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Farias, Salomo Alencar de
Reflections on Theoretical Contr
ibution
BAR - Brazilian Administration Review English
editorial
[Farias, Salomo Alencar de] Universidade Federal de Pernambuco, Brazil
Bello DC, 2012, J INT BUS STUD, V43, P537, DOI 10.1057/jibs.2012.14; MacKenzie S
B, 2003, J ACAD MARKET SCI, V31, P323, DOI 10.1177/0092070303031003011; Voss GB,
2003, J ACAD MARKET SCI, V31, P356, DOI 10.1177/0092070303031003020; WHETTEN DA
, 1989, ACAD MANAGE REV, V14, P490, DOI 10.2307/258554 4
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ANPAD - Associao Nacional de Ps-Graduao e Pesquisa em Administrao
Rio de Janeiro Rio de Janeiro 1807-7692
12
2015
12
4
0
0
10.1590/1807-7692bar2015150080 Management
SciELO Brazil
Business & Economics
SCIELO:S1807-76922015000400001
J
Neiva, Elaine Rabelo; Odelius, Catarina Ceclia; Ramos, Larissa Dutra
The Organizational Change Process: Its Influence on Competences Learned on the J
ob
research-article
organizational change; learning; competences learned; eprocess
This study was developed in a Brazilian court th
at was subjected to the introduction of e-process, and bears the following objec
tives: (a) describe the context of changes in terms of planning and perceived ri
sk degree; (b) describe the results perceived after the introduction of the e-pr
ocess; (c) describe the support to learning and the competences learned during t
he e-process implementation; (d) identify the links between variables of changin
g context, support to learning and the competences learned during the introducti
on of the e-process at the Higher Justice Court. 219 civil servants participated
in the study, which used scales of changing context, results of the change of c
ompetences and support to learning. Scales were subjected to exploratory factor
analysis with robust statistical indexes and three multiple regressions to test
the associations between variables. Results pointed out that characteristics of
the change process and support to learning affect learned competences.
[Ramos, Larissa Dutra] Universidade de Braslia, Brazil; [Odelius, Catarina Ceclia]
Universidade de Braslia, Brazil; [Neiva, Elaine Rabelo] Universidade de Braslia,
Brazil
Abbad G., 2014, Aprendizagem humana em organizaes
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dizagem no trabalho em contexto de mudana organizacional; Carbone P. P., 2005, Ge
sto por competncias e gesto do conhecimento; Coelho Junior Francisco Antonio, 2008,
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. A, 2006, Treinamento, desenvolvimento e educao em organizaes e trabalho: fundament
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I 10.1177/0275074010380449; Huysman M. H., 1999, Balancing biases, a critical re
view of the literature on organizational learning, P59; Kalimo Raija, 2003, J Oc

cup Health Psychol, V8, P91, DOI 10.1037/1076-8998.8.2.91; Legge K., 2006, Human
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ratgica de pessoas: evoluo, teoria e crtica; Mascarenhas A. O., 2008, Fundamentos da
gesto estratgica de pessoas, P23; Neiva Elaine Rabelo, 2012, Rev. Adm. (So Paulo),
V47, P22, DOI 10.5700/rausp1023; Pollack J, 2015, ORGAN PROJ MANAG, V2, P35, DO
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n agent of accountability, P201; Senge P.M., 1990, The fifth discipline: the art
and practice of the learning organisation; Watkins K. E., 1993, Sculpting the l
earning organization; Zarifian P., 1999, Objectif comptence: pour une nouvelle lo
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ournal of Management Development, V31, P764; Pantoja Maria Jlia, 2004, Rev. adm.
contemp., V8, P115, DOI 10.1590/S1415-65552004000400007; 2015, Psicologia Teoria
e Pesquisa, V31, P259; 2012, Contexto e atitudes na mudana organizacional: Um es
tudo realizado em quatro organizaes brasileiras; 2015, Knowledge Management Resear
ch & Practice, V13, P1; 2001, Business Process Management Journal, V7, P251; 200
9, Correio Braziliense, P9; 2007, Journal of Change Management, V7, P211; 2001,
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o, 2011, Estud. psicol. (Natal), V16, P111, DOI 10.1590/S1413-294X2011000200001;
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erly, V21, P422; 2007, Journal of Social Psychology, V147, P607; Moraes Valria Vi
eira de, 2011, Rev. Adm. Pblica, V45, P1445, DOI 10.1590/S0034-76122011000500009;
Brando Hugo Pena, 2012, Rev. Adm. (So Paulo), V47, P523, DOI 10.5700/rausp1056; 2
001, Business Process Management Journal, V7, P266; 2009, Revista Brasileira de
Estratgia, V2, P147; 2013, International Journal of Business and Innovation, V1,
P1; 2013, Journal of Social Science, V36, P247; 2014, International Journal of A
dvanced Research in Computer Science and Management Studies, V2, P115 57
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ANPAD - Associao Nacional de Ps-Graduao e Pesquisa em
Administrao Rio de Janeiro Rio de Janeiro 1807-7692
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2015
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10.1590/1807-7692bar2015140082 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922015000400002
J
Figueiredo, Marina Dantas; Ipiranga, Ana Slvia Rocha
How Can
We Define Mastery? Reflections on Learning, Embodiment and Professional Identity
BAR - Brazilian Administration Review English research-article
skill; e
mbodiment; phenomenology; learning process; identity
In this article we reflect upon the knowledge production process through the bod
y in the social-material arrangement of craft. Resorting to the embodiment parad
igm, we aim to theoretically understand how someone reaches the mastery that cha
racterizes the domain of craft skill. In analogy with craft practices, we analyz
e how knowledge that relies under practical performances such as skill are built
and kept through the bodily relation with the making of things in the immediate
contact with the world. At the end, we conclude that such reflections about mas
tery may be useful to investigations on professional identity.
[Ipiranga, Ana Slvia Rocha] Universidade Estadual do Cear, Brazil; [Figueiredo, Ma
rina Dantas] Universidade de Fortaleza, Brazil
Adamson
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cine and Psychiatry, V15, P257 65
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ANPAD Associao Nacional de Ps-Graduao e Pesquisa em Administrao
Rio de Janeiro Rio d
aneiro 1807-7692
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2015
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364
10.1590/
1807-7692bar2015150019 Management
SCIELO:S1807-76922015000400003
J
Karrer, Daniel; Fleck, Denise
Organizing for Ambidexterity: A
Paradox-based Typology of Ambidexterity-related Organizational States
organiza
tional ambidexterity; paradox; growth; exploitation; exploration
This paper addresses the question of how organizations become ambidextrous over
time, identifying requirements for organizations to become ambidextrous, underst
anding how ambidexterity may emerge as an organizational property, as well as ex
ploring likely connections of the ambidexterity property and organizing a firm's
activities and work. Conceptualizing the exploration-exploitation relationship
as a paradoxical one, we advance two necessary conditions for organizing for amb
idexterity: fostering paradox-coping tactics and precluding paradox-related trap
s. The interplay of these two conditions gives rise to a typology of four ambide
xterity-related organizational states: ambidexterity-lacking organizations, mono
lithic organizations, short-term ambidextrous organizations and long-term ambide
xtrous organizations. The paper identifies each state's distinct strengths and c
hallenges concerning organizing for ambidexterity, and discusses theoretical, pr
actical and policy-making implications.
[Fleck, Denise]
Universidade Federal do Rio de Janeiro, Brazil; [Karrer, Daniel] Universidade Fe
deral do Rio de Janeiro, Brazil
Aldrich H., 1999, Organi
zations evolving; Andersen T., 2007, The effective ambidextrous organization: a
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ANPAD - Associao N
acional de Ps-Graduao e Pesquisa em Administrao
Rio de Janeiro Rio de Janeiro
1807-7692
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10.1590/1807-769
2bar2015150029 Management
SCIELO:S
1807-76922015000400004
J
Vasconcellos, Silvio Luis de; Garrido, Ivan Lapuente; MarquesVieira, Luc
iana; Schneider, Luis Carlos
Effects of Path Dependence on Capabiliti
es in Captive Global Value Chains
BAR - Brazilian
Administration Review English research-article
global value chain; capa
bilities; path dependence; case study
Global Value Cha
ins (GVC) and their participants are dynamic. Events can provoke distinct strate
gic responses from different firms, even when they are part of a GVC. We investi
gated how both organizational and supply-chain path dependence can influence the
capabilities that a firm needs to achieve a higher value-added position in a GV
C. We have integrated three branches of theory, covering Global Value Chains, Or
ganizational Capabilities, and Path dependence. We conducted a case study of a l
arge Brazilian shoe firm, analyzing its relationships with buyers in GVCs. We fo
und that path-dependent elements had locked-in the firm, preventing ascension to
higher added value positions and keeping the organization in captive global val
ue chain, even when it moved into new markets. Additionally, we propose a theore
tical model that should prove fruitful in future research in other sectors and c
ountries.
[Schneider, Luis Carlos] Universidade do
Vale do Rio dos Sinos, Brazil; [MarquesVieira, Luciana] Universidade do Vale do
Rio dos Sinos, Brazil; [Garrido, Ivan Lapuente] Universidade do Vale do Rio dos
Sinos, Brazil; [Vasconcellos, Silvio Luis de] Universidade do Vale do Rio dos S
inos, Brazil
Young MN, 2008, J MANAGE STUD, V45, P196
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10.1590/1807-7692bar2015150041 Management
SciELO Brazil
SCIELO:S1807-76922015000400005
J
Rocha, Angela da; Esteves, Felipe; Mello, Renato Cotta de; Silva, Jorge
Ferreira da
Diasporic and Transnational Internationalization: The Ca
se of Brazilian Martial Arts
BAR - Brazilian Administ
ration Review English research-article
diaspora; internationalization;
martial arts; capoeira; Brazilian jiu-jitsu
Brazilia
n diasporas overseas has received little academic interest. Nevertheless, estima
tes suggest that around three million Brazilians currently live in other countri
es. The present study looks at a specific type of diaspora: small entrepreneurs
from the Brazilian martial arts sector. The study adopts the case study method o
f research. The unit of analysis is comprised by the martial arts (capoeira and
Brazilian jiu-jitsu). Data analysis used secondary and primary data from intervi
ews. Cross-case analysis searched for similarities and differences in the intern
ationalization processes of the two martial arts, using several analytical devic
es, such as chronologies, timelines, matrices, and pattern matching analysis. Ev
idences suggest that the concept of diasporic internationalization fits better c
apoeira than Brazilian jiu-jitsu. However, Brazilian jiu-jitsu shows an initial
combination of diasporic and transnational characteristics, but more recently be
came fully transnational. Brazilian jiu-jitsu became a truly global business, fo
rmally organized and professionally managed. Capoeira, however, is still seen as
non-commercial and as the preservation and practice of an ancient art. Such eth
os, combined with the origin of its members in lower economic classes and their
restricted access to capital turns internationalization into an often less profi
table activity.
[Silva, Jorge Ferreira da] Pontifcia Univ
ersidade Catlica do Rio de Janeiro, Brazil; [Mello, Renato Cotta de] Universidade
Federal do Rio de Janeiro, Brazil; [Esteves, Felipe] Pontifcia Universidade Catli
ca do Rio de Janeiro, Brazil; [Rocha, Angela da] Pontifcia Universidade Catlica do
Rio de Janeiro, Brazil
Aharoni Y., 2011, Fifty years of
case research in international business: the power of outliers and black swans,
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44
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10.1590/1807-7692bar2015150042 Management
SciELO Brazil
SCIELO:S1807-76922015000400006
J
Redaelli, Emir Jos; Paiva, Ely Laureano; Teixeira, Rafael
The Relationship between Manufacturer and Distributors: Knowledge Transfer and P
erformance
BAR - Brazilian Administration Review
English research-article
knowledge transfer; manufacturer-distributors in
tegration; operational performance; survey
Abstract
This study explored the relationship between knowledge transfer from manufactur
er to distributor. The research question is related to knowledge transfer from t
he manufacturer to distributor and potential improvement in the performance of t
he last. This issue is important for companies that are expanding their markets.
A survey was conducted in business units that belong to the transport equipment
sector. The study's sample comprised 199 companies. Measuring instrument follow
ed a rigorous sequence of methodological procedures. Measurements were validated
by confirmatory factor analysis, and hypotheses were tested using structural eq
uation modeling. Results suggested positive effects of the manufacturer's perfor
mance monitoring and knowledge transfer on the distributor's performance. By hav
ing formal and informal mechanisms to follow distributor activities, it is possi
ble to identify operational activities performed by the manufacturer that might
improve distributor performance.
[Teixeira, Rafae
l] Universidade do Vale do Rio dos Sinos, Brazil; [Paiva, Ely Laureano] Fundao Getl
io Vargas, Brazil; [Redaelli, Emir Jos] Universidade do Vale do Rio dos Sinos, Br
azil
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Farias, Salomo Alencar de
Editorial
BAR - Brazilian Administration Review English editorial
[Farias, Salomo Alencar de] Universidade Federal de Pernambuco, Brazil
Farias, Salomao/0000-0001-5415-2606
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aneiro Rio de Janeiro 1807-7692
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2015
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10.1590/1807-7692bar2015150057 Management
SciELO Brazil Business
& Economics
SCIELO:S1807-76922015000300001
J
Battaglia, Daniel; Schimith, Cristiano D.; Marciano, Marcelo A.; Bittenc
ourt, Sandro A. M.; Diesel, Letcia; Borchardt, Miriam; Pereira, Giancarlo M.
Value Added Elements According to Buyer Companies in a B2B Context
value ad
ded; relationships; B2B; competitiveness
This pap
er analyses how buyer companies perceive the value added to products and service
s offered by their suppliers and identifies the predominant elements that affect
purchasing decisions and establishment of relationships between companies in a
B2B context. A multiple case study was developed in 12 buyer companies from thre
e industrial segments in southern Brazil: metal-mechanics, furniture and foods.
The findings show that for supplier companies in the metal-mechanics industry to
add value, they must identify buyers' needs, develop technology/innovation, be
focused on competitive aspects, keep control of the supply chain, provide differ
ent purchasing channels, develop partnerships, and adapt to cultural aspects. Co
mpanies in the food industry consider the model for creating value to adapt to m
eet customer needs, the effective use of purchasing channels, functionality of p
roducts, and technical knowledge. The companies in the furniture industry value
the methods that suppliers use to capture and implement required changes, effect
ive control of the supply chain, and the representativeness of the suppliers' br
and in the market. This study captures the perception of buyer companies in rela
tion to predominant value-adding elements and could guide decisions for the adop
tion of managerial actions by supplier companies focused on adding value.
[Pereira, Giancarlo M.] Universidade do Vale do Rio dos Sinos, Brazil; [Borchard
t, Miriam] Universidade do Vale do Rio dos Sinos, Brazil; [Diesel, Letcia] Univer
sidade de Santa Cruz do Sul, Brazil; [Bittencourt, Sandro A. M.] Universidade do
Vale do Rio dos Sinos, Brazil; [Marciano, Marcelo A.] Universidade do Vale do R
io dos Sinos, Brazil; [Schimith, Cristiano D.] Universidade do Vale do Rio dos S
inos, Brazil; [Battaglia, Daniel] Instituto Federal de Educao, Cincia e Tecnologia
do Rio Grande do Sul, Brazil
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illiams P, 2011, IND MARKET MANAG, V40, P805, DOI 10.1016/j.indmarman.2010.12.00
1; 2010, Journal of Service Management, V21, P441; 2013, International Journal o
f Procurement Management, V6, P280; 2013, Table of small business size standards
; 2007, Accident and Emergency Nursing, V15, P234; 2012, IEEJ Transactions on El
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tative Studies on Health and Well-Being, V9; 2015, World economic outlook (WEO)
update: cross currents 76
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Maia, Leticia Gomes; Bastos, Antonio Virgilio Bittencourt
Organizational Commitment, Psychological Contract Fulfillment and Job Performanc
e: A Longitudinal Quanti-qualitative Study
BAR - Br
azilian Administration Review English research-article
organizational c
ommitment; job performance; psychological contract; public sector management; hu
man resources management

The goals of this study
are to contribute to the understanding of the development of organizational comm
itment and to explore the relations among psychological contract fulfillment, or
ganizational commitment, and job performance. This paper reports the findings of
a longitudinal quanti-qualitative study conducted with newcomers over three yea
rs. We identified four trajectories of commitment development: Learning to Love,
High Match, Honeymoon Hangover and Learning to Hate. The last one is originally
proposed in this study, and it is represented by individuals who began work hig
hly committed to the organization, but then their commitment levels decreased dr
amatically over time. We discuss some characteristics associated with these traj
ectories. Our results corroborate the assumption that psychological contract ful
fillment is positively related to commitment. Nevertheless, our findings about t
he relationship between commitment and job performance were different according
to the trajectories. The trajectories Learning to Love and Learning to Hate supp
ort the assumption that higher commitment levels would lead to better performanc
e, and vice versa; however, the trajectories High Match and Honeymoon Hangover c
ontradict it. We offer and discuss some possible explanations for these findings
.
[Bastos, Antonio Virgilio Bittencourt] Universid
ade Federal da Bahia, Brazil; [Maia, Leticia Gomes] Banco Central do Brasil, Bra
zil
Robinson SL, 2000, J ORGAN BEHAV, V21, P525, DOI
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40
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Oliveira, Fatima Bayma de; Sant'Anna, Anderson de Souza; Diniz, Daniela
Martins; Carvalho Neto, Antonio Moreira de
Leaderships in Urban Con
texts of Diversity and Innovation: The Porto Maravilha Case

shared l
eadership; local powers; urban revitalization; innovation in cities
This article investigates the role and ways of action of leaderships in urban co
ntexts characterized by urban revitalization processes (RJ/Brazil). Adopting as
its theoretical basis the bibliographical review of the literature on leadership
and public area requalification processes, as well as research conducted by Jac
obs (2011) on diversity and innovation, the present research may be characterize
d as qualitative in nature (case study). Results indicate that the Porto Maravil
ha project has transposed business concepts to public administration. Today, the
keynote lies in the attraction of new enterprises and in the construction of ur
ban revitalization projects for the city's makeover. With regard to the leadersh
ip, although public leadership has apparently adopted management instruments for
decentralizing management and for public participation, these measures were not
enough to achieve an effectively shared leadership that would reflect the multi
ple interests of different actors (as the theory of relational leadership presup
poses). Thus, a set of contradictions and dilemmas for the leaders is apparent,
among them: how to build an effectively-shared leadership, as every urban transf
ormation project depends on the negotiation and complex interaction between diff
erent social actors?
[Carvalho Neto, Antonio Moreira
de] Pontifcia Universidade Catlica de Minas Gerais, Brazil; [Diniz, Daniela Martin
s] Fundao Dom Cabral, Brazil; [Sant'Anna, Anderson de Souza] Fundao Dom Cabral, Braz
il; [Oliveira, Fatima Bayma de] Fundao Getulio Vargas, Brazil
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Rio de Janeiro 1807-7692

