Professional Documents
Culture Documents
PURPOSE •
•
Collaborative monitoring of holistic indicators of sustainability
Own the Brand
• Incubate, support & co-ordinate packages & network of tourism operators &
To outline & define a collaborative approach, shared leadership &
supporting service providers
responsibility, for the sustainability of the New England Region. • Support educational, local history - storytelling, recreational-health, cross
cultural & environmental awareness opportunities for visitors, tourists & others
Further, to define the scope for participation in the ongoing • Support & help integrate stakeholders, communities, various government
agencies & councils to co-manage sustainable development of the Track
development, implementation & usage of the New England
Network and greater region as a sustainable eco-tourism destination
Sustainability Strategy (including the Strategy itself, the Brand, Web
Cairns Charter on Partnerships for EcoTourism
Portal, Decision Making, Dialogues, Scorecard, etc.)
• Respect each partner’s aspirations & accommodate their operational
needs, including respect for social & cultural values
• Value each party’s contributions – acknowledging traditional inputs such as
STRATEGIC QUESTIONS •
financial capital & less tangible factors, such as intellectual property
Identify & provide resources that allow local communities to deal on equal
• What goes in the Charter (eg. purpose, sustainability principles terms with other partners
• Work together to ensure partnerships benefit natural areas in which eco-
& values, vision & strategies, participation in decision-making)
tourism occurs
• How is the brand used & cared for? • Work together in transparent planning processes to define milestones,
• How is the web portal used? monitor performance, evaluate goals & objectives
• What other communication & promotion is possible? • Ensure eco-tourism regulatory systems reward best practice, taking a
performance based approach rather than managing for minimum
standards
• Establish information networks to facilitate information sharing among
RESEARCH OUTCOMES stakeholders & equitable access for all parties to expertise & resources
Sustain Northern Rivers ~ Climate Change Collaboration Agreement
Waterfall Way EcoTourism Initiative ~ Regional Charter • Core Agreements
• Co-ordinate marketing, facilitate an integrated e-marketing & booking ◦ Actively engage the whole community in action on climate change;