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The Industry
Havmor Baskin
Amul Robbin’s
Vadilal Nivaa’s
Dairy Den
INTRODUCTION TO FOODS PVT. LTD.
Havmor Food Pvt. Ltd. is the industry where different flavours of ice-
cream are prepared. Havmor Industries is the firm chiefly leading with
processing of Ice-cream. But also makes other products.
But in 1947, in the make of the partition, its founder Satish Chona had
to join the exodus to India, with virtually no movable Assets. Searching
for a new turf, he tired out Dehra Dun and Indore and finally settled
down in Ahnmedabad.
In India he had to again begin his work from the start. He started selling
ice-cream at the Ahmedabad Railway Station.
The founder began the brand named Havmor, their slogan was “Achai,
Sachai, Safai”
GENERAL INFORMATION
In company there is no canteen facility and during the work all workers
are in their Uniform, Hand gloves and Masks : In company there are 150
employees in production unit.
(1) Nouelties.
Like Kaju Draksh, Malai Kulfi, Role cut, Kesar, Raj bhog etc. of 100
ml.
Butter, Scoteos, Kaju Anjur, Swiss Culae, Vanilla etc. of 500 ml.
(3) Department.
1. Engineering Department.
2. Cold Storage Department.
3. Stores Department.
4. Account, Finance, Marketing Department.
5. Head Office Department.
CORPORATE INFORMATION
Plant Location :
If the raw materials required for production is not supplied then it affects
the industry negatively. There the location should be at such a place
where raw materials and facilities like, water electricity and other
important infrastructure are easily available.
Introduction to Production
Ice-Cream Manufacturing
Ice-Cream Filling
Marketing Channel
Cold Storage
Distributors
Dealers
Customers
PRODUCTION CHART
Production Chart
Deputy Manager
Assistant Manager
Execitove Manager
Supervisor
Workers
Production Process :
Step – 1.
(1) Bending :
First of all for making ice-cream mix all the item Sugar, Milk, Lamp,
Stablizer, Emulss are mixing one side the mixture of all the things is
used to make ice-cream.
(2) Pasteurizing :
(3) Dyeing :
(4) Freezing :
PERSONAL DEPARTMENT
There are in all 350 members who are either divided fetch wise or
production wise or category wise.
There are 3 shifts for the workers in Havmor. Bach shift is of 8 hours of
these 2 shifts work on the mixing or manufacturing unit, while the other
one is in charge of cold storage. As Havmor is basically on ice-cream
factory. The work should be continuous.
The cold storage shifts starts at 6-30 a.m. while the workers come by 8-
00 a.m. The office staff comes at 9-00 a.m. and the Supervisor at 11-30
a.m.
The workers here are given good facilities. Timely incentives are given to
motivate the workers. They are paid fair wages and bonus (20%) is also
given every year.
EMPLOYEES BENEFITS AND FACILITIES.
The employers here are taken good care. They are paid well and on the
other hand many other benefits are also given.
On special occasions all family are invited to the factory. A part from
these the workers are occasionally taken to picnic or movie shows. This
helps them in getting motivation.
The actual selection process starts with retention of the employees and
then he is promoted and at last he is retired.
(1) Resignation
(2) Retirement – 58 to 60 years.
(3) Termination.
Different types of training and development schemes are taken for the
executives of Havmor Food.
The employees here are provided with uniform, cap, masks and Gloves.
Employee safety is taken at most cases.
INTRODUCTION OF MARKETING:
Havmor has keen successfully doing this marketing scenario for the last
56 years. Havmor Food has established a new strategy, business unit
called micro marketing division in the rural markets of India.
DEAMND FARECASTING
The main sources of measuring the demand unit taken into account the
past sales in the different reasons and measures demand.
Sales promotion, production and lost but not the least through in built
exercise or in build data.
Demand Measure
Past Sales
Kind of Output’
Expected Growth
Sales Production
Production
Inbuilt Exercise
Marketing Chart
Office Manager
Advertising Manager
Sales Manager
From the view point of companies marketing mix, it has not defined any
particular segments. But we can say the company has concentrated
and differentiated marketing strategies.
The target of Haavmor is to cover all the market in India. For this target
the company has preparing all possible activities. The financial
condition for this target is very good.
Positioning :
The company can always give a good & healthy product to the customer.
So, those customer are satisfied the product which is made in Havmor
Company gives product which made in vegetarian product. It is for the
entire segment. This is a position of the Havmor.
TARGETING & POSITIONIONG.
Targeting :
Target Market
Unaware Aware
Non-tried Tried
MAKRETING MIX
Marketing Mix.
1. Royal Gulab
2. Vanila
3. Stawberry
4. Fresh Pineapple
5. Tuti Prufi
6. Chocolate
7. Real Manago
8. Chocolate Chips
9. Fresh Strawberry
10. Kaju Draksh
11. Butter Scotch
12. Bonanza
13. Black Coffee
14. Black Current
15. Orange Tank
16. Swiss Caoke
17. Kesar Pista
18. Kaju Anjir
19. Lonavati
20. Alaround Carnival
21. Fresh Stawberry Almond
22. Rajbhog
23. Kesar Malti.
Slice Ice-Cream
24. Three-in-one.
25. Raja Rani
26. Cassata Cut
27. Fifty Fifty
28. Topo Cones
29. Chock Vanilla
30. Stawberry
31. Chocolate
32. Butterscotch
33. Kesar Pista
Candies
34. ColaPop
35. Double Hit
36. Mini Chocolate
37. Kaju Candy
38. Rasberry Dolly
39. Mango Dollley
40. Chocolate
41. Chopaty Kalfi
42. Zulu Bar
Nobilities
49. Vanilla
50. Butter Scotch
51. Bonanza
52. Kaju Draksh
53. Kesar Pista
Product Planning.
