1

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INDEX
Sr no.
1 2 3 4 6

Particular
Introduction Company profile History & Development of the unit Location of the unit !ime "eepin# system Innovation

Page no.
3 4 6 8 $ 1%

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INTRODUCTION
Havmor literally meaning H-A-V-E-M-O-R-E, one of the best name for food business was coined by Late hri atish !handra !hona in "#$$% HAVMOR is a &rivately owned com&any manufacturing varieties of '!E !REAM , they also run RE (A)RA*( and +A ( +OO, -ALO)R , and they also deal with !A(ER'*.% Havmor .rou& of !o% has its humble beginning since "#$$, when its founders started manufacturing ice cream with a hand-cran/ed machine% (he 0Havmor1 &hiloso&hy of &roviding its customers with the best 2uality &roducts and services at affordable &rices has resulted in the brand being a household name in .u3arat% Havmor has 456 of the .u3arat ice cream mar/et% 7ut that8s no sur&rise considering that the grou& has the largest range of ice creams in the .u3arat in a variety of flavors, &ac/s and forms% (he grou& has a &roduct matri9 com&rising of cones, cu&s, candies, family and &arty bric/s and bul/ &ac/s% Havmor introduced the conce&t of 0flavor of the month1 under which the com&any develo&s and mar/ets one new flavor every month for its customer8s delight%

COMPANY PROFILE
3 - -

Ha !or "rou# o$ Co.

+actory Address +a9 E-mail Office Address : Modern 'ndustrial Estate, 7;h% *aroda tation, *aroda Road, Ahmedabad-<=5 5>4 : #" ? 5@# ? >>>5 <=#5 : ,hirenAhavmor%com : >nd +loor, Bashmira !hambers, 7;h% -o&ular House, *avrang&ura, Ahmedabad-<=5 55# : #" ? @#->C4@ 4"55 : BamalAhavmor%com : www%havmor%com : '!E-!REAM : 4555 s2% ft% : $>5
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+a9 E-mail Debsite Main -roduct Land area of factory *o% of em&loyees
4

Managing director of the !om&any -resident

: Mr% -radee& !hona : Mr% Anand /hanon/ar

Assistant .%manager : Mr% ,hiren hah -urchase manager +inance E Account manager Fuality !ontrol tores Management H%R%Assistance Vice -resident GHRH Mar/eting ,e&t Auditors 7an/ers : Mr% A3ay Mistry : Mr% Vatsal -are/h : Mr% an3ay E Miss% )rvi : Mr% %/% hetty

: Mr% (e3as E Mr% -ramo : Mr% Ra3esh hah : Mr% Bamal ,esai : Mr% Mu/esh : !or&oration 7an/

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HISTORY % DE&ELOPMENT OF THE UNIT

mall 7eginning, 7ig Vision, .reat Ambitions Havmor 'ce !ream began its branded life in "#$$ in Barachi, in undivided 'ndia% 7y "#$@, it was a &o&ular local brand there% 7ut in "#$@, in the wa/e of the -artition, its founder atish !hona had to 3oin the e9odus into 'ndia, with virtually no moveable assets% earching for a new turf, he tried out ,ehra ,un and 'ndore, and finally, settled down in Ahmedabad% *o, it was not a case of 07rand Relocation1, or anything else as fanciful% He had to start the venture from scratch again% 'n fact, he had to begin from a hand-cart at the Ahmedabad Railway tation, churning out the 'ce !ream manually% He called this fledgling brand IHavmor8 - a neologism for IHave More8 - which meant the customer, got more value for money, and more taste to relish, from his 'ce !reams% -erha&s he didn8t /now it then, but he had laid the foundation for one of Destern 'ndia8s most enduring mar/et legends and good 2uality, li/e good character, wins over the situation sooner or later%

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(oday, Havmor 'ce !ream is a delicious facet of Destern 'ndia8s daily life, and &art of its mar/et lore% 't reaches hundreds of thousands of consumers through = main outlets and <=55 &lus dealers%

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LOCATION OF THE UNIT

(he location of &lant or industry means to scientific choice of a region or s&ecific sight in a region where the business unit is to situate% (he main ob3ect of an industry concern is to ma9imiJe &rofit through minimiJation of &roduction and distribution cost% (he ob3ectives are realiJed only if the firm is located at a &lace which offers all economies of &roduction and distribution%

K &actor responsi'le for plant location are(

"% Money, Material >% Man &ower, Mar/et <% Motive &ower, Management $% Machinery, Means of !ommunication 4% Momentum to an early start

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TIME 'EEPIN" SYSTEM

!ime "eepin# system for industrial staff
)hift
" shift >nd shift <rd shift
st

!imin#s
L L L = AM (O $ -M $ -M (O "> Mid *ight "> Mid *ight to @ AM

Dor/ing Hours for office staff: #%<5 (O C%<5

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10

INNO&ATIONS
Fuality is undoubtedly very im&ortant to establish and retain one8s status in a com&etitive environment% 7ut e2ually im&ortant is innovation ? constantly coming u& with something new to maintain an edge over the com&etition% Hence, creativity is at the forefront of our activities% Most of our innovations have been based on the consumer feedbac/ we have received from our ardent fans% (o &lease them, to date we have launched over >55 flavors in C55 &ac/-ty&es and forms% -eo&le eagerly await our flavor of the 2uarter, which has been an on-going event over the years%

Here is a representative sample of a fe* of our innovations(

De are the first ones to introduce ,airy +resh ? an all natural ice cream which contains no additives, no &reservatives, no synthetic !olors or flavour% *othing but the &ure, natural goodness of mil/, fruit and nuts% De launched many dry fruits based ice creams, an assortment of traditional 'ndian ice cream form, which otherwise had to be bought 3ust &rior to consum&tion, and that too from vendors whose 2uality often left a lot to be desired% De even introduced the froJen dessert% orbet ? a fruit 3uice based

(o match our uni2ue &roducts, we have often gone in for unconventional and creative &ac/aging% Li/e the
10 - -

11

time when we filled Mango% Orange, itafal, weet Lime% 'ce creams in the intact s/ins of their fruits% 't was a big hit at social gatherings and s&ecial occasions% All our innovations are based on a single guiding &rinci&le i%e% 0.ive the consumer what he li/es and wants, and not what we want him to li/eM1

11

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12

12

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INDEX
Sr no.
1 2 3 4

Particular
Introduction

Page no.
14 1 16 13 22 23 2 23 2$ 3% 32

+r#ani,ational )tructure -ain products of the company .ictures of IC/0C1/2-) 1a* material used 6 .roduction process 3 !he process for the 'asic ice0 cream mi4 8 !he process for the ice0cream production $ )tores mana#ement 1% .lant layout 11 Health & ice0cream

