LONGULF

TRADING
INDIA PVT LTD

BUSINESS DEVELOPMENT
& MARKETING
LONGULF TRADING INDIA PVT LTD .!!!
 Key focus Products
 Basmati rice
 Business Development & Marketing
 Marketing objectives
 Marketing Research
 Marketing Approach
 Scope and Size of Market

 Export challenges
 Achievements
BASMATI RICE
1121 CREAMY 1121 GOLDEN 1121 STEAM
SELLA RICE SELLA RICE RICE

1509 CREAMY 1509 GOLDEN 1509 STEAM

SELLA RICE SELLA RICE RICE

PUSA CREAMY PUSA GOLDEN PUSA STEAM

SELLA RICE SELLA RICE RICE

1409 CREAMY 1409 GOLDEN 1409 STEAM

SELLA RICE SELLA RICE RICE

1718 CREAMY 1718 GOLDEN

1718 STEAM
SELLA RICE SELLA RICE
 MARKETING OBJECTIVE
Plan , Implement &
Execution
Leveraging
Basmati Business
Brand Development

Strengthening
International Business

Expanding our
Market Reach
Margin Expansion
 1. Country Wise Study
Ø Market Share
Ø Quality
Ø Packing
Ø Volume

MARKETING 2. Buyer Study

RESEARCH Ø Buyer Search

Ø Their major buying commodity
Ø Buying Period
Ø Volumes
Ø Buying Rates
 MARKETING APPROACH

PRIMARY APPROACH – Primary research to find out

the potential client and approach them.
DIRECT SECONDARY
APPROACH APPROACH
SECONDARY APPROACH – the clientele we already
have in our portfolio and develop marketing

DIRECT APPROACH – we participate in exhibition or

DIRECT travel directly to abroad for personal meeting with the
APPROACH client to mature the final business
SCOPE & SIZE OF MARKET
 SCOPE & SIZE OF MARKET
 Major working on near destination of countries where basmati rice is consumed in large volume
every year with compounded growth rates.
 GULF COUNTRIES, WEST AFRICA, ASIA
 EXPORT CHALLENGES

country
Unforeseen neighbour
Market Global rice market is El Nino
Challenges
from
price and subject to price volatility effect – crop
Price issue
Volatility due to factor such as shortage
weather conditions,
political instability and
market speculations
Solution :- Implementing
MARGIN ENHANSHEMENT risk
2. Red sea – war management strategies, price
condition ( delay POSITIONING, CURRENCY
in delivery and sea HADGING QUALITY
freight escalated OPTIMIZATION can help
stabilize cost and protect
against sudden price increase
ACHIEVEMENTS

Exhibited in
Travelled to
Iraq Foodfest
Saudi Arabia
for Direct
for Business
market
Development
approach

Supplying to
Got good
Iraq, Turkey,
leads from
Lebanon,
Iraq
Algeria, South
exhibition.
Africa
THANK YOU