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72


MARY QUANT
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Beatles Stones - designers
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Vidal Sassoon,
(photo).

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look .

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75

Lee Alexander McQueen

O Lee Alexander McQueen, (17 1969-11 2010)

,
,

76


.
Givenchy 1996 - 2001 (Alexander
McQueen).
(1996, 1997, 2001 2 0025),
Designer CFDA 2003.

' '

1

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McQueen 1992, Blow
Isabella , McQueen,
.

( " l'enfant terrible

77


), "bumsters"
Highland Rape.
Alexander McQueen , , ,
2003,
2005 2006
Culloden, ( ) supermodel Kate
Moss .
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"British Designer of the Year" 1996 2003

2003.
2000, Gucci 51%
Creative Director
, , , . 31
2011, Alexander McQueen
. ,
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Dance of the Twisted Bull 6 2001. Alexander McQueen
, / 2005

.

22 2008
2010 .

78


Alexander McQueen e-commerce, online
, 2008.
2010.

79


McQueen 11 2010.
, 32.000.000 ,
2008.

Antonio Cavali
Roberto Cavalli ( 15 1940)
. print
sandblasted look
. Roberto Cavalli ,
. , Giuseppe Rossi, Macchiaioli,
. Cavalli
, textile print . ,
prints
.
1970,
, patchworks .

,
Hermes Pierre Cardin. 30 ,
Salon Pret- a-Porter . catwalks Sala Bianca
Palazzo Pitti , Collezioni Milano,
print denim, intarsia , wild prints.
, boutique , 1972 Saint -Tropez.

80


1980 Duringer,
. 1994 Cavalli sandblasted
. , Saint Barth,
, SaintTropez.

81


,
, Roberto Cavalli RC . Just
Cavalli, 1998 , ,
, , , . Angels & Devils
, Class, , , ,
. 2002 Cavalli ,
animal print . Just
Cavalli Torre Branca boutique Via della Spiga. Cavalli
: Tommaso , Robert,
Rachele Daniele .

82



(1926 -1962) ,
1950. .
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.
. , , 1950

.
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.
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.
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.

trends
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, . 1961
, ,
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, .
.
.
83

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,
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. , .
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arilyn sexy
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.

.

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85

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86


. .

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" by Madonna" &
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Giorgio Armani SPA Giorgio

Armani , , , -a-porter ,
, , , , , , ,
.
-, Giorgio Armani , Armani Collezioni , Emporio
Armani , AJ | , AX | Armani Exchange , Armani , Armani / Casa .
Armani -,
. 2005, 1,69
. Giorgio Armani , Emaar Properties ,
90


,
, , , , , , , .

Emporio Armani
Emporio Armani
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Giorgio Armani Giorgio Armani,
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, , , , , , , ,
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, , Mumbai , .

91

Armani Jeans -line

1981 Giorgio Armani .
, 15 ,
Armani Jeans Cafe . Armani Jeans
Emporio Armani, Armani Jeans Emporio Armani .
Giorgio Armani.
.

Paco Rabanne .

O Paco Rabanne , ,
. 1960
Haute Couture. 1966 ,
, .
. Paco Rabanne


.

92

.


,
'60,
.
: Calandre.
Paco Rabanne Pour Homme, Spot, Paco, XS Ultraviolet. 1990
Paco Rabanne "Pret a porter" : . Paco Rabanne
"Haute Couture"
"image.

93

(Christian Dior) (21 1905-24 1957)

.

Dior Granville
Granville . To 1910
.
Ecole des Sciences Politiques
1923-1926. 1927 . 1928
Jacques Bonjean
rue de la Boetie Galerie Jacques
Bonjean. 1931
.
. 1930
Jean Ozenne
.
Agnes. Robert Piguet
Le Figaro
. 1938 Piguet
. 1939 '

. Indianapolis Museum of Art
1941 1946 Lucien Lelong. 1946
(30 Avenue Montaigne)
Boussac (60.000 ). Marcel Boussac (
) Philippe et
Gaston. Boussac Dior
. Dior
30 Avenue Montaigne. 85
. Jacques
Rouet. 12 1947
90 6 . 1947,
, New
Look.

94


,
, .
, . 1949
.
, .
Tulip, , . 1957 52
.

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, , 1492
.
, 1850, 20 , ,
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. 1958 ... 90%
. , 1970

.

96


jeans fashion icon
Levi's 501. .
1
fans. blue jeans blue.
, .
' .
'50
. 1958 .. 90%
.
Levi's 501 Levi's
.
, ,
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vintage outfit.
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.
super .

1950

'50 casual
.
casual .
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denim. Levi Strauss
.

1960
'60
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-

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Kennedy.
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, .

98


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1970

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1980 - 1990

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.
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. , Ralph Lauren Calvin
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2000

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http://newpost.gr/post/77502/H-istoria-ton-Jeans-apo-tin-ergatiki-taksista-podia-

eponymon/

http://en.wikipedia.org/wiki/Jeans

http://www.sansimera.gr/articles/100

http://www.celebrityendorsementads.com/celebrity- endorsements/celebrities/scarlett-

johansson/

http://trendland.com/blake-lively-mademoiselle-chanel-campaign/

133