:

( )

2555
The Department of Business Development



:
DBD













:
(Case Study)

+





-

e-Commerce




-

3
12
21

27

39
44

55

1.


2.

3.

4.

4.1

The Department of Business Development

4.2
/

/

? ? ?

www.dbd.go.th

/




5. : e-Commerce


/
7
24




(.)

The Department of Business Development

10

DBD Registered

e-Commerce
www.dbdmart.com

1.
2. 24
3.

4.

The Department of Business Development

11

12

5.

6.

7.
8.
9.

1.
2.
3.
4.
8

5
3





1.

2.



3.



4.

1570 www.dbd.go.th

The Department of Business Development

13

:






(Business Plan) ?

The Department of Business Development

15

16

( )

1. ? (Name of Business)


2. (Business Idea)


( ) (
)

:
...
...
...
...

3. (Business Analysis)









4. (Goals)


? (Vision) ()

? (Mission)

The Department of Business Development

17

18

? (Objective)


10 2

10 -
2
-
20 % -
-


-

 :
5. (Tactic)

5.1

/
/ /

/ (Product)
(Customer Needs and Wants)




(Price) (Cost to
the Customer)



/ /

(Place) (Convenience)



e-Commerce

The Department of Business Development

19

20

(Promotion)
(Communication)





Social Network
6. (Production)

- //

7. / (Budgeting)

 :



/

//

/
/

8. ? (Alliance)

9. (Action Plan)

The Department of Business Development

21

22

10. (Control and Evaluation)

11. (Risk and Emergency)

The Department of Business Development

24

DBD

1.


-


.

2.

2.1
2

2

 DBD

2.2
3

The Department of Business Development

25

26

1 - 5

1570
www.dbd.go.th

 DBD



(Company Profile)






www.dbd.go.th
:

6

1. :

2. :

The Department of Business Development

27

28

3. :

4. :

5. :



6. :

1570
www.dbd.go.th

The Department of Business Development

30

4.1







(Benchmarking)

5


5
1 :

The Department of Business Development

31

32

2 :

1



3 :






4 :





5 :




4


www.dbd.go.th
4.2

The Department of Business Development

33

34

(
)

31 25XX

1,000
2,000
8,000
11,000
1,500
2,000
7,500
11,000

()

The Department of Business Development

35

36

31 25XX

()

:
8,000
5,000
3,000
2,500
500

31 25XX






:

134,000

(109,500)

(75,000)
()
(50,500)

119,500
69,000

() -
(Current Ratio)

- 2 : 1

(Quick Ratio or
Acid Test Ratio)

- ()

(/)

(Account
Receivable
Turnover) = +
2

-

- 1 : 1
-

-
-


-

1 : 1

The Department of Business Development

37

38

(Debt to Asset
Ratio)

()

-

-

(Debt to
Equity Ratio)

()

-

-

(Gross Profit
Margin)

x 100 (%) -

-
(Operating x 100 (%)
Profit Margin)

(Net Profit
Margin)

x 100 (%)

-




-

x 100 (%)

-





-

(Return On
Equity : ROE)

The Department of Business Development

39

40

1570

The Department of Business Development

42

(Business Networking)

win : win : win : ..

(Cost Reduction)
(Share Costs)

(Negotiation)

(Vertical Networks)

The Department of Business Development

43

44

-
( --- --- )

(Horizontal Networks)

Biz Club

 :







-

Biz Club

The Department of Business Development

45


(Case Study)

 (Case Study)

(Case Study)

:

.



www.soytothailand.com
+ =

Soy To ()

7

30

The Department of Business Development

47

48

Soy To

:
Product 100%
Homogenization






Place

 (Case Study)

www.thaiaccounting.com

(Network Advisory Team : NAT)

The Department of Business Development

49

50

/

NAT

AEC

 (Case Study)

: ()

.



www.daddydough.com

DADDY DOUGH

2


DADDY DOUGH

: Story

42 5
DADDY DOUGH


DADDY DOUGH
CEO Branding
PR Marketing

The Department of Business Development

51

52

Snack Box

DADDY DOUGH
2554 Thailand Franchise Quality
Award 2011 (TIFQA 2011)

 (Case Study)

(Gap in the Market)

- :



www.chaisaeng.com

-


10,000

The Department of Business Development

53

54

Birthday Sale

Corporate Social Responsibility
(CSR)

:


5

-

-

-

-

-
-


-

 (Case Study)
- -

:


.



www.ThaitravelCenter.com
e-Commerce

2544

2545 www.ThaitravelCenter.com





e-Commerce
IT

IT

The Department of Business Development

55

56

2547 2549






DBD Registered

DBD Verified

()
5



e-Commerce
DBD Registered DBD Verified


24
450 2554

The Department of Business Development

58

2
:

: 1

/
(.)
www.sme.go.th

SMEs
(Venture Capital, VC)

(.) www.tcg.or.th


SMEs

The Department of Business Development

59

60

www.gsb.or.th
www.exim.go.th
www.baac.or.th
www.ibank.co.th
www.ktb.co.th
www.bangkokbank.com
www.kasikornbank.com
www.krungsri.com
www.kiatnakin.co.th
www.cimbthai.com
www.tmbbank.com
www.scb.co.th
www.tcrbank.com
www.tisco.co.th
www.thanachartbank.co.th
www.uob.co.th
www.lhbank.co.th
www.standardchartered.co.th
www.icbcthai.com

www.rd.go.th

www.excise.go.th

www.customs.go.th
www.thailocaladmin.go.th
. .

The Department of Business Development

61

62

-

-

www.sso.go.th

1

()

www.labour.go.th
-

-

10 ...

- www.doe.go.th
(Work Permit)

-

www.excise.go.th

www.doeb.go.th
www.dft.go.th

www.dit.go.th

www.fda.moph.go.th

(.)
www.doa.go.th

www.dld.go.th

The Department of Business Development

63

64

www.thailocaladmin.
go.th
. .

www.tisi.go.th

www.dld.go.th
www.doa.go.th

www.fisheries.go.th

www.ipthailand.go.th

www.ocpb.go.th

www.opp.go.th



( . )

- www.dopaservice.com






-

The Department of Business Development

65

66

- www.thailocaladmin.go.th



-
.


www.dtam.moph.go.th

www.hss.moph.go.th