ANURAG ANSHUMAN ASHUTOSH

(A.D. IV)

INTRODUCTION

The brand is defined by its:

Authentic British heritage
Unique democratic positioning within the luxury arena.
Founding principles of quality, function and modern
classic style, rooted in the integrity of its outerwear
the trench coat, trademark check and Prorsum horse logo

Today, the business built upon this brand is distinguished by:

Multi-category competency: womenswear, menswear, nonapparel and children swear with innovative outerwear as the
foundation.
Channel expertise in retail (including e-commerce),
wholesale and licensing.
Global reach: operations in markets throughout the world,
with a balance across major geographic regions.
A unified, passionate and seasoned management team

HERITAGE

1856

1870

1880

1891

Thomas Burberry, a 21-year-old

drapers apprentice, opened a small
outfitters shop in Basingstoke,
Hampshire, England.

1895

1901

1856

1870

1880

1891

1895

Customer became loyal to brand

because of their commitment to
quality and innovation in fabrics &
outwear designs. By 1870, the shop
had grown to an emporium.

1901

1856

1870

1880

1891

1895

1901

Gabardine the breathable,

weatherproof and tear proof fabric
developed by Burberry was
introduced in 1880.

1891

1895

1901

1911

Now trading as Thomas Burberry &

Sons, the business opened a shop in
the West End of London at 30
Haymarket.

1914

1920

1891

1895

1901

1911

1914

Burberry developed the Tielocken,

the predecessor of the trench coat,
which was adopted by British officers
during the Boer War.

1920

1891

1895

1901

1911

1914

1920

The Equestrian Knight trademark

appeared for the first time
accompanied by the Latin word
Prorsum, meaning forwards.

1911

1914

19
20

1955

1989

2002

Commissioned by the War Office to adapt its

earlier officers coat for new combat
requirements, Burberry added epaulettes
and D rings, and the trench coat was
born.

1911

1914

19
20

1955

Equipped by Burberry, the

Norwegian explorer Captain Roald
Amundsen became the first man to
reach the South Pole.

1989

2002

1911

1914

19
20

1955

1989

2002

The Burberry Check, registered as

a trademark, was introduced as a
lining to the trench coat in the
1920s.

1955

1989

20
02

Today

Burberry was awarded a Royal

Warrant by Her Majesty Queen
Elizabeth II.

1989

2002

1955

1989

20
02

Today

A second Royal Warrant was

granted to Burberry in 1989 by
HRH The Prince of Wales.

1955

1989

200
2

Today

Burberry launched its exclusive

Art of the Trench made to order
trench coat service.

1989

2002

Tod
ay
Burberry is an internationally
recognized luxury brand with a
worldwide distribution network of
173 retail stores, 175 concessions
(excluding Spain), 46 outlets and
59 franchise stores.

ICONIC CREATIONS

Gabardine the breathable,

weatherproof and tear proof fabric
developed by Burberry was
introduced in 1880.

ICONIC CREATIONS

Burberry developed the Tielocken,

the predecessor of the trench coat,
which was adopted by British officers
during the Boer War.

ICONIC CREATIONS

Trench coatThe Burberry trench coats are

today a must have in any
fashionistas wardrobe.

ICONIC CREATIONS- BURBERRY CHECKS

1.Haymarket Check:
It was reintroduced in 2005, an
updated version of the classic
check. Its also the only one with
the jumping horse logo, which
actually dates back to 1901.
Interestingly

BURBERRY CHECKS

2.Nova Check:
Next weve got the Nova Check,
introduced in 1998 to attract the
younger consumers.
* Fresh, funky & girly.

BURBERRY CHECKS
3. HOUSE CHECK
An exploded version of the Nova
Check, which was designed
exclusively by Christopher Bailey.
* Sophisticated, fashionable and
modern.
Launched in 2005

BURBERRY CHECKS
4 Brit Check:
In 2006 came the Brit Check,
introduced to complement their
then new fragrance, Burberry Brit
For Men.
* More Subtle, Modern and
Masculine, perfect for the metro
sexual man.

BURBERRY CHECKS
5. The Mega Check:
Moving along, weve got the Mega
Check, launched in 2008.
Remember model Agyness Deyn
and her cashmere scarf in the ad
campaign? Young, edgy and
modern, it also coincided with the
launch of their womens fragrance,
Burberry The Beat.

BURBERRY CHECKS
6.The Beat Check:
And last but not least, the Beat
Check which made its debut only
this year. Created as the male
counterpart of the Mega Check, it
has the same vibe as the latter,
just well, more manly.

PRODUCT LINE
WOMENS WEAR
Under womens wear, Burberry offers the following 4 labels:
Burberry
Burberry
Burberry
Burberry

Prorsum
London
Brit
Sport

PRODUCT LINE
WOMENS ACCESSORIES
Womens accessories include bags and belts etc. in iconic
Burberrys checks, bags, shoes, belts, scarves, jewellery,
timepieces, sunglasses and home accessories.

PRODUCT LINE:WOMENS ACCESSORIES

Womens accessories include bags and belts etc. in iconic
Burberrys checks, bags, shoes, belts, scarves, jewellery,
timepieces, sunglasses and home accessories.

BAGS:

PLAITED PYTHON
CLUTCH BAG

MEDIUM SOFT
PYTHON HOBO
BAG

SS-RUNWAY
COLLECTION-201

'TOTE' NOVA
PERSPEX

LARGE OVERDYED
LEATHER BAG

SHOES:

PLAITED PYTHON
CLUTCH BAG

SMOOTH LEATHER
HEEL
(HEELS)

NOVA CHECK
WEDGE
ESPADRILLE
(SANDALS)

HIGH CUT
ALLIGATOR
PLATFORM
(PLATFORMS)

HEYMARKET
CHECK COLOUR
BALLERINA
(BALLERINA
FLATS)

TIMEPIECES:

NOVA CHECK
ROMAN NUMERAL

LARGE CHECK
ENGRAVED

CERAMIC
CHRONOGRAPH
BRACELET WATCH

SATINLESS STEEL
ARMOUR WATCH

RUBBER STRAP
DIGITAL WATCH

JEWELLERIES

NOVA CHECK
ROMAN NUMERAL
BRACELET

TONAL CHECK
PRISM BRACET

STUDDED
DOUBLE WRAP
GRAINY LEATHER
BRACELET

ROLLED LEATHER
AND BRASS
NECKLESS

LARGE STUDDED
SMOKED CHECK
BRACELET

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