COMMUNICATION

AND
GLOBALIZATION
The English language, being the country’s
second language, is the language used when
we are in a multicultural or international
setting.
Knowing that the country has a number of
different languages and dialects, it is the
English language that bridges the
communication process in a multicultural
setting to attain understanding.
…but although the use of the
English language has been present
for the longest time already, many
Filipinos are still not confident in
using it especially when they are in
a multicultural setting. Why?
Why are you reluctant in using the
language?
Using your own experience or
observation, can you enumerate reasons
why you are not inclined to express
yourself well in English?
If you are already confident in using the
language , tell us how you overcame
your reluctance?
 ANSWERS:

Since you are a non- native speaker

of the English language , there is
always this small voice that tells
you that the message that you have
in mind will not be expressed the
way you intended it to.
Because of this, you hesitate to express
yourself freely and this may interfere in
the encoding of your message.
You start using :
 the wrong words
 You do not give proper emphasis
resulting to alteration of tone
You stutter because you cannot find
the correct words, etc.
When this happens , you may use the
non-verbal form of communication to
augment the encoding of your
message.
 REMBEMBER:

Non-verbals may not have the same

meanings in different cultures or different
countries but understanding these
differences may help you get your message
across.
In the generation today, it is important to
realize that interacting with people of
different cultures and race is something we
must master because of globalization.
 I. WHAT IS GLOBALIZATION?

As defined by the business dictionary, is

the worldwide movement toward
economic , financial, trade, and
communication integration.
Globalization is the process
of interaction and integration among
people, companies, and
governments worldwide.
Economically, globalization
involves goods, services, the
economic resources of capital,
technology, and data.
 II. IN COMMUNICATION…

Globalization would mean the increase

in the social connectedness or the
expansion of one’s social community
and the mutual reliance or dependence
of peoples and nations…
 IN COMMUNICATION…

the evolution of a language that could

be understood by most countries; and
the development of the global
communication skills or the ability to
send messages across cultures through
the four macro skills and the use of non-
verbal communication.
 IMPORTANCE OF GLOBAL
COMMUNICATION SKILLS

Developing one’s global communication

skills can lead to CULTURAL
DIVERSITY.
-refers to people from different
cultures or nations respecting each
other’s differences.
 to understand the messages sent in
a multicultural setting, one needs to
expose yourself to different cultures.
This will help you to be cognizant of
how to adapt the correct communication
style in a given situation.
Communication style
is the way you use your verbal
and non verbal skills in
communication your message to
your recipient.
 COMMUNICATION STYLES

Direct or indirect
it is a direct communication style if
messages reveal the speaker’s true
intention and
indirect if the message camouflages the
intention.
 EXAMPLES
Direct Indirect

What’s your job? Can I ask what industry you are

working in?

Come to my office please. If you are not busy now, could

you please come to my office?

Turn on the light. Would you mind turning on the

light please?

I was here first. Sorry/ excuse me , but I was

here first. You can go after me.
Self- enhancing or self- effacing
it is a self- enhancing
communication style if the message
promotes positive aspects of self.
self- effacing if the message
deemphasizes aspects of self.
 COMMUNICATION STYLES

Example
Self- enhancement
boast about accomplishments and
abilities
Self- effacement
emphasize humility
modest talk, hesitations, verbal
restraints, self- deprecation
Elaborated or understated
it is elaborated communication
style if there is a use of rich expressions
and
understated if there is an extensive
use of silence, pauses, and
understatements.
Elaborate style Exact style Understated style
“ Thanks for the “ Thanks for “thank you for the
lunch! I’m so the lunch! I’m lunch.”
hungry I could eat very hungry .”
an entire horse!”

I will die of This is boring. This is a bit

boredom! uninteresting.

I need a blood I’m bleeding. It is just a prick.

transfusion!

It’s a blazing hot! It is hot. It is a little warm.

 III. COMMUNICATING IN A
MULTI-CULTURAL SETTING
Is a reality in most industries at
present that we have to accept.
It explores not only what happens
when people of two different cultures
meet, but also what happens when
people from a variety of cultures and
ethnicities come together in one
organization, community, or country.
 WHAT IS INTERCULTURAL
COMMUNICATION?
Is the sharing of meanings
with and receiving and
interpreting ideas from people
whose cultural background is
different from yours.
IN AN INTERCULTURAL SOCIETY …

 you grow and learn from one

another.
A deep understanding of each
other’s culture can also lead to
earning the respect of the
members of the society.
 WHAT ARE THE VARIATIONS OF
INTERCULTURAL COMMUNICATION?

Samovar and porter (2001)

enumerated some of the
variations of intercultural
communication as follows:
 INTERRACIAL COMMUNICATION

Is the interaction among people of

different races.
Examples:
A tourist guide conducting a tour for a
group of people with different nationalities.
An owner of an international company
having a teleconference with his managers
from different countries.
 INTER- ETHNIC COMMUNICATION

Is the interaction among people who have

different ethnic groups.
Examples:
An international correspondent interviewing
the aborigines of Australia for a television
documentary.
A group of social workers educating the
members of the tribes from Baguio about the
benefits that the government alotted to them.
INTERNATIONAL COMMUNICATION

Is the interaction between persons

representing different political
structures.
Examples:
The president of a parliamentary government
meeting the president of a democratic
government.
The queen of England talking to the president of
the Philippines
 INTRA-CULTURAL
COMMUNICATION
Is the interaction that includes all
forms of communication among
members of the same racial , ethnic,
and subculture groups.
Examples:
The head of the Monobo tribe meeting his
constituents.
Members of the same organization having an
acquaintance party.