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Prime Analysis and Business Model

Prime Analysis and Business Model

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Published by Fezi Afesina Haidir
An individual assignment for Innovation. Please share your knowledge and give your rate.
An individual assignment for Innovation. Please share your knowledge and give your rate.

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Categories:Types, Business/Law
Published by: Fezi Afesina Haidir on Mar 11, 2013
Copyright:Attribution Non-commercial

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03/21/2013

 
 MM5011Knowledge Management and Innovation
FINAL EXAMPrime Analysis and Business Model of Muscle Egg Shake
29111311 Haidir AfesinaMBA Executive 46MASTER OF BUSINESS ADMINISTRATIONSCHOOL OF BUSINESS AND MANAGEMENTINSTITUT TEKNOLOGI BANDUNG2012
 
 
Photo: Fezi`s property with permission from Handy and Budi
 
 
1
ENTREPRENEUR PROFILE
 Name : BudiardiDate of Birth : October 19
th
, 1977Address : Jl Situ no 3 BandungOccupation : Entrepreneur Education : Architecture at Parahyangan University 1997Hobby : NetworkingEmployees : 3
“ 
Dare to fail as your first step, then improve and be the best
” 
 
It was his first sentences on our first conversation. A philosophy that made him believe success isstart with our first step. Started many businesses as re-sell
er, distributor (baby product “Sachi andCrown”) and has
 
“muscle egg shake” as
his own product bring him tears of joy.
Ko’ Budi, a call to
respect older brother, likes to meet successful people and attend business and motivation seminars.He said,
Their attitude enlightens and motivates us. Their stories are lessons learned that bring 
 positivity to trust yourself and never give up”.
Ko` Budi also believes that inspiration iseverywhere, and most likely from conversation. Thus he likes to make networking with everyone.
September 2011, he accompanied his friends to attend “Ade Rai Seminar”. From the seminar, he
got the inspiration to create Ade Rai`s natural favorite drink i.e. white egg. He believes that it will be a successfully product as many people at the gym needs natural protein sources. However, thereis a big player as competitor Jakarta i.e. Xpose. It made him more motivated as there is none inBandung. He believed that his homemade style and price would be advantage. On the other hand herealized that the challenge is to create it with a good and tasty flavor. It seems impossible to keep itnatural as white egg has a nasty and smelly flavor. Ko` Budi still has faith that there is still hugemarket (especially in Bandung) and only the best product that will be succeed. Then he just decidedto make it and wait for the market response. Therefore many times he stated first step is importantand improve it on the way to reach his goal. Thus with his own money he created CV. Prima Foodto produce the products with three employees who help him. In O
ctober 2011, his “Muscle Egg
Shake (MES) is available on the market.

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