TRADITIONAL MEDIA

LITERACY
‘-
PRESENTED BY:
GROUP 3
Asumbrado, Angel A.
Caber, Cristine Lyn
Romulo, Almira
Santiago, Kate Renzelle

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A. Traditional Media Literacy
What is Traditional Media?
• Traditional media refers to any form of mass communication
available before the advent of digital media. This includes television,
radio, newspapers, books, and magazines.
‘-
• Traditional media refers to advertising channels that have been used
for decades. These are the tried-and-true methods that businesses
have relied on for years.
• On the other hand, “new media” means products and services
delivering information or entertainment using computers or the
internet, and not by traditional methods such as television and
newspapers.
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 What is Media Literacy?
• Media literacy is the ability to access, analyze, evaluate, and create
media. Media literate youth and adults are better able to
understand the complex messages we receive from television,
radio, internet, newspapers, magazines,‘- books, billboards, video
games, music, and all other forms of media (Center for Media
Literacy).
• Media literacy is the ability to encode and decode the symbols
transmitted via media and the ability to synthesize, analyze and
produce mediated messages.

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 B. THE ROLE OF MASS MEDIA IN THE SOCIETY
What is Mass Media?
Mass media refers to
communication channels through
which messages
‘- may be sent to
the “masses” – large, diverse
audiences. In older references,
“mass media” point to the
traditional media mentioned
earlier – television, radio and
print. .
https://images.app.goo.gl/52BvxBMRr8TuPN4D6
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 What are the functions of Mass Media?
The three basic functions of mass media are:
1. To inform – Information is the most important function of
mass media.
2. To educate – The mass media educate‘-people by giving
information about food, health, housing, sanitation, employment,
agriculture, industry, environment, science, technology,
modernization, and so on.
3. To entertain – Mass media also entertain people. Film,
television, and radio are increasingly subjected to
commercialization via entertainment.
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Mass communication’s ten significant purposes are as follows:
(IEduNote)
1. Inform People
2. Build Public Opinion
3. Persuade
4. Circulate Governmet Policies ‘-
5. Disseminate Health and Education Programs
6. Provide Pleasure and Entertainment
7. Establish Social Contact and Linkage
8. Help in Facing Disaster and Calamity
9. Highlight Diplomatic Role
10. Promote Political Ideologies Political
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Different Types of Mass Media
1. Print Media

• It can range from billboards to

coupons and is one of the
easiest and oldest ways to reach ‘-
the masses.
• Originally, print media referred
to newspapers, which were the
primary sources of information.
• Further, this type of media
expanded to journals, books,
and magazines. https://images.app.goo.gl/z1pp6TtLWSVtM6a78
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 2. Outdoor Media

• Traditional types of outdoor

advertising include billboards
and posters.
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• Therefore, places like bus
stops, public transport, and
buildings can serve creative
companies as places for
promotion.

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3. Broadcasting Media

• With the help of an electronic

broadcasting medium, audio and
video content is distributed to a
dispersed
‘- audience.
• Different examples of broadcasting
media can be television news, audio
production, video, and print media
production, television and radio
programs, etc.

https://images.app.goo.gl/cC8dRhR6EeVbdmC48
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 4. Digital Media
• Digital media might come in the form
of videos, articles, advertisements,
music, podcasts, audiobooks, virtual
reality, or digital art.
• Today, brands promote their goods ‘-
and services through sites, YouTube,
podcasts, and more.
• Besides, companies often implement
Instagram marketing and Facebook
advertising to pitch their products.

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Reflective Approach
Teachers can use this method to improve their teaching
process, including better ways to instruct, conduct self-
assessment sessions, and focus on improvement
‘- and problem-
solving. It should also focus on developing the analytical skills of
a student. Reflective approach is very beneficial as it allows you
to identify and appreciate positive experiences and better
identify ways that you can improve your practice and service
delivery. It can also be useful when you have had more
challenging experiences; helping you to process and learn from
them.
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Collaborative Approach
A collaborative (or cooperative) learning
approach involves pupils working
‘-
together on
activities or learning tasks in a group small
enough to ensure that everyone participates.
Pupils in the group may work on separate
tasks contributing to a common overall
outcome, or work together on a shared task.
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Benefits of Collaborative Approach
• Helps develop new skills
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• Facilitates student-educator communication
• Increases retention
• Builds confidence
• Promotes diversity.
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Integrative Approach
Integrative learning is an approach where the
learner brings together prior ‘- knowledge and
experiences to support new knowledge and
experiences. By doing this, learners draw on their
skills and apply them to new experiences at a
more complex level.

