JODRIC.

COM

Bo co marketing
ngnh bt ng sn
NA NM U 2014

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Mc lc

D N CHO BN

THNG IP TRUYN THNG

HOT NG TRUYN THNG

Cc d n cn h, t nn v bit th & nh

Yu t cc d n thng nhc n tng ng vi

tng loi hnh bt ng sn.

S lng bn tin truyn thng ca ngnh v mt

s doanh nghip tiu biu.

KNH TRUYN THNG

NHN XT & NH GI

PH LC

Thng k cc knh truyn thng thng c s

dng v chi tit cc knh.

Xu hng truyn thng v im tt, cha tt

trong hot ng truyn thng.

Danh sch cc d n BS m bn ti H Ch
Minh t thng 01 - thng 06.

ph m bn ti H Ch Minh.

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Tng s lng tin bi trong 5 thng u

16.300
05

D n bit th
& nh lin k

28

D n cn h
chung c

05

Tin bi

D n
t nn

Cc cn h cao cp tp trung khu vc tng i gn trung tm thnh ph (Qun 2,

Qun 7, Tn Bnh), trong khi hai loi d n cn li phn b l t cc khu vc tng

Truyn thng si ni nht l vo cc thng 3 v 4.

Nhng cng ty c s lng tin bi cao nht ngnh:

Savills Vietnam, t Xanh, Ph M Hng,

Nam Long, Bitexco

i xa hn.

Xoay quanh nhng yu t rt c bn l:

Knh bo in c s dng ph bin chim

61%

V tr

Gi

Tin ch

Php l

Ngoi ra, cc yu t nh cam kt v tin d n, uy tn ch u t, u i v h tr khi

thanh ton cng c nhc n.

lng bn tin

Online

Tp ch

TV

17%

13%

09%
3

D n cho bn

JODRIC.COM

Phm vi TP. H Ch Minh

05

28

D n bit th
& nh lin k

05

D n cn h
chung c

D n t nn

Tp trung ch yu ti Qun 2, Qun 7, Qun 12

Phn b ri rc ti xa trung tm thnh ph

Phn b ri rc ti xa trung tm thnh ph

v Tn Bnh
Q.12

Q.12

Q.12

Q.9
Bnh
Chnh

Ph
Q.11

Tn

Q.6

Bnh

PN

Q.10
Q.5

Q.9

Q.2

Q.3

Chnh

Ph

Q.1
Q.4

Q.6

Q.7

Q.8

Q.5

Q.2

Q.3

Chnh

Ph

Q.1

Q.11

Tn

Q.4

Q.6

Q.7

Q.5

Q.2

Q.3
Q.1
Q.4
Q.7

Q.8
B

4 d n
2 d n

PN

Q.10

Q.8
B

1 d n

Q.11

Tn

Bnh

PN

Q.10

Q.9

3 d n
1 d n

2 d n

1 d n

Thng ip truyn thng

JODRIC.COM

Cc c im thng c nhc n:

100%

V tr

80%

H tng &
Tin ch

60%

Php l

Thng ip truyn thng

JODRIC.COM

Cc c im thng c nhc n:

92%

V tr

92%
Gi

50%

Tin ch

42%

Hnh thc
thanh ton

33%

Tin v
cht lng

Thng ip truyn thng

JODRIC.COM

Cc c im thng c nhc n:

80%
Gi

60%

H tng &
Tin ch

60%

Hnh thc
thanh ton

40%

u i khi
thanh ton

40%

Php l

40%

V tr

Hot ng truyn thng

JODRIC.COM

Tng s tin bi ton ngnh t gn 16.300. Trong , 12 cng ty cao nht c tng

Savills, CBRE, Novaland, PhuMyHung, Cushman & Wakefield, FLC Group, Him

lng tin bi vo khong 4.500 (gi tr qung co tng ng 63 t ng).

Lam, Namlong, Dat Xanh, Hoa Binh Co., Capitaland, Bitexco.

Thng 3 v 4 l hai thng hot ng si ni nht, vi trn 3.700 tin mi thng.

BN TIN

Tng s bn tin:

16.269 bn tin

4000
3500
3000
2500
2000
1500
1000

S tin ca 12 cng ty c lng tin nhiu nht:

4.439 bn tin

500

THNG 01

THNG 02

THNG 03

THNG 04

THNG 05

Savills

ph m hng

Nam Long

Dat Xanh

Bitexco

S lng bn tin

S lng bn tin

S lng bn tin

S lng bn tin

S lng bn tin

Gi tr qung co
tng ng:
20,5 t VND

Gi tr qung co
tng ng:
5 t VND

Gi tr qung co
tng ng:
3,5 t VND

Gi tr qung co
tng ng:
2 t VND

Gi tr qung co
tng ng:
1,2 t VND

1.192

362

332

584

119

Knh truyn thng

JODRIC.COM

9904

Bo ch | Newspaper
TV | Television

BO CH | NEWSPAPER

Tp ch | Magazine
Online

Bo ch l knh truyn thng c dng ph bin

nht chim t trng 61%.

1441
TV | TELEVISION
Knh TV t c la chn nht,
chim 9% t trng.

2162

2762

TP CH | MAGAZINE

ONLINE

Knh tp ch tng u t thng 3

chim 13% t trng.

Knh online gim mnh trong thng 5,

chim t trng 20%.

