/

:
: /

2


/





/

/

3



=>







+

4
 SMEs

 (1 )


Cash Planning
Inventory Planning
Working Capital Planning

6
 (3-5 )




=> D:E ratio


=>

7




-
?

- ?
?



?

?
8






/
/


...xx=xxx,xxx

...xx=xxx,xxx
(5) ( )

x1 zz=xxx,xxx x1
yy yy zz=x,xxx xx =x,xxx
x2 yy zz=xxx,xxx x2 yy zz=x,xxx xx =x,xxx





x,xxx x,xxx

x,xxx
x,xxx
xx=xxx,xxx

9

1. (Target market)
2. (Product)
3. (Price)
4.
(Place)
(ex. Internet)
5.
(Promotion)

1.
2.
3.

4.

5.
**
**

1.

2.

3.

4.

5.
6.

1.
2.
3.
4.
5.
6.
7.
8.



1.
2.
3.
4.


5.



 =>




( )

16



Pro-Forma Statement
Percent of Sale method
40%

(
)




( )

17


-

/
-

/, /, stock
,

/

,




()
18

.





* 100,000 - 100,000

200,000 - 200,000

/ 100,000 100,000 200,000

100,000 200,000 300,000

500,000 300,000 800,000

*


( )
1

1. 2,000,000
2.

3. 200,000
4. 0 100,000
0 2,300,000
()
 1

1. 120,000
2.
/

2.1 900,000
2.2 200,000
3. ..3...
3.1 ( 15,000 180,000
) 240,000
3.2 ..2..( 20,000 30,000
) 30,000
4. // 6,000

5.
6.
0 1,706,000
()
() = ( - 0 594,000
)
 Pay back
period
2 3



800,000
1 = 594000 (
206000 )
2 206000
=
206000/594000 *12
= 4.2
= 1 4.2
22



Feasibility study

Pay-back Period
IRR

NPV

23

PAY BACK PERIOD
10,000
1
5,000

2
2,500

PAY BACK PERIOD

3
5,000 12

2,500 =
12x2,500
5,000
 Ex2 PB
30 10
5000 80%

50000

= 30*5000*.80 = 120000 /
(50000) /
70000
840000
26 = 10000000/840000 = 11.9
 . IRR & NPV
Cash Flow: 5
( : CIF : COF)

NPV = PV - PV


0 1 2 3 4 5

-1000000
180000 220000 300000 350000 400000

1,052,974.75

r= 10% ( ),
NPV = -1000000 + 180000/(1.1)^1 + 220000/(1.1)^2 + 300000/(1.1)^3
+ 350000/(1.1)^4 + 400000/(1.1)^5
= 52974.75

IRR =
27 PV = PV r N
= 11.97%
 (Sensitivity
Analysis)







Scenario Analysis :

AWorst Case =>

8
A Normal Case =>
18
A Best Case => 40
28
 Fast Food


KigKu



=>

29







5

30
 Mission





Fast Food
positioning (
1.2 C1p6)

31


x (New menu)

y ,

z

(Sale Growth)

32


(PEST)

Five Forces Model
SWOT Analysis
Strength
Weakness
Opportunity

33
Threats


1.
2.
3.

4.



5.

1.

2.
3.




4.

5.


5









(
Maintenance )


(

)

36




Peak,
off peak
(Turn over)










37



150
(full capacity)
80

11

Peak = 4 ( 12.00 - 16.00)

Off peak = 7
Peak 70% (56 ) 1 30

4 = (4 * 60/30 = 8
= 8*56 = 448
Off Peak ( 20% ) 224 (7*60/30 = 14 *
= 224)
16
448 + 224 = 672 Vow
70 !!!!
672*70 = 47040

38



KigKu .....?


.....?







(brand
)
39
event


Convertible heels

2 ()


.

40



















Convertible heels"

41






2008 Global TIC

42




1,500

43




65

20% 2

44