Final Report

Ashfi Aziza
12421204
The B team
Team 26
 Bridging Theory to Reality
Throughout my three years of business school, theoretical ideas never seemed connected to me until I played
the Wharton Interactive Entrepreneurship Game. It was a turning point, an epiphany that altered my
perspective on collaboration, tech startups, and the realities of business.

Prior to this immersive endeavor, business was limited to lectures and textbooks. However, as the game
progressed, I was engrossed in a maelstrom of choices, teamwork, and calculated risks. It became clear how
real it is to navigate profits and losses, negotiate with partners, and work in a team. Excitement, anxiety, and
determination wavered as every action determined the future of our virtual company. The most noticeable
thing to me was the perspective change. The game made clear the sharp distinctions between traditional
businesses and high-tech startups. Startups, on the other hand, are defined by their flexibility, inventiveness,
and agility. They take chances, make quick decisions, and use technology to create revolutionary
breakthroughs. This dynamic stood in sharp contrast to the traditional business environment's rigidity and
well-established structures, where change is frequently implemented slowly.

It became clear how real it is to navigate profits and losses, negotiate with partners, and work in a team.
Excitement, anxiety, and determination wavered as every action determined the future of our virtual company.
The most noticeable thing to me was the perspective change. The game made clear the sharp distinctions
between traditional businesses and high-tech startups. Startups, on the other hand, are defined by their
flexibility, inventiveness, and agility. They take chances, make quick decisions, and use technology to create
revolutionary breakthroughs. This dynamic stood in sharp contrast to the traditional business environment's
rigidity and well-established structures, where change is frequently implemented slowly.
 SPECIAL
LECTURE IN
INNOVATION

IMMERSIVE REAL-TIME COLLABORATIVE

ENTREPRENEUR
IAL
Engage in EXPERIENCE
a dynamic simulation game emulating
real-world entrepreneurship. Work in a team of
four to strategize, innovate, and navigate
challenges, gaining practical insights into the
intricacies of running a business.
DECISION
MAKING
Encounter real business scenarios and make
critical decisions under pressure. Experience
the thrill of steering your virtual company
through market fluctuations, competitive
challenges, and unexpected opportunities.
LEARNING
ENVIRONMENT
Foster teamwork, communication, and
leadership skills in a collaborative setting.
Engage in lively discussions, brainstorming
sessions, and teamwork activities, amplifying
your ability to work effectively in diverse
entrepreneurial settings.
WARTON
INTERACTIVE

ABOUT US WHY CHOOSE US?

we redefine education by offering an immersive learning
experience that bridges theory with real-world practice. Guided by Unlike traditional lectures, this class immerses you in real
a passion for fostering entrepreneurial mindsets, we simulate the entrepreneurial scenarios. You don't just learn theories; you apply
dynamic landscape of business through interactive games, expert them in a simulated business environment.
guidance, and collaborative teamwork. Our mission is to empower
aspiring entrepreneurs with the skills, confidence, and practical
knowledge needed to thrive in an ever-evolving marketplace.

Team Dynamics Networking Expert Guidance

Opportunities
Working in a team of four mirrors real-life Engaging with peers passionate about You'll receive guidance from
collaborations in business. You'll refine entrepreneurship can lead to valuable industry professionals and
your teamwork, communication, and connections and potential entrepreneurs. Their insights,
negotiation skills while learning from feedback, and experiences will
collaborations beyond the classroom..
diverse perspectives. help you grasp the intricacies of
entrepreneurship firsthand.

https:// Building A, 1-1 十文字原 Beppu, Oita 874-

interactive.wharton.upenn.edu/ 0011
Marketing Brief
Target Segment: Undergraduate students majoring in business or related fields who want practical experience in addition to
theoretical learning are the target audience for the entrepreneurship class and innovation lecture. Typically, this group is
enthusiastic about entrepreneurship, ready to dive into real-world applications, and driven to close the knowledge gap
between the classroom and real-world situations.

Reason for Segment Selection: People in this segment are those who have a basic understanding of business concepts but are
not exposed to real-world situations. Their passion for entrepreneurship is in line with the experiential, hands-on learning
that the class provides, so they are open to the use of games in the classroom.

How the Flyer Addresses the Segment: Students who are eager to go beyond theoretical studies will be drawn to the flyer's
emphasis on experiential learning and practical application. In order to satisfy the segment's need for practical experience, it
draws attention to the chance to participate in a team-based entrepreneurship game. The goal of the engaging design, vivid
imagery, and succinct, powerful language is to grab their attention and convey the real-world advantages of the course.

Elevator Pitch: "Are you prepared to take on genuine entrepreneurial challenges and sick of listening to boring lectures?
Come to our lecture on innovation, where theory and practice collide! Play an immersive game about entrepreneurship, work
in groups, and personally encounter the highs and lows of starting a business. Acquire useful skills to succeed in the
dynamic business environment. Don't just read about entrepreneurship; actually do it!"