Knh truyn thng

JODRIC.COM

T thng 1 n thng 5
KNH BO CH

KNH TP CH

Tn bo

Tn bo

u T

384

u T & Chng Khon

649

Si Gn Gii Phng

493

DN Si Gn Cui Tun

179

Saigon Times Daily

459

Nhp Cu u T

123

Thi Bo Kinh Doanh

382

Si Gn Tip Th

137

Thi Bo Kinh T Vit Nam

625

163

Thi Bo Kinh T Si Gn

KNH TV

KNH ONLINE

Tn knh

Tn knh

InfoTV

504

CafeF Online

302

FBNC

325

Dan Tri Online

66

VTV1

301

Dien Dan DN Online

91

HTV9

182

Vietnam Net Online

169

HTV7

50

VietStock Online

246
10

Nhn xt & nh gi

JODRIC.COM

Bn xu hng truyn thng trn th trng gm

Hng vo gi tr thc c ca sn
phm - v tr tt, h tng v dch v,
tin ch v tin nghi trong v ngoi khu.

ng cp nhng Gi r hai yu
t tng nh khng th i chung, t
c bng cch gim din tch cn h.

a ra lch thanh ton di hn kt hp

u i vay t cc ngn hng.

Hot ng truyn thng din ra si

Thng ip nh ng tm l khch

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hng. Khch hng mc tiu ca hu

im khin khch hng khng nh

ti liu truyn thng. H thng POSM

thng (l m bn, chng trnh khuyn

ht cc d n trn th trng thi im

c nt ring ca d n. Khng c

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mi, khai trng nh mu, s kin thu

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s khc bit gia cc thng ip. Cc

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ht khch n tham quan d n v

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trung gian.

b bn hng cho cc d n.

vi h.

cp n uy tn ch u t, nhng
cam kt v li nhun v s m bo
tin d n.

11

Ph Lc

JODRIC.COM

02

PARCSpring

Cng ty CapitaLand

12

Hng Ngn Garden

Cng ty C phn Nh Hng Ngn

02

Tho in Pearl

Cng ty c phn a c v xy dng

SSG2

Tn Bnh

Topaz Garden

Tp on t Xanh

Tn Bnh

The Useful Apartment (Era

Lc Long Qun)

Tng Cng ty C Phn n B Gii Ta

thuc Cng ty c phn c Khi

02

Lexington Residence

Novaland

02

The CBD Premium Home

Cng ty C phn Xy dng Phc Thnh

Tn Bnh

Bee Home

Cng ty C Phn Quc T C&T

04

Galaxy 9

Novaland

G Vp

Cn h 8X Thi An

04

Icon 56

Novaland

Cng ty c phn u t kinh doanh a

c Hng Thnh

05

Ngc Khnh Tower

Cng ty TNHH - TM - DV Kim Kim

Hon M

G Vp

Sunny Plaza

07

Ehome 5 - The Bridgeview

Tp on Nam Long

Tng cng ty Cng nghip Si Gn

(CNS) v cng ty C phn Bt ng sn
Si Gn ng Dng (CNS Land) ng
ch u t

07

Green Valley

Ph M Hng

Ph Nhun

The Prince Residence

Novaland

07

Hong Anh Thanh Bnh

Hong Anh Gia Lai

Tn Ph

Cn h 8X m Sen

Cng ty c phn u t kinh doanh a

c Hng Thnh

08

Samland Giai Vit

Cng Ty C Phn a c Sacom

Tn Ph

Angia Garden

08

Good House

Cng ty C phn L Minh M.C

Cng ty C phn u t v Pht trin

BS An Gia

09

The Eastern

Qu u T Pht Trin Bt ng Sn
Hn Quc

Bnh Tn

Ehome 3

Tp on Nam Long

11

Tn Phc

Cng ty c phn BS Tn Phc

Th c

Sunview Town

Cng ty t Xanh

12

First Home

Hp tc x Gia Ph v Cng ty CP T
chc nh quc gia

Th c

Lotus Apartment

Tng cng ty thng mi Si Gn Satra

12

Tecco Green Nest

Cng ty c phn u t xy dng v ng

dng cng ngh mi (TECCO)
12

Ph Lc

JODRIC.COM

09

Nh ph Mega Residence

Cng ty CP u t v kinh doanh nh

Khang in

07

t nn La Casa

Cng ty C phn Vn Pht Hng

G Vp

Bit th v nh ph Cityland Garden Hills

Cng ty TNHH u t a c Thnh

Ph (CityLand)

08

The Sun City Ba T

Bnh Tn

Nh ph L Thnh An Lc

Cng ty TNHH TM XD L Thnh

Cng ty C phn Dch V Bt ng Sn

HTREAL v Cng ty TNHH u t Xy Dng - Dch v - Kinh doanh nh
Nam Vit

08

t nn Osaka Garden

Cng ty bt ng sn Danh Khi Chu

Th c

t nn bit th Arista
Villas

Cng ty C phn a c Si Gn Thng

Tn (Sacomreal)

Bnh Tn

t nn NewLife Bnh Tn

Cng ty CP a c Thng Li

Nh B
Bnh Chnh

Nh lin k Nam Si Gn
Riverside

Cng ty C phn a c i Vit

Khu nh vn Vnh Lc

Cng ty Vnh Lc Garden

13

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Lin lc hp tc cng chng ti

Ms. Thanh Truc
+8490.785.6957
enquiry@jodric.com

14