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  • Marketing Budget: Public Relations Jan

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    Sha Eem
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    The document presents a marketing budget breakdown across 12 months that allocates funding to public relations, mobile/online marketing, advertising, events, and direct marketing. It shows that the total annual marketing budget is PKR 1,296,500 which is distributed unevenly across months, with higher spending on public relations, advertising, and events in some months compared to others. The largest expense is PKR 680,000 budgeted for advertising in December.

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    business proposal

    Original Title

    Shayan

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    The document presents a marketing budget breakdown across 12 months that allocates funding to public relations, mobile/online marketing, advertising, events, and direct marketing. It shows that the total annual marketing budget is PKR 1,296,500 which is distributed unevenly across months, with higher spending on public relations, advertising, and events in some months compared to others. The largest expense is PKR 680,000 budgeted for advertising in December.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    8 views4 pages

    Marketing Budget: Public Relations Jan

    Uploaded by

    Sha Eem
    The document presents a marketing budget breakdown across 12 months that allocates funding to public relations, mobile/online marketing, advertising, events, and direct marketing. It shows that the total annual marketing budget is PKR 1,296,500 which is distributed unevenly across months, with higher spending on public relations, advertising, and events in some months compared to others. The largest expense is PKR 680,000 budgeted for advertising in December.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Jan

    Jan

    Public Relations
    Press Releases

    PKR

    200,000.00

    Press Kits

    PKR

    200.00

    Other

    PKR

    5,000.00

    TOTAL

    PKR

    Mobile, Online and Web Marketing

    205,200.00

    Jan

    Google AdWords Program

    PKR

    5,000.00

    Website Development, Hosting, Updates

    PKR

    5,000.00

    Social Media Management - Facebook/Twitter/Youtube

    PKR

    2,000.00

    Blog & RSS Feed

    PKR

    1,500.00

    TOTAL

    PKR

    13,500.00

    Advertising

    Jan

    Print Advertising Placements

    PKR

    Radio, TV, Outdoor Adverts

    PKR

    TOTAL

    PKR

    Events and Tradeshows

    50,000.00
    50,000.00

    Jan

    Event Sponsorships

    PKR

    Fload events

    PKR

    Trade Promos (USB Pens, Hats, etc)