13

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14

INTRODUCTION
-roduction is the &rocess of transferring com&onents into finished &roducts for sales% (he term &roduction is wide in sco&e% 't includes manufacturing &rocess also by which raw materials are transferred into finished goods for final consum&tion% Land, !a&ital and Labor organiJation and entre&reneurshi& are the factors of &roduction, where as ma/ing include mar/et research, &ersonal selling, sales &romotion, advertisement, &ublicity and all other activities relating to distribution% -roduction refers to a &rocess of fabrication of a &roduct or a &hysical ob3ect through there are men, material, ca&ital and entre&reneurshi& for the satisfaction of human wants% -roduction de&artment is the heart of Havmor )nit, as the main function of Havmor is to &roduce the &roducts and su&&ly to the consumers according to their needs and taste% (hus, in Havmor &roduction de&artment is the most im&ortant de&artment%

14

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15

OR"ANISATIONAL STRUCTURE
5ice .resident +peration 2ssistant 6eneral -ana#er .roduction -ana#er )upervisors La'ors
-roduction is the lifeline of any business unitN hence &roduction de&artment &lays an im&ortant role of vital im&ortance in any industrial unit as in Havmor grou&% Vice -resident is the head of the de&artment, followed by Assistant .eneral Manager, -roduction Manager, u&ervisors and at last Labors%

15

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16

MAIN PRODUCTS OF THE COMPANY

Ice creams found in different styles li"e(
7in# Cones 8i# Cups )mall Cups .arty .ac" &amily .ac" 9uices Candy Dolly 7ulfi Corner 1oll cut :ovelties Cassata .remium .ac" 7ids )pecial Havmor )pecial; etc<

16

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17

RA( MATERIAL USED

(here are various ty&es of raw materials that are used in Havmor during 'ce !ream ma/ing &rocess% Ma3or Raw Materials used for ma/ing 'ce !ream are: -il" Cream )"im mil" po*der Dry fruits &resh fruits &lavours )u#ar )taluli,er /mulsifiers a#ents Chocolates All the materials used in &rocess are managed by torage ,e&artment% And their 2uality is chec/ed by Research and ,evelo&ment ,e&artment%

17

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18

PRODUCTION PROCESS
Pasteurize Milk (8-10C) Dump Tank Milk Pump Batch Pasteurize (75C f r 15 Mins) Milk !t ra"e Tank Milk Pump Batch Pasteurizer Milk Pump #t m "eniser T$ !ta"e %& ' (500 Psi %%& ' 500 Psi Mi) Chiller ((*C) #"in" +#T

18

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19

#"in" +#T

Batch ,reezer Can./ Tank %0C +essel Can./ 2ar.enin" Tunnel (0C)

,la- ur Tank #..iti n f C l ur 1 C ntin us ,reezer ,la- ur (-

C ne ,illin" Machine Ch c late C atin" Tank (-*&5C) (-*&5C) Packin" Ta4le Ta4le

Cup ,illin" Machine (33C) Packin"

Packin"Ta4le 2ar.enin" Tunnel

2ar.enin" Tunnel T C l. !t ra"e (-35C) T C l. !t ra"e (-(&5C)

T C l. !t ra"e (-(5C)

19

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20

T)e Proce** $or t)e +a*ic Ice Crea! Mi,

.asteuri,ation !an"(0
Here the raw materials li/e mil/, cream, &owder, etc are mi9ed% Mil/ is &asteuriJed here% Mi9ing of -asteuriJers is done at =-"5!, 7utter is melted at $5!, All ingredients at 44!, weetening agent is added at C4!, and &asteuriJation is done at @4!% (he mi9 is /e&t at @4! for "4 mins and then filtration of mi9 is done%

Homo#enator(0
After being &asteuriJed at @4!, the mi9 is transferred to this tan/% Here, this mi9 is /e&t under the &ressure of 45 cem s2uare% (his increases the viscosity of the mi9% Here the brea/ down of the fact glucose is done u& to micron siJe% (he Homogenator tan/ is the heart of the &rocess%

Chiller(0
'n the chiller, the chilling of the mi9 is done from @4 ! to >$c%

)tora#e !an"(0
20 - -

21

After being thoroughly mi9ed, the mi9 is stored in this tan/% (he mi9 is stored here is called the basic mi9 and is used for all ice creams% (he basic mi9 is ta/en to each section for different ty&es of 'ce !reams, whether it is cu&, candies, cones, etc%

21

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22

T)e Proce** $or t)e Ice Crea! Pro-uction

(he tan/ through which the ice cream is carried out should be cleaned every time before getting any new flavour% (he creaming &rocess is done by ervice and Engineering ,e&artment% (he &rocess of cleaning any e2ui&ment is different from each other%

K !he #eneral process of cleanin# is as follo*s(

+lushing with ta& water% !leaning with hot water at "5! for "5 to "4 mins% Al/ali cleaner for >5 mins at "5!% +lushing with hot water% enttice the whole e2ui&ment with harda&hire solution of >55 &&m for >5 mins%

&lavourin# !an"(0
Re2uired 2uality of basic mi9 is transferred in +lavouring tan/ additions of essence and +lavouring !olor is done as &er the reci&es of &articular ice cream%

22

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23

Continuous &ree,er(0
After starting the continuous freeJer, the ice cream will come out within >4 seconds at the tem&erature of = ! to -4!% 'f the reci&es includes additions of nuts it is done through fruit feeder which is outside the continuous freeJer and before the final &lace of coming out of the ice cream and in case of unday8s different flavor is added through noJJles through which more than two flavors can be added% After coming out from continuous, the ice cream is &ic/ed into different bo9es, cu&s, etc% (his &rocess is done manually%

Hardenin# !unnel(0
(hese &ac/ets are /e&t in hardening tunnel to achieve '(!%

Cold )tora#e(0
After achieving '(! in hardening tunnel, ice cream is transferred in to cold storage and ta/en as &er the mar/et demand% Oummy 'ce !ream is now ready to dis&atch%

23

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24

STORES MANA"EMENT
tores management is necessary for any scale of unit because whenever the need arise it could be &rovided by the store de&artment% (here is a se&aration for storage in Havmor% (he de&artments li/e &roduction, research and develo&ment de&artment are re2uired to inform to the storage de&artment whenever the need arises and on this basis &urchase re2uisition is made and given to &urchase de&artment%

