Advert 1 Evaluation

Firstly I went to Filters and added a blur and then Gaussian Blur
and changed the radius to 1.0, the reason for this is it brings the
model out and takes the background out of focus a bit more. The
depth of field was shallow. I then added curves to the photo. I set
the output as 104 and the input to 125 this made the detail of the
sharper and the definition was brought out. I then made some
more changes .The changes I made was the Hue/Saturation. I
changed the Hue to +5, the saturation to -15 and then finally the
lightness to -1. The reason for these changes are to expose the
image a bit more. The Hue added extra colour, the saturation then
adds the tone of the Hue. And finally just to balance the colour of
the image I changed the lightness to -1, this brought the
brightness out the photo as the colour was to powerful.

Advert 2 Evaluation
The first changes I made to the image was adding a gradient overlay. I made
a gradient which was white in the middle and black towards the edges, this
made the main attraction of the photo being the man. I then set the blend
mode to overlay and the opacity to 16. Secondly, I changed the vibrance to
+49, this added detail to the image as it brings the colour out in the image. I
then changed the color balance to -13. This made the colour on the
photograph stand out more. -13 means that there was more of the colour
cyan added to the photo. Cyan is a type of blue, a light tone. This made the
photo brighter. I then changed the curves. I changed the input to 128. This
changed the sharpness of the photo, it made the detail more definitive. I
then changed the color balance to -13. This made the colour on the
photograph stand out more. -13 means that there was more of the colour
cyan added to the photo. I then changed the vibrance to -10, this added
detail to the image as it brings the colour out and darkened the Image as it
was a bit too bright.

Advert 3 Evaluation
The first change I made to the photo was adding a
gradient overlay. Which went from black to white. I
changed the layer style of the gradient overlay to
Darken this made the layer darker but I then changed
the opacity to 32%, this made the layer lighter but it
was still darker than before I added the gradient overlay.