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SCIELO:S1807-76922015000300268
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Alperstedt, Graziela Dias; Bulgacov, Sergio
Environmental Ma
nagement, Strategic Practices and Praxis: A Study in Santa Catarina Industrial C
ompanies
environmental management; strategic practices; s
trategic praxis; canonical correlation; industrial companies
This article analyzed the correlation between strategic praxis related to enviro
nmental management in Santa Catarina industrial companies and their strategic pr
actices. This quantitative study is based on the theoretical foundations of envi
ronmental management and strategy as practice. Praxis (environmental management)
is understood as a cluster of three perspectives: product design, main processe
s and support system. The data were collected by way of an online questionnaire,
with 225 completed and submitted to canonical correlation multivariate analysis
using SPSS software, confirming the hypothesis that there is a correlation betw
een companies' praxis (environmental management) and strategic practices. Howeve
r, the correlation best represents the original variables at the support system
level, seeking to value the correlation. Likewise, not all original variables ma
ke up the new canonical variable, which suggests that there are new implications
.
[Bulgacov, Sergio] Fundao Getlio Vargas, Brazil; [A
lperstedt, Graziela Dias] Universidade do Estado de Santa Catarina, Brazil
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Bispo, Marcelo de Souza
Methodological Reflections on Practice-B
ased Research in Organization Studies
BAR - Brazilian
practice-based research;
methodology; practice theory; organization studies
AbstractThis article aims to discuss methodological possibilities for empirical
research on practice-based studies. From the small number of publications on res
earch and methodological procedures on the study of practices, the text makes a
rescue of the philosophical assumptions of practice theories, so it can further
bring the discussion of how they influence in the form of access to and analysis
of empirical data. It is, therefore, a theoretical text that seeks to present g
eneral guidelines to foster the development of specific methods for practice-bas
ed studies as its main contribution. Further, it discusses ways of collecting an
d analyzing empirical data from the practice lens perspective.
[Bispo, Marcelo de Souza] Universidade Federal da Paraba, Brazil
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ocial, V2, P35; 2013, Revista Interdisciplinar de Gesto Social, V2, P13
46
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10.1590/1807-7692bar2015150026 Management
SCIELO:S1807-76922015000300309
J
Ferreira, Luciana Carvalho de Mesquita
When a Thousand Words Ar
e (Not) Enough: An Empirical Study of the Relationship between Firm Performance
and Attention to Shareholders
attention-based view; financial
performance; resource dependence; shareholder; stakeholder theory
The aim of this study is to concurrently test the explanatory power of the atten
tion-based view (ABV) of the firm and of the resource dependence theory (RDT).We
propose a conceptual model of attention to shareholders based on assumptions of
both ABV and RDT. We test these hypotheses using a unique dataset, consisting o
f content-analyzed data on attention allocation for 313 firms from 24 different
countries. Our research findings highlight the complementary nature of the RDT a
nd ABV and add to the literature about attention, providing empirical evidence a
nd theoretical explanation for the scarcely explored relationship between firm p
erformance and organizational attention.
[Ferreir
a, Luciana Carvalho de Mesquita] Insper Instituto de Ensino e Pesquisa, Brazil
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companies
43
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10.1590/1807-7692bar2015
140055 Management
SCIELO:S1807-769
22015000200129
J
Fischer, Bruno Brando
On the Contributions of Knowledge-Intens
ive Business-Services Multinationals to Laggard Innovation Systems
KIBS; na
tional innovation systems; foreign direct investment; multinational corporations
Foreign direct investment (FDI) is assumed to be a source of knowledge flows acr
oss National Innovation Systems, with particular relevance for developing countr
ies. Nonetheless, empirical assessments are usually manufacturing-oriented, prov
iding only a partial view of the phenomena under scrutiny. This article aims at
contributing to this body of literature by investigating the impacts of inward F
DI on aggregate outcomes of developing countries' National Innovation Systems, t
aking into account potential contributions from Knowledge-Intensive Business-Ser
vices (KIBS) multinationals and their respective comparison with manufacturing i
nvestments. Using a panel dataset comprising 38 developing countries (2001-2010)
, fixed-effects regressions are applied according to a traditional endogenous gr
owth model. Empirical findings underscore the relevance of KIBS MNCs' contributi
ons to host innovation systems in developing countries. These impacts broadly su
rmount those of manufacturing FDI and they are particularly significant for: (a)
value added in services; (b) value added in manufacturing; (c) aggregate export
capacity; and (d) international (United States Patent and Trademark Office[USPT
O]) patenting activity.
[Fischer, Bruno Brando] Universid
ade Estadual de Campinas, Brazil
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statistics; 2014, Investment map; 2014, Total economy database 43
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SciELO B
SCIELO:S1807-76922015000200150
J
Santini, Fernando de Oliveira; Sampaio, Cludio Hoffmann; Perin, Marcelo G
attermann; Espartel, Lelis Balestrin; Ladeira, Wagner Junior
Moderati
ng Effects of Sales Promotion Types
BAR - Brazilian
sales promotion; hedonic
perception; utilitarian perception; financial risk perception
This paper aims to analyze the influence sales promotion types have on the relat
ionship between perception of financial risk and perception of utilitarian and h
edonic value on consumer purchase intentions. To this end, an experiment was con
ducted involving 589 participants divided into two groups defined by distinct sc
enarios in which the sales promotion type (monetary vs. non-monetary) was manipu
lated. The working hypotheses predicted a direct and positive relationship betwe
en the perception of (hedonic and utilitarian) consumption value and purchase in
tention for a promoted product and a negative relationship between the perceptio
n of consumption value and the perception of financial risk. In addition, it was
supposed that the sales promotion type would moderate these direct relationship
s and that a monetary promotion would have a stronger effect on the relationship
between purchase intention and perceived product utility, whereas a non-monetar
y promotion would have a stronger effect on the other relationships (hedonic val
ue and financial risk perceptions). Analysis of the outcomes supported the propo
sed hypotheses.
[Ladeira, Wagner Junior] Universidade do
Vale do Rio dos Sinos, Brazil; [Espartel, Lelis Balestrin] Pontifcia Universidad
e Catlica do Rio Grande do Sul, Brazil; [Perin, Marcelo Gattermann] Pontifcia Univ
ersidade Catlica do Rio Grande do Sul, Brazil; [Sampaio, Cludio Hoffmann] Universi
dade do Vale do Rio dos Sinos, Brazil; [Santini, Fernando de Oliveira] Escola Su
perior de Propaganda e Marketing - ESPM, Brasil
Sampaio, Claudio/N-25562013; Perin, Marcelo/I-5292-2012
Sampaio, Claudio/0000-0001-9943-1414; Pe
rin, Marcelo/0000-0001-9008-6802
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1807-76922015000200169
J
vila, Henrique de Azevedo; Rocha, Angela da; Silva, Jorge Ferreira da
Brazilian Multinationals' Ownership Mode: The Influence of Institutional Factors
and Firm Characteristics
institutionalism; ownership mode
; institutional distance; regulatory environment
This work investigates whether host countries institutional factors and firm cha
racteristics can help the understanding of Brazilian multinationals' choices of
ownership mode for their foreign direct investments (FDI). Brazil is a privilege
d locus for research on emerging market multinationals (EMNEs), given its growin
g stock of outward FDI. The paper contributes to a better understanding of the i
nternational strategic choices of EMNEs. First, the phenomenon under study is ex
amined using the theoretical lenses of institutionalism. Second, the study looks
at the relationship between state support and choice of ownership mode, a new i
ssue in the area of international business. Third, differences between the decis
ions taken by manufacturing and service EMNEs are also examined. Fourth, the stu
dy focuses on an emerging country, Brazil. The quality of the regulatory environ
ment of the host country, and differences in beliefs, cultural identity and mana
gement practices between the host country and the country of origin are factors
of the institutional environment significantly related to the choice of ownershi
p mode by Brazilian EMNEs. As to firm characteristics, our results show that sta
te support favors the choice of joint ventures, and that service EMNEs also sign
ificantly prefer joint ventures, when compared to manufacturing firms. The findi
ngs also support the view that EMNEs are less sensitive to institutional weaknes
ses in host countries.
[Silva, Jorge Ferreira da] Ponti
fcia Universidade Catlica do Rio de Janeiro, Brazil; [Rocha, Angela da] Pontifcia U
niversidade Catlica do Rio de Janeiro, Brazil; [vila, Henrique de Azevedo] Banco N
acional de Desenvolvimento Econmico e Social, Brazil
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10.1590/1807-7692bar2015150025 Management
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SCIELO:S1807-76922015000200190
J
Claro, Danny Pimentel; Bortoluzzo, Adriana Bruscato
Profilin
g the Buzz Agent: Product Referral and the Study of Social Community and Brand A
ttachment
buzz agent; word of mouth; social community; bra
nd
The buzz agent is any consumer perceived by othe
rs as a source of product referral. Previous literature in word of mouth (WOM) h
as looked into characteristics of individuals who successfully persuade others t
o choose a brand. While there have been studies in this field, the literature is
still scattered and little has been done to profile the consumer playing the bu
zz-agent role. We aim to deepen our understanding about the consumer who must be
recruited as a buzz agent by a firm in a WOM marketing (WOMM) initiative. The p
roposed profile is comprised of three key characteristics: the consumer's positi
on in the social community, nature of ties in the community and brand attachment
. We tested our hypotheses with a survey of 542 consumers from a controlled popu
lation. Rather than relying on self-reported questions about referral behavior,
we asked respondents in the population to name the individuals to whom the respo
ndents go to obtain information to help pick a brand. This accurately pinpoints
which individuals fit the profile of a buzz agent. Results show that buzz agents
are popular in their social community (friends and tech experts), carry dissimi
lar brands as target consumers and are product experts. Our study identifies a p
rofile of consumers that helps firms select buzz agents for WOMM initiatives.
[Claro, Danny Pimentel; Bortoluzzo, Adriana Bruscato] Insper Instituto de Ensino
e Pesquisa, Brazil
Cheema A, 2010, J MARKETING RES,
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J, 1993, J CONSUM RES, V20, P360, DOI 10.1086/209355; BAUMGART.SA, 1975, J MARK
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41
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SCIELO:S1807-76922015000200209
J
Carneiro, Jorge; Farias, Salomo Alencar de
EDITORIAL
0
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SCIELO:S1807-76922015000100001
J
Romeiro, Alexandre Anderson; Wood Jr, Thomaz
Bounded creativi
ty: understanding the restrictions on creative work in advertising agencies
creativi
ty; social psychology of creativity; creative industries; advertising agencies
The theme of creativity has gained prominence among practitioners and academics,
and the emergence of creative industries, which combine creativity and commerci
al logic, has rendered the topic even more relevant. Creativity is frequently as
sociated with the existence of flexible organizational structures and organizati
onal cultures that favor autonomy and freedom of action. However, organizations
commonly impose limits on the actions of creative professionals because of the t
imescales, budgets, and business and customer demands inherent to the organizati
onal context. Knowledge of creativity in academia has advanced considerably in r
ecent decades. However, empirical studies investigating the restrictions imposed
on creative work in organizations are lacking. This study addresses this gap in
the literature. Our objective was to investigate creativity within advertising
agencies, a creative industry sector. The results reveal that creativity in such
environments is marked by collective work, conditioned by time pressures for pe
rforming tasks, and influenced by the tension that originates from the interacti
on between two dimensions: the search for originality and the need for acceptanc
e. On the basis of this research, we propose the concept of bounded creativity,
which reflects the weakening of the creative experience in organizations.
Fundao Getlio Vargas, Brazil
Amabile TM, 1996, Creati
vity in context: Update the social psychology ofcreativity; Zhou J, 2001, ACAD M
ANAGE J, V44, P682, DOI 10.2307/3069410; Hargadon AB, 2006, ORGAN SCI, V17, P484
, DOI 10.1287/orsc.1060.0200; Hennessey BA, 2010, ANNU REV PSYCHOL, V61, P569, D
OI 10.1146/annurev.psych.093008.100416; Sternberg RJ, 2006, CREATIVITY RES J, V1
8, P87, DOI 10.1207/s15326934crj1801_10; Corley KG, 2004, ADMIN SCI QUART, V49,
P173; George JM, 2001, J APPL PSYCHOL, V86, P513, DOI 10.1037//0021-9010.86.3.51
3; Frey BS, 2001, J ECON SURV, V15, P589, DOI 10.1111/1467-6419.00150; Ryan RM,
2000, AM PSYCHOL, V55, P68, DOI 10.1037//0003-066X.55.1.68; Shalley CE, 1997, CR
EATIVITY RES J, V10, P337, DOI 10.1207/s15326934crj1004_5; Polzer JT, 2002, ADMI
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bile TM, 2004, LEADERSHIP QUART, V15, P5, DOI 10.1016/j.leaqua.2003.12.003; Madj
ar N, 2009, HUM PERFORM, V22, P128, DOI 10.1080/08959280902743501; BARDIN L., 19
79, ANALISE CONTEUDO; Bendassolli Pedro F., 2009, Rev. adm. empres., V49, P10, D
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unded creativity; Csikszentmihalyi M, 1997, The nature of creativity, P325; Edmo
ndson A. C., 2006, CREATIVITY INNOVATIO, P109; Florida R, 2000, RISE CREATIVE CL
ASS; Glaser B., 1967, The discovery of grounded theory; Gray D. E., 2004, DOING
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ultura organizacional e liderana; Throsby D., 2008, CULTURAL TRENDS, V17, P147, D
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,, V15, P310; 2012, The Qualitative Report,, V17, P1; 2007, The Academy of Manag
ement Annals,, V1, P439 47
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SCIELO:S
1807-76922015000100002
J
Badham, Richard; Canado, Vera L.; Darief, Temi
An introduction
to the 5M framework: reframing change management education
change;
rationality; drama; leadership; education
The purp
ose of this paper is to introduce a reflective and critical rhetorical framework
capable of replacing traditional approaches to change management and its educat
ion. This framework conceptualises managing change as the Mindful Mobilising of
Maps, Masks and Mirrors and provides a comprehensive integration of the processu
al, practice and critical academic literature on change management. It adopts a
drama-tic approach, combining dramaturgical and pragmatic approaches to organisa
tions and change. This paper introduces the framework, the manner of its deliver
y as an MBA subject, and the varying perceptions of its nature and impact held b
y a number of mature middle management MBA students who had attended the course.
The documentation of student interpretations draws on the learning diaries comp
leted by MBA students in two deliveries of the subject at a leading business sch
ool in Australia. It is argued that the framework provides a working model of a

reflective and critical approach to change management that resonates with mature
managers, and concludes with recommendations for future research and developmen
t.
[Canado, Vera L.] Fundao Pedro Leopoldo, Brazil; [B
adham, Richard; Darief, Temi] Macquaire University, Australia
Canado, V
era L./L-8352-2013
Canado, Vera L./0000-0003-4874-0553
Alexander JC, 20
03, MEANINGS SOCIAL LIFE, P11; Spicer A, 2009, HUM RELAT, V62, P537, DOI 10.1177
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62
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10.1590/1807-7692bar2015140033 Manageme
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SCIELO:S1807-76922015000100003
J
Wegner, Douglas; Alievi, Rejane Maria; Begnis, Heron Srgio Moreira
The life cycle of small-firm networks: an evaluation of Brazilian business netwo

