Slde Bài Giảng Lý Thuyết Creativity and Innovation Presentation

Creativity and
Innovation
TS. Phùng Minh Tuấn
Soniasparkles.com @sonia_sparkles
Objectives
• Principles and tools that can be used to help unlock
creativity
• Provide you with some practical tips on how to
bring creativity into the workplace
• Provide you with a creativity template to use in
your workplace
• Understand connections between creativity and
innovation
What is creativity?
• Creativity is an ability, an attitude, and a process.
• First, it means having the “ability to use one’s
imaginative skill in order to come up with something
new, whether by production, invention, or
innovation”
• It mostly stems from coming up with ideas and, by
manipulating, combining or reapplying with them,
being able to generate more ideas that no one has
come up with before.
Creativity is…
It is not about being artistic It is about using your imagination It is about being able to generate
new ideas
It is about being able to explore Having a sense of joy Creativity is connecting with your
passion
Being able to see potential Being inspired to make a change Letting go of reality
Why is creativity important?
• Using creativity, your imagination and having the
freedom to explore in the workplace can help generate
fresh ideas
• During our childhood, creativity fuels our imagination
and possibilities, but as we grow older, competing
demands and the pressurised environment around us
can make it challenging to engage in it.
We don’t have time to be creative!
I want you to fax all these referrals today.
Edward De Bono – Mental
Valleys
• Thinking differently is about making “creative
connections”.
• It involves challenging, connecting and rearranging
information in our mental valleys.
• We might challenge the usual streams of thought
• The terms mental models, assumptions and the
way we do things are roughly equivalent to what
we are calling a mental valley.
Edward De Bono – Mental
Valleys
Image taken from: https://www.innovationagencynwc.nhs.uk/media/documents/PIP/thinking_differently%20Book%20(2).pdf
Isaac Newton
Thinking differently requires:
Attention, Escape and Movement
Paul Plesk
• Attention – Involves looking closely, observing with fresh

perspective, and really noticing things.
• Escape - When you challenge or block an existing rule,
you are encouraging escape from the current mental
valley -“blue sky thinking” or “thinking outside the box”
• Movement – Play imaginatively and generate several
ideas without judgement or criticism, - you are
encouraging mental movement- this is free association
that is just allowed to flow in any direction it wishes
without constraints.
Attention, Escape and Movement
Paul Plesk
Observing with fresh Thinking freely of all the Flow in any direction
perspective, and possibilities without judgement
really noticing things
Brainstorming
• Created by Alex Osborn (1941) coined the term “brainstorming”
to describe the process of deliberate idea generation.
• Osborn suggested that idea generation sessions would be more
successful if everyone agreed to a few simple rules:
- Criticism is ruled out – go for quantity
- There are no bad ideas at this point.
- Don’t settle for 3 or 4 ideas; aim for 10-20.
- Encourage wild ideas
- Build on the ideas of others
- One conversation at a time
Brainstorming Tips
There is no leader. Everyone’s Keep encouraging more ideas – Be kind to one another. Build on
ideas are welcome! the wilder the better! each other’s ideas
Forget barriers, challenges or Make it fun, don’t try to restrict Thank everyone for each idea
restrictions. This is free thinking! or control it during the time they generate “That is a
allocated BRILLIANT idea!”
Divergent and Convergent
thinking
Divergent Thinking:
• Expanding the list of possibilities
• Purposefully looking for more, or looking at the issue from a variety of
directions.
• Quantity of thought, imagination and long lists
• Free-flowing, spontaneous manner, where multiple creative ideas are
engendered
Convergent Thinking:
• Reducing the list of possibilities
• Purposefully looking to condense, summarise, focus or select.
• Quality of thought, good judgment, short lists, and a few selected ways.
• Determine a single best solution
Convergent vs Divergent
thinking
Convergent Thinker Divergent Thinker
• Logical • Intuitive
• Objective • Emotional
• Realistic • Imaginative
• Planned • Impulsive
• Answer orientated • Freedom of expression
• Structured • Exploration
• Organized • Possibilities
Soniasparkles.com
@sonia_sparkles
What is innovation?
Innovation is NEW
NEW ideas
NEW ways of working
NEW methods
There are lots of types of innovations:
Disruptive Breakthrough Organization Incremental
Displaces something else Generates a big shift in Managing and sharing Small continuous
things like technology resources improvements
Product Transformational Service Process
New or significantly Creates a new industry New or significantly New or significantly
improve products that eliminates all others – improved services improved product or
or transforms them all delivery method
Diffusion of innovation
Innovation is from
experimentation
Creativity leads to innovation
Leonardo da Vinci’s helicopter is a world renowned example of his ability to think centuries
ahead of his time. It is the first known drawing of any helicopter-like machine. It was drawn
450 years before an helicopter was made
What stops creativity in
healthcare?
Sketchnotes/drawing in
healthcare
• Drawing stimulates
your brain and puts
you in a creative mood
• It’s a way to make
notes very quickly
helps you to see the
big picture and
organize your
knowledge
• It’s much better than
just writing text, that is
linear by nature
Sketchnotes Club
• Community of people using
drawing/sketchnotes to unlock creativity
• Sessions held to unlock creativity and
imagination
• Discover a new mindset/way of looking
at things
• Having fun!
Sketchnotes linked to
creativity
A sketchnote can help you to:
• Focus on key points & make information memorable
• Express yourself & in return link it to what is needed in
the workplace
• Use your imagination through brainstorming and free
thinking to completely shift approaches
• Pay attention on a core topic, observe it with a fresh
perspective and really notice things.
• Escape existing rules through creative freedom.
Being “Creative”
• Common misconception that artists are born creative
• Accidents, playfulness, and fun are encouraged because
they lead to the unusual and the innovative
• Visual thinking, the ability to create options, and a
willingness to fail help you become ”creative”
• Images are powerful tools for expressing and engaging
with ideas. They are easier to remember and can clarify
concepts which are cumbersome in writing
• All you need is a willingness to observe & try
How to be more creative
• Let go of perfection
• Have fun don’t take it serious
• Silence your inner critic
• Establish your “me” time
• Clear your mind – clear your workspace
• Be impulsive
• Every so often, stop & really observe what is around you
• Embrace failure – you’re learning!
• Don’t be afraid to alter your process
Creativity Template
How to bring creativity
into the workplace
• Use some of the tools outlined in this presentation
• Try to unlock creativity in others
• Find out what helps you to be in a “creative mood”
• Look at your work environment – is it welcoming,
inspirational, fun and relaxing?
• Use “creativity template” to enhance/recognise creativity
• Doodle often - use the sketchnotes club presentation
• Always think and encourage more “what if” “what about”
“what else”
Creativity Quotes
Imagination will often

If I can’t picture it, I can’t carry us to worlds that
understand it.” -Albert never were. But without
Einstein it we go nowhere- Carl
Sagan
Every child is an artist. Creativity is seeing what

If you always do what The problem is to everyone else has seen Failure is the
you always did, you will remain an artist once and thinking what no opportunity to begin
always get what you they grow up – Pablo one else has thought – again more intelligently
always got – Einstein Picasso Einstein – Henry Ford
Thank you

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Creativity and

Image taken from: https://www.innovationagencynwc.nhs.uk/media/documents/PIP/thinking_differently%20Book%20(2).pdf

• Attention – Involves looking closely, observing with fresh

Imagination will often

Every child is an artist. Creativity is seeing what

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