Service Management

Group 4

Names
Nirav Agrawal Amit Tibrewala Anshul Sharma Harshal Chaturvedi Abhishek Chirania Anoop Gupta Raj Kushwaha Himanshu Dubey -

Roll No
201003 201007 201009 201015 201028 201037 201043 201060

 We were stuck with the bug of being an entrepreneur. We all decided we will start something on our own rather than working for some one else. We all friends decided to get into a business as partners.

Bug Of being an entrepreneur

 Women are willing to skip office but not gyms. Men are avoiding dates but not gyms. Rise of the gym culture is no more about physical fitness alone, it's increasingly becoming a social networking hub for those using it. Going to the gym is increasingly becoming an urban culture
Economic Times December 4th, 2011

Gym becoming social networking hub

 With a change in lifestyle and rise in disposable income, people are increasingly joining gyms these days. Although they are well-read on the latest health checks, at times there's laxity at the implementation of their knowledge. But there has been a tremendous change in perception over the last few years," Mumbai-based health chain Talwalkars chairman Madhukar Talwalkar said. The fitness industry in India valued at anything between a whopping Rs 2,000 crore In fact, it's still a fragmented industry with diverse players such as health clubs, gyms and trainers. But the average urban Indian professional is increasingly becoming health conscious and feeling the need to get into a fitness regime and often not finding the right place to go to and the right people to teach them.

Spreading Fitness

 We are a pvt (partnership) organization in health care industry. We believe in building a state of art sports gym. One of our key offerings to our customer is to give them an environment and ambience where they enjoy being healthy. We are open 24 x 7 air conditioned state of art sport gymnasium.

About us

 The company consist of 8 partners having equal profitloss ratio. Two partners had a place in Mumbai of around 10,000 sq. ft. The remaining partner pumped in Rs 2.5 million each. The equipment are bought on loan of Rs. 10 million.

 Fitness Force' is the fitness facility in Mumbai. Management and Staff strive to help our members achieve: personal gains, improved self-esteem / selfmotivation, measurable benefits, and create tremendous advantages in their lives. We will educate and care for our clients, while providing a safe, clean and friendly environment.

Mission

 Our vision is to be one of the top gyms in India and grow our business ethically.

Vision

 Getting break even in a year. To increase customer base. To make business self-sufficient To increase the No of chain in all the major cities of India. To start our own franchisee for expansion and revenue growth.

Long and short term goals

Spreading Fitness

Services we cater

Gymnasium

Cardio

Yoga

Aerobics

Kick Boxing

Pilates

Qualified & Certified trainers

Sauna

Steam

Massage

Lockers

Nutritionist & Deitician

Weight Loss Prog

Weight Gain Prog

Wi-Fi Services

Services unique to us

Live DJ

Small Movie Theater

Salon Hair pod

Spa With jacuzzi

Squash court

Restaurant

Physiotherapist

Valet Parking

Kid-Zone

Library

Member engagement

Newsletter

Wall of fame

Events & Outings

Internal competition

Sacrosanct and conducive feedback

Marketing

Word of Mouth Referrals Advertisement through : Print Add in Local Newspaper and Magazine (Health) Local Cable TV adds Brochures and Fliers Hoardings in nearby locality

 Salman Khan is easily still the actor we associate with body building and fitness. We will rope in Salman Khan for our events. As a big actor will come with a price we will go through Being Human. We plan to donate Rs 8 Lacs per annum to the NGO

Salman factor

Salman gets candid

Salman Dabanng Khan gets associated with Fitness Force

Revenue opportunities

 Sponsors Name on the kit that we will provide

 Tie up with a food chain for the restaurant Tie up with a protein supplement co for health drinks

 Employee Engagement Advantage to corporate : FITNESS FREAK CORPORATE AND PLACE FOR NETWORKING.

Corporate Tie Ups

FFU (Fitness Force university)

Service blueprint

Special Discount: Senior Citizen Students Couple Membership Family Package

Offers

Golds Gym 1 year = Rs. 19000 6 mnts = Rs. 13600 3 mnts = Rs. 9000 1 month = Rs. 4200

Fitness Force 1 year = Rs. 15500 6 mnts = Rs. 12000 3 mnths = Rs. 8000 1 month = Rs. 3500

Competitors in the market

34300/ 23100/ 13400/ 1 53400 410

Weight Loss Program Rate Discount Rate (A) after Discount Enrolment Fee (B) Service Tax (C) You Pay (10.3 % on A+B) (A+B+C)*

Weight Loss Program - 8 Weeks 18000 900 17100 1000 1900 15000

Weight Loss Program - 18 Weeks 32000 1600 30400 1000 3131 30000

Weight Loss Program - 32 Weeks 50000 2500 47500 1000 4995 50000

Fitness Force

FF

Fitness Force @myFitness

Tweet to Fitness Force @myFitness

FF @myFitness

FF @myFitness

FF @myFitness

FF @myFitness

FF @myFitness

Franchisee : PAN India Presence Diversification : Backward Integration. International Presence Holistic Business Model Complete Fitness Solution

Future plans