PRICING

STRATEGY SKIMMING
PRICING

o No or less
competition in this
field
o Exceptional Quality
o Product category is
FULL COST VARIABLE COST almost new to PENETRATION
PRICING PRICING Emiratis PRICING
o Motive - to create
value for them
o Emiratis are mostly
price insensitive
 OPPORTUNITIES
STRENGTHS  Demand of handicrafts & animal skin products
 Durability - 50 to 100 years.
Camels are significant part of Emirati culture.
 Translucent camel skin allows light to pass
 Similar religion, faith, values and culture.
easily.
 No competition in UAE market.
 Domestic success with wide spread retailers.
 More chances of business success and growth
 Flexible & prompt manufacturing and delivery
in UAE market because
of camel skin lamps.
 UAE also provides fast licenses.
 Affordable Camel skins, processes & designing
 Healthy balance of payments, no or less
 Marketing system is well developed
foreign exchange controls .
 Both direct and indirect sales
 Free trade zones for start-up businesses.
 Production is mostly export oriented
 Internet sales channel.
 Availability of reliable suppliers

WEAKNESSES THREATS
 New experience in UAE market.
 Lack of local employees in UAE market.
 UAE is federation of seven emirates and all
 Lack of proper market information.
have different rules and regulations.
 No brand recognition in UAE market.
 High inflation rate after Covid-19
 No digital advertising.
 Increased transportation costs, due to increased
fuel and other prices.