1. Select your gender Male Female 2.

Please select tour service type Private Sector Public Sector

Business

3. To which age group do you belong Below 20 Between 20 to 35 Between 35 to 50 Above 50 4. To which income group do you belong Below Rs. 10,000 Between Rs. 20,000 and Rs. 30,000

Between Rs. 10,000 to Rs. 20,000 Above Rs. 30,000

5. Please mention your educational qualification Below HSLC HSLC Graduate Post graduate 6. Are you using DTH service ? Yes No (a) If no, state what do you use Cable Connection Conventional Antenna (b) If yes, state what DTH service you are using? Dish TV Tata Sky Airtel TV Big TV Videocon TV Sun TV Others 7. How long have you been using DTH service? Below 1 year 1-3 years Above 5 years

HS

3-5 years

8. State the reason for shifting from the previous satellite TV to the present one Reasonable Price Affordable Tariffs Good Reputation Extra services Better Quality Low Disturbance 9. Rank the following problems faced by you regarding your DTH connection (1=most serious problem, 7=least serious problem) Poor Picture Quality ____ Poor sound Quality ____ Non-response to complaints ____ Costly Tariffs ____ Non-Flexible Payment Systems ____ High Disturbance ____ Low Service Quality ____

10. How do you come to know about the details of the various DTH services? Media Friends Relatives Neighbors Colleagues 11. Rank the following DTH service providers in terms of Promotional Strategies adopted by them (1=excellent, 7=Worst) Dish TV_____ Tata Sky _____ Airtel TV______ Big TV _____ Videocon TV_____ Sun TV ______ Others_____ 12. Rank the following DTH service Providers in terms of their quality of picture (1=Excellent, 7=worst) Dish TV_____ Tata Sky _____ Airtel TV______ Big TV _____ Videocon TV_____ Sun TV ______ Others_____ 13. Rank the following DTH service Providers in terms of their quality of sound (1=Excellent, 7=worst) Dish TV_____ Tata Sky _____ Airtel TV______ Big TV _____ Videocon TV_____ Sun TV ______ Others_____ 14. Rank the following DTH service Providers in terms of their productive life (1=Longest, 7=shortest) Dish TV_____ Tata Sky _____ Airtel TV______ Big TV _____ Videocon TV_____ Sun TV ______ Others_____ 15. Do you think that warranty plays an important role for DTH service Very important _________________________________________ Not at all important 1 2 3 4 5 6 7 (a) If Important then rank the following service providers in terms of their warranty (1=Excellent, 7=worst) Dish TV_____ Tata Sky _____ Airtel TV______ Big TV _____ Videocon TV_____ Sun TV ______ Others_____ 16. Do you think that ability to work in voltage fluctuation is an important factor for DTH service Very important _________________________________________ Not at all important 1 2 3 4 5 6 7 (a)If Important then rank the followings for their ability to work in voltage fluctuations (1=Excellent, 7=worst) Dish TV_____ Big TV _____ Others_____

Tata Sky _____ Videocon TV_____

Airtel TV______ Sun TV ______