Emerging Cloud

Synergies
2
01 Cloud Learning Launch AWS - Vinsys

02 Strategic Positioning : AWS – Vinsys

03 Learning & Development : AWS - Vinsys

04 Brand Positioning : AWS - Vinsys

Our 05 Brand Communication : AWS - Vinsys

Agenda 06

07
Budgeting

Value Addition Due To Branding

08 Promotional Strategies

09 Brand Performance Tracking

10 Thank You
 Creation of
3
Value Learning
Changing for
better adoption
of cloud
strategies.

High Trust
Business Focus
• Teach Tomorrow's Cloud
Workforce Today
• Validate technical skills and cloud
expertise to grow your career AWS-Vinsys
High Value Learning Low Value
and business. Initiative

• Certifying workforce on AWS

Cloud to support the growing
demand.
• Educating customers on Cloud
Strategies.
• Enhanced showcase in India Low Trust
Government Initiatives.
4
Cloud Practitioner
Brand Product/Service

Solution Architect

Decide What Cloud

Fulfill Your Need. SysOps Administrator

Developer

DevOps Engineer
 5 Solutioning
Approach to Dynamic Market Conditions
support
customer
Need for New Product

Digital Email
Option 06
Marketing

Option 05
Option 04
Increasing competition

Option 03 Option 02

Diversification Of Risk
Option 01

Growth And Development

To Meet Seasonal Fluctuations In

Demand
 6 Strategizing
Reach to Prospecting Cloud Users
Decision
Makers and
End Users
Prospecting Procurements Teams
Need for New Prospect

and Educating on Emerging Cloud

Practices.

Prospecting Learning &

Development Teams to engage on
various probable Learning Paths
for Organization.

Targeting Transformation &

Migration team Directors of
Digital Business Unit.

Engaging IAS Officers,

Technology Strategists &
Central/State Government.

To Meet and encourage individual

Learning Needs.
7 Competitive Analysis
Strategy: Emphasizing the
strengths
 On-Boarded Cloud Evangelist over 1
decade of expertise in Cloud
Solutioning.
 Highlight benefits for customers
 Value Added Solutioning Approach
Own Company
Strategy: Downgrade/ Devalue
 Evaluate weaknesses as irrelevant
 Devalue importance for customer
benefits
 Compensate weaknesses with
strengths
 Come Over Myths on Cloud
Technologies.
Compare Multiple Cloud
Service Providers and
provide appropriate Cloud
Adoption Solutions
Strategy: Downgrade/ Devalue
 Evaluate weaknesses on Cloud as
irrelevant
Strengths  Devalue importance for customer
benefits.
 Compensate weaknesses with
strengths
Competitors
Strategy: Emphasizing
Weaknesses
Weaknesses  Overemphasize weakness
 Emphasize a disadvantage of
competitors in the market
 Highlight negative impact on customer
benefits
 Strategic Target
8

Superior Quality
Strategic Positioning

Competitive/
Standard Prices

Customer Value

Uninterrupted Customer Support

Differentiation Comprehensive Cost Focus On Priorities

Leadership
Reach the Mass and
Solutioning Approach on Value Based Approach Vs Cost
Based Approach educate on AWS
Cloud Strategies.
Cloud Solutions.
 9 Execution Roadmap
Increased
Reach over
Continuous
Communication
Start
April 2020 01 March 2020
Bangalore Pune

02

June 2020
Mumbai

03

04 July 2020
Hyderabad

Aug 2020 September2020

New Delhi Pune
05 06
End

End
10 Brand Building

Brand Blueprint
 Creating visual
representation of the
brand
Brand Promise  Creating brand identities Brand
 Crafting the Brand
02 04 Culturalization
 Creating A Corporate Culture
essence
Around The Brand By Aligning
 Brand story
03 The Staff With The Brand Vision
& Essence

01 05
Brand Assessment Brand Advantage
 Leverage the Brand
 Internal & External
 Create communication
assessment
 Theoretical & POC strategies
 Easy to reach the target
assessment
 Identify points of Brand audience
differentiation
Building
Process
 Identify your brand
11 segment in this brand
awareness pyramid
and prepare short term
and long term
strategies to move up
in the ladder

Dominant Brand
Awareness
id

Top of Mind
am

 Digital Marketing
yr
sP

 Demo, free trials, samples

es

Unaided Awareness
en

 Industry Publications
ar

 Local & Industry Partners

Aw

 Community Involvement – Events

Aided Awareness
 Limited Time offer (Beta Launch).

Unaware of the Brand

12 Brand Loyalty
Strategies to ensure
repeated business

01
• Engage with your customers
d
mi

• Deliver valuable service to customer

02
y ra

• Focus on Brand consistency

yP

• 360-degree customer service

03
al t

• Capture feedback
oy
eL
Th

04

05
13 Brand Budgeting We have listed various
ways which needs to be
kept in mind while
budgeting. We have
categorized Budgeting in
two parts: Low end and
High End. You can choose
based on company’s
requirement

Task Low-End Fee High-End Fee

Name Development $10,000 $75,000

Brand Mark (Logo) Creation $3,500 $150,000

Core Brand Presentation (Website And Brand Marketing

$10,000 $250,000+
Materials)

Advertising $10,000 Millions Annually

Thousands
SEO (Website Search-engine Optimization) $1,000 Monthly
Monthly
Hundreds Of
Social Media Your Time Thousands
Annually
$250,000+
Signage, Vehicles, Packaging $20,000
Annually
 Various ways of
14 External promotion
have been listed. You
can choose the
suitable ways as per Advertising
your requirements
 PPC
 Retargeting

SEO & Content Drive Earned Media (Sharing) And Traffic

 Social Media
Promotion - External
 Paid Influencers
 Affiliates

Paid Media

Sharing
 Mentions
 Reviews
 Posts
 Shares

Earned Media

Web Properties
 Site
 Blog
 Email
 Social Channels
 Mobile site

Owned Media
15

To contribute significantly to
To be a leading and the success of our clients’
progressive global partner in business by offering cost Creating solutions through
the journey towards effective & quality services knowledge empowerment
knowledge and growth. that would result in
customer delight

Vision Mission Goal

Our Mission
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16 Our Team

Name Here Name Here Name Here Name Here

Designation Designation Designation Designation

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17
Our Company
Vinsys is a IT & Management Training, Consulting and
Resourcing organization serving clients in more than 60
countries. Gist of our Working & Accreditations appended
About Us
below:
• 650+ worldwide professionals with a global footprint that
spans across Asia, UAE, US, Europe, Australia
• Trained more than 6,00,000 professionals globally
• Expert pool of 500+ trainers available on-demand via
both ILT & VILT
• Authorized Training Partner of – PMI, EXIN, ISACA,
ALDA, AIOBOP, AXELOS, EC Council, IBM, Oracle,
CISCO, Microsoft, CompTia, RedHat, Hybris E-
Commerce, Autodesk, Pearson VUE Test Centre
• Domains served - Project Management, ITSM, ITIL, IT
Governance, Information Technology, Foreign Language
Services, Behavioral and Management trainings
• Training solutions transcending across all business
functions - IT, BFSI, Media, FMCG, Retail, ITES,
Academic & Education, Automobiles,
Telecommunication, Real Estate, Logistic &
Pharmaceutical, etc.
18 Our Goal

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19 Comparison

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40% 13%
60% 87%
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20

Quotes
In Order To Inspire
People, That’s Going To
Have To Come From
Somewhere Deep
Inside Of You.

- Jeff Weiner
21

Thank You

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