German for

Business - Bachelor
of Arts in German
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Table of contents
01 Jargon and slang
How do people actually speak? Language is a living thing

02 Advanced expressions
With a bit of practice, you’ll sound like a native speaker

03 Idioms
Full sentences from popular culture whose meaning is not literal

04 Assignment
Putting things into practice is the best way to learn
Introduction
Studying foreign languages offers a unique
opportunity to develop linguistic proficiency,
cultural understanding, and a global perspective.
There are many languages and cultures all
around the world, so it becomes an enriching
experience as you learn about other countries,
how they speak and how language and culture
are intertwined
Language proficiency is highly valued in today’s
global job market, offering opportunities in
fields such as international relations, translation
and interpretation, education, business, tourism,
and more. So, studying foreign languages
enriches personal growth, fosters empathy and
opens a lot of doors when it comes to finding a
job
01
Jargon and
slang
Casual speech is what you’ll mostly
hear in your everyday life
Textbook speech won’t
get you far
The way everyone speaks in their daily lives is quite
different from the one you’ll find in textbooks:

■ Jargon is not static and can evolve over time.

New terms may emerge due to advancements in
technology or shifts in societal norms
■ Slang refers to informal words, phrases, and
expressions that are often associated with a
particular social group or subculture
■ Their rapid evolving nature is the challenge that
learners of a particular language face
Advanced expressions

Idioms Colloquialisms Proverbs

Phrases or expressions that Add a sense of familiarity and These are short, traditional
have a figurative meaning far authenticity, especially in a sayings that convey a moral or
from the literal one specific region practical lesson in a concise
or community manner

Rhetorical devices Neologisms Figurative language

Parallelism, repetition or Recently-coined words that Words or expressions that
alliteration are just some have found their way into create imagery, usually in the
examples of this category mainstream language form of metaphors or similes
Now we’re talking!
Language is a living, breathing entity, not confined to the pages of a textbook—
embrace the beauty of casual everyday speech
 ~43%
Percentage of the world’s population
that knows at least two languages
Colleges with specialization in linguistics
USA
Princeton University, Harvard
University, Stanford University

India
Jawaharlal Nehru University,
University of Delhi

Brazil
University of São Paulo, Federal
University of Minas Gerais
Most studied foreign languages

Mandarin

French

Spanish

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Learning a foreign language, step by step

Set clear goals Choose the right Establish a study Focus on

resources routine vocabulary and
grammar

Practice listening Read and write Carry out cultural Embrace mistakes
and speaking regularly immersion and stay
motivated
Real-life applications of language learning

Translation A B Tourism

Language
C D Public relations
teaching Real-life
Academic applications Immigration
E F
research services

Journalism G H Diplomacy
Some recommendations

Audiovisual content
Contrary to popular belief, watching movies, TV shows, and listening to music in the target language
can be beneficial when it comes to learning that language. It helps your senses get used to it, and offers a
way to experience actual casual speech found in everyday situations

Persistence beats resistance

Dedicate regular time each day or week to practice the language. Try to make language learning a part of
your daily routine, whether it’s through flashcards, reading, writing, or listening exercises
Rubric
Criteria Excellent (4) Good (3) Basic (2) Limited (1)
Effective Struggles with basic
Language Accurate, fluent, and Basic skills with
communication with skills; significant errors
proficiency articulate language use frequent errors
minor errors hinder

Deep understanding, Shows awareness, Some awareness, may Lacks awareness;

Cultural awareness integrates cultural attempts to integrate misunderstand cultural misunderstands cultural
nuances cultural elements aspects references

Fluent and meaningful Clear communication, Struggles to Ineffective

Communication
communication; occasional hesitations, communicate, frequent communication;
skills
effective expression sustains conversations pauses struggles to convey
Consistently completes Generally completes Difficulty completing
Struggles with accuracy,
Task completion tasks with accuracy and tasks accurately with tasks; incomplete or
frequent errors
detail occasional errors inaccurate responses
Assignment brief

Course Foreign Language

Abstract of the unit

Language and This unit aims to develop students’ understanding of language

Unit Communication Studies diversity and effective communication across various contexts.
Students will explore the significance of multilingualism and
Project Multilingual
its impact on global communication.
title Communication Portfolio

Tutor Dr. Tutor

Assignment brief

Start date MM/DD/YYYY This assignment aims to investigate linguistic patterns, assess
their influence on contemporary society, and cultivate
Deadline MM/DD/YYYY students’ abilities in researching and critically reflecting on the
importance of linguistic comprehension
Case study
This case study explores communication challenges in a culturally diverse multinational corporation.
The goal is to identify and address barriers, fostering cross-cultural understanding and improving
collaboration within the workforce

Instructions
■ Cultural assessment : Conduct interviews and surveys to understand cultural influences on
communication. Identify key factors affecting communication styles and decision-making
■ Training programs: Implement cross-cultural communication training for all levels. Focus on
sensitivity, effective strategies, and creating a collaborative environment
■ Tech integration: Implement communication tools for cross-cultural collaboration. Evaluate
effectiveness in bridging gaps and enhancing information flow
■ Feedback mechanism: Establish a feedback system to gather insights from employees. Regularly
assess feedback, identify trends, and make informed adjustments
Conclusions

Languages are Cultural Access to literature

enriching
Languages have the power to
bridge gaps, foster
connections, and open doors
to new worlds
understanding
Language is intricately tied to
culture. By learning a new
language, you gain insights
into the customs, traditions,
and values of the people who
speak it
and art
Languages provide access to a
vast array of literature, poetry,
and artistic expressions
beyond your own country
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