TEAM PRESENTATION

on

INDUSTRIAL DESIGN Unit IV

K U M A R AVA D I V E L U 7 1 0 0 1 2 8 3 0 0 0 7 (PT)

ME-PDD

R . N I T H YA 7 1 0 0 1 2 8 3 0 0 1 0
R.SUBRAMANIAN 710012830015 2013

II - SEM
APRIL -

What is Industrial Design?

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The Industrial Designers Society of America (IDSA) defines Industrial Design as: Industrial design (ID) is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.

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ID goals
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Product utility - safe, easy to use, and intuitive

Appearance - form, line, proportion, and color

Communication of corporate image - through the visual quality

Ease of maintenance and repair

Low (mfg) costs

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ID Importance to product design

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Ergonomics needs

Ease of use Ease of maintenance User interaction with the product Minimum knowledge of using it safety.

Aesthetics needs

Amount of product differentiation required The importance of pride of ownership, image. Motivation to the design team (for their pride in product)

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Product types from the ID point of view

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Technology-driven products Engineering or technical requirement is paramount ID has little involvement Extreme cases of Intel chips and GE engines User-driven products Usually there is a high degree of user interaction for these products. The functionality and/or its aesthetic appeal are important ID works closely with marketing and engineering throughout the process. Classification of some common products See exhibit 10-8 on page 202
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Timing of ID involvement
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Technology-driven products

During the later phases of product development

In concept generation for user interface In concept testing for for customers for feedback. In detailed design and refinement for packaging and marketing

User-driven products

Throughout the entire process

In need analysis for identifying customer needs. In concept generation for creating multiple concepts In concept testing for creating models In system level design for refining promising concepts IN detailed design for selecting final concept and coordinating eng-mfg.-marketing efforts.

See Exhibit 10.9 on page 203

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ID expenditures
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Depending on the product type

Hand-held medical instrument are the highest in terms of budget % Technology-driven products are the lowest See Exhibit 10-2 on page 192 for details

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The ID Process
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Investigate customer needs Conceptualize Preliminary refinement Further and final concept selection Control drawings of the final concept Coordinate with engineering and production.
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Industrial Design Case study:

Motorola RAZR

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Motorola Flip Phones

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MicroTAC (1989) StarTAC (1993) V60 (2001) RAZR (2004)

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Phase -1 : Identification of needs

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Small size & weight = thin phone

Performance features : VGA camera, large keys with back lighting, color display
graphics, Bluetooth for wireless headset with

Ergonomics : good user comfort, buttons were designed based on accepted industry

standards, flip phone allowed answering or ending calls, new software for navigation, text messaging

Durability : withstand 1 meter drop test Materials : laser cut keypad, laser etching, magnesium hinge, anodized aluminum
housing, composite antenna

Appearance : futuristic look, became a status symbol, pride among owners

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Phase 2 : Conceptualization Thumbnail Concept Sketches

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Aim Aid

: Generate number of concepts : Thumbnail sketches

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Phase 3 : Preliminary Refinement

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Soft Models

Aim Aid

: Feasibility study of concepts : Soft models

Material : Foam / core board

Scale : Full scale

Result :Selection of promising Concepts after Evaluation & modification

Soft model
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Phase 4 : Final Refinement & concept selection Hard Models

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Aim : Gain additional feedback, color studies and customer reception Material : wood, dense foam, plastic or metal Scale : Full scale (Technically non functional) Result : Final selection of concepts

Hard model
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The Impact of Computer-Based Tools on the I.D. Process

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Renderings using 2D & 3D modeling

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Phase 5 : Control Drawings of the Final Concept Hard Models

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Aim : Define final shape and key dimensions Aid : Control Drawings Contents : functionality, features, sizes, colors, surface finishes, and key dimensions.

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Phase 6 : Co ordinate with Engg & Production Final Product

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Developed Product Base Model of RAZR

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Quality assessment of ID
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User interface Intuitive, safe, comfort, easy to use Emotional appeal Attractive, exciting, pride of owning and being o the team Users ability to maintain and repair product Easy, intuitive Appropriate use of resources Value (quality vs. cost) Product differentiation Easy to stand out, recognize, & remember. Fit with or enhance corporate identity
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Assessment of I.Ds Role RAZR Development Project

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Motorola Flip Phones

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MicroTAC (1989) StarTAC (1993) V60 (2001) RAZR (2004)

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