24

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25

PLANT LAYOUT
Layout &roblems are fundamental to every ty&e of organiJation and are e9&erienced in all /ind of mar/eting% Housewife must arrange her /itchenN retailer must arrange their facilities, not only the de&artments within the factory but also the &lant, stores and services so as to achieve flow of &roducts% Once a decision about location of a &lant has been ta/en, ne9t im&ortant &roblem before the management is to &lan suitable layout for the &lant% Efficiency and &erformance of good machines and sturdy buildings de&end to a great e9tent on the layout of the &lant% According to Pames Handy, 0Layout identically involves the allocation of s&ace and arrangement of e2ui&ments in such a manner that overall o&erating cost is minimiJed%1

!here are mainly 3 types of layout=

"% -rocess layout or layout by function >% -roduct layout or line &roduction <% +i9ed &osition layout%

25

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26

.rocess layout or layout 'y function(

(his is ty&ical 3ob-sho& ty&e of &roduction, where the e2ui&ment &erforming similar o&eration is grou&ed together% 'n this layout more em&hasis is given to s&ecialiJation or functional homogeneity on the various com&onents of the system% All o&erations of similar nature E grou&ed together in the same de&artment or &art of the factory% E%g%N grinding machine is located in any are, etc%

.roduct layout or line production(

(he e2ui&ment here is laid out according to the se2uence in which it8s used for ma/ing the &roduct for this ty&e of layout if two &roducts are tobe made is called for two se&arate layouts%

&i4ed position layout(

'n this layout, the material remains in a fi9ed &osition, but the machinery tools, wor/men, etc% are brought to the machines%

26

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27

HEALTH % ICE.CREAM
IC/0C1/2-)(
(he most 'ndulgent face of *utrition% A !u& of good 'ce-cream &robably features the most varied blends of nutritious elements in life% !arbohydrates GRice E DheatH, +ats GOil E .heeH, Vitamins E Minerals GVegetables E Mil/H, -roteins G-ulsesHQ Q all are blended into a li&-smac/ing cu&% Dhat is more, 'ce-cream is the most delicious form in which children can consume these nutrients% 'n fact, they would as/ for it, E relish it without &arental &rom&ting% (hose who want to build better health can regularly consume high 2uality 'ce-creams as &art of their daily diet% And those who are on a weight-loss diet, can use them as delicious E nutritious hunger-2uencher, they will give them 3ust the right amount of nutrients, but /ee& then from accumulating too much of anything by ta/ing the edge off the need to eat a lot%

27

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28

NUTRIENT CONTENT OF 100GMS VANILLA ICE-CREAM:

+A( M% *+ G.M H ).AR G.M H !ALOR'E -RO(E'* G.M H !AR7OHO,RA(E G.M H (O(AL M'*ERAL G.M H !AL!')M GM.H -HO-HRO) GM.H -O(A ')M GM.H "< .M % "" .M % "4 .M % "#C%@ $%5 >5%@ 5%# ">>%5 "54%5 #5%5 5%" $#>%5 5%5$ 5%>< 5%" "%5
- -

'RO* GM.H V'(AM'* A V'(AM'* 7" GM.H V'(AM'* 7> GM.H *'A!'* GM.H V'(AM'* ! GM.H
28

29

29

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30

INDEX
Sr no.
1 2 3 4 6 3 8 $ 1% 11 12 13

Particular
Introduction +r#ani,ational structure 1ecruitment; selection & Induction !rainin# & Development .romotion; Demotion & !ransfer policy 6rievances handlin# procedure .erformance appraisal .ersonnel records >a#es & )alary 2dministration :o< of employees .rovident fund scheme /mployees 'enefits & salary !rade union

Page no.
36 33 38 41 42 44 4 46 43 48 4$ % 1

30

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31

INTRODUCTION
As the term a&&lies, &ersonnel management is the management of human resources in an organiJation and is concerned with the creation of harmonious wor/ing relationshi&s among its &artici&ants and bringing about this utmost individual develo&ment, such management is concerned with leadershi& in both grou&s and 0individual relationshi&1 and 0&ersonnel management%1 't effectively describes the &rocess of &lanning and directing the a&&licants, develo&ment and utiliJations of human resources in em&loyment% 'n fact, &ersonnel management underta/es all those activities, which are concerned with human elements in an organiJation% Dhatever functions are listed therein, the main ob3ectives of these functions are to bring together e9&ertise in a scientific way and to create that motive, a grou& to achieve its goals economically, effectively and s&eedily% According to Havmor, HR, &lays a ma3or role in conducting s&ecialiJed training &rograms, encouraging innovative ideas, inoculating willingness to acce&t change and rewarding out this with an incentive &ac/age% (hey believe that their &lants are most valuable assets who have made Havmor what it is today, and it is they who will ta/e them for beyond the horiJon, the days to come%

OR"ANISATIONAL STRUCTURE
31 - -

32

-ana#in# Director 6eneral -ana#er 2ssistant -ana#er /4ecutives +fficer 2ssistant

't caused of the assignment of s&ecific functions to designated &ersons de&artment with authority to have them carried out and their accountability to management for the result obtained% 't see/s to achieve ma9imum effort by decentraliJed, where by the &ower of decision is brought down as near as &ossible to the individual concerned%

32

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33

RECRUITMENT/ SELECTION % INDUCTION

(he recruitment E selection &rocess is intimately connected with overall man&ower system% 't is the &rimary duty of the &ersonnel de&artment to &rocure and maintain the ade2uate 2ualified wor/ing force of various &ersonnel necessary for running the organiJation% 't is very im&ortant function even for the establishment and develo&ment of business%

1/C1?I!-/:!(
Recruitment refers to attem&t of getting interested a&&licants and &roviding a &ool of &ros&ective em&loyees so that we can select right &erson for right 3ob% 'n Havmor the recruitment sources can be classified into two broad categories% +or recruitment of s/illed wor/ers, advertisement is given in news&a&ers and uns/illed wor/ers are recruited from local areas%

33

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34

)/L/C!I+:(
election is the &rocess in which candidates for em&loyment are divided into two classes ? those who are to be offered em&loyment and those who are not%

!he selection process of Havmor Co< is done as under=

K K K K -reliminary 'nterview% A&&lication% 'nterview% +inal election%

+ollowing are the broad headings under which the 2ualities desirable for a suitable candidate may be grou&ed% K K K K K K Educational and technical 2ualifications 'ntelligence Res&onsibility involved and initiative re2uired Ability to command, to obey Health and &hysi2ue Ability to wor/ in the conditions in which the 3ob is &erformed%

