Branded content is another way to create content for social and earn

credibility with an audience

What branded content looks like as What branded content looks like
a Facebook image post: as a Instagram image post:

Make content people love

Branded content is an effective way to build brands.

Generate revenue through partnerships

Branded content can use most post formats, and if
promoted can use most objectives.

Measure performance
View insights about reach and engagement with
branded content posts.

https://www.facebook.com/formedia/tools/branded-content
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Success Story – Maybelline Vietnam

THE GOAL

Maybelline wanted to boost brand awareness and reach a

younger demographic when it introduced a new product,
THE RESULT
Super Stay Matte Ink lipstick, in Vietnam.

13-point
lift in ad recall
THE SOLUTION
3-point
Maybelline introduced the “Unstoppable Girls” lift in message association
campaign by partnering with local influencers and testing
the trend of turning a livestream into a branded content
ads campaign 1.2-point
lift in action intent
A well-known gamer hosted a Facebook Live session and
guided viewers to the purchasing websites. The
influencer and Maybelline then worked together to create
a branded content ad of the livestream.

https://www.facebook.com/business/success/2-maybelline-vietnam
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Set-up Instructions

01 Both Brand and Influencers need to access this link to request access to Facebook’s
branded content tool

Admin of brand’s page go to Setting > branded content > send request to influencer

02 Note: Either personal profile or Fanpage of KOLs can use Branded content, but we can
only boost post of verified Fanpage to run ads.

Once the KOL has been approved and appears in the Approved Pages section, they
can now tag sponsors for the page brand. When posting, KOLs need to find the “Tag
Sponsor” section.
03 Note: If the post does not appear in the branded content section of Ad Manager,
remind KOLs to double-check if they set allowing partners to run ads.

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Branded content must comply with the following format
restrictions:

Banner Ads Interstitial Ads Roll Ads

Don't include banner ads in Prohibited in the first 3s of video content, and Video and audio content must not include
videos or images for longer than 3 consecutive seconds roll ads that play before, during, or after
anywhere in the video. your content, including pre-rolls mid-rolls
Must not be included within Fb or Ig Stories. and post-rolls.

https://www.facebook.com/business/help/1190980254246452
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