Trends and Issues

in the Tourism
and Hospitality
Industry
Trends in Tourism and Hospitality
Industry
The field of tourism and hospitality is a fast changing
one. These fast moving changes require that tourist
companies must be constantly on the alert to detect
changes, trends and issues early so that they can
make the necessary adjustments to their businesses.

One way of doing this is by constantly scanning the

media for trends that may impact on the firm and by
setting aside money to meet unforeseen
developments that are out of the control of the
company.
Tourism Industry
Within tourism, a number of different
developments have led to changes in
consumer behavior and business
processes, meaning they are
responsible for new tourism trends
emerging.
Trends in the Tourism
Industry
International travel with restrictions - still
maintained by both destinations and airlines in
order to offer 100% security to the consumer.

Safety and Cleanness

The Covid-19 pandemic brought about
significant change to tourism and tourists’
perception of travel. Tourists are now more
concerned about safety and cleanliness. They
have a preference for private home rental,
contactless payments, and booking flexibility
due to the constantly-evolving global health
situation. They are also more willing to visit
natural environments and less crowded
Trends in the Tourism Industry
Virtual Reality & Metaverse Travel - Virtual
reality and metaverse travel are key tourism
trends, allowing for recreation of real world
environments and social interactions.

Bleisure travel – Bleisure travel is a growing

tourism trend where people travel for work
or business and include leisure time at their
destination. Business-leisure trips can be pre-
planned, post-planned, or afterthought.
Companies may offer workers tourist
experiences during work trips, allowing them
to extend their stay and explore their
destination.
 Trends in the Tourism Industry
Conscious travel will be
advocated – Travel to more
distant destinations, but with
prolonged durations of stay,
as consumers look to enjoy
as much of each place they
visit as possible.
Hospitality Industry
The hospitality industry is
competitive, and businesses need to
keep up with the latest hospitality
trends to avoid being left behind.
Additionally, keeping pace with the
industry as a whole is a great way to
ensure your business delivers the
kind of customer experience people
want and expect.
Safety & Hygiene
There are several hospitality trends that can be broadly described as being related
to safety and hygiene. These have become especially important with the
emergence of COVID, as the world adjusts to the virus and efforts to contain the
spread. These concepts must be a priority for hotels, restaurants, bars, and cafes.

Mobile Check-In Service

Primarily associated with hotels and other forms of accommodation, offering a
mobile check-in service is one of the most useful hospitality trends.

Contactless Payments
Many of the biggest hospitality trends are concerned with reducing friction and
contactless payments have been one of the biggest examples of this. When
contactless payments are accepted, customers save time on sorting through cash
or entering their PIN. The emergence of things like Apple Pay and Google Pay
also remove the need to even carry a wallet.
Voice Search & Voice Control
The use of voice search is becoming increasingly
common among customers searching for and booking
hotels and restaurants, so you need to respond to this
change in behavior and make a clear attempt to capture
these customers. This means, among other things,
structuring your website content clearly, so it features
properly in voice search results.

Enhance F&B Delivery at Home

Many restaurants and establishments offering food have
adapted to the COVID situation by increasing food and
beverage deliveries, allowing customers to enjoy
something akin to the restaurant experience at home.
Often, this means accepting telephone and online orders,
delivering quickly and offering contactless deliveries.
Issue in Tourism and Hospitality
Industry
The hospitality and tourism industry has been evolving
every now and then because of the changing needs of the
society. This is because the industry as a whole deals in a
wide range of issues and aspects that need to be fully
adhered to for customer satisfaction.
Staff Shortages and Retention
Staff shortages have impacted the hospitality industry over
the last few years and now more than ever present a
significant issue for businesses.

Rising cost of daily consumables

Price inflation of daily use products, eatables, and other
supplies has risen steeply in the last few years. While that
has affected all industries, it takes a huge portion of the
issues and challenges faced by the tourism and hospitality
industry.
Increase in Hospitality Tech
Over the course of the pandemic we saw a huge shift in the use of technology
throughout hospitality. This helped businesses adapt to changing needs and also to
improve customer experience. As we enter into a post-pandemic stage customers
have a higher expectation when it comes to experience and technology, with those
who fail to address this risking efficiency and customer loyalty.

Environmentally Friendly Practices

Environmental pressures continue to shape today’s hospitality industry, over the
past 10 years it has been a key focus for all organizations to invest in. Sustainable
practices make hospitality companies stand out, consumers want to know that the
business they purchase from follow environmentally, socially and culturally sound
practices. Especially evident with Millennials and Generations Z’ers, consumers
will pay more for products that don’t harm the environment or affect wildlife.
Thank you!