34

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35

I:D?C!I+:(
'nduction refers to the 3ob and organiJation% (he &ur&ose is to ma/e the em&loyees feel at home and develo& a sense of &ride in the organiJation and commitment to the 3ob% 'nduction is a techni2ue by which a new em&loyee is rehabilitated into the changed surroundings and introduced the &racticing &olicies and &ur&ose of organiJation% 'nduction of em&loyee is done by every de&artment for every wee/ after selecting of > to < days%

35

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36

TRAININ" % DE&ELOPMENT
!12I:I:6(
(raining is the organiJed &rocedure by which &eo&le learn /nowledge or s/ill for a definite &ur&ose% 'n this modern era, training is very im&ortant% 'n Havmor 'ce-creams, there is also modern ty&e of machines which follows modern technology% Many wor/ers don8t /now to use them% o, they teach them how to use machineries%

D/5/L+.-/:!(
,evelo&ment is an organiJed and &lanned &rocess and &rogram of training and growth by which individual manager or e9ecutive at each level of management hierarchy gains and a&&lies /nowledge, s/ills, insight and attitudes to manage wor/ers and the organiJations effectively% 'n Havmor .rou& of !o% HR coordinates the training% ometimes staff is send outside the com&any for training &ur&ose or e9&erts are called u& to give training to the em&loyees% !om&any also gives training to their wor/ers according to the 3ob% .enerally, training for @ days is given to wor/ers%

36

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37

PROMOTION DEMOTION % TRANSFER POLICY

.1+-+!I+:(
-romotion is the advancement of an em&loyee to better 3ob ? better in terms of res&onsibility, more &restige or status, greater s/ill, higher grade E salary and increased &rivileges, etc% Havmor !o% also gives &romotion on the basis of all over &erformance basis% !om&any also considers merit basis and seniority basis% (o& level management gives &romotion%

D/-+!I+:(
Dem ti n has 4een .efine as the assi"nment f an in.i-i.ual t a 5 4 f l $er rank an. pa/ usuall/ in- l-in" l $er le-el f .ifficult/ an. resp nsi4ilit/& %n ther $ r.s6 .em ti n refers t the l $erin" . $n f the status6 salar/ 1 resp nsi4ilit/ f an empl /ee& 2a-m r C & "i-es .em ti n $hen an/ empl /ee is n t a4le t . his $ rk 4/ an/ reas n&
37 - -

38

!12:)&/1(
Transfer refers t chan"es in 5 4s that in- l-e little r n chan"e in status6 resp nsi4ilit/ an. pa/& 2a-m r C & . es transfer t their empl /ee& 7mpl /ees are transferre. fr m ne shift t an ther shift6 as per the re8uirement&

38

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39

"RIE&ANCES HANDLIN" PROCEDURE

.rievance is difficult to define, &ersonnel e9&erts however, have attem&ted to distinguish dissatisfaction, com&laint and grievances% .enerally s&ea/ing, dissatisfaction to any staff or filling of discontent, whether it is une9&ressed or e9&licitly e9&ressed% A dissatisfaction which is orally made /nown as com&laint becomes a grievance when this dissatisfaction, which is usually related to wor/ is brought to the notice of management% A com&lain by an em&loyee and claiming unfair treatment% 'n all the com&anies grievances always e9ist irres&ective of siJe and unit% 'n some em&loyee have com&laints against em&loyees% (he grievances may be real or imaginary valid or invalid% 'n Havmor, there is s&ecific grievance handling &rocedure% Dhenever, there is any grievance, the em&loyees meet first to the su&ervisor and if not solved then em&loyees meet to the concerning de&artment head and management tries to solve the grievance by considering the acce&table demand of the em&loyees and the wor/ers also /ee& themselves ready to achieve the targets disclaimed by the management%

39

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40

PERFORMANCE APPRAISAL
'n the organiJation conte9t &erformance a&&raisal is a systematic evaluation of &erformance by su&ervisors or other familiar with their &erformance% 't is also described as merit rating in which one individual is ran/ed or mar/et in com&arison to others% -erformance A&&raisal is a systematic evaluation of the individuals with regard to his;her &erformances on the 3ob and his &otential for develo&ment% 'n Havmor, the &erformance a&&raisal is done by the su&erior or su&erior will fill the form, it is done once in a year and accordingly increase in salary is given% Motivation to wor/ers done once in > months%

40

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41

PERSONNEL RECORDS
A -ersonnel record is &iece of writing in a chart or which &rovides ready information and which &reserve evidence for future reference or use% Havmor !o%8s style of /ee&ing &ersonnel record is very scientific and systematic% (he com&any /ee&s one file for each em&loyee% 'n this file, you can get each E every information about em&loyee% (he information li/e wages, salary, training E develo&ment, recruitment E selection, &ension, &rovident fund, disci&line, &ast e9&erience, birth date, blood grou&, 2ualifications, behavior of em&loyee in the com&any, etc% are noted in this file%

41

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42

(A"ES % SALARY ADMINISTRATION

Dage and salary administration is necessarily the a&&lication of a systematic a&&roach to the &roblem of ensuring that the em&loyees are &aid in a logical, e2uitable and fair manner% 'ts basic &ur&ose is to maintain and establish wage and salary structure% 'ts secondary ob3ective is to establish e2uitable labor cost structure% 't is concerned with financial as&ects of needs, motivation and rewards% Havmor !o% gives wage and salary to the wor/ers according to their wor/ and ability% 'n this com&any, wages and salary are given monthly to the wor/ers% ometimes, com&any gives wages on the basis of contract to the wor/ers% alary to the clerical, administrative and &rofessional em&loyees is &aid on the "st of every month% 'n Havmor, till now there is no child labor% (he average eages &rovided to labor is Rs% >$55 &er month%

42

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43

TOTAL NUM+ER OF EMPLOYEES

(he com&any has total staff strength of $>5% Dhich includes >55 uns/illed wor/ers and >>5 s/illed% (he com&any recogniJes the im&ortant role that its em&loyees used to &lay the growth of various business activities%

43

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44

PRO&IDENT FUND SCHEME

(he -rovident +und Act was &assed in "#4>% A s&ecial reserve fund was made for ma/ing the &ayment to out going members%1 (he -rovident +und Act "#4> was amended in "#@" to &rovide for the benefit of family &ension to the members of deceased in case of their death, while in service% 'n Havmor .rou&, com&any &rovides &rovident fund to its em&loyees% (he scheme covers each and every em&loyee of the com&any% -+ A ">6 is given to em&loyees in that =%<<6 is &ension and <%C@6 is -+% 't affect instantly to financial condition to each and every em&loyee% 't ma/es bright future for em&loyees%

