Out of the total active users, what was the top interest among them? How much revenue was acquired from these users?

Answer:

Total active users were 46,486 out of which top interests were :
1) 23,496 Technology/Mobile enthusiasts with revenue of $47,642.21
2) Followed by Media and entertainment/Comics & Animation fans with active users of around 14,550 and generating revenue around
$30,170.70.
Engagement Report
Q3. On which day was the average engagement time the highest? How much was it?
Answer:

Average Engagement Time was Highest on 9th March 2023, Thursday ant it was for 2m 10s.
User Attributes Reports
Q4. ​Can we say that users with an average engagement time of 49 seconds are more likely to convert, irrespective of
the website’s language?
Answer:

No, since there are no users available as per Average Engagement Time of 49 seconds for time frame 1 st March 2023 till 31st May 2023 who got
converted.
Acquisition Report
Q5. What are the top 5 acquisition channels in terms of users you can see from the report?
Answer:

The top 5 acquisition channels as per the report are :

1. Direct – 56,199 users
2. Organic Search – 54,802 users
3. Cross Network – 42,923 users
4. Paid Search – 15,178 users
5. Referral – 5,761 users
Acquisition Report
Q6. ‘Organic Social performed better than Organic Shopping’, true or false? Give suitable reasons to support your
answer.

Answer:

Organic social performed better than Organic shopping. Comparison between Organic Social and Organic shopping-The table above shows the data
highlighting various parameters on which “Organic Social” outperformed the “Organic Shopping” platform for new users in terms of :
Engaged sessions – 2291 and 327 respectively, Engagement rate – 91.24% and 92.37% respectively, Average Engagement time – 2m41s and 1m53s
respectively and most importantly Conversions 18663 and 2271 respectively and fetched a remarkable Total revenue of$4,458.05 over $263.90)
 Q7. Go to free-form explorations.

Free Form Report

• In dimensions, select only ‘Page Title and Screen Class’.
• Drag this to the ‘Rows’ section.
• Add ‘Entrances’ in metrics and drag it to the ‘Values’ section.
• Set the date range from May 24th, 2023, to June 20th, 2023.

Answer: • On the report, ensure that you click on the arrow next to the title ‘Entrances’ on the right-hand side column. Ensure it is a downward-facing arrow to see all the accurate data in the
‘Entrances’ column.

What do you understand from the data on this page?

In terms of device categories,
the dataset distinguishes
between "desktop, mobile,
tablet and smart tv”, offering
a comprehensive view of user
engagement on different
platforms. Numeric values
associated with each
combination of device
category, city, and event type
provide quantitative insights
into user engagement
patterns. Like, Page/Title -
Drinkware | Lifestyle |
Google Merchandise Store
shows highest entrances
through mobile, i.e., 11,202,
wherein the total entrance for
the page was 13,118. Another
insight – Through Smart TV,
there were very few entrances
that too in Youtube | Shop by
brand page (2 entrances).
Monetization Report

Q8. Set the date range from March 1st, 2023, to May 31st, 2023. Which product brings in the most revenue? Justify
your answer.
Answer:

As per the above table, we can see that Google Cloud Deskptop Neon Sign brings in the highest revenue from
March 1st 2023 till May 31st 2023, i.e., $8494.00.
Funnel Exploration
Q9. Set the date range from May 24th, 2023, to June 20th, 2023. From which country did the most number of users visit the website? Justify your
answer.

Hint: Use ‘Country’ in the breakdown.

Answer:

USA was the country did the most number of users

visit the website May 24th, 2023, to June 20th, 2023.

Total users – 51,864

USA users – 20,675

Funnel Exploration
Q10. People from which of the following countries purchased on the website - India, US, China and Japan? Justify
your answer.

Answer:

From the above table we can see that, total 285 users purchased on the website. Out of which –
India – 3 (0.07%)
US – 262 (1.27%)
China – 0 (0%)
Japan – 0 (0%)
Segment Overlap
Q11. Set the date range from May 24th, 2023, to June 20th, 2023. Move the ‘Active User’ metric to the ‘Values’ section. In which country did users
aged 25 to 54 access the website from a tablet? How many users were this? Make sure you break down by ‘Country’.
Answer:

As we can see
in the table on
the left, the no.
of users aged
25—54
accessed the
website from
tablet were 0, if
we see the 4th
coloumn, the
active users
show 0. But, if
we see the 1st
coloumn, USA
had the highest
tablet users -
1669
Segment Overlap
Q12. How many transactions did these users make ?
Hint: Further breakdown by ‘Country’ and ‘Transactions’ in the Value bar.
Answer:

If we see the
table, and as per
continuing the
11th question
filters of Tablet
users aged 25-
54, we can see
that 0
transactions
were made.
But, if we see only tablet users, we can see that 3 transactions were made, with
active users of 1669 in USA.
Cohort Exploration
Q13. Set the date range from May 24th, 2023, to June 20th, 2023. For Cohort 1 (May 24th to May 27th, 2023) what percentage of paid traffic returned in week 4? Be sure to
include your calculations.

Hint: Ensure the segment paid traffic is dragged to the ‘Segment Comparison’ section. This should be the only segment here. Remove all the breakdowns..

Answer:

The percentage of paid traffic returned in week 4

of Cohort 1 (May 24-May 27)
= 1.22%

Calculation –

Percentage Returned=
(Returning Users from Paid Traffic of Week 4 of
Cohort 1 / Total Users in Paid Traffic in Cohort 1 ​
)×100

= (34/2769) x 100

=1.22 %
Cohort Exploration

Q14. Using the same data for Cohort 2 (May 28th, 2023, to June 3rd, 2023), what percentage of learners returned in
Week 3? Include your calculation.

Answer:

The percentage of paid traffic returned in week 3

of Cohort 2 (May 28-June 3)
= 2.85%

Calculation –

Percentage Returned=
(Returning Users from Paid Traffic of Week 3 in
Cohort 2 / Total Users in Paid Traffic in Cohort 2 ​
)×100

= (141/4935) x 100

=2.85 %
Cohort Exploration

Q15. Did Cohort 1 ( May 24-27) perform better than Cohort 2 (May 28 - June 3)? Use Week 3’s data to calculate
your answer.
Answer:

The percentage of paid traffic returned in week 3 of Cohort 1 (May 24-May 27)
= 0.5%
[Calculation –
Percentage Returned= (Returning Users from Paid Traffic of Week 3 in Cohort 1 / Total Users in Paid Traffic in
Cohort 1 ​)×100
= (14/2769) x 100 =0.5 %]

The percentage of paid traffic returned in week 3 of Cohort 2 (May 28-June 3)

= 2.85%

In this case, a higher percentage indicates better performance. Therefore, Cohort 2 (May 28-June 3) performed better
in Week 3 with a higher percentage (2.85%) compared to Cohort 1 (May 24-27) with a lower percentage (0.5%).
User Lifetime Exploration
Q16. Move the ‘Mobile Traffic’ segment to the ‘Segment Comparisons’ section. Move the ‘First User Source’ dimension to rows. Start Date: May 24 , End Date: It would
automatically be set to the previous day. In the ‘Values’ section, ensure that you have ‘Active Users’, ‘Lifetime Transactions: Average’ and ‘Lifetime Engagement Duration:
Average’. Which was the most popular First User Source through mobile traffic? How many users came through this medium? Support your answer with a screenshot

Answer:

The most popular

First Source through
Mobile Traffic was
Google with total
active users around
158,958 and
Lifetime
Engagement
Duration : Average
of 1m 27s and
Lifetime
Transactions :
Average of <0.01