rks
research-article
small-firm networks (SFNs); cooperation; life cycle; int
erorganizational relations
Interorganizational agre
ements and cooperative business networks became an important strategy for compan
ies facing competitive disadvantages. Specially small and medium firms adopted c
ollaborative network models as a way to overcome common problems. Over 1,000 sma
ll-firm networks (SFNs) are estimated to have been created in Brazil since the y
ear 2000. This study aimed to propose a SFNs life cycle model, applying it to a
sample of twenty-eight SFNs established in two regions of southern Brazil. The r
esults revealed that 68% of the analyzed SFNs are declining or no longer in busi
ness. Among the active business networks, 21% remain at the development stage, a
nd only 11% have achieved consolidation. Most SFNs analyzed fell into a stage of
decline early on in the life cycle, incapable of reaching Consolidation. Althou
gh results are restricted to the analyzed sample, our study highlights that majo
r managerial efforts are necessary to reach the consolidation stage due to netwo
rk complexity and expectations of network members. We conclude the paper by pres
enting subsidies for public policy makers and strategies that SFNs may adopt to
reach the status of consolidated networks.
[Alievi,
Rejane Maria; Begnis, Heron Srgio Moreira] Universidade de Santa Cruz do Sul, Br
azil; [Wegner, Douglas] Universidade do Vale do Rio dos Sinos, Brazil
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10.1590/1807-7692bar2015140030 Management
SciELO Brazil
SCIELO:S1807-76922015000100004
J
Amorim, Joo Guilherme Barbosa de; Almeida, Victor Manoel Cunha de
The effect of simultaneous sponsorship of rival football teams
sports m
arketing; sports sponsorship; rival teams sponsorship; team identification; team
-sponsor fit
The present study investigated the impac
t of team identification and team-sponsor fit on the sponsor's brand equity. The
study's main theoretical references are (a) the Social Identity Theory (Tajfel
& Turner, 1979); (b) the Schema Theory (Singer, 1968) and (c) the Associative Ne
twork Theories (Collins & Loftus, 1975), both about the functioning of the human
memory; and (d) customer-based brand equity (Keller, 1993). Research was conduc
ted in Porto Alegre, RS, a Brazilian city where rival football (soccer) teams Grm
io and Internacional share their main sponsors, Banrisul and Unimed, since 2001
and 2002, respectively, a rare context that was previously studied only once bef
ore (Davies, Veloutsou, & Costa, 2006). The valid sample comprised 2,000 fans of
both teams. The sample was non-probabilistic with equal gender and team quotas.
Data analysis was performed using Exploratory Factor Analysis (EFA) and Confirm
atory Factor Analysis (CFA); and the reliability, convergent, discriminant and n
omological validity of the constructs were verified. To test the substantive hyp
otheses, Structural Equation Modeling (SEM) using the ADF technique was applied.
The empirical results suggest that, in the studied context, the sponsor's brand
equity is more influenced by team-sponsor fit than by team identification, whic
h is different from a non-rivalry sponsorship context.
Universidade Federal do Rio de Janeiro, Brazil
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10.1590/1807-7692bar2015140059 Management
SciELO B
SCIELO:S1807-76922015000100005
J
Giovannini, Cristiane Junqueira; Ferreira, Jorge Brantes; Silva, Jorge F
erreira da; Ferreira, Daniel Brantes
The effects of trust transferenc
e, mobile attributes and enjoyment on mobile trust
trust; m
obile commerce; attitude; intention to purchase; trust transference
Trust is essential in building relationships. In mobile commerce, as in electron
ic commerce, trust is even more valuable given the absence of human contact and
direct observation of the service provider. Despite the importance of trust for
mobile commerce, there has been little academic effort to study the relationship
s between mobile devices unique components of interactivity and customer trust,
or the relationship between offline, online and mobile trust. This study propose
s a trust-mediated model for customer attitude and transaction intentions in mob
ile commerce contexts that incorporates trust transference and unique factors pr
esent in mobile commerce. Data were collected in an online survey and analyzed v
ia structural equations modeling. Results suggest that trust transferred from on
line contexts and ease of use have significant effects on mobile trust formation
, while also indicating that mobile trust influences consumers' attitudes and in
tentions to purchase using mobile devices.
[Ferreir
a, Daniel Brantes] Ibmec Rio de Janeiro, Brazil; [Giovannini, Cristiane Junqueir
a; Ferreira, Jorge Brantes; Silva, Jorge Ferreira da] Pontifcia Universidade Catli
ca do Rio de Janeiro, Brazil
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ternational Journal of Electronic Business,, V2, P283 59
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10.1590/1807-7692bar2015140052 Management
SciELO Brazil
SCIELO:S1807-76922015000100006
J
Berardi, Patricia Calicchio; Brito, Renata Peregrino de
Drivers
of environmental management in the Brazilian context
environm
ental management; environmental regulation; voluntary norms; stakeholders; emerg
ing economies
The demand for improved environmental pr
actices inside firms has increased around the world. However, in the process of
implementation of environmental management, policy may be decoupled from practic
e, generating doubts about its effectiveness. This study investigates an overloo
ked middle step in the environmental management process, analyzing the strength
of the main environmental drivers in improving environmental practices inside fi
rms. We developed a set of hypotheses about the influence regulation, voluntary
norms and stakeholder pressure have upon environmental management practices, con
sidering the institutional context and different enforcement of these drivers. W
e use a cross-sectional survey of 150 Brazilian firms to gather information abou
t environmental management and test our hypotheses in a Structural Equation Mode
l. The findings confirm the importance of command and control instruments as wel
l as stakeholder pressure in promoting better environmental practices inside fir
ms. Yet, the results demonstrate that voluntary norms did not influence manageme
nt practices even though they were perceived as a market opportunity.
[Brito, Renata Peregrino de] OneAdvisory, Brazil; [Berardi, Patricia Calicchio]
Escola Superior de Propaganda e Marketing, Brazil
Brito, R
enata/0000-0002-0624-7915
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10.1590/1807-7692bar2015
140038 Management
SCIELO:S1807-769
22015000100007
J
Foss, Nicolai; Milagres, Rosileia
Pro-social Motivation be
yond Firm Boundaries: The Case of the Genolyptus Network
pro-soci
al motivation; joint production motivation; contractual governance; procedural g
overnance; networks
An influential body of literatur
e in macro-management research (notably, organization theory and strategic manag
ement) associates pro-social motivation solely with firm-like organizations, sug
gesting that such motivation cannot thrive under more market-like arrangements.
We question this argument on theoretical, as well as empirical, grounds. As to t
he latter, we discuss the specific case of a network of firms in Brazil, the Gen
olyptus network. We argue that this particular network manifests strong pro-soci
al motivations. This implies that pro-social motivations may thrive beyond corpo
rate boundaries, contradicting the above argument. More constructively, the case
of the Genolyptus network points to the importance of intensive communication,
rewards that are tied to joint outcomes, knowledge-based authority and consensua
l decision-making as support arrangements that can build and sustain pro-social
motivations in non-firm governance structures.
Fundao Dom
Cabral, Brazil; Copenhagen Business School, Denmark
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SciELO Brazil
SCIELO:S1807-76922014000400364
J
Hashimoto, Marcos; Nassif, Vnia Maria Jorge
Inhibition and E
ncouragement of Entrepreneurial Behavior: Antecedents Analysis from Managers' Pe
rspectives
entrepreneurial orientation; entrepreneurial beh
avior; induced behavior; autonomous behavior; intrapreneur
One of the paths chosen by businesses to increase their competitiveness through
innovation is by encouraging employees to adopt a more entrepreneurial attitude.
Although studies on Entrepreneurial Orientation have brought important contribu
tions, anecdotal evidences of entrepreneurial employees not affected by corporat
e initiatives drive attention to managers' roles in developing entrepreneurial b
ehavior. We found good possible explanations in the theory Induced vs. Autonomou
s Entrepreneurial Behavior. Thus, the objective of this study is to empirically
analyze the factors that inhibit or encourage entrepreneurial behavior. These fa
ctors arose from empirical research and were consolidated based on a literature
review. This is a qualitative study whose data were collected in interviews carr
ied out with 15 executives from different businesses in Brazil. The results show
ed that, while some Entrepreneurially Oriented practices can induce employees to
adopt entrepreneurial behavior, autonomous behavior intrapreneurs are mostly st
imulated by manager attitude. Managers use different approaches depending on the
type of intrapreneur whose entrepreneurial behavior is intended to be stimulate
d, leading to the conclusion that managers, in some cases, play an important rol
e in promoting Corporate Entrepreneurship.
Universi
dade Nove de Julho, Brazil; Faculdade Campo Limpo Paulista, Brazil
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1807-7692bar2014130008 Management
SCIELO:S1807-76922014000400385
J
Luca, Mrcia Martins Mendes De; Maia, Anna Beatriz Grangeiro Ribeiro; Card
oso, Vanessa Ingrid da Costa; Vasconcelos, Alessandra Carvalho de; Cunha, Jacque
line Veneroso Alves da
Intangible Assets and Superior and Sustained Per
formance of Innovative Brazilian Firms
BAR - Brazilian
resource-based view; int
angible assets; business performance; superior and sustained performance; innova
tive firms
According to the Resource-Based View, th
e nature of the resources, competences and knowledge accumulated by firms are th

e major causes of variation in business performance. In view of the importance a
ttributed to intangible assets, the purpose of the present study was to investig
ate whether innovative firms with superior and sustained performance and firms w
ithout superior and sustained performance differ with regard to investments in i
ntangible assets. The sample consisted of 137 firms listed on the Brazilian stoc
k exchange from 2007 to 2010 and belonging to innovative sectors according to th
e Brazilian Innovation Index. Only 51 firms with profitability above the sector
average during the entire study period (four years) met the criterion of superio
r and sustained performance. Thus, using return on assets as a proxy for perform
ance, investments in intangibles were found to be greater in firms without super
ior and sustained performance, particularly with regard to the categories intell
ectual property assets(the predominant category) and infrastructure assets. Base
d on the lack of evidence for a significant correlation between corporate perfor
mance and investment in intangible assets, our initial hypothesis that a positiv
e relation exists between the composition of investments in intangible assets an
d the performance of innovative firms could not be confirmed.
Universidade Federal de Minas Gerais, Brazil; Universidade Federal do Cear, Brazi
l; Universidade Federal do Cear, Brazil; Universidade Federal do Cear, Brazil; Uni
versidade Federal do Cear, Brazil
Surroca J, 2010,
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Marchi, Jamur Johnas; Erdmann, Rolf Hermann; Rodriguez, Carlos Manuel Ta
boada
Understanding Supply Networks from Complex Adaptive Systems
supply n
etworks; complex adaptive systems; supply chains
This theoretical paper is based on complex adaptive systems (CAS) that integrate
dynamic and holistic elements, aiming to discuss supply networks as complex sys
tems and their dynamic and co-evolutionary processes. The CAS approach can give
clues to understand the dynamic nature and co-evolution of supply networks becau
se it consists of an approach that incorporates systems and complexity. This pap
er's overall contribution is to reinforce the theoretical discussion of studies
that have addressed supply chain issues, such as CAS.
Universidade Federal de Santa Catarina, Brazil; Universidade Federal de Santa Ca
tarina, Brazil; Universidade Federal de Santa Catarina, Brazil
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J
Popadiuk, Silvio; Rivera, Edward Rivera; Bataglia, Walter
Heterogeneity of Isomorphic Pressures: Intertwining the Resource-Based View and
the Neoinstitutional Approach
isomorphism; resources; diversit
y; heterogeneity; competitive advantage
The purpose of t
his research is to establish a conceptual framework that contributes to explaini
ng sustained competitive advantage, forming an analytical framework that brings
the resource-based view and organizational analysis' neoinstitutional approaches
closer together. A detailed epistemological articulation has been undertaken to
advance the understanding of strategy and competitive advantage in organization
s, aggregating contribution to the literature with the proposal of a theoretical
model that steadily articulates elements from organizational institutionalism a
nd the resource-based view. Hence, the major contribution is to associate the re
source-based view and organizational analysis' neoinstitutional theory as a mean
s to reformulate the notion of institutional isomorphism, and have a potential n
ew explanation for organizational diversity and the existence of organizations t
hat are more capable of generating (or maximize) value than others. In its formu
lation, the similarity among organizations in their fields provides the baseline
for organizational performance. Thus, it is from this baseline level that organ
izations would then be able to differentiate themselves and generate sustainable
competitive advantage through active and selective response to different instit
utional pressures.
Universidade Presbiteriana Macke
nzie, Brazil; Universidade Presbiteriana Mackenzie, Brazil; Universidade Presbit
eriana Mackenzie, Brazil
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J
Leite, Nildes Raimunda Pitombo; Rodrigues, Ana Carolina de Aguiar; Albuq
uerque, Lindolfo Galvo de
Organizational Commitment and Job Satisf
action: What Are the Potential Relationships?
BAR - Br
organizational c
ommitment; job satisfaction; antecedents; human resources
This study compared two different structural models regarding the direct or medi
ation role satisfaction has in the prediction of commitment bond, in the context
of a public and traditional Brazilian organization, the Military Police. A quan
titative and qualitative combination of methods was used to measure relationship
s between variables and to contextualize the results found from 10,052 surveyed
workers. We conducted interviews with six high command officers and a focus grou
p comprised of seven members from the three highest organizational levels. Conte
nt analysis and structural equation modeling (SEM) were used in the analysis pro
cess. Evidence was found that satisfaction with relationships is an antecedent o
f commitment, which mediates its relationships with other variables, such as wor
k and personal characteristics. Understanding the organization's characteristics
and the use of a substantial sample of its employees simultaneously allowed for
testing complex structural models and investigating a labor segment that has be
en neglected by commitment research.
Universidade de
So Paulo, Brazil; Universidade de So Paulo, Brazil; Universidade Federal de So Paul
o, Brazil
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Carneiro, Jorge
Editorial
BAR - Br
azilian Administration Review English editorial
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SCIELO:S1807-76922014000400001
J
Claro, Danny Pimentel; Fragoso, Antonio Fabio Guena Reali; Laban Neto, S
ilvio Abraho; Claro, Priscila Borin de Oliveira
Consumer Complaints and
Company Market Value
BAR - Brazilian Administration R
eview English research-article
consumer complaints; negative word of mo
uth; satisfaction; company market value; communication
Consumer complaints affect company market value and common sense suggests that a
negative impact is expected. However, do complaints always negatively impact co
mpany market value? We hypothesize in this study that complaints may have a nonlinear effect on market value. Positive (e.g. avoiding high costs to solve compl
aints) and negative (e.g. speedy and intense diffusion) tradeoffs may occur give
n the level of complaints. To test our non-linear hypothesis, a panel data was c
ollected from cell phone service providers from 2005 to 2013. The results suppor
ted our tradeoff rationale. Low levels of complaints allow for companies to incr
ease market value, while high levels of complaints cause increasing harm to mark
et value. The sample, model and period considered in this study, indicates a lev
el of 0.49 complaints per thousand consumers as the threshold for a shift in tra
deoffs. The effects on market value become increasingly negative when trying to
make reductions to move below this level, due to negative tradeoffs.
[Claro, Priscila Borin de Oliveira] Insper Instituto de Ensino e Pesquisa, Brazi
l; [Laban Neto, Silvio Abraho] Insper Instituto de Ensino e Pesquisa, Brazil; [Fr
agoso, Antonio Fabio Guena Reali] Insper Instituto de Ensino e Pesquisa, Brazil;
[Claro, Danny Pimentel] Insper Instituto de Ensino e Pesquisa, Brazil
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N, V18, P201, DOI DOI 10.1080/09652540903537030 73
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10.1590/1807-7692bar2014130004 Management
& Economics
SCIELO:S1807-76922014000300248
J
Sanches, Lars Meyer; Lima Jr., Orlando Fontes
Hockey Stick Phe
nomenon: Supply Chain Management Challenge in Brazil
hockey s
tick phenomenon; Brazil; system dynamics; bullwhip effect
The objective of this study is to investigate a phenomenon that occurs in Brazil
, specifically the spike in demand at the end of the sales period, known as the
hockey stick phenomenon. This analysis will encompass the causes as well as the
impacts of this phenomenon, in a way that allows alternative policies to be eval
uated. Data was collected from a Brazilian branch of a large multinational in th
e non-durable consumer goods industry and in semi-structured interviews conducte
d face-to-face with executives of 26 clients. The data was used to generate a co
ntinuous simulation model based on the methods of systems dynamics. The findings
showed that the phenomenon negatively impacted the manufacturers financial perfo
rmance in the long term and indicated required changes necessary to remediate th
e phenomenon. This is an empirical study on the hockey stick phenomenon, a probl
em that affects diverse companies in Brazil. The study showed that companies sho
uld not assume the hockey stick phenomenon to be an exogenous problem; it showed
that there are policies able to improve financial performance; and it provided
ideas regarding ways to carry out the change process.
[Lima Jr., Orlando Fontes] Universidade Estadual de Campinas, Brazil; [Sanches,
Lars Meyer] Insper Instituto de Ensino e Pesquisa, Brazil
Lima Jr,
Orlando Fontes/A-5285-2013
Lima Jr, Orlando Fontes/0000-0002-4283-8245
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ls
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Management
SCIELO:S1807-76922014000
300264
J
Mozzato, Anelise Rebelato; Bitencourt, Claudia Cristina
Understa
nding Interorganizational Learning Based on Social Spaces and Learning Episodes
interorg
anizational learning; social learning spaces; learning episodes; cooperation; in
terorganizational relationships
Different organizational
settings have been gaining ground in the world economy, resulting in a prolifer
ation of different forms of strategic alliances that translate into a growth in
the number of organizations that have started to deal with interorganizational r