44

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45

EMPLOYEES +ENEFITS % SER&ICES

(he services or benefits, which are given to the em&loyees more than the salary comes under em&loyee8s services scheme% 'n Havmor following benefits are &rovided to the em&loyees: )niform% afety +acility% Medical +acility% ocial Delfare% !anteen +acility% Em&loyees are also &rovided &revious leave, casual leave, and sic/ leave% Em&loyees in Havmor are also &rovided the benefits li/e -+, E ' cheme, etc% afety facility is &rovided to wor/ers as in food items utmost safety is re2uired and medical chec/ u& to the wor/ers is also done as and when re2uired%

TRADE UNION
45 - -

46

(he scenario of e9&loitation of em&loyees by em&loyers led to the birth of unions and introduced the ear of government regulation and control over em&loyment relationshi&% *ow, unions are a &art of modern industrial societies% (here are various e9&lanations about the &lace and role of unions% (hese &oints to a commonalty through union see/ to &ursue and further the interests of em&loyees as a collectively% 0A trac/ union is any combination of &ersons, whether tem&orary or &ermanent, &rimary for the &ur&ose of regulating the relations between wor/ers and wor/ers, and for im&osing restrictive conditions on the conduct of any trade or business, and includes the formation of two or more trade unions%1 ? ection > G7H of (rade )nion Act, "#>5% 'n Havmor, the relation of industry with trade union is good% 't generally deals in collective bargaining for doing negotiations%

46

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47

47

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48

INDEX
Sr no.
1 2 3 4 6 3 8 $ 1% 11

Particular
Introduction +r#ani,ational structure 1esponsi'ility function & 2uthority of Individuals at different Hierarchy levels 2ssi#nin# territories .roduct plannin# .roduct mi4 -ar"etin# research -ar"et se#mentation Distri'ution channel .hysical distri'ution .ac"a#in# & !ransportation

Page no.
4 6 8 $ 6% 61 62 64 66 6$

48

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49

INTRODUCTION
Mar/eting is so basic that it cannot be considered a se&arate function% Mar/eting has been defined in various ways% (he definition that serves are &ur&ose by which individuals and grou&s obtain what they need and want through creating, offering and e9changing &roducts or value with others% K -ar"etin# is a total system of 'usiness; an on #oin# process of( ,iscovering and translating consumer needs and desires in to &roducts and services% !reating demand for these &roducts and services% erving the consumers demand with the hel& of mar/eting channels, and then in turn E9&anding the mar/et even in the face of /een com&etition% 0Mar/eting management is the &rocess of &lanning and e9ecuting the conce&tion, &ricing, &romotion and distribution of ideas, goods and services to create e9changes that satisfy individual and organiJational goals%1

49

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50

OR"ANISATIONAL STRUCTURE
6eneral -ana#er
@)ales & -ar"etin#A

)enior )ales -ana#er 2rea )ales -ana#er )ales /4ecutive )ales Coordinator

50

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51

Re*#on*i0ilit1 $unction* % Aut)orit1 o$ In-i i-ual* at Di$$erent Hierarc)1 Le el*

6eneral -ana#erBs 1esponsi'ility & 2uthority
K K K K K ales Administration% Advertising and Media% -roduct Management% Recruitment and election at higher Authority Level% ,esigning ales -romotional -rograms%

1esponsi'ilities & 2uthority of )enior )ales -ana#er

K K K K .enerate ales% Assigning targets% Recruitment% Maintaining relationshi& with ,istributors and !E+ Agents% K Assisting in designing of -romotional -rograms%

51

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52

1esponsi'ilities & 2uthority of )ales /4ecutives & )ales Coordinators

K K K K K A&&ointing ,istributors ; ,ealers% -rovide Machines% Handling ,ealer ; ,istributor !om&laints% .ive the &romotional tools to the ,ealers E ,istributors% ,ealer ; ,istributor !ommunication%

52

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53

ASSI"NIN" TERRITORIES
.enerally, &ast figures are ta/en as base for sales forecast% ome &ercentage will be ta/en on last year ales E 7udgeting sales figure will be decided% Moreover, it de&ends on certain other &arameters also li/e Advertisement in that &articular territory% Mar/et ,evelo&ment O&&ortunity, Mar/et iJe, !om&etitor8s Activities, and u&&ort from HO% o it8s a combination of all the &arameters% (he ales 7udget also de&ends on the com&any8s strategy% After deciding the ales forecast, they derive sales budget% (hey allocate budget for &romotional schemes, for incentives to the sales &eo&le, advertising, etc%

53

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54

PRODUCT PLANNIN"
-lanning is to decide in &resent, what to do in futureM Havmor !o% also develo&s new &roducts and ste&s of &roduct develo&ment are as underQ Research for a new &roduct sometimes is based on seasons E mar/et demand% -lanning of &roduct before <-$ months in advance% Fuality control de&artment chec/ the &roduct 2uality% -roduct management de&artment a&&roves a new &roduct% -roduct &lanning for &romotions% +inal label of &roduct% !ommercialiJation of new &roduct%

54

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55

PRODUCT MIX
A &roduct mi9 is a set of all &roducts and items that a &articular seller offers for a sale% A com&any8s &roduct mi9 has a certain length, width and de&th%

Product Mix of HAVMOR

Ice Cream Cups Small Cup Sundaes #o$elties Famil! Pac"s Cones

Frozen Desert

Food Item

Bi Cup Part! Pac"s Bul" Pac"s

55

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56

56

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57

MAR'ETIN" RESEARCH
Mar/eting research is the systematic collection, design, analysis and re&orting of data and finding relevant to a scientific mar/eting situation facing the com&etition% -rocess and mar/eting research followed in Havmor% ,efining the &roblems and research ob3ectives% ,evelo&ing the research &lan% !ollecting the information% AnalyJing the information% -resenting the findings% Havmor !om&any does mar/eting research through his sales staff% ometimes Havmor !om&any a&&oints mar/eting intelligent staff for research in different areas%

57

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58

MAR'ET SE"MENTATION
Mar/et egmentation is a full larger grou& having similar wants% egmentation is consumer oriented mar/eting strategy% Mar/et segmentation gives the formal segmentation to the fact that wants and desires of consumers diverse and we can orient s&ecific category or the segment of the mar/et, so that su&&ly will have the best correlation with demand% Varied and com&le9 buyer behavior is the root cause of mar/et segmentation% Mar/et consists of buyers and buyers differ in one or more res&ects% (hey may differ in their wants, &urchasing &ower, geogra&hical locations, buying &ractices% Any of these variables can be used to segment a mar/et% !he ice cream mar"et is se#mented in follo*in# three *ays(

