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    This formative assessment sheet summarizes Nathan Brown's work on a music marketing and promotion unit. He received a pass grade for his review of an existing local band's promotional materials and suggestions for improvement. The assessment provides feedback on strengthening his analysis of the materials by organizing his suggestions and including more details. It also recommends refinements to the band member biographies and digitizing sketches to look more professional. The targets for improvement section advises focusing on different merchandise types, maximizing profits, and identifying the target audience to achieve higher than a pass grade in future work.

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    This formative assessment sheet summarizes Nathan Brown's work on a music marketing and promotion unit. He received a pass grade for his review of an existing local band's promotional materials and suggestions for improvement. The assessment provides feedback on strengthening his analysis of the materials by organizing his suggestions and including more details. It also recommends refinements to the band member biographies and digitizing sketches to look more professional. The targets for improvement section advises focusing on different merchandise types, maximizing profits, and identifying the target audience to achieve higher than a pass grade in future work.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    56 views1 page

    Nathan Brown 218f

    Uploaded by

    api-242248632
    This formative assessment sheet summarizes Nathan Brown's work on a music marketing and promotion unit. He received a pass grade for his review of an existing local band's promotional materials and suggestions for improvement. The assessment provides feedback on strengthening his analysis of the materials by organizing his suggestions and including more details. It also recommends refinements to the band member biographies and digitizing sketches to look more professional. The targets for improvement section advises focusing on different merchandise types, maximizing profits, and identifying the target audience to achieve higher than a pass grade in future work.

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    of 1

    Rockschool Music Practitioner

    Formative Assessment Sheet


    Unit Number: 218

    Unit Title: Music Marketing and Promotion

    Candidate Name: Nathan Brown

    Date: 8th November 2014

    Evidence of work
    1.1a

    1.1b

    Review of existing
    marketing materials
    available for a local
    band
    Suggestions for
    improvement

    Complete?
    X

    Evidence of work
    1.2

    Distinction

    Merit

    Grade awarded

    Prep work

    Complete?
    X
    *

    Physical resources

    Digital resources

    Pass

    Fail

    Justification for grade awarded:


    Your written work is very good, but overlooking essential elements such as identifying the target
    audience is currently preventing you from achieving anything higher than a pass. The materials
    would also benefit from some attention to make them all look professional and of equal
    standard.
    Targets for improvement:
    1.1 The review of Stars and Flights promotional materials is well written and offers some
    interesting perspectives on the art work and designs, but the suggestions for improvement is
    not as thorough and would benefit from being organised into sections and possibly subsections. For example: Physical, including album covers, fan merchandise, digital, including
    downloads, imagery and online such as websites and social media. Remember to include
    as much information and ideas in this section as you possibly can.
    1.2 The biographies of the band members would benefit from some refining to ensure that the
    terms used make sense (what do you mean by high harmonies?). Think about the
    biographies for Stars and Flights and have a look at other bands to help you with this.
    The mood board is lovely and accurately captures the essence of EEK! The sketches you
    have made reflect this, but would benefit from being digitalized properly to look professional.
    I like the wristbands and the font used on these, but there is no discussion on the different
    types of merchandise you could create to maximize profits and no mention is made of the
    target audience, which is essential if you are to achieve anything higher than a pass.
    Date to be completed by: 21st November 2014
    Marked by: Ellen Evans

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