elationships with different actors. These circumstances reinforce Crossan, Lane,
White and Djurfeldt (1995) and Crossan, Mauer and White (2011) in exploring wha
t authors refer to as the fourth, interorganizational, level of learning. These
authors, amongst others, suggest that the process of interorganizational learnin
g (IOL) warrants investigation, as its scope of analysis needs widening and deep
ening. Therefore, this theoretical essay is an attempt to understand IOL as a dy
namic process found in interorganizational cooperative relationships that can ta
ke place in different structured and unstructured social spaces and that can gen
erate learning episodes. According to this view, IOL is understood as part of an
organizational learning continuum and is analyzed within the framework of pract
ical rationality in an approach that is less cognitive and more social-behaviora
l.
[Bitencourt, Claudia Cristina] Universidade do V
ale do Rio dos Sinos, Brazil; [Mozzato, Anelise Rebelato] Universidade de Passo
Fundo, Brazil
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SciELO B
SCIELO:S1807-76922014000300284
J
Mezadre, Simone De Bruim Babisk; Bianco, Monica de Ftima
Polishin
g Knowledge: A Study of Marble and Granite Processing
marble a
nd granite; work; ergology; competency
The aim of this
article is to understand the work situations and highlight aspects of the knowle
dge invested by workers when performing marble and granite processing activities
. The survey is qualitative and was based on the reality of a small industrial c
ompany that deals with processing activities. The case study was based on theore
tical and analytical ergology tools by analyzing the organizational documents an
d safety and health standards that regulate activity. It involved conducting ind
ividual interviews with nine workers, organizing a focus group with these worker
s, and directly observing work for four months while recording a field notebook.
The workers experiences in the renormalization of working processes, or the intr
oduction of improvements guided by singular aspects of the local work organizati
on, were identified. The workers, through use of oneself, place more importance
on meeting deadlines and production targets than on their own safety. Worker com
petency is directly related to the professional training obtained on the job and
is associated with working experience in the absence of an a priori formal educ
ation. This article contributes to the field of organizational studies and human
resource management because there is a lack of studies on workers from this fie
ld that describe the competencies used in actual work. Thus it may guide theoret
ical and practical management aspects in such working environments and small bus
inesses regarding safer work organization.
[Bianco,
Monica de Ftima] Universidade Federal do Esprito Santo, Brazil; [Mezadre, Simone
De Bruim Babisk] Centro Universitrio So Camilo, Brazil
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48
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SCIELO:S1807-76922014000300302
J
Sheng, Hsia Hua; Pereira, Vincius Silva
Effects of International
ization on Ownership Structure: Evidence from Latin American Firms
internat
ionalization; entry modes; ownership structure; ownership concentration; propert
y identity
We analyze the direct and simultaneous e
ffects of internationalization on the ownership structure of Latin American comp
anies based on agency theory. Using a sample of 425 Latin American firms between
2007 and 2011, which corresponds to 1,776 observations, we use random effects a
nd three-stage least squares panel data regression to test these effects. We fin
d that the hypothesized positive effect of internationalization on ownership con
centration is rejected. Our results support the negative relationship that is pr
edicted by principal-agent theory when analyzing the effect of ownership on the
degree of internationalization. Greater internationalization via the equity entr
y mode is associated with lower levels of ownership concentration. Finally, ther
e is simultaneity in the determination of the relationship between the degree of
internationalization and ownership concentration.
[Pereira, Vincius Silva] Universidade Federal de Uberlndia, Brazil; [Sheng, Hsia H
ua] Fundao Getlio Vargas, Brazil
Michaux, stephanie/A-8632-2016
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aribe 2011; 2011, World Investment Report 2011 21
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SCIELO:S1807-76922014000300323
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Pinto, Claudia Frias; Serra, Fernando Ribeiro; Ferreira, Manuel Portugal
A Bibliometric Study on Culture Research in International Business
culture;
culture in international business; bibliometric study; IB research
National cultures and cultural differences provide a crucial component of the in
ternational business (IB) research context. We conducted a bibliometric study of
articles published in seven leading IB journals over a period of three decades
to analyze how national culture has been impacting IB research. Co-citation mapp
ings permit us to identify the ties binding works dealing with culture and cultu
ral issues in IB. We identify two main clusters of research, each comprising two
sub-clusters, with Hofstedes (1980) work delineating much of the conceptual and
empirical approach to culture-related studies. One main cluster entails works on
the conceptualization of culture and its dimensions and the other cluster focus
es on cultural distance. This conceptual framework captures the extant IB resear
ch incorporating culture-related concepts and influences.
[Pinto, Claudia Frias] Universidade Nove de Julho Uninove, Brazil; [Ferreira, Ma
nuel Portugal] Universidade Nove de Julho, Brazil; [Serra, Fernando Ribeiro] Uni
versidade Nove de Julho, Brazil; [Pinto, Claudia Frias] Universidade Nove de Jul
ho, Brazil
Ferreira, Manuel/A-2322-2012
Ferreira, Manuel/0000-00
02-4642-4605
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1807-76922014000300340
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Carneiro, Jorge
BAR - Brazilian
Administration Review English editorial
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SCIELO:S1807-76922014000200001
J
Nobre, Farley Simon; Walker, David; Brown, Michael
Abilitybased view in action: a software corporation study
abilitybased view; core competencies; dynamic capabilities; software capability maturit
y model
This research investigates antecedents, developm
ents and consequences of dynamic capabilities in an organization. It contributes
by searching theoretical and empirical answers to the questions: (a) What are t
he antecedents which can provide an organization with dynamic and ordinary capab
ilities?; (b) How do these antecedents contribute to create capabilities in an o
rganization?; (c) How do they affect an organization s competitive advantage?; (
d) Can we assess and measure the antecedents and consequences to an organization
? From a first (theoretical) perspective, this paper searches answers to the fir
st, second and third questions by reviewing concepts of an ability-based view of
organizations that involves the abilities of cognition, intelligence, autonomy,
learning and knowledge management, and which contributes to explain the dynamic
behavior of the firm in the pursuit of competitive advantage. From a second (em
pirical) perspective, this paper reinforces and delivers findings to the second,
third and fourth questions by presenting a case study that evidences the abilit
y-based view in action in a software corporation, where it contributes by invest
igating: (a) the development of organizational capabilities; (b) the effects of
the new capabilities on the organization; and (c) the assessment and measurement
of the abilities and consequences.
[Walker, David]
University of Birmingham, United Kingdom; [Brown, Michael] Birmingham City Unive
rsity, United Kingdom; [Nobre, Farley Simon] Universidade Federal do Paran, Brazi
l
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10.1590/
S1807-76922014000200004 Management
SCIELO:S1807-76922014000200004
J
Azevedo, Maria Candida Baumer
Parallel careers and their conse
quences for companies in Brazil
parallel careers; parallel caree
r holders; talent attraction; development; retention
Given the relevance of the need to manage parallel careers to attract and retain
people in organizations, this paper provides insight into this phenomenon from
an organizational perspective. The parallel career concept, introduced by Albohe
r (2007) and recently addressed by Schuiling (2012), has previously been examine
d only from the perspective of the parallel career holder (PC holder). The paper
provides insight from both individual and organizational perspectives on the ph
enomenon of parallel careers and considers how it can function as an important t
ool for attracting and retaining people by contributing to human development. Th
is paper employs a qualitative approach that includes 30 semi-structured one-onone interviews. The organizational perspective arises from the 15 interviews wit
h human resources (HR) executives from different companies. The individual viewp
oint originates from the interviews with 15 executives who are also PC holders.
An inductive content analysis approach was used to examine Brazilian companies a
nd the Brazilian office of multinationals. Companies that are concerned about ha
ving the best talent on their teams can benefit from a deeper understanding of p
arallel careers, which can be used to attract, develop, and retain talent. Limit
ations and directions for future research are discussed.
[Azevedo, Maria Candida Baumer] Open University of the Netherlands, Netherlands
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07
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10.1590/S1807-76922014000200002
Management
SCIELO:S1807-76922014000
200002
J
Ipiranga, Ana Silvia Rocha; Aguiar, Marisia Monte Silva
Life, wo
rk and sustainable learning practices: a study on a small business network
learning
practices; network; small enterprises
Knowledge and kn
owing processes as work and life practices are not univocal. They are not relate
d to knowledge as an autonomous body of propositions, but permeated with new ide
ntities and action modes, which are continuously formed, promoting learning oppo
rtunities. The objective of this research is formulated in the understanding of
this shift between knowing and knowledge when describing practical learning in e
veryday work life, reflecting on the implications of this social labor process o
n small business network sustainability. A qualitative case study approach was u
sed. In line with the theoretical and epistemological choices that guided this r
esearch, we decided to use an analysis of discursive practices approach and, acc
ordingly, data collection was based on triangulation techniques in favor of inte
rpretation enrichment. The knowledge to act, revealed in the analysis, suggested
that organizations are social worlds forming a standard that holds life, work a
nd organizational practices together. They negotiate, circulate, transform and r
eproduce, forming a network of actors and favoring sustainable practices learnin
g.
[Aguiar, Marisia Monte Silva] Universidade Estad
ual do Cear, Brazil; [Ipiranga, Ana Silvia Rocha] Universidade Estadual do Cear, B
razil
Alejandro V. A. O., 2005, Manual introdutrio anlis
e de redes sociais: medidas de centralidade; NICOLINI D, 1995, HUM RELAT, V48, P
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TR, 2006, ORGAN STUD, V27, P1863, DOI 10.1177/0170840606071942; Easterby-Smith M
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g: Mapping the terrain of working, life, learning; Barbieri Jos Carlos, 2010, Rev
. adm. empres., V50, P146, DOI 10.1590/S0034-75902010000200002; BARBIERI J.C., 2
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Schatzki T., 2001, PRACTICE TURN CONT T, P1; SCHATZKI T. R., 2002, The site of
the social : a philosophical account of the constitution of social life and chan
ge; Spink MJP, 1999, Prticas discursivas e produo de sentido no cotidiano: aproximaes
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5649269324010 31
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10.1590/S1807-7692201400
0200003 Management
SCIELO:S1807-769
22014000200003
J
MurciaI, Flvia Cruz de Souza; Dal-Ri Murcia, Fernando; Rover, Suliani; Bo
rba, Jos Alonso
The determinants of credit rating: brazilian evidence
credit r
ating; determinants; Brazil
This study attempts to i
dentify the determinant factors of credit rating in Brazil. The relevance of thi
s proposal is based on the importance of the subject as well as the uniqueness o
f the Brazilian market. As for originality, the great majority of previous studi
es regarding credit rating have been developed in the US, UK and Australia; ther
efore the effect on other markets is still unclear, especially in emerging marke
ts, like Brazil. We ve used a Generalized Estimating Equations (GEE) model consi
dering a panel structure with a categorical dependent variable (credit rating) a
nd ten independent variables: leverage, profitability, size, financial coverage,
growth, liquidity, corporate governance, control, financial market performance
and internationalization. The sample consisted of 153 rating observations during
the period of 1997-2011 for a total of 49 public firms operating in the Brazili
an Market. Results showed that leverage and internationalization are significant
at the 1% level in explaining credit rating. Performance in the financial marke
t was significant at a 5% level; profitability and growth were also statisticall
y significant, but at a 10% significance level.
[Dal-Ri
Murcia, Fernando] Universidade de So Paulo, Brazil; [Rover, Suliani] Universidade
Federal de Santa Catarina, Brazil; [MurciaI, Flvia Cruz de Souza] Universidade F
ederal de Santa Catarina, Brazil; [Borba, Jos Alonso] Universidade Federal de San
ta Catarina, Brazil
Michaux, stephanie/A-8632-2016
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CCOUNT FINANC, V46, P755, DOI 10.1111/j.1467-629x.2006.00192.x; Creighton A., 20
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, VQ1, P10; GUJARATI D. N., 2006, ECONOMETRIA BASICA; Han SH, 2009, J FINANC SER
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esearch Network; Kim H., 2004, Journal of Hospitality & Tourism Research, V28, P
95, DOI 10.1177/1096348003261217; Lopes A., 2012, The British Accounting Review,
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, Journal of Financial Regulation and Compliance, V17, P146; Papaikonomou V. L.,
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61, P790, DOI 10.1016/j.jbusres.2007.08.001; Richards A., 2003, Journal of Emerg
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Y., 2008, Determinants of financial strength ratings: evidence from the Lloyd s
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it rating essentials: what are credit ratings and how do they work?; 2009, [Anai
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how they are applied</; 2013, Ratings symbols and definitions; Ratings internac
ionais de crdito de longo prazo
48
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10.1590/
S1807-76922014000200005 Management
SCIELO:S1807-76922014000200005
J
Suarez, Maribel Carvalho
Meanings of consumption and aban
donment: understanding smoking cessation symbolism
abandonm
ent; cigarettes; consumer behavior; tobacco control
In consumption studies, very little attention has been focused on investigating
abandonment and, more specifically, its symbolic dimension. The present study ai
ms to investigate how meanings are created and negotiated through the abandonmen
t of cigarettes. This study used a qualitative methodology to collect and analyz
e the data generated by one-on-one semi-structured in-depth interviews with 15 B
razilian ex-smokers. Results suggest that abandonment of cigarettes can be offer
ed as a connection, gift, or sacrifice that makes relations special and even mag
ical. As regards abandonment, the present study evidences the interactions and m
ovements of positive and negative meanings related to the consumption and non-co
nsumption of a category. The study proposes a framework that highlights the cool
ing, decontamination, reinforcement and defensive symbolical movements, thus con
structing a tool for analyzing abandonment, offering possible paths of intervent
ion for organizations that are interested in this issue.
[Suarez, Maribel Carvalho] Universidade Federal do Rio de Janeiro, Rio de Janeir
o, Brazil
Anderson CM, 2007, TOB CONTROL, V16, pi8
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10.1590/S1807-76922014000200006
Management
SCIELO:S1807-76922014000200006
J
Guimares, Paulo Cesar Vaz; Alves, Mrio Aquino
Narratives and s
ensemaking of an organizationally-based environmental disaster
narrativ
es; disasters; sensemaking; theater metaphor
This wor
k investigates the narratives of corporations, public agencies, politicians, uni
ons, lawyers, public attorneys and community in different public inquiries under
taken as a response to an organizationally-based environmental disaster in Brazi
l. In order to understand the phenomenon, this paper creates a framework that in
tegrates sensemaking, narrative analysis and theater metaphor. Then we use the c
onceptual framework to analyze five public inquiries of an ongoing pollution cau
sed by Shell s actions of producing, storing and dumping toxic chemical products
in Vila Carioca, So Paulo, Brazil since the early 1940s. The analysis uncovers r
elationships between public management, corporations and society through their n
arratives, which are imbued with contradictions, revealing how meanings were sel
ected, legitimized, codified and institutionalized.
[Alves, Mrio Aquino] Fundao Getlio Vargas, Brazil; [Guimares, Paulo Cesar Vaz] Fundao
orge Duprat Figueiredo, de Segurana e Medicina do Trabalho, Brazil
GEPHART RP, 1993, ACAD MANAGE J, V36, P1465, DOI 10.2307/256819; Rhodes C, 2005,
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84, J MANAGE, V10, P205, DOI 10.1177/014920638401000205; Clark E, 2011, J MANAGE
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18, P583, DOI 10.1002/(SICI)1099-1379(199711)18:1+<583::AID-JOB908>3.0.CO;2-T; B
rown AD, 2004, ORGAN STUD, V25, P95, DOI 10.1177/0170840604038182; Weick KE, 200
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STUD, V40, P349; Blatt R, 2006, J ORGAN BEHAV, V27, P897, DOI 10.1002/job.392;
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2010, J MANAGE STUD, V47, P537, DOI 10.1111/j.1467-6486.2010.00900.x; Weick KE,
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SOCIOL, V45, P19, DOI DOI 10.1177/001139297045003002; Gephart R. P., 2007, INT H
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nvironmental responsibility in Vila Carioca, So Paulo, Brazil; PERROW Charles., 1
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on S, 2003, HUM RELAT, V56, P1163, DOI 10.1177/00187267035610001; Tilly C, 2008,
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T, 2002, J ORGAN CHANGE MANAG, V15, P11, DOI 10.1108/09534810210417348; 2002, A
contaminao da Vila Carioca: audincia perante a Comisso de Defesa do Consumidor, Meio
Ambiente e Minorias, Cmara dos Deputados, V1; 2003, Comportamento social e traba
lhista: mapa da empresa; 2010, Danos ambientais e seus respectivos passivos, dec
orrentes do exerccio de atividades e prticas industriais e econmicas inadequadas, i
rregulares ou ilegais: audincia perante a Comisso Parlamentar de Inqurito dos Danos
Ambientais, V1; 2007, Relatrio de sustentabilidade da Shell no Brasil [Relatrio no
publicado]; 2004, Lessons not learned: the other Shell Report 2004; 2005, Relatr
io de sustentabilidade da Shell no Brasil [Relatrio no publicado]; 2003, Responsab
ilidades por contaminao e passivo ambiental: audincia perante a Comisso Parlamentar
de Inqurito do Passivo Ambiental, Cmara Municipal de So Paulo; 2002, Crimes ambient
ais corporativos no Brasil; 2006, Relatrio de sustentabilidade da Shell no Brasil
[Relatrio no publicado]; 2003, Relatrio de sustentabilidade da Shell no Brasil [Re
latrio no publicado]; 2002, Irregularidades em postos de combustveis: audincia peran
te a Comisso Parlamentar de Inqurito dos Postos de Combustveis, Cmara Municipal de So
Paulo; 2003, Behind the shine: the other Shell Report 2003; 2006, Responsabilid
ades pela poluio sonora, atmosfrica, da gua, do solo e do subsolo, alm dos passivos a
mbientais: audincia perante a Comisso Parlamentar de Inqurito da Poluio, Cmara Municip
al de So Paulo; 2004, Relatrio de sustentabilidade da Shell no Brasil [Relatrio no p
ublicado]; 2008, Relatrio de sustentabilidade da Shell no Brasil [Relatrio no publi
cado] 61
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10.1590/S1807-76922014000200007
Management
SCIELO:S1807-76922014000
200007
J
Chagas Junior, Milton de Freitas; Campanrio, Milton de Abreu
Systems architecture, procedural knowledge and learning by using: implications o
n systems integration capabilities
BAR - Brazilian
innovation in complex sy
stems; procedural knowledge; systems integration capabilities; emergent properti
es; learning by using
The objective of this article is
to assess the implications of systems architecture on the establishment of orga
nizational learning cycles, and its influence on possible forms of process integ
ration. Dynamics of innovation of complex systems do not follow the pattern of m
ass-production industries. In complex systems industries there is no dominant de
sign and each new product generation remains in a fluid phase. This article focu
ses on analysis of the dynamic phenomena that occur when a system performs its f
unctions within the operational environment. By considering successive generatio
ns of the China-Brazil Earth Resources Satellite (CBERS) platform as a case stud
y a stylized cognitive model is presented. It is argued that learning by using i
s practice-oriented epistemology to the extent that it requires the reflective c
onfrontation of a previous stock of knowledge with that derived from praxis, whi
ch is concrete, dynamic and relational. Knowledge generation derived from learni
ng by using - tacit and explicit - crystallizes a common knowledge base, allowin
g the refinement of subsystems designs and interfaces through successive generat
ion of products. Systems integration capability building requires a project-base
d organization in order to merge operating and learning processes in a multifunc
tional framework.
[Campanrio, Milton de Abreu] Univ
ersidade de So Paulo, Brazil; [Chagas Junior, Milton de Freitas] Faculdades Metro
politanas Unidas, Brazil
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nd engineering in the age of systems
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10.1590/S1807-76922014000100002 Management
mics
SCIELO:S1807-76922014000100002
J
Bruhn, Ndia Campos Pereira; Calegario, Cristina Lelis Leal
Productivity spillovers from foreign direct investment in the Brazilian processi
ng industry
foreign direct investment; productivity spillove
rs; manufacturing Industry; Generalized Linear Models; absorption capacity
The increasing importance of foreign direct investment (FDI) to international pr
oduction has prompted considerable interest in its real effects on host economie
s all over the world. The aim of this study was investigate whether the presence
of FDI produces productivity spillovers in Brazilian processing industries. We
conduct our analysis using a panel database on twenty-three Brazilian processing
industries and applied Moderated Multiple Regression (MMR) and Generalized Line
ar Models (GLM) analysis of variance to address potential spillover effects from
foreign presence. This paper finds evidences of the coexistence of both positiv
e and negative effects arising from FDI on the productivity of Brazilian industr
ies. We found negative effects for FDI presence in labor-intensive industries. F
urthermore, FDI benefits depend on the absorptive capacity of industries, confir
ming the hypothesis that a minimum level of absorptive capacity is required so t
hat locally owned enterprises (LOEs) can benefit from foreign presence.
[Calegario, Cristina Lelis Leal] Universidade Federal de Lavras, Brazil; [Bruhn,
Ndia Campos Pereira] Universidade Federal de Gois, Brazil
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oreign direct investment; 2007, Anais da Confrence des Nations Unies Pour le Comm
erce et le Dveloppement
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10.1590/S1807-76
922014000100003 Management
SCIELO:S
1807-76922014000100003
J
Sanvicente, Antonio Zoratto
The foreign capital flows and th
e behavior of stock prices at BM&FBovespa
BAR - Br
foreign investme
nt; stock price impact; econometric models; BM & FBovespa; 2008 global financial
crisis
The main purpose of this article is to investiga
te alternative explanations for the impact of foreign capital flows on Ibovespa