8asis of flavors(
ViJ% Vanilla, trawberry, !hocolate, Mango, 7utter cotch, Besar -ista, etc% Vanilla, trawberry and !hocolate together account for about @56 of the mar/et followed by 7utter cotch and other fruit flavors%

58

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59

On t%e &asis of stoc" "eepin pac"a in (

"% !ones% >% !u&s% <% tic/s or !andies% $% (a/e away%

units '

+n the 'asis of consumer )e#ment(

On the basis, the mar/et is divided into four segments, "% 'm&ulse segment% >% Retail% <% 'nstitutional ; !atering% $% -arlors% Retail and im&ulse together account for @56 of this mar/et%

59

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60

DISTRI+UTION CHANNEL
'n the field of mar/eting, channels of distribution indicates the routes of &athway through which goods and services flow or move from &roducers to consumers% (he route of channels of distribution includes the manufacturer and the consumer as well as all intermediaries% (hese com&onents are lin/ed in the channel system by one or more of the mar/eting flows, such as transfer of title of ownershi&, &hysical distribution of merchandise, transfer of title of ownershi&, &hysical distribution of merchandise, transmission of mar/eting information and the flow of money in the form of &ayment of &rices and other dues%

!he channel of distri'ution of Havmor is as follo*s( -anufacture C & & 2#ents Distri'utors Dealers & 1etailers Customers

60

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61

(he above channel strategy defines the channel members% (he finished goods first go to !E+ Agent is not available then the finished goods directly go to ,istributors% HO Gi%e% Ahmedabad OfficeH constantly watches the moments the orders given in ,is&atch ,e&artment by various !E+ Agents and ,istributors% Havmor has <> distributors and $555 retail outlets% (he networ/ is /e&t alive by large flat of refrigerated vehiclesN refrigerated e2ui&ments and retail freeJers are sources from world leaders in technology, so as to deliver 2uality &roducts to the consumers, which is a commitment at Havmor% Mar/eting ,e&artment also coordinate with ,is&atch ,e&artment to get the order from !E+ Agents and ,istributors, and try to see the moments of dis&atch that orders as early as &ossible by clubbing various distributors in one route% And at last dealers get the goods from the distributors%

PHYSICAL DISTRI+UTION
61 - -

62

(he mar/eting &rocess is not com&lete sim&ly by creating su&erb &roduct and by creating the consumer through aggressive salesmanshi&% ,elivering the &roduct to the consumer at the right time and right &lace is e2ually im&ortant function in mar/eting% 'n &rocess of mar/eting, this vital function is called &hysical distribution% -hysical distribution means the &rocess of delivering the &roduct to the user or consumer &rom&tly, safely and in time% !he maCor components of physical distri'ution of Havmor( Darehousing 'nventory Order &rocessing

62

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63

>21/H+?)I:6(
As ice cream is a &erishable &roduct and it must be /e&t in cool &lace to maintain its 2uality for few days, Havmor has cold storages at different ends% (hese ends are factories, !E+ agents, ,istributors and ,ealers% (he tem&erature /e&t in these storage houses is as low as ?>4!%

I:5/:!+1D(
+or the raw material, Havmor /ee&s the inventory% (he inventory of the &ac/aging material is /e&t as low as &ossible and according to the demand forecasted and growth rate of the mar/et% 'ce cream is &roduct of im&ulse category that re2uires &ro&er storage, to /ee& it in a &ro&er condition% (he &roduction and consum&tion system also such that, the &roduction is done through the whole year and main demand is in summer season% o every com&any has to store ice cream &ro&erly% !om&any has enough storage facility at their all &lants, and all !E+ agents have their own cold storage facility, so they /ee& the stoc/ as &er their re2uirement i%e% at the time of &romotional scheme &eriod or in summer they maintain high stoc/, the !E+ agent carry the stoc/ in bul/ and they su&&ly the ice cream to distributors or dealers, who also have &ro&er freeJing facilities%

+1D/1 .1+C/))I:6(

63

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64

Havmor has defined MOF GMinimum Order FuantityH for the distributors to ma/e order to the com&any% As far as order of the dealers are concerned that is the headache of the distributors% Here, the 3ob of the Havmor8s sales staff is to assist the distributors is selling the ice cream% Havmor states their &hysical distributor8s ob3ective, 0getting the right goods to the right &lace%1 *o &hysical distribution system can simultaneously ma9imiJe customer service and minimiJe distribution cost% Ma9imum customer service im&lies large inventories, trans&ortation and few warehouses% (he designing distributors system is to study what the customer wants and what com&etitors are offering customer, interested in several things such as on time delivery% Havmor8s willingness is to meet customer needs, careful handling of merchandise to ta/e bac/ defective goods and re-su&&ly them 2uic/ly and to carry inventory for customer%

64

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65

PAC'A"IN" % TRANSPORTATION
.ac"a#in#(
'ce cream consumers in 'ndia are generally children and young &eo&le% (o attract these consumers ice cream manufacturers try hard to ma/e their &ac/aging attractive% -ac/aging &lays a large role in mar/eting of ice cream &roducts% Many different &ac/ing, siJes and designs can be chosen along with ty&e of &ac/aging material% 'ce cream is mar/eted in three ty&es of &ac/aging%

(he most &o&ular is a cu& of "55-"45 ml sold A Rs% =-"4 &rice range% 'ce creams at this &rice range are generally brought for immediate consum&tion% (hey are available everywhere from big su&er mar/et to local retailers% 7ar, stic/s and !ones re&resent another ready-to-eat mar/et and are &riced A Rs% 4 and is very &o&ular with /ids and forms ma3or &ortion of the ice cream sales% -arty &ac/ and +amily &ac/ are in much use now a days% (hese are used for &arties and in restaurants% (hough outside attractiveness is not very im&ortant but the siJe of the &ac/ and handling comfort is im&ortant%

!ransportation(
65 - -

66

'ce cream re2uires very low tem&erature in terms of ->4!, so the Van used for the trans&ortation is having the chillers% !om&any is ac2uiring Van on the contract basis%

66

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67

67

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68

INDEX
SR .N O
1 2 3 4 6 3

PARTICULAR
Introduction )ales or#ani,ation )ales 8ud#et .ricin# policy Channel of distri'ution 2dvertisin# )ales promotion

