Smoking and

Children
By Chatan, Aracely, Eva and Karla

Analyze the Content

Organization and Purpose of Video

Video was produced by the Thai Health
Promotion Foundation
Public service announcement to spread
awareness that smoking is harmful to health
regardless of age
To remind people to care for themselves,
along with others

The Audience
Daily smokers in Thailand
Todays technology could allow anyone to
view this
The video is not meant for big cigarette
companies and nonsmokers

Larger Conversation
Cigarette use is a common issue in our
society
Health problems rising due to cigarettes
Air pollution can affect our climate

Analyze the Tactics

Main Claim
Let the public know how smoking cigarettes
is affecting our society
To help adults be conscious of their actions,
along with others

Medium
Presented through video
Audience expects it to be educational,
informative, persuasive and meaningful

Rhetorical Appeals
Ethos, Logos, Pathos

Ethos
Thai Health Promotion Foundation
The usage of actual smokers in Thailand
No actors involved

Will Smith

Pathos
The author uses children to make the adults
feel guilty
Children represent innocence and purity
against the smokers

Logos
Smoking is unhealthy
Causes cancer and increases the risk for
cardiovascular diseases
Can affect children through secondhand
smoke

Style and Tone of Video

The music is sad and instrumental to let the
smokers self evaluate on their actions
The style is informal as it is in public
The audience would find this appealing as it
can relate to their daily lives
May offend large cigarette companies

Use of Rhetoric
The producer uses a form of rhetoric to
persuade smokers in Thailand to quit
smoking
We learned that Rhetoric is present in all
forms of literature and multimedia