Additional consumer service and benefits built around the care actual
product is called augumented product. The company produces
perishable so augmentation is not needed.
PRODUCT DECISION
(1) Quantity :
(2) Features :
(3) Design :
The Brand name and place is very important role in the selling of
product brand name ‘Havmor’
(5) Packing :
The Havmor uses hard cardboard for family flocks, transparent plastics
bowl for new flavored ice-cream 2000, strawberry shape thirst in cup
candies are sold using sticks.
(1) By aluminum foil packaging the food item can remain fresh for a
long time.
(2) Good packaging and good looking ones would able to sell more.
(3) And there all details of the product on the packing and its best
on the packing and its best before date etc.
PRODUCT LIFE CYCLE
Product life cycle means the cones that a product sales and profit
turnover of life time each and every product sold in the cycle generally
the produce life cycle has fine distinct stage.
(1) Introduction :
The firest stage of product, life cycle is and made available for purchase.
In this stage the profit are negative or less due to how sales and high
distribution and promotion expenses.
(2) Growth :
(3) Maturity :
The systematic search of new product ides, major sources of which are
internal sources like company executive, company’s sales people’s brains
of its scientific Engineers manufacturing people while external sources
include customer competitors suppliers and others.
Screening new product idea in order to spot good ideas and drop poor
one as soon as possible.
Havmor is known that the product is must well designed and attractive
for customer to change selling in market.
A review of the sales costs and profit projection for a product to find out
whether their factors satisfy the company’s objectives.
PARLOR
Havmor has made own marketing mix strategy, price is only one
of the marketing mix tools that a company users to achieve its
marketing objectives.
(2) Cost :
Havmor has estimate the cost set the floor for the price that the
company can change for its product. The both cover all lots
costs for producing, distributing and selling the products and
delivers a far role of return for the efforts and risk.
Beverages :
Acrabed Water 15
Ice-cream
Vanila 15
Chocolate 27
Chocolate Chips 30
Fresh Strawberry 30
Cookie Cream 30
Hazenut 35
Lonavati 35
Candies :
Orange Bar 5
Mini Chocobar 6
Clasic Chocobar 10
Zulubar 15
Slice Ice-cream :
Malai Kulfi 20
Carsata Cut 27
PRICE LIST.
Havmor cone 12
Chic Choc 15
Butter scotch 15
Novalties :
Bounsaball 12
Choco Sundae 16
Sandwich Ice-ream 20
Super Sundal 22
Malai Kulfi 25
THEORY :
(3) Two level channels : Whole sales and retailers are included.
In the world of marketing of Havmor they consider four factor very
important. While deciding channel of distribution.
1. Product characteristics
2. Consumer or market factor
3. Company factor
4. Seasonal factor
CHANNEL OF DISTRIBUTION
Company Distribution
Consumers
Dealers
TRANSPORATION
1. Refrigerated Vans.
2. Cooling Vans.
DISTRIBUTION CHART
Producers
Agents
Whole sailors
Retailers
Consumers
The location of the parlors must have enough to cover market. The main
objective behind in the commencement of such educative parlors are to
provide convince to customers.
ADVERTISEMENT.
Advantages of Advertising :
Print Media :
2. Magazines : Chitralekha
Line Star
Abhiyan
Gruh Shobha
Hoardings
Slogans
Advertisement’s base on festivals or occasions.
Other Medias :
Stikers
Posters
Wall Paintings or Printings
Tattoos
Containees
Banners
Mobile Van with hoardings.
PROMOTION MIX
(1) Advertisement.
(2) Sales Promotion
(3) Public Relations.
(1) Advertisement :
Advertising means any paid form of non-personal presentation or
promotion of ideas goods or services by identified sponsors.
Advertising can be defined as marks paid communication of goods,
services or ideas by an identified sponsor.
Sales Promotion :
Consumer Promotion
Low Price
Value Addition
Dhamterash Scheme
Monthly Basis
COMPETITORS :
In the modern time the Havmor is also producing goods as best as its
competitors. The Anand is in above of all it has huge plants on different
Havmors and many outlets through out the country. So, at present
Amul is best.
Havmor has taken measures to increase the verities and the production
scale also.
Now Havmor is making a good profit with its newly introduced ideas and
varieties.
ACHIVEMENTS
Havmor has got the certificate for highest sales during the year. It has
the highest no. of ice-cream flavors and got other certificate sin the
production of other food item.
Havmor industry has been working for last 86 years. It has got an
achievement from former president of America, Bill Clinton.
TAJ
BUSINESS HOTELS
TAJ RESIDENCY UMMED
AHMEDABAD.
To,
FUTURE PLANS
Future is uncertain. We may not predict about the future event.
Habmor it is advisable to make assumption about future events.
CONCLUSION
Havmor has 35% of the market of ice-cream at Gujarat in its hand.
Havmor is improved a lot in the couple of years. It gives more value to
consumers than profit, but in Gujarat. Havmor has earned its place.
Our Industrial visit to Havmor was co-operating and friendly and the
guide gave us all the information. We want Havmor has been worked up
to its real meaning of its name “HAVE – MORE”
BIBLOGRAPHY
Broadcast :
: WEBSITES :
www. google.com
www. havmor.com
www.economictimes.com