CONTENT THEORIES OF

MOTIVATION

AMIT SARAN
JATINDER S BADWAL
SAMARDEEP SINGH
SHEKHAR TANDALE
CONTENTS
Content theories on motivation
attempt to identify what
things motivate people.
 Maslow’s hierarchy of needs,
 McClelland’s theory of
achievement, power, and
affiliation needs, and
 Herzberg’s two-factor theory
of motivation are explained.
Maslow ‘s Hierarchy of
Needs
 Maslow assumes that what
motivates people is unmet
needs.
 According to Maslow, the needs
that motivate people fall into
five basic categories:
 physiological needs (the most
basic need),
 security needs,
 social needs,
 esteem needs, and
 self-actualization needs (the
highest-level need).
 McClelland’s Achievement-
Power-Affiliation Theory
 This motivation theory is based on the assumption that through life
experiences, people develop various needs.
(1) The need for achievement
 the desire to do something better than it has been done before

(2) The need for power

 the desire to control, influence, or be responsible for other people

(3) The need for affiliation

 the desire to maintain close and friendly personal relationships
Hertzberg’s Two-Factor
Theory
Employees’ satisfaction and
dissatisfaction stem from
different sources.
 Dissatisfaction results from
the absence of what
Hertzberg calls hygiene
factors.
 salary
 relationship with others
 Satisfaction results from the
presence of motivating
factors.
 opportunities
THANK YOU