MICE Management 946-374

Pretest / Posttest

Name.Code.. November 19, 2012

Unit 3 Objectives & Component of MICE

1. MICE To get revenue from foreign currencies, to support indirect revenue for many
careers, to push the revenue from tourism in whole year, to push service standard, to support good image to international,
to motivate business tourists for returning, to bring new knowledge & technology into country, to trend on good
environmental preserving and to develop country as center of investment in region & international
2. MICE (Leisure Tourism) ? Leisure
6 to motivate business tourists for returning
(- ) Leisure
()
3. MICE ?
2 to get indirect revenue for many careers = MICE



()
4. MICE ? Sponsor, Customer, supplier
Related Organization
5. MICE Supplier ? MICE

MICE

6. MICE ? Organizer, Accommodation &
Food Business, Contractor, Tour & Entertainment Business, Transportation Business, Trading Business and Other related
organization
7. (Organizer) ? 1. (Professional Convention
Organizer-PCO), 2. (Professional Exhibiters Organizer-PEO),
3. (Destination Management Company-DMC)
4. (Venue)
8. Contractor MICE ?
Business
Component
Related
9. Flow Chart MICE
Sponsor/
Customer/
Organizatio
Supplier
Bosiness
Buyer
n
10. Flow Chart MICE
MICE Business

Organizer

Accommodation
& Food Business

Transportation
Business

Contractor

Other Related
Business

Tour &
Entertainment

Trading Business