You are on page 1of 26

MEMBE

RS
Nguyễn Thị Ngọc Anh

Lê Bảo Trúc

Trần Mỹ Ngọc
OUTLI
NE
1. Company profile
2. Product mix
3. Product lines and outstanding product

4. What makes that product successful?


BUSINESS
COMMUNICATI
ON

Part 1: Company profile


Uniqlo Co., Ltd. ( 株式会社ユニクロ ,
Kabushiki-gaisha Yunikuro)

• Wholly owned subsidiary of


Fast Retailing Co., Ltd
• Headquarters: 717-1, Sayama,
Yamaguchi City, Yamaguchi 754-0894,
Japan
• Founded: 1984
Founder:
Tadashi Yanai
(CHM, Pres., CEO)
Industry

• Products of Uniqlo : clothes, underwear,


jackets, and accessories,..

• Target customer: men, women,


children and babies
Mission Visio Core Values
"Unlocking the Power of
n number 1
Becoming the Fast Retailing
clothes retailer Startup Mindset
Clothing"
in the world Customer First
Number of Operation markets
employees Available in 25 countries

50.000+ employees UNIQLO Japan: 809 stores


UNIQLO International: 1.585 stores
Chin South Korean
a
United
Kingdom

France Vietnam
BUSINESS
COMMUNICATI
ON

Part 2: Product mix


WOMEN
Outerwear Tops Bottoms Dresses & skirts

Sport utility wear Accessories Maternity clothes

Innerwear & Underwear Loungewear & homewear


MEN
Outerwear Tops Bottoms

Sport utility wear Accessories

Innerwear & Underwear Loungewear & homewear


KIDS
Outerwear Tops Bottoms

Sport utility wear Accessories Dresses & skirts

Loungewear & homewear


Innerwear & Underwear
BABY
Newborns Newborn Toddlers
(0-3 months) (3-24 months) (6 months - 5 years old)
SPECIAL
COLLABORATIONS

Engineered Garments Princesse tam tam JW Anderson Roger Federer

COMPTOIR DES COTONNIERS INES DE LA FRESSANGE Mame Kurogouchi


BUSINESS
COMMUNICATI
ON

Part 3: Product lines and


outstanding product
OUTERWEA
• Jackets • Cardigan
• Coats
R • Parkas

TOP
PRODUCT • Dresses • Sweatshirt
S• One-piece
LINE • Blouses


Shirts
T-shirts
• Knitwear • Polo Shirts
• Hoodies
OUTSTANDING

Ultra-Light Down Compact


Jacket
OUTERWEAR

JACKET
Ultra-Light Down Compact Jacket
($69.90)
Good price
Sleek and Stylish Design
Lightweight Design
Compact and Packable
UNIQLO IN
NEWSPAPERS
Thank you for your attention

You might also like