returns, including: trend chasing, information contribution and mutual feedback.
Daily data of the period between 2005 and 2012 are analyzed using simultaneous
equation models which are estimated by ordinary least squares (OLS). Several exo
genous market variables are included as determinants of returns and capital flow
s. The research results present that only the information contribution hypothesi
s is supported by the analysis. Besides, it also shows that the 2008 global fina
ncial crisis had no significant effect on the interaction of market returns with
foreign capital flows.
Insper Instituto de Ensino e Pes
quisa, Brazil
Sanvicente, Antonio/P-6333-2014
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6-005-6335-0; Valenti G., 2012, ValorInveste, V10, P10; 2006, Revista Brasileira
de Finanas, V4, P345 19
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10.1590/S1807-76
922014000100006 Management
SCIELO:S
1807-76922014000100006
J
Montenegro, Ludmilla Meyer; Bulgacov, Sergio
Reflections on a
ctor-network theory, governance networks, and strategic outcomes
governan
ce networks; strategizing; strategic outcomes; actor-network theory; education
In an attempt to instigate discussion in the areas of organizational studies and
strategy, this essay focuses on themes related to Governance, Actor-Network The
ory, and Strategic Outcomes. We seek to expand understanding of the Governance N
etwork Theory by proposing the inclusion of human and non-human actors from the
Actor-Network Theory in its scope. Recent studies concerning the notion of heter
ogeneous networks have demonstrated the importance of non-human actors for under
standing social and organizational phenomena. When combined with a network persp
ective, strategy is seen as something that people within organizations do and no
t something that organizations have (Johnson, Langley, Melin, & Whittington, 200
7). Networks require interaction, movement, and process; i.e., the active partic
ipation of actors involved. Decision making and activities are continuously real
ized based on the ties between actors and the content they deal with. We believe
that this theoretical framework will reveal aspects and issues taken for grante
d that should be incorporated in the Governance Network Theory s empirical scope
of analysis, primarily for research in plural and complex organizations permeat
ed with ambiguous and power-related issues.
[Bulgaco
v, Sergio] Fundao Getlio Vargas, Brazil; [Montenegro, Ludmilla Meyer] Universidade
Federal de Sergipe, Brazil
Alcadipani R., 2008, Ana
is do Encontro de Estudos Organizacionais; Andrade J. A., 2005, Anais do Encontr
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pretation and Method: Empirical 56
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10.1590/
S1807-76922014000100007 Management
SCIELO:S1807-76922014000100007
J
Carneiro, Jorge
BAR - Brazilian
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10.1590/S1807-76922014000100001 Manageme
nt
SCIELO:S1807-76922014000100001
J
Nelson, Reed Elliot
Leadership, personal values, and cultura
l context in Brazil, China, and the USA
BAR - Brazilian
leadership; culture; com
parative management
This research examines the assoc
iation between configurations of personal values and managerial incumbency among
professionals in Brazil, the US, and Asia. Our research is different from class
ical leadership research as well as most cross-cultural studies in that it focus
es on variance within countries first and then compares results between countrie
s, while the great bulk of research looks at differences between means from one
country or category to another. Accordingly, we use cluster analyses rather than
analyses of variance or regressions as the major analytical tool. By generating
comparable clusters of professionals in different countries, we obtain a novel
view of the relationship between individual variables, cultural settings, and le
adership. In each cultural setting sampled there is one cluster of personal valu
es which is highly associated with managerial position, and particularly with up
per management. These managerial clusters are similar in their overall profile,
and are the smallest clusters in each of the three countries, suggesting a unive
rsalistic managerial personality like that identified by Miner over thirty years
ago. At the same time, we find significant differences between countries in the
absolute numerical levels of values held by managers and even greater differenc
es in the levels of values which characterize their subordinates.
[Nelson, Reed Elliot] Universidade Nove de Julho, Brazil
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10.1590/S1807-7692201400
0100004 Management
SCIELO:S1807-769
22014000100004
J
Brito, Renata Peregrino de; Brito, Luiz Artur Ledur
Dynamics
of competition and survival
competitiveness; survival; perfo
rmance; multilevel analysis
Along time, increasing c
ompetitiveness is said to have shortened firms life spans; however, for those w
ho managed to survive, the question relies on what are the best competitive posi
tions. The question is whether firms can sustain a competitive advantage for lon
ger periods. To answer it, this article analyzes the combined performance (profi
t and growth) trajectories of 993 firms along two decades, comparing their compe
titive dynamics with the overall market. We use American COMPUSTAT data (1990-20
09), decomposing the individual firm effect in hierarchical modeling and segrega
ting the different strategic choices and transitions between advantage, disadvan
tage and parity along that period. The results reveal that most firms are unable
to maintain advantage/disadvantage for longer periods. Moreover, the comparison
between the 993 long-lived firms and the overall database reveals a more conser
vative profile of competitiveness of the former, suggesting different strategies
between the groups.
[Brito, Luiz Artur Ledur] Fundao G
etlio Vargas, Brazil; [Brito, Renata Peregrino de] Instituto Brasileiro de Mercad
o de Capitais, Brazil
Brito, Renata/0000-0002-0624-7915
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10.1590/S1807-76922014000100005 Management
SciELO B
SCIELO:S1807-76922014000100005
J
Sampaio, Diego Barreiros Dutra; Sobral, Filipe
Speak now or for
ever hold your peace?: an essay on whistleblowing and its interfaces with the Br
azilian culture
whistleblowing; ethics; culture; Brazil; ethical
decision-making
Since the last decade corporate
scandals have drawn public attention to the importance of whistleblowers, result
ing in the creation of policies and statutes which rely heavily on whistleblowin
g, especially in the United States. A common assumption behind these efforts is
that whistleblowing produces benefits to society at large, as it promotes a more
ethical work environment. Still, little is known about many aspects of the deci
sion to blow the whistle on a wrongful act. Particularly in Brazil, where the to
pic remains neglected by researchers, specific cultural elements may hinder whis
tleblowing behaviors and limit the generalization of findings from previous stud
ies, which have almost always been based on Anglo-Saxon country context. By expl
oring this gap, this essay discusses some antecedents of internal whistleblowing
and proposes a comprehensive framework which integrates organizational, individ
ual and situational influences in order to allow for a further understanding of
the phenomenon and its cultural interfaces, as well as to provide practitioners
and researchers with new insights and perspectives on the topic.
[Sobral, Filipe] Fundao Getlio Vargas, Brazil
Sobral, Filipe/A-5720-20
16
Sobral, Filipe/0000-0002-9900-9464
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10.1590/S1807-76922013000400002
Management
SCIELO:S1807-76922013000
400002
J
Scaraboto, Daiane; Pereira, Severino Joaquim Nunes
Rhetoric
al strategies of consumer activists: reframing market offers to promote change
online a
ctivism; consumer identity; change; netnography; rhetorical strategies
Consumer researchers have most frequently looked at the influence the marketplac
e has on consumers identity projects, while the reverse process - how consumers
identity projects influence the marketplace and general culture - is an import
ant issue that has received less attention. Aiming to contribute to the developm
ent of this literature, we conduct a qualitative netnographic investigation of t
he Fat Acceptance Movement, an online-based movement led by consumer-activists w
ho attempt to change societal attitudes about people who are fat. Our main goal
is, therefore, to investigate how consumer activists who congregate online, that
is, cyberactivists, reframe market offers while attempting to promote market an
d cultural change. We identify several rhetorical strategies employed by online
consumer activists in their quests to change themselves, other consumers, and th
e broader culture. Our findings advance consumer research on how consumers may m
obilize resources to initiate and promote self-, market-, and cultural transform
ations.
[Pereira, Severino Joaquim Nunes] Universidade F
ederal Rural do Rio de Janeiro, Brazil; [Scaraboto, Daiane] Pontificia Universid
ad Catlica de Chile, Chile
Humphreys A, 2010, J CON
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08, Re: Why you should be at the think tank; 2008, Re: Blonsky shines; Queen-Siz
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10.1590/S1807-76922013000400003 Management
SciELO Brazil
SCIELO:S1807-76922013000400003
J
Freitas, Abner de Pinho Nogueira; Minardi, Andrea Maria Accioly Fonseca
The impact of credit rating changes in Latin American stock markets
rating c
hange announcement; Credit Watch; event study
Our obje
ctive is to examine whether a rating change or Credit Watch announcement has a s
ignificant impact on Latin American stock prices. We conducted an event study to
analyze stock market reaction to such news in the four major Latin American eco
nomies: Argentina, Brazil, Chile and Mexico. We find similar results to those pr
eviously observed in the literature, wherein the impact is quite significant for
rating downgrades but less relevant for rating upgrades and Credit Watches. We
also run cross section regressions to investigate which variables best explain t
he impact rating changes announcements have on stock prices in these countries.
The results indicate that the most significant variable is the absolute change i
n the number of notches for downgrades. We conclude that credit ratings are rele
vant information in Latin America.
[Minardi, Andrea
Maria Accioly Fonseca] Insper Instituto de Ensino e Pesquisa, Brazil; [Freitas,
Abner de Pinho Nogueira] Insper Instituto de Ensino e Pesquisa, Brazil
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italization (in USD millions); 2007, Proceedings; 2009, Use of creditwatch and o
utlooks; 2009, Proceedings of 26
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10.1590/
S1807-76922013000400005 Management
SCIELO:S1807-76922013000400005
J
Dakessian, Leon Chant; Feldmann, Paulo Roberto
Multilatinas and
value creation from cross-border acquisitions:: an event study approach
internat
ionalization; internalization theory; event study; multilatinas; abnormal return
s
The central proposition of this paper is to asse
ss the performance of cross-border acquisitions made by Multilatinas. Applying t

he event study method to a sample of 607 announcements of acquisitions during th
e period 1989-2011 by 182 Multilatinas from Argentina, Brazil, Chile, Colombia,
Mexico, Peru and Venezuela, we conclude that: (a) on average, these announcement
s have a neutral impact on the short-term returns to acquiring companies shareh
olders; (b) cross-sectional analysis reveals that relative size of the deals hav
e a negative and significant effect on investors reactions and; (c) unlike the
institutional distance between home and host countries, cultural distance matter
s, since it has a negative and significant effect on the perceptions that invest
ors have regarding the expected economic impact of acquirers cross-border merge
r and acquisition (M&A) decisions. Inasmuch as the market rationality assumption
that underlies the event study method has been questioned, future research line
s are proposed in order to search for alternative long-term performance construc
ts concerning M&A processes in general that can: (a) shed light on the reality o
f value creation (and destruction) from cross-border acquisitions made by Multil
atinas; and (b) contribute to strategy, international business and M&A theories
and practice.
[Feldmann, Paulo Roberto] Universidade d
e So Paulo, Brazil; [Dakessian, Leon Chant] Universidade de So Paulo, Brazil
Gubbi SR, 2010, J INT BUS STUD, V41, P397, DOI 10.1057/jibs.2009.47; Zollo M, 20
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index of economic freedom; 2008, 2011 index of economic freedom 91
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10.1590/S1807-76922013000400006 Management
SciELO B
SCIELO:S1807-76922013000400006
J
Cavazotte, Flvia; Moreno, Valter; Bernardo, Jane
Transformational
leaders and work performance: the mediating roles of identification and self-ef
ficacy
research-article
transformational leadership; identification; self-effica
cy; task performance; helping behaviors
In this study we
investigate the connections between transformational leadership and subordinate
formal and contextual performance among Brazilian employees. We also proposed a
nd tested two mediating processes through which transformational leaders would e
nhance the performance of their staff: stronger follower identification with the
leader and efficacy beliefs. These relations were tested with a sample of 107 m
anagers from a multinational company that operates in the financial sector. The
proposed structural equation model was assessed with Partial Least Squares (PLS)
techniques. The results suggest that perceived transformational leadership is a
ssociated with higher levels of task performance and helping behaviors. Moreover
, the proposed mediating processes were empirically supported. We discuss implic
ations for theory and practice.
[Moreno, Valter] Institu
to Brasileiro de Mercado de Capitais, Brazil; [Bernardo, Jane] Instituto Brasile
iro de Mercado de Capitais, Brazil; [Cavazotte, Flvia] Pontifcia Universidade Catli
ca do Rio de Janeiro, Brazil
Cavazotte, Flavia/N-5012-2014
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84
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10.1590/S1807-76922013000400007 Manageme
nt
SCIELO:S1807-76922013000400007
J
Carneiro, Jorge
BAR - Brazilian
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10.1590/S1807-76922013000400001 Manageme
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SCIELO:S1807-76922013000400001
J
Martins, Rodrigo C.; Hor-Meyll, Luis Fernando; Ferreira, Jorge Brantes
Factors affecting mobile users switching intentions: a comparative study betwee
n the brazilian and german markets
BAR - Brazilian
switching intentions; sa
tisfaction; mobile telephony; cross-cultural comparison; cultural distance
In the competitive wireless market, there are many drivers behind customer defec
tion. Switching barriers, service performance, perceived value in carriers offe
rs, satisfaction and other constructs can play a pivotal role in customer switch
ing processes among carriers. This study attempts to compare the influence of th
ese factors, taking into account cultural similarities and dissimilarities, betw
een Brazilian and German mobile users. A survey was conducted on two samples, co
mprising 202 users in Brazil and 200 users in Germany, with culture being employ
ed as a context variable to compare their behavior. Analysis by means of multi-g
roup structural equation modeling suggests that, in both countries, customer sat
isfaction, service performance and perceived value have important roles in defin
ing customer switching intentions, while switching barriers did not prove to hav
e significant effects upon switching behavior. The results also suggest that the
two cultures are sufficiently similar (considering the sample and the variables
involved in the model) to not present differences in the studied consumer behav
ior, except for the effect of service performance upon satisfaction.
[Hor-Meyll, Luis Fernando] Pontifcia Universidade Catlica do Rio de Janeiro, Brazi
l; [Ferreira, Jorge Brantes] Pontifcia Universidade Catlica do Rio de Janeiro, Bra
zil; [Martins, Rodrigo C.] Colgate-Palmolive, Brazil
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10.1590/S1807-76922013000300002 Manageme
nt
SCIELO:S1807-76922013000300002
J
Vieira, Luciana Marques; Paiva, Ely Laureano; Finger, Andrew Beheregarai
; Teixeira, Rafael
Trust and supplier-buyer relationships: an empir
ical analysis
trust; supply chain partnership; supply chain ma
nagement; survey
This paper investigates if regio
nal differences are able to influence trust-based relationship with suppliers. I
t presents the results of a survey of 338 processing plants located in Western a
nd Asian countries using structural equation modeling. Findings suggest that sup
plier involvement in quality is taken for granted, but it is not related to trus
t or partnership. Regional differences may also affect the development of partne
rship in the supply chain. The two main aspects are the levels of trust and time
liness in Asian companies. These aspects bring implications for managers dealing
with international supply chains.
[Paiva, Ely Laur
eano] Fundao Getlio Vargas, Brazil; [Finger, Andrew Beheregarai] Universidade Feder
al de Alagoas, Brazil; [Vieira, Luciana Marques] Universidade do Vale do Rio dos
Sinos, Brazil; [Teixeira, Rafael] Universidade do Vale do Rio dos Sinos, Brazil
Teixeira, Rafael/J-3667-2013
Teixeira, Rafael/0000-0002-7643-6084
Oh J, 20
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Management
& Economics
SCIELO:S1807-76922013000300003
J
Carrieri, Alexandre de Pdua; Diniz, Ana Paula Rodrigues; Souza, Eloisio M
oulin de; Menezes, Raquel Santos Soares

Gender and work: representations
of femininities and masculinities in the view of women brazilian executives
feminini
ty; masculinity; business executive; gender; Brazil
The purpose of this article is to identify and analyze social representations of
femininity and masculinity, as reported by women business executives in Brazil.
For that, the research resorted to semi-structured interviews of sixty-four exe
cutives from seven Brazilian cities. As a technique for data analysis, this rese
arch utilized the theoretical and conceptual basis of French discourse analysis.
When gender issues become related to the specific qualities of being a woman an
d a business executive - or to the interfaces that gender may establish with an
individual s work - contradictions may emerge from the construction of a particu
lar thematic. Also, positive and negative aspects of being a female executive ex
ist, namely: (a) representations of an executive; (b) feminine competency and in
competency; (c) dilemmas regarding sensitivity; (d) conflicts involving seductio
n power; (e) omissions, prejudice and violence suffered by women at work; and (f
) motherhood.
[Diniz, Ana Paula Rodrigues] Universidad
e Federal de Minas Gerais, Brazil; [Souza, Eloisio Moulin de] Universidade Feder
al do Esprito Santo, Brazil; [Carrieri, Alexandre de Pdua] Universidade Federal de
Minas Gerais, Brazil; [Menezes, Raquel Santos Soares] Universidade Federal de M
inas Gerais, Brazil
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onstrucionista 70
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Management
SCIELO:S1807-76922013000300004
J
Pinto, Marcelo Machado Barbosa; Souza, Yeda Swirski de
From gar
ment to fashion production: an analysis of the evolution of the apparel industry
in Brazil
fashion; fashion apparel; global apparel value c
hain; fashion apparel value chain; cultural economy
This study aims at contributing to the analysis of the evolution of apparel indu
stry in Brazil by answering the following questions: (a) Does global sourcing st
ill explain the value upgrading process in the apparel production chains?; (b) A
re there new sources of value upgrading to be considered?; (c) Is the dynamics o
f the apparel production pervaded by a phenomenon that is strongly related to a
cultural and creative know-how? Two theoretical approaches are considered to unv
eil the value upgrading process in the apparel production: (a) theory about glob
al value chains and (b) studies about cultural and creative industries. To inves
tigate the research questions we analyzed the case of the Brazilian apparel indu
stry evolution through the use of a methodological perspective nurtured by aspec
ts of grounded theory. The findings of this study indicate that companies are ab
le to upgrade not only through improvements in manufacturing steps but also by m
eans of incorporating elements of cultural distinction in the apparel production
. Analysis of the Brazilian case led us to propose an integrative theoretical ap
proach where elements of the global apparel value chains are combined with studi
es of cultural and creative industries. We consider that an integrative approach
can better explain value creation in the apparel industry in a context of new m
arkets, where there is not only the development of apparel manufacturing cluster
s but also the emergence of a unique and local fashion apparel chain.
[Souza, Yeda Swirski de] Universidade do Vale do Rio dos Sinos, Brazil; [Pinto,
Marcelo Machado Barbosa] Universidade Federal de Santa Maria, Brazil
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trico 62
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10.1590/S1807-76922013000300005
Management
SCIELO:S1807-76922013000
300005
J
Silva, Vincius Augusto Brunassi; Saito, Richard; Barbi, Fernando Carvalha
es
The role of bond covenants and short-term debt: evidence from Br
azil
research-article
covenants; agency conflict; short-term debt; growth oppo
rtunities and leverage
This paper examines the role of
financial covenants as substitutes for short-term debt and a possible trade off
between short-term debt and long-term debt, especially for companies with growth
opportunities. Using a sample of 159 corporate bonds issued on the Brazilian Ma
rket, we found evidence that: first, financial covenants and short-term debt are
substitute tools to minimize agency conflict, as per literature confirming that
stronger financial covenants could limit the possible expropriation of debt hol
ders and in exchange debt holders may be willing to lend at longer terms and; se
cond, companies with growth opportunities are willing to exchange short-term deb
t for long-term debt under the presence of covenants. Most importantly, this doe
s not seem to be a restriction for financing growth opportunities.

[Saito, Richard] Fundao Getlio Vargas, Brazil; [Barbi, Fernando Carvalhaes] Fundao Ge
tlio Vargas, Brazil; [Silva, Vincius Augusto Brunassi] Fundao Getlio Vargas, Brazil
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19
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10.1590/S1807-76922013000300006 Manageme
nt
SCIELO:S1807-76922013000300006
J
Forte, Denis; Barros, Lucas Ayres; Nakamura, Wilson Toshiro
Determinants of the capital structure of small and medium sized Brazilian enterp
rises
research-article
small and medium enterprises (SMEs); capital structure;
leverage; corporate finance
This research investigat
es the determinants of the capital structure of small and medium enterprises (SM
Es) using a unique database that includes over 19,000 Brazilian firms and spans
13 years of data. The econometric analysis employs the System Generalized Method
of Moments estimator (GMM-Sys) and two strong results emerge: (a) profitability
is negatively related to leverage, and (b) asset growth is positively related t
o leverage. Both results are consistent with the pecking order theory of capital
structure and suggest that SMEs tend to finance their expansion with debt only
after exhausting their internal resources. Additionally, we find weaker evidence
for the following: (a) size is positively related to leverage, which can be int
erpreted as evidence that larger firms have more access to credit markets; (b) r
iskier SMEs tend to be less financially leveraged, consistent with the bankruptc
y cost arguments from trade-off theories; and (c) the age of the firm is negativ
ely related to financial leverage, suggesting that older SMEs may be slightly mo
re conservative in their financing choices. Finally, the magnitude of the coeffi
cient of lagged leverage shows the high persistence of this variable and is comp
atible with the hypothesis that SMEs adjust their debt/equity ratio towards a ta
rget value, although at a low speed.
[Barros, Lucas A
yres] Universidade de So Paulo, Brazil; [Nakamura, Wilson Toshiro] Universidade P
resbiteriana Mackenzie, Brazil; [Forte, Denis] Universidade Presbiteriana Macken
zie, Brazil
Forte, Denis/B-3755-2010; Barros, Lucas/D-3825-2013
Forte, Denis/0000-0002-2933-2039; Barros, Lucas/0000-0002-9319-1306
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hua, 2008, Review of Accounting and Finance, V7, DOI 10.1108/14757700810874146;
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nais ...; 2005, Anais; 2009, Proceedings of; 2004, Anais...
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Carneiro, Jorge
Editorial
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SCIELO:S1807-76922013000300001
J
Isidro-Filho, Antonio; Guimares, Tomas de Aquino; Perin, Marcelo Gatterma
nn; Leung, Ricky C.
Workplace learning strategies and professional c
ompetencies in innovation contexts in Brazilian hospitals
learning
strategies; professional competencies; innovation in services; hospitals; Brazi
l
Competencies mobilized by service providers form
an element of hospital services insofar as scientific and technological procedu
res that are part of the service become tangible. In view of the fact that hospi
tals have adopted Information and Communication Technologies (ICT), it would be
logical to assume that learning contributes towards acquiring competencies relat
ed to changes in hospitals resulting from the adoption of new technologies. This

