MASAN FOOD CAMBODIA (MSC) - OGSM 2010-2015

Tm nhn: MSC tr thnh cng ty thc pham dan au tai Campuchia ve doanh so va li nhuan.

S MNH

MUC TIEU

Tr thnh
Doanh so 100 triu
Cng ty
USD vo
thc phm
nm 2015
c cc nhn
hiu mnh L Li nhuan
15%
s 1 trong
- 20%
ngnh hng
vao
v c
nam
ngng m
2012
nht ti th
trng
Campuchia. T Tng trng Doanh s
tang
100%
tr len
hang
Moi gia
nam t
nh
nam
Campuchia
2011
u s dng
mt b sn
phm ca
Li nhuan
Chin-su
Foods.
Hoa
von
2011
hoac
at t
nhat 5%
- 10%
Doanh so

15
triu USD
vao cui
nam
2011

CHIEN LC

THC O

KE HOACH

25% th phan NT, NM sau

nam th 1. Hoa von
nam th 1.

Tung dong cao cap Chin-su vi:

i) Nc tng nhan Ong au
Bep (15/11); ii) Nc mam
nhan Ca Ti va rau cu
(15/11).
Ban Happy cung luc tung Chinsu va quang cao Happy sau
Chin-su 4-8 tuan.
Tung M goi, Tng t (2012).
Tung Bot ngot, Hat nem
(2013).
Ke hoach xay dng HTPP
thanh cong (02/11/2010).
Ke hoach tan cong nong
thon va thon tnh 7 tnh con
lai (02/6/2011).

CHON LNH VC CANH TRANH

1.

Chien thang th trng Campuchia vi cac

nganh hang gia v the manh va tiem nang ln
tren th trng.

Chon nc tng va nc mam e

khai pha th trng.

2.

Chien thang cac nganh khac sau khi chiem

c th trng nc tng, nc mam.

Xem xt tng t, m goi, bot ngot,

hat nem...

3.

4.

Chien thang he thong phan phoi thanh th.

Tan cong 17 tnh thanh ln (90%
dan so urban tap trung).

Tien sau va chien thang th trng nong

thon

Khai pha 7 tnh thanh con lai

LAM THE NAO E CHIEN THANG?

1&2. Xay dng nhan hieu manh bang cach:

S hu c cac y niem quan trong

cua nganh hang thc pham thm ngon,
am bao sc khoe va tien li.

Xay dng thanh cong nhan hieu cao

cap Chin-su vi y niem thm ngon nhat
c ca nha yeu thch.

Xay dng thanh cong nhan hieu pho

thong Happy vi y niem am bao sc
khoe yen tam cho ca nha.
3&4. Xay dng HTPP nhanh, rong, sau, re bang
cach:

Dung sc manh cua mang li phan

phoi san co cua NNK ai dien va cac
NPP tnh trc thuoc.

n gian hoa thu tuc va chi ph bang

cach e NNK nhan hang trc tiep tai
kho cua Masan VN.
5.

6.

Chat lng san pham theo khau v cua

ngi CPC va vt troi.

San pham MSF c NTD-CPC yeu thch

hn cac san pham cua oi thu manh
nhat th trng hien nay qua cac cuoc
test dien rong.
C cau to chc n gian, hng en lau dai
Thiet lap qui mo n gian e giam sat
hoat ong kinh doanh trong giai oan au
Tien en qui mo ln e ieu hanh va

Tung M goi va Tng t

2012.
Chiem 25% th phan TO,
va 15% th phan m goi,
sau 24 thang
80% bao phu thanh th
Top 17 (2011)
80% bao phu nong thon
va 7 tnh con lai (2012)
at iem cao nhat ve
cac ch so y niem
trong BTH hang nam.
Phim QC c yeu thch,
lam cho NTD hieu c
y niem va tao c t
le dung th cao.
Nhan hieu c thch
nhat, at TOM khi la
chon va dung thng
xuyen qua BHT hang
nam.
Chon NPP co kinh nghiem
va tiem lc tai chnh
vi mang li pp sau
rong va tiem nang at
doanh so ln, chi ph
ban hang 5%/ds.
at iem vt troi va
c yeu thch hn vs.
chat lng cua oi thu
qua CLT.

Gon nhe, n gian, at

muc tieu.

Dung TVC c NTD yeu thch

nhat cho nm th 1 la: i) Chin-su
dung TVC Ong au Bep cho
NT va TVC Ong nha thung
cho NM; ii) Happy dung TVC
Khong oc to cho Nc
tng va TVC Khong Ure cho
Nc mam.
TVC cho nam th 2, th 3 TBC.
Ke hoach la chon NPP phu
hp va hieu qua (20/11/2010
anh Phong).
Ke hoach giao hang tai kho,
NNK t nhap khu va cac loai
thue quan (25/11/2010 anh
Phong).
Chon san pham phu hp va
tien hanh cac CLT dien rong vt troi (DONE).
CLT nh ky tng qu e kiem
tra chat lng luon vt troi.
Lap van phong ai dien
(15/12/2010).
Xay dng Nha may va thanh
lap Cong ty san xuat va

quan ly san xuat, kinh doanh khi at

tam qui mo ln.

NGH V PH DUYT:

thng mai MSC TBC.

Trng D n

Tng Gim c

Gin Dip Ngc Cm

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