Yr 12 OCR Media Studies

Audience Research
Part 2

Learning Objectives:
1. To organise multiple ways to gather useful audience research

Success Criteria
To organise multiple ways to gather useful audience research

Process (How)
1. 2. Recap last lessons work and discuss potential TA Decide how to divide group work so that everyone has an individual role in planning to the focus group (held by 6/12/11) Hold interviews as well as focus groups Write a relevant blog post evidencing multiple methods of gathering audience research. Include photos and documents as evidence. 1. 2.

Product (What)
Predictions of potential TA profile finalised Plan for the focus group Produce and send a letter to invite sample to focus group Create a list of questions to use at the focus group Blog post summary of planning

3. 4.

3.

What is useful information in this profile, if youre trying to make a FILM appeal to this target audience?
Gender: Male Age: 22 Occupation: Office Administrator Neil has two sisters. His parents split up when he was young. Although he lives with his mum, he still sees his dad occasionally. He went to college, where he was very good at sports, and after his A-levels got a job in office administration. He reads tabloid newspapers and sometimes his girlfriends copy of Heat. He likes sportswear brand Nike. He listens to Radio 1 in the mornings, and most of the music he buys is what he has heard on Radio 1s Breakfast Show. He liked the films Kick Ass and Hancock.

Types of Research
Questionnaires - you must have Focus Groups - you should have Interviews - you might have

Focus Groups
Class Discussion: What do we want from our focus group?
- Identify potential TA and who to invite to focus group (selected sample) - Invite 5 10 people to a focus group (we could allocate 30 min time slots for each group during next Tuesdays double lesson and use ME1 and ME2) - Ask permission to film the focus group - Recording responses during focus group: Take notes (one person scribes) and/or record audio - During the focus group: Share treatment and/or pitch, give them a copy of a questionnaire, show them a key text from the genre and question their expectations and allow time for them to ask questions.

Homework
As well as gathering your 10 questionnaire responses, ensure you have arranged your focus group(s) by Tuesday 6th December

Focus Group Bookings

6th December 2011 p1/p2

Group 1 10:00 10:30am in ME1 Group 2 3:30 4pm in ME1 (5 Dec) Group 3 Arranged at another time Group 4 10:30 11am in ME1 Group 5 9:00 9:30am in ME1 Group 6 9:30 10:00am in ME1