paper aims to analyze relationships between workplace learning strategies and p
rofessional competencies after the adoption of innovations supported ICT in hosp
itals. Eleven interviews were carried out with professionals from three differen
t hospitals and identifying the professional competencies resulting from innovat
ions supported by ICT. This was followed by a cross-sectional survey involving 4
25 employees at the hospitals surveyed. The data analysis was undertaken by mean
s of structural equation modeling (SEM). The results confirm the hypothesis and
indicate that the performance of professional competences based on new ICT is de
termined by the way the respondents think, change and apply their knowledge, ski
lls and attitudes in the workplace by use of new information and communication t
echnologies.
[Guimares, Tomas de Aquino] Universidade
de Braslia, Brazil; [Perin, Marcelo Gattermann] Pontifcia Universidade Catlica do R
io Grande do Sul, Brazil; [Isidro-Filho, Antonio] Universidade de Braslia, Brazil
; [Leung, Ricky C.] University of Missouri, United States
Perin, M
arcelo/I-5292-2012;
Perin, Marcelo/0000-0001-9008-6802; Guimaraes, Tomas/000
0-0001-9261-2407
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0, J HEALTHC MANAG, V55, P175; Hunter CL, 2008, J ADV NURS, V62, P657, DOI 10.11
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zzi RP, 1998, ORGAN RES METHODS, V1, P45, DOI 10.1177/109442819800100104; Lansis
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, V26, P537, DOI 10.1016/S0048-7333(97)00030-9; Boaden Ruth, 2006, Health Serv M
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ndizagem, contexto, competncia e desempenho: um estudo multinvel; Byrne B.M., 2001
, Structural equation modeling with AMOS: Basic concepts, applications, and prog
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: a review and synthesis of the current literature; Djellal F, 2005, RES POLICY,
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lacionada ao trabalho de novos prefeitos(as) e secretrios(as) municipais; Pantoja
M. J., 2004, Estratgias de aprendizagem no trabalho e percepes de suporte aprendiz
agem contnua: Uma anlise multinvel; Pantoja MJ, 2009, RAC ELECT, V3, P41; Spouse J,
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2.6
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J
Gomes, Fbio Augusto Reis; Costa, Luciana de Andrade; Pupo, Ruth Carolina
Rocha
The equity premium puzzle: analysis in Brazil after the real pla
n
research-article
Brazil; equity premium puzzle; risk aversion; GMM
Our paper investigates whether there is evidence of an Equity Premium Puzzle (EP
P) in Brazil, applying two different methodologies. The EPP was identified by Me
hra and Prescott (1985) since the Consumption Capital Asset Pricing Model (CCAPM
), when calibrated with reasonable preference parameters, could not explain high
historical average risk premiums in the United States. In our first approach, w
e consider Mehra s (2003) model and calibrate the coefficient of risk aversion,
using 1995:2-2012:1 quarterly data. The Ibovespa index was used as a measure of
the market return, whereas the risk-free rate was proxied by the Selic interbank
rate and by the savings account rate. In our second approach, we propose a new
method to test the puzzle. We jointly estimate, via generalized method of moment
s, the parameters of interest using a moment condition that has not been previou
sly explored, as far as we are aware of. The two approaches produced a high risk
aversion coefficient, however the second approach indicated that we cannot reje
ct the hypothesis of the risk aversion coefficient being statistically equal to
zero. A possible explanation for this result might be that in Brazil the equity
premium is not statistically different from zero. Therefore there is no evidence
of EPP in Brazil for the studied period.
[Costa,
Luciana de Andrade] FUCAPE Business School, Brazil; [Pupo, Ruth Carolina Rocha]
Universit de Lausanne, Switzerland; [Gomes, Fbio Augusto Reis] FUCAPE Business Sch
ool, Brazil
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Management
SCIELO:S1807-76922013000200003
J
Claro, Danny Pimentel; Laban Neto, Silvio Abraho; Claro, Priscila Borin d
e Oliveira
The enhancing impact of friendship networks on sales man
agers performance
networks; sales; relationship marketing
This paper examines how relationships with friends moderate the impact of profes
sional networks on sales performance. Based on a sample of 204 sales managers in
a professional service company, this study presents evidence that friendship ne
tworks amplify the effect of sales forces professional networks on new product
sales as well as on prospecting and converting new deals. Our results offer impo
rtant insights into the socio-cognitive perspective of sales management literatu
re and suggest that firms should encourage managers to improve their friendships
in order to access valuable information that will enhance customer knowledge an
d support their sales efforts.
[Laban Neto, Silvio Abra
ho] Insper Instituto de Ensino e Pesquisa, Brazil; [Claro, Priscila Borin de Oliv
eira] Insper Instituto de Ensino e Pesquisa, Brazil; [Claro, Danny Pimentel] Ins
per Instituto de Ensino e Pesquisa, Brazil
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Age
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SCIELO:S1807-76922013000
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J
Vizeu, Fabio; Matitz, Queila Regina Souza
Organizational s
acralization and discursive use of corporate mission statements
corporat
e mission statement; organizational sacralization; corporate image; discursive u
se of corporate mission
The religious origin of organiza
tional behavior is not easy to recognize, nor are the implications of the Christ
ian heritage of concepts and ideas as applied to organizations. This paper seeks
to remedy this by investigating the theological roots of the mission concept. O
ur central argument is that corporate mission statements are sometimes used as m
anipulative communicative tools which seek organizational legitimacy through the
rhetorical inclusion of secularized Christian values. We find in Koselleck s (1
985) Conceptual History theoretical arguments by which to evaluate the bridge be
tween theological and corporate concepts of mission. Then, we discuss mission as
a theological concept, showing how it developed in modern societies and how its
discursive use in business can be evaluated. With an analysis based on Habermas
(1985) work, we conclude that, as a communicative tool, a corporate mission st
atement helps organizations manipulate meanings about their purposes and legitim
acy in Christianity-based societies. This process reveals how the mission concep
t contributes to increase organizational sacralization and represents a powerful
tool for improving a corporation s social image and as a consequence may induce
social consent.
[Matitz, Queila Regina Souza] Un
iversidade Positivo, Brazil; [Vizeu, Fabio] Universidade do Grande Rio, Brazil
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ourney towards sustainability 48
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SCIELO:S1807-76922013000200005
J
Almeida, Stefnia Ordovs de; Mazzon, Jos Afonso; Dholakia, Utpal; Mller Neto,
Hugo
Participant diversity and expressive freedom in firm-managed and
customer-managed brand communities
BAR - Brazilian
brand communities; parti
cipant diversity; expressive freedom; consumer behavior
We examine differences between firm-managed and customer-managed brand communiti
es with a conceptual model explaining how demographic and psychographic diversit
y of participants and their degree of expressive freedom engender trust, learnin
g, and identification in the community, and affect firm-relevant outcomes. We te
st our hypotheses by estimating a structural equation model and conducting multi
ple sample analysis with survey data obtained from two leading XBOX brand commun
ities in Brazil. Results reveal that greater demographic and psychographic diver
sity hinder learning and trust in the community s manager, but expressive freedo
m has a positive impact on identification with the community. The levels of expr
essive freedom and demographic diversity are lower yet their respective effects
are stronger in the firm-managed community, whereas psychographic diversity is m
uch less, but it has stronger negative effects, in the customer-managed communit
y.
[Mazzon, Jos Afonso] Universidade de So Paulo, Bra
zil; [Dholakia, Utpal] Rice Universtity, United States; [Almeida, Stefnia Ordovs d
e] Pontifcia Universidade Catlica do Rio Grande do Sul, Brazil; [Mller Neto, Hugo]
Universidade Federal do Rio Grande do Sul, Brazil
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10.1590/S1807-76922013000200006 Management

SCIELO:S1807-76922013000200006
J
Pacheco, Natlia Araujo; Lunardo, Renaud; Santos, Cristiane Pizzutti dos
A perceived-control based model to understanding the effects of co-production on
satisfaction
co-production; perceived control; information; r
efund choice; satisfaction
This article represents
an initial effort to analyze the complex linkages among co-production, perceived
control and satisfaction. Co-production refers to the consumer participation in
production activities and is here considered a proxy for behavioral control as
it allows consumers to have some control over the process of the desired product
or service. Considering the increase of co-production in consumption activities
, understanding the linkage between the control from the co-production process a
nd the satisfaction toward the related consumption may be quite useful to firms
interested in adopting such a managerial tool. Two experimental studies - one in
a service setting and the other in a product setting - show that co-production
positively affects customer s satisfaction through the mediating effect of perce
ived control. Information gain and refund choice, representing cognitive and dec
isional controls respectively, also enhance customers perceived control.
[Lunardo, Renaud] Bordeaux Ecole de Management, France; [Santos, Cristiane Pizzu
tti dos] Universidade Federal do Rio Grande do Sul, Brazil; [Pacheco, Natlia Arau
jo] Universidade Federal do Rio Grande do Sul, Brazil
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[No title captured]
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10.1590/S1807-76
922013000200007 Management
SCIELO:S
1807-76922013000200007
J
Carneiro, Jorge
BAR - Brazilian
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SCIELO:S1807-76922013000200001
J
Lazzarini, Sergio G.; Brito, Luiz A. L.; Chaddad, Fabio R.
Conduits of innovation or imitation?assessing the effect of alliances on the per
sistence of profits in U.S. firms
BAR - Brazilian
alliances; persistence;
sustainability; performance
This paper examines if a
firm s alliances affect the persistence of its financial performance. The liter
ature suggests two conflicting views concerning this effect. In particular, acce
ss to resources and innovation and the risk of imitation from alliances can have
different impacts on performance. In our empirical analysis, based on a panel o
f 509 firms covering the years 1992 to 2002, return on assets was regressed on t
he number of alliances and other control variables using hierarchical linear mod
eling. Results support the positive view of alliances as mechanisms to sustain c
ompetitive advantage and escape from competitive disadvantage through access to
external, valuable resources held by other firms. Alliances also help firms to c
onstantly innovate and buffer themselves from external shocks that erode existin
g advantages. Our results, however, may be specific to the period and the instit
utional context under consideration and we do not distinguish between types, pur
poses and "strength" of alliances. We contribute to the debate about profit pers
istence by examining one particular factor that has been neglected in the litera
ture: the extent to which firms engage in alliances with other actors. From a ma
nagerial perspective, our study shows that alliances can be used as an effective
tool to support superior performance or avoid lock-in into inferior performance
.
[Brito, Luiz A. L.] Fundao Getlio Vargas, Brazil; [
Chaddad, Fabio R.] University of Missouri, United States; [Lazzarini, Sergio G.]
Insper Instituto de Ensino e Pesquisa, Brazil
HAMEL G,
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Carneiro, Jorge
BAR - Brazilian

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SCIELO:S1807-76922013000100001
J
Carvalhal, Andre; Leal, Ricardo Pereira Cmara
The world financ
ial crisis and the international financing of Brazilian companies
financia
l crisis; international corporate financing; capital structure; Brazilian listed
firms
The world financial crisis initiated in 2008 may
have affected the international financing mix of firms in Brazil and their dete
rminants, given its aftereffects. Financial crisis are recurrent events with var
ying degrees of severity. Many public Brazilian firms use international financin
g in their capital structure mix and it is relevant to understand their behavior
during international crises. Thus, our goal was to investigate the foreign fina
ncing mixes of Brazilian listed companies before (2004) and during the 2008 worl
d financial crisis by means of descriptive and probit regression analyses of the
ir components and determinants at the end of these years. Brazilian companies us
age of Eurobonds fluctuates with the value of the real (R$) and is still small c
onsidering the size of Brazil s economy. Short-term financing and bank loans, do
mestic and foreign, decreased in 2008 and were replaced by domestic and internat
ional bonds and American Depository Receipts (ADRs). Firms with foreign sharehol
ders more often resorted to foreign capital markets and their presence became a
more important determinant in 2008, while the other determinants did not change.
Firms that employ international debt tend to use all other sources of financing
more often. International bank loans may be the first step to reduce internatio
nal financing constraints.
[Leal, Ricardo Pereira Cm
ara] Universidade Federal do Rio de Janeiro, Brazil; [Carvalhal, Andre] Pontifcia
Universidade Catlica do Rio de Janeiro, Brazil
Acharya
V., 2009, Restoring financial stability: How to repair a failed system; Gorton G
, 2012, J FINANC ECON, V104, P425, DOI 10.1016/j.jfineco.2011.03.016; Levine R,
2012, INT REV FINANC, V12, P39, DOI 10.1111/j.1468-2443.2011.01133.x; Ivashina V
, 2010, J FINANC ECON, V97, P319, DOI 10.1016/j.jfineco.2009.12.001; Acharya VV,
2011, J FINANC, V66, P1177, DOI 10.1111/j.1540-6261.2011.01669.x; Dooley M, 200
9, J INT MONEY FINANC, V28, P1331, DOI 10.1016/j.jimonfin.2009.08.004; Brunnerme
ier MK, 2009, J ECON PERSPECT, V23, P77, DOI 10.1257/jep.23.1.77; Campello M, 20
10, J FINANC ECON, V97, P470, DOI 10.1016/j.jfineco.2010.02.009; Kalatzis AEG, 2
009, INT J PROD ECON, V120, P595, DOI 10.1016/j.ijpe.2009.04.009; BACHA E., 2009
, Como Reagir Crise: polticas econmicas para o Brasil; Barros L. A. B. C. de, 2008
, Revista Brasileira de Finanas, V6, P293; Barros O., 2009, Brasil ps-crise: agend
a para a prxima dcada; Costa C. M., 2008, Brazilian Business Review, V5, P144; Cri
sstomo Vicente Lima, 2009, Rev. econ. contemp., V13, P259, DOI 10.1590/S1415-9848
2009000200004; de Azevedo A.F.Z., 2009, CRIT PERSPECT INT BU, V5, P141; Eichengr
een B., 2008, Rescuing our jobs and savings: what G7/8 leaders can do to solve t
he global credit crisis; Frank M. Z, 2008, HDB CORPORATE FINANC, V2, P135, DOI D
OI 10.1016/B978-0-444-53265-7.50004-4; Gorton G. B., 2009, Slapped in the face b
y the invisible hand: banking and the panic of 2007 [Working Paper]; Gorton G. B
., 2009, Haircuts [Working Paper n. 9-15]; Helleiner E., 2010, GLOBAL FINANCE CR
ISI, P1; Kirch G., 2010, Restries ao crdito, tangibilidade e decises de investimento
; Leal R. P. C., 2010, Handbook on international corporate governance: Country a
nalyses, P317; Leal Ricardo Pereira Cmara, 2008, Rev. adm. empres., V48, P67, DOI
10.1590/S0034-75902008000400007; Leal RPC, 2007, LATIN AMER DEVELOP, P213; Lima
F. G., 2011, Journal of International Finance and Economics, V11, P154; Portal
Mrcio Telles, 2012, Rev. contab. finan., V23, P19, DOI 10.1590/S1519-7077201200010
0002; Roubini N., 2009, Foreign Policy, V170, P63; Shiller R. J., 2009, Foreign
Policy, V170; Sternberg L., 2011, INT J DISCI GOV, V8, P213; Tanoue L., 2010, Ca
pital Aberto, V8, P17; Terra Maria Cristina T., 2003, Rev. Bras. Econ., V57, P44
3, DOI 10.1590/S0034-71402003000200006; Zimmermann H., 2010, GLOBAL FINANCE CRIS
I, P170; 2009, Revista de Administrao - RAUSP, V44, P173; Informaes sobre as Companh
ias Abertas; Base de dados; 2009, The Financial Crisis. Reform and Exit Strategi
es; 2007, O financiamento externo no ciclo recente da economia brasileira [Worki

ng Paper LC/BRS/R. 183] 37
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SCIELO:S1807-76922013000100003
J
Bressan, Valria Gama Fully; Braga, Marcelo Jos; Resende Filho, Moiss de And
rade; Bressan, Aureliano Angel
Brazilian credit union member groups: bo
rrower-dominated, saver-dominated or neutral behavior?
credit u
nion; member group domination; monetary benefits; panel data
Theoretical models concerning Credit Unions (CUs) suggest that the type of CU do
mination determines the way it allocates the monetary value it generates. A borr
ower- (saver-) dominated CU benefits borrower (saver) members at the expenses of
saver (borrower) members, and a neutral CU equally benefits its member groups.
This paper applies direct measure of monetary benefits to each member group (Pat
in & McNiel, 1991a) to test for the existence of dominated behavior in Brazilian
CUs, and is the first to apply panel data regressions to identify the determina
nts of CUs behavior. We use a unique panel data with 40,664 observations taken f
rom 533 CUs affiliated with the largest Brazilian cooperative network. Results i
ndicate Brazilian CUs are dominated by borrowers, but behave close to neutrality
. Panel regression estimates show that common or multiple bond type, size and ov
erdue loans of a CU have no effect on its behavior, the greater the total amount
of loans over social capital and adjusted equity over total assets are the more
likely a CU is borrower dominated, and the greater the age and current operatio
nal expenses over total asset of a CU are the more likely a CU is saver dominate
d.
[Braga, Marcelo Jos] Universidade Federal de Viosa
, Brazil; [Resende Filho, Moiss de Andrade] Universidade de Braslia, Brazil; [Bres
san, Valria Gama Fully] Universidade Federal de Minas Gerais, Brazil; [Bressan, A
ureliano Angel] Universidade Federal de Minas Gerais, Brazil
Resende
Filho, Moiss/I-4200-2013; Bressan, Aureliano/H-4799-2012
Resende Filho, Moiss/0000
-0002-5004-2685; Gama Fully Bressan, Valria/0000-0001-6340-9717; Bressan, Aurelia
no/0000-0002-9333-3394 SMITH DJ, 1981, J FINANC, V36, P519, DOI 10.2307/2327039
; JARQUE CM, 1980, ECON LETT, V6, P255, DOI 10.1016/0165-1765(80)90024-5; Baltag
i BH, 1999, ECONOMET THEOR, V15, P814; Hansen CB, 2007, J ECONOMETRICS, V140, P6
70, DOI 10.1016/j.jeconom.2006.07.011; BLACK H, 1981, J FINANC, V36, P529, DOI 1
0.2307/2327040; Davidson R., 1993, "Estimation and inference in Econometrics.";
Doornik J.A, 1994, An omnibus test for univariate and multivariate normality; Fi
scher K. P., 2000, Deposit insurance and moral hazard in financial cooperatives;
Flannery M. J., 1974, An economic evaluation of credit unions in the united sta
tes; Goddard J., 2005, ANN PUBLIC COOPERATI, V76, P375, DOI DOI 10.1111/J.1370-4
788.2005.00283.X; Judge G.G., 1985, The theory and practice of econometrics; Koh
ers T., 1990, Review of Business and Economic Research, V26, P38; Leggett K. J.,
1999, J EC FINANCE, V23, P235, DOI 10.1007/BF02757708; Nair A., 2007, Reaching
rural areas with financial services: lessons from financial cooperatives in Braz
il, Burkina Faso, Kenya, and Sri Lanka; PATIN RP, 1991, APPL ECON, V23, P769, DO
I 10.1080/00036849108841034; PATIN RP, 1991, REV SOC ECON, V49, P37; Richardson
D. C., 2002, Pearls monitoring system; SMITH DJ, 1986, APPL ECON, V18, P959, DOI
10.1080/00036848600000053; SMITH DJ, 1984, J FINANC, V39, P1155, DOI 10.2307/23
27619; SMITH DJ, 1988, J MONEY CREDIT BANK, V20, P119, DOI 10.2307/1992670; SOAR
ES M. M., 2007, Microfinanas: o papel do Banco Central do Brasil e a importncia do
cooperativismo de crdito; Spencer JE, 1996, REV SOC ECON, V54, P89; TAYLOR RA, 1
971, REV SOC ECON, V29, P207, DOI 10.1080/00346767100000033; WALKER MC, 1977, RE
V SOC ECON, V35, P159, DOI 10.1080/00346767700000018; WILCOXON F, 1945, BIOMETRI
CS BULL, V1, P80, DOI 10.2307/3001968; WOOLDRIDGE J. M., 2002, Econometric analy
sis of cross section and panel data
26
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Management
SCIELO:S1807-76922013000
100004
J
Scheible, Alba Couto Falco; Bastos, Antnio Virglio Bittencourt
An examination of human resource management practices influence on Organization