PA"E NO.
33 34 3 36 33 38 3$

68

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69

INTRODUCTION
(he sales manager is the head of the sales de&artment and he is guided in his &olicy by the managing director of the com&any% (hus, the sales manager must be a man of initiative and ready to &ro&ose new ideas as o&&ortunity comes% He must be active, energetic and &ersistent in order to co&e u& with the wor/ involved which is sales &romotion% E9&loring new &ossibilities of obtaining customers, mar/et and new goods% He must be energetic and &ut new life and interest in his sales staff% ales e9ecutive should be a good 3udge of human nature, a good mi9er and /now how to handle men not only his customers but also his com&etitors in the mar/et% He must be a good organiJer and /now the &sychology of the grou& to whom he serves% 't is true that a sale is the last activity of an organiJation but it is not the less im&ortant function% (he sales e9ecutive in additional to being com&etent the techni2ues and &rocedure of selling the &roduct, is an e9ecutive directing the activities of others% He has to coo&erate with the rest of the staff for new &roducts and new uses of the commodity%

SALES OR"ANISATION
69 - -

70

(he sales de&artment should co-o&erate with design de&artment so that the &roduct designed should meet the e9act re2uirements of the customers and the im&ortant factors li/e efficiency,sturdity,low cost of maintenance, safety for the o&erator ,ease of handling and good luc/ are to be achieved and the sales de&artment has to co-o&erate with the &roduction de&artment to see that the 2uality is maintain and the rate of &roduction is according to the schedule with &lanning de&artment to &re&are the sales &rogrammed on which the entire &lanning will be based ,with the accounting de&artment to bring the &rices down and there by to increase the turn over and fi9 selling &rice% Dith the accounts de&t% to give com&lete data and with the &ersonnel de&t% to &rocedure the efficient salesman%

70

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71

SALES +UD"ET
)ales forecastin# & Devisin# )ales 8ud#et(
As 'ce !ream is &erishable good and it re2uires &ro&er freeJing to maintain -ro&er 2uality, which is very costly% o sales forecasting is very im&ortant to reduce the cost of over &roduction and maintenance%

Ha$mor considers follo)in factors for forecastin t%e Sales(

Observing Mar/et (rends% -ast figures related to consum&tion &attern% ,eciding the future strategy% )sing the above factors, e9&erts in the sales field use their e9&ertise and give their o&inion for the ne9t year8s sales% (hus, Havmor use Pury of E9&ert E9ecutive O&inion%

71

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72

PRICIN" POLICY
A &rice &olicy is the standing answer to the firm to recurring &roblem of &ricing% 't &rovides guidelines to the mar/eting manager to evolve a&&ro&riate &ricing decisions% (here are many methods of deciding &ricing% 't de&ends on the organiJation that which method it wants to ado&t%

.olicy on pricin# relative to costs(

Havmor follows +ull !ost ; !ost &lus &ricing% +ull !ost &ricing, no sale is made at a &rice lower than that covering total costs, including the variable costs and allocated fi9ed costs%

&or /4ample;
R- !ost of -roduction RSO- !ost of goods sold R S O S C6 - !ost of goods sold S distributor8s Margin R S O S C6 S G">6 to >56H T MR- ? ,ealer margin added to above G!onsumer -riceH

72

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73

CHANNEL OF DISTRI+UTION
Every &roducer see/s to lin/ together the set of mar/eting intermediaries that best fulfill the firm8s ob3ectives% (his set of mar/eting is called the channel of distribution% A distribution system is /ey of e9ternal resources% *ormally it ta/es years to build and it is not easily arranged% 't ran/s in im&ortance with /ey internal resources such as manufacturing, research, engineering8s and field sales &ersonnel and facilities% (he channel of distribution of the com&any has the following way:

-anufacturer 2#ents Dealers 1etailers Customers

73

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74

AD&ERTISIN"
't is defined as any &aid form of non-&ersonal &resentation and &romotion of ideas, goods and services by identified s&onsor% 't is im&ersonal salesmanshi& for mass selling, a means of mass communication% Havmor !om&any has used many media of advertising such as &ress media, which includes news&a&ers and magaJinesN outdoors advertising that includes &osters, boards and electric dis&lay, multimedia including web site, etc% -roduct boreal magaJine (hey have attended an e9hibition in world level and in 'ndia more than 45 times% 'n &roduct today magaJine (ender world 'n industrial e9&ress Machine tools Local channels (he firm is s&ending more than > la/es amount in advertising%

SALES PROMOTION
74 - -

75

ales &romotion is a vital bridge or a connecting line removing the ga& between &ersonnel selling and advertising the two wings of &romotion% (he sale of a &roduct has to be &romoted or encouraged through a *o% of influences at the &oint of &urchase where retailers and &ros&ective customer meet face to face% ales &romotion may stimulate boost consumer denying at the &oint of sale or im&rove dealer effectiveness at the retail outlets% !here are various sales promotional tools such as(

am&les, cou&ons% -rice &ac/s% -remiums% !ontest% +ree trials, -rice off% Allowance of goods%

75

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76

Havmor com&any has done all &romotional activities with a view to increase sales of &roducts and to attract a new customer to com&any8s &roduct% !om&any has &rovided many offers such as 07uy one- .et one free1, 07uy family &ac/ and get attractive gift free1, etc% !om&any has also done dealers &romotional activities include cash discount on &urchase, dis&lay and advertisement allowances, etc%

76

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77

77

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78

INDEX
Sr n o .
1 2 3 4 6 3 8

Particular

Page no.
83 84 8 86 83 88 8$ $%

Introduction &inancial 1evie* +r#ani,ational )tructure &inancial plannin# Capitali,ation Capital )tructure Depreciation policy -ana#ement of *or"in# capital

78

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79

INTRODUCTION
+inancial Management is an integral &art of overall management% 't is not totally de&endent area% 't draws heavily on related disci&lines and fields of study such as economics, accounting, mar/eting, &roduction and 2uantitative methods% (he term 0nature1 as a&&lied finance refers to its relationshi&s with closely related fields of economics and ob3ectives% 'n the early years of its evolution it was treated synonymously with the raising of funds% *ow in addition to it is &rocurement of funds, efficient use of resources is universally recogniJed%

79

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80

FINANCIAL RE&IE(
'n s&ite of staff com&etition, &articularly in 'ce !ream 'ndustry, Havmor !om&any8s (O(AL ALE at the end of the financial year >55C->55@ is Rs% C"C@ Lacs earned during &revious year is Rs% $#>#%= Lacs% !om&any has earned the .ross -rofit of Rs% $5$%"@ Lacs before de&reciation and financial e9&enses during the year ended on <"st March >554 as com&ared to $>$%>4 Lacs earned during the &revious year% *et -rofit is Rs% <"%= Lacs during the year ended on <" March, >554 as com&ared to Rs 44%<4 Lacs earned during the last year%
st

