Let’s Get On Board

Brand
elements

Blue
Bengal
 Brief Introduction of the
Offer
• Neither Cox’s Bazaar nor Saint Martin’s Island nor Kuakata
can be considered unique to a tourist who possibly has the
name of Bangladesh down at his priority list for the places
to be visited!
• Apart from the backpackers and a fair number of regular
tourists who come to visit this country once in a lifetime
there’s a growing number of foreign professionals who
work and spend a huge time over the year in this country.
• Our main focus would be to introduce this large number of
foreign professionals, their local colleagues and associates
and those regular tourists with the new kind of tourism –
running through the rivers.
• Our project identifies this abundance of riches of
watercourse across our country as the USP for our tourism
sector.
Tiger
Voyage
Tiger
Voyage
Blue moon
Blue moon
AdvenTour
Adventour
D tour
Distributi
on
strategy
IMC
strategy
IMC strategy
(continued)
IMC (D tour)
IMC strategy Yearly Gala event
(continued)
Authorizati
on
Secondary leverage
This has been a production of
Mujahid Mohiuddin’s Brand
Mangement class from IBA.
? ? ?