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Benefits of Integrative Approach
• It pays particular attention to an increase in understanding,
retention, and application of general concepts.
• It provides a better understanding of the content.
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• It encourages active participation in relevant real-life
experiences.
• It serves as a connection between various curricular disciplines.
• It develops higher-level thinking skills.
• Ensures active participation by triggering the point of interest of
students
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Teacher-Centered Approach
The teacher-centered approach to learning is also known
as the didactic approach. This approach to learning has
been the dominant method of instruction
‘- for centuries. It
is based on the belief that the teacher is the expert and
the source of knowledge. The teacher imparts this
knowledge to the students through lectures, textbooks,
and other didactic methods. The students are passive
recipients of this information and are expected to
remember and regurgitate it on exams.
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Teacher-Centered Approach
The benefit of this approach is that it can be more conducive
to discipline. Having the teacher be the center of attention
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helps keep students focused and on task. Of course, there
are also some drawbacks to the teacher-centered approach.
One of the biggest criticisms is that it can be too restrictive
and stifle creativity. When the teacher is the only source of
information, it can limit students’ ability to explore and ask
questions.

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Learner-Centered Approach
Teachers still serve as an authority figure, but
may function more as a facilitator
‘- or “guide on
the side,” as students assume a much more
active role in the learning process. In this
method, students learn from and are continually
assessed on such activities as group projects,
student portfolios and class participation.
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High-Tech Approach
High tech approach to learning utilizes
different technology to aid students
‘- in their
classroom learning. Many educators use
computers and tablets in the classroom, and
others may use the internet to assign
homework.
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High-Tech Approach
It is best to apply this approach if there is
enough resources for the students
‘- to use.
With enough resources in technologies,
learners can enjoy a hands-on learning
through first-hand experience of using and
manipulating technologies.
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High-Tech Approach
Since machines are way faster than humans,
certain tasks that may require an incredible
‘-
amount of manual work and attention to detail can
be easily accomplished with the help of
technology. Technology also ensures improved
accuracy. Further, the use of technology in certain
areas can also help save significant costs.
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Advantages of High-Tech Approach
1. Technology Can Excite Young Students
2. Prepares Children for the Future
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3. Technology Encourages Spontaneous
Learning
4. Incorporates Different Learning Styles
5. Improves Collaboration

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Disadvantages of High-Tech Approach
1. Use of Technology Can Distract Students
2. Removes Children from Opportunities
‘- for
Socialization
3. Technology Can Discourage Creativity

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Low-Tech Approach
A low-tech approach in learning
means students won’t ‘-need to use
high-tech gadgets to participate and
learn. Instead, they use their own
knowledge and experiences to
acquire new learnings.
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Low-Tech Approach
When to use Low-Tech Approach?
If you are in a situation where
‘- all your
learners do not have the same access to
devices or internet at home, low-tech and
no-tech approaches can help you provide
instruction in an equitable way.
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Low-Tech Approach
Who are the low-tech students?
1.Student’s with no access in ‘-technology
2.Students who are reluctant of using
technology
3.Students with physical and learning
disability
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Advantages of Low-Tech Approach
1. Less Distraction
2. Enhances Problem-Solving Skills
3. Simple to use ‘-
4. Allows peer interaction
5. Avoids Cheating
6. Resourcefulness
7. Low Cost
8. Creativity
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Disadvantages of Low-Tech Approach

1.No digital literacy

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2.Schedule stiffness
3.Time Consuming