al Commitment and Entrenchment
commitment; entrenchment; HRM pr
actices
This study sought to understand how the employee
perceptions of human resource management practices influence both organizationa
l affective commitment and entrenchment. It represents advancement towards discr
iminant validity of such linkages that develop between individuals and the organ
izations they work for. A survey of 307 participants was conducted in an Informa
tion Technology company in Brazil. It was found that affective commitment has a
strong and positive relationship with perceptions of HRM practices, while entren
chment is also related, but in a very weak fashion. Training and development pra
ctices showed better fit with the expected results of such practices in the orga
nization studied, strongly affecting commitment, but not enhancing entrenchment.
Even if not generalizable, these results strengthen the research stream that de
fends that commitment and entrenchment are separate constructs.
[Scheible, Alba Couto Falco; Bastos, Antnio Virglio Bittencourt] Universidade Feder
al da Bahia, Brazil
Cooper-Hakim A, 2005, PSYCHOL BU
LL, V131, P241, DOI 10.1037/0033-2909.131.2.241; BECKER HS, 1960, AM J SOCIOL, V
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/014920630102700502; ARTHUR JB, 1994, ACAD MANAGE J, V37, P670, DOI 10.2307/2567
05; HACKETT RD, 1994, J APPL PSYCHOL, V79, P15, DOI 10.1037//0021-9010.79.1.15;
DUNHAM RB, 1994, J APPL PSYCHOL, V79, P370, DOI 10.1037/0021-9010.79.3.370; MEYE
R JP, 1989, J APPL PSYCHOL, V74, P152, DOI 10.1037/0021-9010.74.1.152; Solinger
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Equation: Building Profits by Putting People First; Rego Armnio, 2003, Rev. adm.
empres., V43, P25, DOI 10.1590/S0034-75902003000400003; Rodrigues A. C. A. de, P
sicologia: Reflexo e Crtica; Rodrigues A. C. A. de, 2009, Do comprometimento de co
ntinuao ao entrincheiramento organizacional: o percurso de validao da escala e anlise
da sobreposio entre os construtos; Sethi V., 1998, Journal of Information Technol
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..; 2008, Anais...; 2002, Anais...; 2006, Anais 49

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SCIELO:S
1807-76922013000100005
J
Ferreira, Rodrigo Rezende; Abbad, Gardnia
Training needs a
ssessment: where we are and where we should go
BAR. Bra
zilian Administration Review
literature revie
w; training needs; work relations; learning at work; personnel management
The aim of this article is to systematically review Training Needs Assessment (T
NA) scientific literature. Based on two research questions (where are we? where
should we go?), we hoped to evaluate the current state of scientific production
on TNA and to point out some possible developments. The following databases were
consulted: Web of Knowledge, Ovid, Proquest, Wiley Online Library, Emerald, Psy
cNet, CAPES Database and Scielo. Fifty-One articles were analyzed. The results s
how that: (a) there is little agreement on how to measure training needs; (b) mo
st of the current TNA models and methods are reactive and do not consider contex
tual factors and multiple levels of analysis in a proactive way; (c) there are g
aps in TNA and a need for theoretical definitions; (d) there is little concern w
ith building theories and concepts related to TNA. Based on these findings, we p
oint out that TNA practice and research should: (a) be based exclusively on meas
urable human competences gaps, in multiple possible levels of analysis; (b) not
focus only on individual professional roles, but also on internal and external c
ontextual factors that can be important in the future; (c) discuss and criticize
in depth what work needs, training needs and training needs assessment mean; (d
) elaborate and test TNA theories, concepts, models and methods.
[Ferreira, Rodrigo Rezende] Universidade de Braslia - UnB, Braslia, Brazil; [Abbad
, Gardnia] Universidade de Braslia - UnB, Braslia, Brazil
Abbad G, 2003, REV ADM USP, V38, P205; Al-Khayyat R. M., 1997, J EUROPEAN IND TR
AIN, V21, P87, DOI 10.1108/03090599710161793; Al-Khayyat Ridha, 1998, J EUROPEAN
IND TRAIN, V22, P18, DOI DOI 10.1108/03090599810197658; Anderson G., 1994, J EU
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9, ANNU REV PSYCHOL, V60, P451, DOI 10.1146/annurev.psych.60.110707.163505; Goul
d D, 2004, INT J NURS STUD, V41, P471, DOI 10.1016/j.ijnurstu.2003.12.003; Hanss
on B, 2007, PERS REV, V36, P311, DOI 10.1108/00483480710726163; Hicks C, 1997, J
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, ANNU REV PSYCHOL, V35, P519, DOI 10.1146/annurev.ps.35.020184.002511; While A,
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CNOLOGIA EDUCACION, V12, P6; BORGES-ANDRADE J.E., 1996, Revista de Administrao, V3
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t P. C., 1992, J MANAGEMENT DEV, V11, P16, DOI 10.1108/02621719210014527
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Management
Business
& Economics
SCIELO:S1807-76922013000100006
J
Cabral, Sandro; Saussier, Stphane
Organizing Prisons throu
gh Public-Private Partnerships: a cross-country investigation
public-p
rivate partnerships; contractual choices; private prisons
In this paper, we analyze the private participation in prison services in three
countries: Brazil, France, and the United States. We highlight striking differen
ces in efficiency between these countries and argue that the explanation for the
se differences is not restricted to the way property rights are distributed (i.e
.public vs. private management). Instead, our analysis suggests that understandi
ng those differences also requires an analysis of the incentives provided by con
tractual choices as well as decision and revenue rights distribution and institu
tional constraints. The theoretical literature usually analyzes these blocks sep
arately, and often focuses on property rights distribution. We argue that an eff
icient arrangement is the result of the way these elements are combined, giving
rise to a distinctive governance structure.
[Saussie
r, Stphane] Universit Paris 1 Panthon-Sorbonne, France; [Cabral, Sandro] Universida
de Federal da Bahia, Brazil

Bajari P, 2001, RAND J E
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SciELO B
SCIELO:S1807-76922013000100007
J
Peci, Alketa; Quintella, Luciano; Cardoso, Ricardo Lopes
Auditing government-nonprofit relations in the Brazilian post-reformist context
control;
theory of audit explosion; reform; superior audit institutions (SAIs)
Recent decades have been marked by a rising interaction between the State and no
nprofits in order to address increasingly complex public issues. Government-nonp
rofit relations were guided by a complex and diverse legal framework, that trans
formed not only the implementation of public policies, but also the auditing pra
ctices and control of such relations. Previous studies have shown the influence
of NPM reforms in auditing practices and institutions, of particular interest to
this research is the Theory of the Audit Explosion (TEA). This paper analyzes t
he control of government-nonprofits relations, under the perspective of the TEA,
specifically trying to comprehend if there is a causal relationship between the
growth of government-nonprofit relations and the audit explosion in the Brazili
an context, as predicted by the theory. A field research, based on documentary d
ata and interviews, was undertaken in three Brazilian SAIs. The conclusions high
light the limitations of the explanatory capacity of TEA in Brazil. Although a f
ormal audit explosion was observed, as predicted by TEA, there are substantive b
arriers to the audit explosion. This is mainly due to the organizational and ins
titutional aspects related to governmental fund transfer entities. Such problems
reflect the poor quality of the partnerships themselves and might be a conseque
nce of political variables such as the spurious relationships of some parliament
ary members or public employees with partner NGOs.
[Quintella, Luciano] Fundao Getlio Vargas, Brazil; [Cardoso, Ricardo Lopes] Fundao Ge
tlio Vargas, Brazil; [Peci, Alketa] Fundao Getlio Vargas, Brazil
Elwyn G, 2004, QUAL SAF HEALTH CARE, V13, P287, DOI 10.1136/qshc.2003.008540; Ho
od C, 2002, GOV OPPOS, V37, P15, DOI 10.1111/1477-7053.00085; Selsky JW, 2005, J
MANAGE, V31, P849, DOI 10.1177/0149206305279601; Kelly J, 2003, PUBLIC ADMIN, V
81, P459, DOI 10.1111/1467-9299.00356; Power MK, 2003, ACCOUNT ORG SOC, V28, P37
9, DOI 10.1016/S0361-3682(01)00047-2; Broadbent J, 1997, PUBLIC ADMIN, V75, P487
, DOI 10.1111/1467-9299.00071; Benito B., 2008, CRIT PERSPECT, V19, P963, DOI 10
.1016/j.cpa.2007.08.002; Bouckaert G., 2008, Managing performance: international
comparisons; BRESSER-PEREIRA L. C., 1999, O pblico no-estatal na reforma do Estad
o, P15; Brinkerhoff JM, 2002, PUBLIC ADMIN DEVELOP, V22, P3, DOI 10.1002/pad.202
; Carvalho A. A. Neto, 2007, Transferncias de recursos do oramento da Unio para org
anizaes no-governamentais: anlise dos procedimentos de concesso e controle (Monograph
of specialization); DAGNINO Evelina, 2002, Sociedade Civil e Espaos Pblicos no Br
asil; Ferrarezi E, 2001, O novo marco legal do terceiro setor no Brasil; Giddens
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l na reforma do Estado, P87; Nicoll P., 2005, Audit in a democracy: the Australi
an model of public sector audit and its application to emerging markets; Nogueir
a Marco Aurlio, 2003, Rev. bras. Ci. Soc., V18, P185, DOI 10.1590/S0102-690920030
00200010; OLIVEIRA M. D, 1994, Citizens: strengthening global civil society; PAE
S DE Paula A. P., 2005, Por uma nova gesto pblica; Peci A., 2007, Regulao no Brasil,
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1306; Pollitt C, 1997, PUBLIC ADMIN, V75, P313, DOI 10.1111/1467-9299.00063; Pow
er M, 1995, CRIT PERSPECT, V6, P317, DOI 10.1006/cpac.1995.1029; Power M., 2005,
OXFORD HDB PUBLIC MA, P326; Power M., 1994, AUDIT EXPLOSION; Rezende F. C., 200
8, International Public Management Review, V9, P16; REZENDE FLAVIO DA CUNHA, 200
4, Por que falham as reformas administrativas?; Rhydderch M, 2006, QUAL PRIM CAR
E, V14, P133; Ribeiro R. J. B., 2002, O controle externo federal no Brasil: uma
anlise do modelo de gesto frente s demandas do sistema scio poltico (Master s dissert
ation); RIGGS F. W., 1968, Administrao nos pases em desenvolvimento: a teoria da so
ciedade prismtica; ROBERTS S, 1994, PUBLIC ADMIN, V72, P527, DOI 10.1111/j.1467-9
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TEODSIO A.S.S., 2008, Parcerias tri-setoriais na esfera pblica: perspectivas, imp
asses e armadilhas para a modernizao da gesto social no Brasil; Valentin J. R., 201
1, Convnios com ONGs: abordagem com nfase nas fragilidades, aplicando minerao de dad
os (Monograph); Vinnari E. M., 2008, FINANCIAL ACCOUNTABI, V24, P97, DOI DOI 10.
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iretor da Reforma do Aparelho do Estado; 2006, Acrdo n. 788/2006-TCU-Plenrio; 2002,
Balano da reforma do Estado no Brasil: a nova gesto pblica; Lei n. 8.666, de 21 de
junho de 1993. Regulamenta o art. 37, inciso XXI, da Constituio Federal, institui
normas para licitaes e Contratos da Administrao Pblica e d outras providncias; Transfe
cias de recursos por favorecido (Entidades sem fins lucrativos); 2005, Acrdo n. 1.
777/2005-TCU-Plenrio; 2006, Acrdo n. 2066/2006-TCU-Plenrio; Decreto n. 6.170, de 25
de julho de 2007. (2007).: Dispe sobre as normas relativas s transferncias de recur
sos da Unio mediante convnios e contratos de repasse, e d outras providncias; 2012,
Ordem de servio secretrio diretor geral n. 01; Lei n. 9.790, de 23 de maro de 1999.
Dispe sobre a qualificao de pessoas jurdicas de direito privado, sem fi ns lucrativ
os, como Organizaes da Sociedade Civil de Interesse Pblico, institui e disciplina o
Termo de Parceria, e d outras providncias; 2002, Pesquisa de informaes bsicas munici
pais: perfil dos municpios brasileiros; 1998, Acrdo n. 592/1998-TCU-Plenrio; 1999, A
crdo n. 931/1999-TCU-Plenrio; Portaria Interministerial n. 507, de 24 de novembro d
e 2011. (2011): Controladoria Geral da Unio, Ministrio da Fazenda e Ministrio do Pl
anejamento, Oramento e Gesto; Banco de dados Agregados, Censo 2008
55
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& Economics
SCIELO:S1807-76922012000400002
J
Demo, Gisela; Neiva, Elaine Rabelo; Nunes, Iara; Rozzett, Kesia
Human resources management policies and practices scale (HRMPPS): exploratory an
d confirmatory factor analysis
human resources policies; explor
atory factor analysis; confirmatory factor analysis; structural equation modelin
g
Given the strategic relevance of Human Resources
Management (HRM) in organizations and the lack of scientific instruments to mea
sure employees perceptions about policies and practices of HRM, this study aime
d to validate the Human Resources Management Policies and Practices Scale (HRMPP
S) through exploratory and confirmatory factor analysis using the maximum likeli
hood method. The study has a quantitative design, but also included qualitative
analysis required for the development of a scale. Employees from various organiz
ations composed a sample of 632 people. Scale reliability was assessed by Cronba
ch s alpha and Jreskog s rho. A six-factor model was generated showing high-reliab
ility and good fit. Construct validity was provided through convergent and discr
iminant analyses. The factors were consistent with the literature review and exp
lained about 58% of the construct s total variance. This study contributes to th
e scientific production in the area of Human Resources Management since HRMPPS c
an be used not only in relational studies but also as an evaluation instrument b
y managers who wish to improve their employees well-being as well as organizati
onal outcomes.
[Neiva, Elaine Rabelo] Universidade de B
raslia, Brazil; [Nunes, Iara] Universidade de Braslia, Brazil; [Demo, Gisela] Univ
ersity of California, United States; [Rozzett, Kesia] Universidade de Braslia, Br
azil
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polticas de gesto de pessoas influenciam o bem-estar no trabalho? 72
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Management
mics
SCIELO:S1807-76922012000400003
J
Cupertino, Csar Medeiros; Martinez, Antnio Lopo; Costa Jr., Newton Carneir
o Affonso da
Accrual anomaly in the Brazilian capital market
accrual
anomaly; earnings quality; persistence of accruals
This paper analyzes the phenomenon known as accrual anomaly in Brazil. In partic
ular, we examine two hypotheses: (a) that the earnings expectation included in t
he stock price fails to reflect the difference in persistence of the earnings co
mponents (accruals and cash flows); and (b) that the construction of a hedge por
tfolio by taking a long (short) position in assets with low (high) accruals gene
rates consistently abnormal returns. The data set includes nonfinancial firms li
sted on the BM&FBOVESPA between 1990 and 2008. The empirical tests required cond
ucting panel data regressions to identify the persistence of earnings and their
components; the Mishkin test to identify whether the market rationally prices ea
rnings; and the composition of a zero-investment (hedge) portfolio to analyze wh
ether a trading strategy based on accruals consistently provides abnormal positi
ve returns. The results indicate that the accrual component is not mispriced by
the Brazilian market, and that a trading strategy based on accruals does not pro
vide consistently positive returns. Although this evidence does not encourage ar
bitrage, the results are relevant from various perspectives. The methodology app
lied permitted identifying the quality of earnings and of their components, as w
ell as association between the components of earnings and returns.
[Martinez, Antnio Lopo] FUCAPE Business School, Brazil; [Costa Jr., Newton Carnei
ro Affonso da] Universidade Federal de Santa Catarina, Brazil; [Cupertino, Csar M
edeiros] Universidade Federal de Santa Catarina, Brazil
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sers in Brazil 44
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4
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440
Management
SCIELO:S1807-76922012000400004
J
Vaz, Thalita Amorim; Machado, Srgio Jurandyr; Bortoluzzo, Adriana Bruscat
o
Demand for life annuities: a Brazilian perspective
retireme
nt; annuity; provision for insufficient contributions; PROBIT
Because pension plans have been marketed using outdated technical premises, Braz
ilian insurance companies find themselves required to identify additional resour
ces to ensure their ability to meet future benefit payments obligations. When ca
lculating the additional amount of this provision, the parameters used are: mort
ality and disability decrements, the structure of interest rates, financial perf
ormance, cancellation fees and conversion rates. The aim of this study is to pre
sent the estimation of conversion rates based on a Probit Model. The data for th
is study was obtained through the transfer of restricted data from the portfolio
of a company with relevant activity in the Brazilian insurance market, includin
g a group of 14,511 individuals eligible for retirement in the period between Ja
nuary 1, 2005 and December 31, 2009. The resulting analysis of the data allows u
s to conclude that two factors - the volume of accumulated reserves and the clas
sification of prices as actuarially fair - increase the propensity of an individ
ual to convert resources upon retirement. In turn, retirement age and the need f
or liquidity reduce the propensity to convert resources upon retirement.
[Machado, Srgio Jurandyr] Insper Instituto de Ensino e Pesquisa, Brazil; [Bortolu
zzo, Adriana Bruscato] Insper Instituto de Ensino e Pesquisa, Brazil; [Vaz, Thal
ita Amorim] Insper Instituto de Ensino e Pesquisa, Brazil
Inkmann J, 2011, REV FINANC STUD, V24, P279, DOI 10.1093/rfs/hhq080; Davidoff T,
2005, AM ECON REV, V95, P1573, DOI 10.1257/000282805775014281; Benartzi S, 2011
, J ECON PERSPECT, V25, P143, DOI 10.1257/jep.25.4.143; Horneff WJ, 2010, J PENS
ION ECON FINAN, V9, P163, DOI 10.1017/S1474747208003880; BERNHEIM BD, 1991, J PO
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ric methods with applications in business and economics; Melia C. V., 2006, Jour
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cal S, 2008, J RISK INSUR, V75, P493, DOI 10.1111/j.1539-6975.2008.00269.x; Wool
dridge J. M, 2006, Introductory econometrics-A modern approach; YAARI ME, 1965,
REV ECON STUD, V32, P137, DOI 10.2307/2296058 13
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Management
SCIELO:S
1807-76922012000400005
J
Barros, Lucia; Botelho, Delane
Hope, perceived financial risk a
nd propensity for indebtedness
hope; risk perception; propensit
y for indebtedness; consumer behavior
Hope is an impor
tant construct in marketing, since it is an antecedent of important marketing va
riables, such as trust, expectation and satisfaction (MacInnis & Mello, 2005). S
pecifically, literature suggests that hope plays an important influence in risk
perception (MacInnis & Mello, 2005) and propensity for indebtedness (Fleming, 20
08). Thus, we aim to investigate the relationships among hope, risk perception r
elated to purchasing and consumption and propensity for indebtedness by conducti
ng two empirical studies. The first is a laboratory experiment, which accessed h
ope and risk perception of getting a mortgage loan. The second is a survey, inve
stigating university students propensity to get indebted to pay for their unive
rsity tuition, analyzed through the Structural Equations Modeling method. These
studies found that higher levels of hope predicted an increase in the propensity
to accept the mortgage loan, independent of actual risks, and an increase in th
e propensity of college students to get indebted to pay for their studies. In ad
dition, the first study suggests that hope may lead to a decrease in risk percep
tion, which, however, wasn t confirmed by the second study. Finally, this resear
ch offers some methodological contributions, using an experimental approach to u

