COMMUNICATION

FOR VARIOUS
PEOPLE
COMMUNICATION IN VARIOUS PEOPLE

• COMMUNICATION VARY DEPENDING ON THE PURPOSE AND THE WAY THE

MESSAGE CRAFTED ON THE INTENTION OF THE SENDER.
• FOR EXAMPLE, IN A MALL OR SUPERMARKET A SALES AGENT MAKE SURE
THAT THE WAY PRODUCT IS PROMOTED MUST CLICKED TO THE BUYERS
• THE PURPOSE OF COMMUNICATION CAN BE INFORMATIVE, PERSUASIVE
AND ARGUMENTATIVE
INFORMATIVE COMMUNICATION

• INVOLVES GIVING THAN ASKING. AS AN INFORMATIVE COMMUNICATOR,

YOU WANT YOUR RECEIVER TO PAY ATTENTION AND UNDERSTAND BUT
NOT TO CHANGE THEIR BEHAVIOUR. BY SHARING INFORMATION,
IGNORANCE IS REDUCED, OR BETTER YET, ELIMINATED. THE INFORMATIVE
VALUE OF MESSAGE IS MEASURED BY HOW AND RELEVANT THE
INFORMATION IS OR THE KIND OF UNDERSTANDING IT PROVIDES THE
RECEIVERS
PERSUASIVE COMMUNICATION

• IS AN ART OF GOING FAIR AND FAVOURABLE CONSIDERATION FOR OUR

POINT OF VIEW
1. IT PROVIDES A CHOICE AMONG OPTIONS
2. ADVOCATES SOMETHING THROUGH A SPEAKER
3. USES SUPPORTING MATERIAL TO JUSTIFY ADVICE
4. TURNS THE AUDIENCE INTO AGENTS OF CHANGE
5. ASK A STRONG AUDIENCE COMMITMENT
ARGUMENTATIVE COMMUNICATION

• RELIES HEAVILY ON SOUND PROOF AND REASONING. ACCORDING TO

ARISTOTLE, LOGOS, ETHOS AND PATHOS ARE THREE PRIMARY FORMS OF
PROOF