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Inclusive Approach
Inclusive approach is an educational philosophy that
focuses on the individual needs of all students,
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regardless of ability, gender, ethnicity, language, or
background. It is based on the idea that all students
should have the opportunity to learn and be successful in
the classroom. This approach encourages teachers to
create a positive, supportive learning environment that
meets the needs of all students.
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Inclusive Approach
An example of an Inclusive approach would be to
provide a variety of learning activities and materials that
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are tailored to the needs of different students. This could
include hands-on activities, visual aids, and technology-
based instruction. Another example would be to create
an environment of inclusion and respect by reinforcing
positive behavior and addressing negative behavior in a
constructive way.
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Benefits of Inclusive Approach
It helps to create an environment of acceptance and
respect, which can lead to higher levels of engagement
and a stronger sense of community ‘- among students. It
can also help to reduce the isolation of students who
may feel different from their peers and provide them with
a sense of belonging. Additionally, an inclusive approach
can help to foster a sense of appreciation for diversity
and create a more positive learning environment.
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Spiral Progression
is to expose the learners into a wide
variety of concepts/topics
‘- and
disciplines, until they mastered it by
studying it over and over again but
with different deepening of complexity.
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Benefits of Spiral Progression Approach
1. The information is re-in forced or strengthened each
time the student revisits the topic
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2. The curriculum allows a logical progression of a
topic from simplest ideas to complicated ideas
3. Students are encouraged to apply their knowledge
from earlier learning to later course objectives

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Benefits of Spiral Progression Approach
4. Learning difficulty can be addressed in the early phases
of the spiral and interventions can be implemented when
needed concepts are encountered ‘-later.
5. It allows learners to learn topics and skills appropriate to
their developmental/cognitive stages
6. Avoids disjunctions between stages of schooling
7. Strengthens retention & mastery of topics & skills as
they are revisited & consolidated.
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Mother-Tongue Based Approach
Inspired by the fact that children so effectively
learn to speak their native ‘-
tongue. It
encourages the use of language that children
are most familiar with, in order to help them
learn. Students need to feel confident in their
abilities and thoroughly master what they are
learning.
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Benefits of Mother-Tongue Based Approach
1. Children learn better and faster in a language they
can understand.
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2. Avoid learning delays and increase the speed of
learning and comprehension.
3. It makes the learning more fun leading to greater
educational records and achievements of the
students.
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Benefits of Mother-Tongue Based Approach
4. It boosts confidence and leads to higher
self-esteem of the students.‘-
5. Teachers can easily instruct, teach and
communicate with the children who are still
learning and honing their language skills.

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Culture Sensitive Approach
is a student-focused approach. It identifies the
differences between students and the unique
‘-
strengths of each child to encourage their
academic achievement and a sense of belonging
in the classroom. Culturally responsive teaching
depends on a learning environment that affirms
our students and helps them feel included,
validated, valued, and safe.
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Culture Sensitive Approach
is a student-focused approach. It identifies the
differences between students and the unique
‘-
strengths of each child to encourage their
academic achievement and a sense of belonging
in the classroom. Culturally responsive teaching
depends on a learning environment that affirms
our students and helps them feel included,
validated, valued, and safe.
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Benefits of Culture Sensitive Approach
1. With the help of Culture Sensitive approach, teachers can
identify the strengths and weaknesses of students and
develop their own mechanisms to engage with them
effectively. ‘-
2. It helps teachers to meet the specific needs of students in a
better way.
3. Since Culture Sensitive approach focuses on inclusive
curriculums, it helps teachers and students understand
different perspectives, appreciate each other’s strengths, and
build empathy.
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Benefits of Culture Sensitive Approach
4. It also helps teachers to introspect how their own identity and
experiences impact their attitudes and teaching practices.
5. It helps in strengthening a sense of identity among students and
makes them feel valued and empowered. ‘- They are also likely to
develop the trust needed for building a relationship with a
teacher.
6. The concept also supports social-emotional learning (SEL).
Teachers can pair SEL with Culture Sensitive approach to help
students understand contexts both inside and outside the school.
It also helps in developing critical thinking among students.
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Members:
Glezelle Almanzor
Angel Asumbrado
Angel Love Jadulco
Villajane Labonite
Dea Jean Leopardas ‘-
Justine Maquidato
Jona Mendoza
Almira Romulo
Fretchemie Santiago
Daisy Sarmiento
Danica Trinidad
Rash Ty
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