80

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81

OR"ANISATIONAL STRUCTURE
+inance is the foremost re2uirement of any firm, finance decision constitutes one of the critical and /ey decisions of any de&artment% (he duty of .eneral Manager is to handle accounts and overall co-ordination of finance de&artment% All ma3or decisions are ta/en by Managing ,irector% -lans are made by .eneral Manager and it is a&&roved by Managing ,irector% Managing ,irector is res&onsible for any /ind of the result to the ,irectors of the !om&any%

81

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82

FINANCIAL PLANNIN"
+inance is an im&ortant function of business% (he a&&lication of &lanning to the function is financial &lanning% 't involves the &olicies, determination of ob3ectives and &rocedure relating to the finance function% +inancial &lanning is an im&ortant function of a financial manager whether a business is big or small this function has to be &erformed% 't is necessary to do financial &lanning for an e9isting as well as new business% A financial &lan is a statement estimating the amount of ca&ital and determining its com&ensation and another im&ortant as&ect of financial &lan is to determine the &attern of financing% 7efore raising finance it is essential to ma/e estimates for long term as well as short tern financial needs% Long term financing is generally needed for fi9ed ca&ital re2uirement i%e% &urchase of fi9ed assets% hort term finance is generally needed for wor/ing ca&ital re2uirement i%e% mar/etable securities, debtors, etc% 'n Havmor, the financial &lanning is done for long tern or short term financial re2uirements% +inancial &lanning is necessary to reduce the cost of finance and all the long term and short term finances is raised through family funds and overdrafts% (he re2uirement of all the long term is also fulfilled through ban/ as and when needed%

CAPITALISATION
82 - -

83

(he term ca&italiJation refers to the &rocess of determining the &lans if financing% 't includes not merely the determination of the 2uantities of finance re2uired for a com&any but also the decision about the 2uality of financing% !a&italiJation includes following as&ects: Estimating the total amount of ca&ital to be raised% ,etermining the ty&es of securities to be issued% ,etermining the com&osition or &ro&ortion of the various securities to be issued% !a&italiJation com&rises of a com&any8s ownershi& ca&ital, which includes ca&ital stoc/ and sur&lus in whatever form it may a&&ears and borrowed ca&ital which consists of bonds or similar evidence of long term debt% 'n Havmor, the ca&italiJation includes both the as&ects i%e% short term as well as long term%

83

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84

CAPITAL STRUCTURE
'n order to run and manage a !om&any, funds are needed right from the &romotional stage u& to end% +inance &lays an im&ortant role in com&any8s life% 'f funds are inade2uate, business sufers% 't is therefore necessary that correct estimate of current and the future need of ca&ital be made to have an o&timum ca&ital structure, which shall hel& the organiJation to run its wor/ smoothly and without any stress% Estimation of ca&ital re2uirements is necessary, but the formation of ca&ital structure is im&ortant% (he ca&ital structure is made u& of debt and e2uity securities and refers to &ermanent financing of a firm% 't is com&osed of long term debts, &reference share ca&ital, and shareholders fund%

Capital structure of Havmor as on 31<%3<2%%3 .articulars

hare !a&ital Reserves and ur&lus ecured Loans )nsecured Loans

2mt @LacsA
<4#%4 #=5%4 "4>4 <=<%4

84

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85

DEPRECIATION POLICY
,e&reciation is an e9&ense item% 't is charged on fi9ed assets% +i9ed assets are those which are of material value, meant for resale and having fairly long life and are used in the business% -ethods of depreciation are as follo*s( traight line method% ,iminishing balance method% Annuity method% ,e&reciation fund method% 'nsurance &olicy method% ,e&letion method% Machine hour rate method%

'n Havmor de&reciation is on +i9ed Assets is &rovided on traight Line Method%

85

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86

MAN"AMENT OF (OR'IN" CAPITAL

!a&ital re2uired for a business can be classified under two main categories% "% +i9ed !a&ital% >% Dor/ing !a&ital% (he conce&t of wor/ing ca&ital is further divided into two broad &arts they areQ .ross Dor/ing !a&ital% *et Dor/ing !a&ital%

6ross >or"in# Capital E!otal Current 2ssets !otal Current 2ssetsE 23%2<4@1s in LacsA !otal Current Lia'ilitiesE 1%$3<3 @1s< In LacsA :et >or"in# CapitalE Current 2ssets F !otal Current Lia'ilities T >@5>%$ ? "5#@%@ GRs% 'n LacsH T "C5$%@ Lacs

86

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87

87

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88

S(OT ANALYSIS
)tren#ths
trong mar/et in .u3arat% *o% > in .u3arat Varieties of 'ce !reams E9&erience of more than C5 years

>ea"ness
Less use of advertising medium Lac/ of -rofessionalism -rices are somewhat high as com&ared to Amul%

+pportunities
Ability to increase &roduction due to installation of new technology (o sell their 'ce !reams in other states

!hreats
'ncreasing number of com&etitors 'ncreasing demand of Amul

88

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89

89

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90

FUTURE PLANS
Havmor is ado&ting a consumer oriented strategy as far as the &rice factor is concerned, where in the &riority was on &assing more and more benefits to ultimate consumers% All the benefits accruing out of economies of scale were &assed to consumers in the form of value for money offers li/e 07uy one get one free1% (he overall broad strategy of increasing the consum&tion was su&&orted by a&&ro&riate &romotion and mar/et su&&ort% (he selection of media and communication strategy was done with an ob3ective of achieving the broad ob3ective growth by growing the mar/et%

90

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91

91

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92

SU""ESTION
After going through &ractical training in Havmor for ma/ing the analytical re&ort of a com&any, ' would li/e to conclude some suggestions in order to achieve the targets and to ma/e its consumers brand loyal% (o decrease the cost of &roduction in order to com&ete the com&etitors% (o im&rove the channels of distribution so that consumers gets the best taste% Less sales &romotional tools should be used, as too much of sales &romotion adversely affects the re&utation of com&any% More mar/eting research is re2uired in order to /now the taste of consumers%

92

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93

93

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94

CONCLUSION
After visiting Havmor, it seems that 'ce !ream is the Bing of .u3arat% ' felt glad of being a &art of it% (he visit to such a huge and re&uted industry has im&roved my &ractical /nowledge of wor/ing in industry and its various de&artments% Havmor is an industry that is very well e2ui&&ed by the latest technology and efficient human resource% ' wish them very best luc/ for future%

94

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95

95

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96

+I+LIO"RAPHY
Sr No.
"%

Title o$ t)e 0oo2

-ersonnel management Bing8s mar/eting

Aut)or
!%7% Memorial

Pu0lication
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