    PKR

    TOTAL

    PKR

    Direct Marketing

    Jan

    Direct Mail Program

    PKR

    5,500.00

    Customer Surveys

    PKR

    10,000.00

    TOTAL

    PKR

    15,500.00

    TOTALS SUMMARY

    Jan

    Public Relations

    PKR

    205,200.00

    Mobile, Online and Web Marketing

    PKR

    13,500.00

    Advertising

    PKR

    50,000.00

    Events and Tradeshows

    PKR

    Direct Marketing

    PKR

    TOTALS

    PKR

    15,500.00
    284,200.00

    Marketing Budget
    Feb
    Feb
    PKR

    March
    March
    -

    April
    April

    May
    May

    PKR

    PKR

    PKR

    200.00

    PKR

    PKR

    PKR

    5,000.00

    PKR

    PKR

    PKR

    5,200.00

    PKR

    PKR

    Feb
    PKR

    March
    -

    PKR

    PKR

    1,500.00

    PKR

    PKR

    200.00

    PKR

    200.00

    PKR

    200.00

    PKR

    2,200.00

    PKR

    700.00

    PKR

    700.00

    PKR

    PKR

    50,000.00

    PKR

    ###
    ###

    ###
    ###
    PKR

    April

    50,000.00

    PKR

    10,000.00 PKR

    PKR

    50,000.00

    PKR

    50,000.00

    PKR

    100,000.00 PKR

    60,000.00

    PKR

    Feb

    March

    700.00

    May

    PKR

    PKR

    200.00

    500.00

    PKR

    March
    50,000.00

    ###

    PKR

    PKR

    500.00

    PKR

    200.00

    May

    500.00

    PKR

    PKR

    April

    PKR

    Feb

    ###

    April

    30,000.00
    30,000.00

    May

    PKR

    PKR

    PKR

    ###

    PKR

    PKR

    PKR

    ###

    PKR

    PKR

    2,000.00

    PKR

    ###

    PKR

    PKR

    2,000.00

    PKR

    Feb
    PKR

    March
    5,500.00

    PKR

    PKR

    5,500.00

    April
    PKR

    ###

    PKR

    PKR

    ###

    PKR

    PKR

    5,200.00

    PKR

    PKR

    2,200.00

    PKR

    700.00

    PKR

    PKR

    50,000.00

    PKR

    100,000.00

    PKR

    2,000.00

    5,500.00

    PKR

    62,900.00

    PKR
    PKR

    PKR

    April

    PKR

    PKR

    May

    March

    PKR

    Feb

    PKR

    PKR

    PKR

    May
    PKR

    200.00

    PKR

    700.00

    PKR

    60,000.00 PKR

    30,000.00

    PKR

    PKR

    PKR

    PKR

    102,700.00 PKR

    700.00

    60,700.00

    PKR

    30,900.00

    Marketing Budget
    June
    June

    July
    July

    August
    Aug

    Sept
    Sept

    PKR

    PKR

    PKR

    PKR

    PKR

    PKR

    PKR

    1,000.00

    PKR

    PKR

    PKR

    1,000.00

    PKR

    PKR

    June

    July
    PKR

    PKR

    500.00

    PKR

    PKR

    4,000.00

    PKR

    PKR

    200.00

    PKR

    200.00

    PKR

    200.00

    PKR

    9,700.00

    PKR

    700.00

    PKR

    700.00

    PKR

    PKR

    100,000.00

    PKR

    110,000.00 PKR

    June
    PKR

    100,000.00

    50,000.00
    -

    100,000.00 PKR

    June

    10,000.00

    5,500.00

    PKR

    PKR

    5,000.00

    PKR

    10,000.00 PKR

    June

    5,500.00

    50,000.00

    ###
    PKR

    50,000.00

    Sept
    50,000.00

    ###
    PKR

    50,000.00

    ###
    PKR

    Sept
    -

    ###

    PKR

    ###

    PKR

    PKR

    Aug

    PKR

    1,000.00

    PKR

    PKR

    9,700.00

    PKR

    700.00

    PKR

    PKR

    110,000.00

    PKR

    50,000.00

    PKR

    100,000.00

    PKR

    PKR

    10,500.00

    PKR

    ###

    PKR

    July
    -

    700.00

    Sept

    Aug
    5,500.00

    10,500.00 PKR

    PKR

    PKR

    July

    PKR

    ###

    Aug
    PKR

    PKR

    ###

    50,000.00

    PKR

    ###

    PKR

    50,000.00 PKR

    ###

    Aug

    PKR

    PKR

    PKR

    500.00

    PKR

    PKR

    PKR

    PKR

    ###

    PKR

    July

    PKR

    PKR

    500.00

    PKR

    July
    10,000.00

    PKR

    Sept

    5,000.00

    PKR

    PKR

    Aug

    PKR

    June

    ###

    PKR

    Sept
    -

    PKR

    700.00

    PKR

    50,000.00 PKR

    50,000.00

    10,000.00

    PKR

    50,000.00

    PKR

    5,500.00

    PKR

    231,200.00 PKR

    66,200.00

    PKR

    700.00

    PKR

    100,700.00

    PKR

    PKR

    PKR

    50,700.00

    Oct
    Oct

    Nov
    Nov

    PKR

    PKR

    PKR

    PKR

    PKR

    PKR

    PKR

    PKR

    Oct
    PKR

    500.00

    PKR

    PKR

    700.00

    PKR

    Oct
    -

    200,000.00

    PKR

    PKR

    800.00
    12,000.00

    200.00 PKR

    1,000.00

    PKR

    212,800.00

    Dec
    5,000.00

    PKR

    15,000.00

    PKR

    500.00

    PKR

    10,500.00

    PKR

    2,000.00

    PKR

    9,500.00

    PKR

    200.00

    PKR

    3,700.00

    700.00 PKR

    7,700.00

    PKR

    38,700.00

    200.00

    Dec
    20,000.00
    -

    20,000.00

    PKR

    PKR

    100,000.00

    PKR

    410,000.00

    PKR

    200,000.00

    PKR

    680,000.00

    Dec

    TOTALS

    PKR

    PKR

    50,000.00

    PKR

    180,000.00

    PKR

    50,000.00

    PKR

    100,000.00

    PKR

    32,000.00

    PKR

    312,000.00

    PKR

    PKR

    PKR

    20,000.00

    30,000.00 PKR

    20,000.00

    Oct

    PKR
    PKR

    Nov
    -

    PKR

    PKR

    PKR

    PKR

    PKR

    Oct

    100,000.00

    Dec

    PKR

    5,500.00

    TOTALS

    PKR

    5,500.00

    PKR

    33,000.00

    PKR

    5,000.00

    PKR

    20,000.00

    5,500.00 PKR

    10,500.00

    PKR

    53,000.00

    Nov
    -

    TOTALS
    30,000.00

    PKR

    Nov
    30,000.00

    TOTALS

    PKR

    PKR

    PKR

    PKR

    PKR

    PKR

    Oct

    PKR

    1,000.00

    500.00

    PKR

    10,000.00 PKR

    PKR

    PKR

    Nov
    10,000.00

    TOTALS
    TOTALS

    PKR

    PKR
    PKR

    PKR

    PKR

    200.00

    PKR

    200.00

    PKR

    PKR

    PKR

    Nov
    -

    PKR

    Dec
    Dec

    Dec

    TOTALS

    PKR

    200.00

    PKR

    1,000.00

    PKR

    212,800.00

    PKR

    700.00

    PKR

    700.00

    PKR

    7,700.00

    PKR

    38,700.00

    PKR

    10,000.00

    PKR

    20,000.00

    PKR

    100,000.00

    PKR

    680,000.00

    PKR

    30,000.00

    PKR

    20,000.00

    PKR

    100,000.00

    PKR

    312,000.00

    PKR

    5,500.00

    PKR

    10,500.00

    PKR

    53,000.00

    40,700.00 PKR

    46,400.00

    219,200.00 PKR

    1,296,500.00

    PKR
    PKR

    PKR

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