nderstand hope and its relationship with perceived financial risk and propensity
for indebtedness.
[Botelho, Delane] Fundao Getlio Var
gas, Brazil; [Barros, Lucia] Fundao Getlio Vargas, Brazil
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10.1590/S1807-76922012000400006 Management
SciELO B
SCIELO:S1807-76922012000400006
J
Seifert, Rene Eugenio; Child, John; Rodrigues, Suzana B.
The role of interpretation in the internationalization of smaller Brazilian firm
s
research-article
internationalization; interpretation; strategic choice;
organizational action; theory development
This stu
dy considers how decision-makers in smaller firms interpret the means and condit
ions of internationalization, and how different modes of interpretation are like
ly to inform action choices in this process. Drawing on 58 qualitative interview
s with the leaders of Brazilian small and medium-sized enterprises (SMEs) in the
clothing industry located in the state of Paran, the results support the content
ion that different understandings given to the means/conditions of international
ization are associated with different action choices. More specifically, the res
ults indicate that: (a) interpretation changes the criteria and parameters by wh
ich rational choices on internationalization are made; (b) a comprehensive expla
nation of internationalization on the basis of situational characteristics is li
kely to be inconclusive without taking into account decision-makers interpretat
ions; (c) particular meanings given to internationalization are likely to inform
choice in different ways, (d) managers act on the basis of their inter-subjecti
vely negotiated, shared and sustained reality; and (e) investigative proximity w
ith practitioners is pivotal in order to comprehensively account for their inter
pretations.
[Child, John] University of Birmingham,
United Kingdom; [Rodrigues, Suzana B.] Erasmus University Rotterdam, Netherlands
; [Seifert, Rene Eugenio] Universidade Positivo, Brazil
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SciELO Brazil
SCIELO:S1807-76922012000400007
J
Carneiro, Jorge
Editorial
BAR - Br
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10.1590/S1807-76922012000400001 Manageme
nt
SCIELO:S1807-76922012000400001
J
Scaraboto, Daiane; Rossi, Carlos Alberto Vargas; Costa, Diego
How consumers persuade each other: rhetorical strategies of interpersonal influe
nce in online communities
consumer decision; interpersonal
influence; online communities
Persuasive messages are
central to interpersonal influence in online communities, where consumers intera
ct mainly through text. We employed a combination of netnography and computer-me
diated discourse analysis to investigate how consumers exchange information rela
ted to products and brands in an online community. We identified a set of rhetor
ical strategies used by community members, including setting expectations, claim
ing expertise, prescribing, and celebrating acquiescence. Consumers employ these
rhetorical strategies to influence each other s consumption decisions, report c
onsumption decisions back to the community, and to gauge their influence on each
other s choices. We compare this process to traditional types of interpersonal
influence and discuss how our findings contribute to advancing the burgeoning li
terature on interpersonal influence in online contexts.
[Rossi, Carlos Alberto Vargas] Universidade Federal do Rio Grande do Sul, Brazil
; [Costa, Diego] Reims Management School, France; [Scaraboto, Daiane] York Unive
rsity, Canada
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85
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J
Balassiano, Moiss; Salles, Denise
Perceptions of equity an
d justice and their implications on affective organizational commitment: a confi
rmatory study in a teaching and research institute
affectiv
e organizational commitment; perceived justice; perceived equity
Studies about individuals commitment to organizations acquire renewed interest i
n light of the changes imposed by new organizational structures and boundary-le
ss careers. The need to identify and retain individuals who add value to the or
ganization constitutes an increasing challenge facing human resource professiona
ls. In this context it is necessary to establish stronger links between the indi
viduals and the organization they work for. In this paper the effects of the per
ceived equity and justice on the employees affective commitment to the organiza
tion is evaluated, using a structural equation model. The main stream of the lit
erature treats equity as part of distributive justice. The main contribution of
this study was to treat both concepts separately. Based on data gathered from a
teaching and research institute, this study confirmed the theoretical assumption
s that the perception of justice is indeed antecedent to and determinant of affe
ctive organizational commitment. However, the same was not observed in relation
to the perception of equity. This result justifies the new approach of removing
the concept of equity from justice when measuring organizational commitment.
[Salles, Denise] Universidade Federal Fluminense, Brazil; [Balassiano, Moiss] Ins
tituto Capixaba de Pesquisa, Assistncia Tcnica e Extenso Rural, Brazil
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10.1590/S1807-76922012000300003 Manageme
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SCIELO:S1807-76922012000300003
J
Pozzebon, Marlei; Diniz, Eduardo Henrique
Theorizing ICT a
nd society in the Brazilian context: a multilevel, pluralistic and remixable fra
mework
research-article
multilevel framework; Brazilian context; ICT and society
; information system research; social technology
In this paper we present a multilevel and pluralistic conceptual framework that
is particularly useful for Brazilian researchers investigating information and c
ommunication technology (ICT) based social changes from a community/societal lev
el of analysis. The framework is influenced by three theoretical perspectives: s
ocial shaping of technology, structurationist view of technology and contextuali
sm. It integrates four main concepts - relevant social groups, interpretive fram
es, negotiation and technology-in-practice - organized in terms of three dimensi
ons - context, process and content. The framework, already applied to 12 differe
nt research projects led by Brazilian scholars during the last four years, is se
en as a work in permanent transformation and open to reuse, revision, remix and
constant revalidation.
[Diniz, Eduardo Henrique] Fundao G
etlio Vargas, Brazil; [Pozzebon, Marlei] HEC Montral, Canada
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CrediAmigo, a Brazilian MFI
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10.1590/
S1807-76922012000300004 Management
SCIELO:S1807-76922012000300004
J
Barros, Henrique M.; Lazzarini, Sergio G.
Do organizationa
l incentives spur innovation?
innovation; incentives; human ca
pital; pay; promotion
To date, we have only partially
begun to develop an understanding of the channels through which innovation is fa
cilitated within organizations. Although talented individuals are pivotal to sup
porting knowledge accumulation and renewal, they may be more willing to contribu
te new ideas if they expect to reap some of the gains that these ideas generate
for the firm. In considering this perspective, this paper addresses whether orga
nizational incentives affect innovation, and considers the conduits through whic
h this link is established. In particular, this paper uses agency theory to addr
ess whether performance-based pay and performance-based promotion foster firm in
novation. Our analysis relies upon a survey of 370 Brazilian manufacturing and s
ervices firms. Based on estimations of two-stage models, our results indicate th
at promotion is a more useful tool for encouraging innovation than pay. In addit
ion, there seems to be a threshold above which the use of performance-based prom
otion is marginal.
[Lazzarini, Sergio G.] Insper In
stituto de Ensino e Pesquisa, Brazil; [Barros, Henrique M.] Insper Instituto de
Ensino e Pesquisa, Brazil
Barros, Henrique/E-7194-2013
Barros,
Henrique/0000-0003-1753-1804
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10.1590/S1807-76922012000300005 Management
SCIELO:S1807-76922012000300005
J
Child, John; Duarte, Roberto Gonzalez; Tanure, Betania; Rodrigues, Suzan
a B.
Access to tacit knowledge by executive retention in cross-border
acquisitions
cross-border acquisitions; executive retention;
tacit knowledge
For companies that are internationalizin
g through foreign acquisitions, a major consideration is likely to be access to
the technical and social knowledge of the local environment that executives of t
he acquired companies possess. Despite the importance of this consideration, the
literature has not sufficiently addressed the issues it raises. Investigations
of the factors that affect the departure of executives of acquired companies hav
e until recently tended to overlook the question of the knowledge that leaves wi
th them. The present paper discusses executive retention in cross-border acquisi
tions from a knowledge-based perspective. It analyzes three cases of such acquis
itions in Brazil. The results show how knowledge can play a critical role in the
acquirer s decision to retain or release owners and/or executives after the acq
uisition. In addition to conventional variables, the characteristics of the know
ledge of the acquired companies owners and/or executives emerge as essential to
explain their retention. This paper argues that evaluating the knowledge the ac
quired company s owners and/or executives possess, especially regarding its degr
ee of tacitness, is one basis for decisions on their retention.
[Duarte, Roberto Gonzalez] Universidade Federal de Minas Gerais, Brazil; [Tanure
, Betania] Pontifcia Universidade Catlica de Minas Gerais, Brazil; [Child, John] U
niversity of Birmingham, United Kingdom; [Rodrigues, Suzana B.] Fundao Mineira de
Educao e Cultura, Brazil
HAMEL G, 1991, STRATEGIC MANAGE
J, V12, P83, DOI 10.1002/smj.4250120908; Grant RM, 1996, ORGAN SCI, V7, P375, DO
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TEGIC MANAGE J, V12, P201, DOI 10.1002/smj.4250120304 39
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10.1590/S1807-76922012000300006 Management
SciELO Brazil
SCIELO:S1807-76922012000300006
J
Mendes-Da-Silva, Wesley; Nakamura, Wilson Toshiro; Moraes, Daniel Carras
queira de
Credit card risk behavior on college campuses: evidence
from Brazil
credit cards; young adults; consumers; emerging
market; personal finance
College students frequen
tly show they have little skill when it comes to using a credit card in a respon
sible manner. This article deals with this issue in an emerging market and in a
pioneering manner. University students (n = 769) in So Paulo, Brazil s main finan
cial center, replied to a questionnaire about their credit card use habits. Usin
g Logit models, associations were discovered between personal characteristics an
d credit card use habits that involve financially risky behavior. The main resul
ts were: (a) a larger number of credit cards increases the probability of risky
behavior; (b) students who alleged they knew what interest rates the card admini
strators were charging were less inclined to engage in risky behavior. The resul
ts are of interest to the financial industry, to university managers and to poli
cy makers. This article points to the advisability, indeed necessity, of providi
ng students with information about the use of financial products (notably credit
cards) bearing in mind the high interest rates which their users are charged. T
he findings regarding student behavior in the use of credit cards in emerging ec
onomies are both significant and relevant. Furthermore, financial literature, wh
ile recognizing the importance of the topic, has not significantly examined the
phenomenon in emerging economies.
[Nakamura, Wilso
n Toshiro] Universidade Presbiteriana Mackenzie, Brazil; [Moraes, Daniel Carrasq
ueira de] Universidade Presbiteriana Mackenzie, Brazil; [Mendes-Da-Silva, Wesley
] Fundao Getlio Vargas, Brazil
MENDES-DA-SILVA, WESLEY/B-4551-2012
MENDES-DA-SILVA, WESLEY/0000-0002-5500-4872
Aldrich J. H., 1984, Linear prob
ability, logit, and probit models; Allen J. L., 1997, Consumer Interest Annual,
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922012000300007 Management
SCIELO:S
1807-76922012000300007
J
Carneiro, Jorge
EDITORIAL
BAR - Br
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SCIELO:S1807-76922012000300001
J
Sobral, Filipe; Bisseling, Daan
Exploring the black box in Brazi
lian work groups: a study of diversity, conflict and performance
work gro
ups; team diversity; intragroup conflict; performance; job satisfaction
Over the last few decades, several studies have been conducted to examine the co
mplex relationships between team diversity and individual and organizational out
comes. Although, in theory, team diversity can foster positive organizational sy
nergies by increasing the variance of perspectives and approaches to work differ
ent members can bring, the same idiosyncratic characteristics can also engender
significant difficulties resulting from problems in coordination, communication
and conflict. This study used a sample of 44 work groups to examine the influenc
e of five types of diversity on team outcomes and the mediating role of task and
relational conflict on this relationship. A survey of 279 team members and inte
rviews with the 44 team managers were used to examine these relationships. Findi
ngs suggest that different forms of diversity impact task conflict in different
ways, which in turn is negatively associated with job satisfaction and team perf
ormance. Results further show that diversity is unrelated to relational conflict
; however, this type of conflict seems to hinder both job satisfaction and team
performance. Overall, these patterns suggest a complex link between team diversi
ty and how work groups function.
[Bisseling, Daan
] Fundao Getlio Vargas, Brazil; [Sobral, Filipe] Fundao Getlio Vargas, Brazil
Sobral, Filipe/A-5720-2016
Sobral, Filipe/0000-0002-9900-9464
ALBUQUER
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10.1590/S1807-76922012000200002 Management
mics
SCIELO:S1807-76922012000200002
J
Cornacchione Jr., Edgard B.
Fidelity and game-based technolo
gy in management education
game-based management education;
simulation fidelity; educational technology
This stu
dy explores educational technology and management education by analyzing fidelit
y in game-based management education interventions. A sample of 31 MBA students
was selected to help answer the research question: To what extent do MBA student
s tend to recognize specific game-based academic experiences, in terms of fideli
ty, as relevant to their managerial performance? Two distinct game-based interve
ntions (BG1 and BG2) with key differences in fidelity levels were explored: BG1
presented higher physical and functional fidelity levels and lower psychological
fidelity levels. Hypotheses were tested with data from the participants, collec
ted shortly after their experiences, related to the overall perceived quality of
game-based interventions. The findings reveal a higher overall perception of qu
ality towards BG1: (a) better for testing strategies, (b) offering better busine
ss and market models, (c) based on a pace that better stimulates learning, and (
d) presenting a fidelity level that better supports real world performance. This
study fosters the conclusion that MBA students tend to recognize, to a large ex
tent, that specific game-based academic experiences are relevant and meaningful
to their managerial development, mostly with heightened fidelity levels of adopt
ed artifacts. Agents must be ready and motivated to explore the new, to try and
err, and to learn collaboratively in order to perform.
[Cornacchione Jr., Edgard B.] Universidade de So Paulo, Brazil
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65
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10.1590/S1807-76922012000200003 Manageme
nt
SCIELO:S1807-76922012000200003
J
Muniz, Karlan Muller; Marchetti, Renato Zancan
Brand personalit
y dimensions in the Brazilian context
BAR - Brazilian
marketing; brands; brand
personality
Brands may be perceived as possessing a
set of distinct traits or characteristics, i.e., a personality, similar to a per
son. Thus, the personality of a brand is relevant as a source of differentiation
in an increasingly competitive market environment. In this study, the authors e
xplore the dimensions of brand personality proposed by J. Aaker (1997), seeking
to discover the particular evaluation dimensions of the Brazilian context. The s
tudy was conducted in exploratory stages, beginning with a preparatory stage tha
t was carried out by professionals and academics from the fields of communicatio
n and marketing. This was followed by stages of conclusive research using an onl
ine survey with a sample of 1,302 Brazilian consumers. Two sub-samples were extr
acted: one calibration sample for exploratory factor analysis and a validation s
ample to perform confirmatory factor analysis in order to verify the convergent
and discriminant validities of the final scale. Five dimensions of brand persona
lity in Brazil were detected: credibility, joy, audacity, sophistication and sen
sitivity. These dimensions showed some differences in comparison with similar st
udies that had been carried out in other countries. The study led to a scale of
28 items for measuring brand personality and made it possible to compare competi
ng brands in terms of brand personality
[Marchetti, Rena
to Zancan] Pontifcia Universidade Catlica do Paran, Brazil; [Muniz, Karlan Muller]
Pontifcia Universidade Catlica do Paran, Brazil
AAKER D.
A., 1996, Criando e administrando marcas de sucesso; Aaker D. A., 1998, Brand e
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comportamento do consumidor: explorando o processo de formao das imagens
54
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10.1590/S1807-76922012000200004 Management
SCIELO:S1807-76922012000200004
J
Pereira, Severino Joaquim Nunes; Ayrosa, Eduardo Andr Teixeira
Between two worlds: an ethnographic study of gay consumer culture in Rio de Jane
iro
research-article
gay consumption; identity; culture and consumption; stig
ma
It is not easy to study socially marginalized gr
oups such as gays, ethnic minorities, and others. This is, however, an extremely
relevant topic in the consumer behavior area since the status of members of a m
odern consumer society is largely denied to stigmatized social groups (Barbosa,
2006). The objective of this work is to shed light on how gay men in Rio de Jane
iro use the discourse associated with their possessions to build and maintain th
e symbolic and hierarchical boundaries between the gay and heterosexual worlds,
as well as to investigate the role consumption plays in this boundary setting. A
n ethnographic observation of a group of gay men in Rio de Janeiro was conducted
, along with 20 semi-structured interviews with openly gay men between 2005 and
2008. The results suggest that: (a) the world culturally built by gays seems to
be divided into a gay world and a heterosexual world, where the division between
these two worlds not only happens in their minds, but also in their possessions
and purchasing decisions; (b) the meaning of gay mens places of consumption ra
nge from profane to sacred along their lives; and (c) in the gay world, the body
is seen both as a cultural construction and as an asset.
[Ayrosa, Eduardo Andr Teixeira] Fundao Getlio Vargas, Brazil; [Pereira, Severino Joa
quim Nunes] Universidade Gama Filho, Brazil
Ayrosa, Eduardo/C-3998-2
015
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52
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10.1590/S1807-76922012000200006 Management
mics
SCIELO:S1807-76922012000200006
J
Simes, Mario Domingues; Macedo-Soares, T. Diana L. van Aduard de; Klotzle
, Marcelo Cabus; Pinto, Antonio Carlos Figueiredo
Assessment of ma
rket efficiency in Argentina, Brazil and Chile: an event study of mergers and ac
quisitions
market efficiency; mergers and acquisitions; val
ue creation; abnormal returns; event study
This pap
er presents an investigation into the relationship between the announcement of m
ergers and acquisitions, the existence of positive abnormal returns for shares o
f these firms, and market efficiency in Argentina, Brazil and Chile. Statistical
ly significant Standardized Abnormal Returns were present in the event announcem
ent and the following days in Argentina and Chile and on the event day in Brazil
, confirming value creation signaling. Furthermore, the significance of abnormal
returns in the event window, namely in the 5 days following the event in Argent
ina and Chile and the absence of such in Brazil suggests a more efficient market
exists in Brazil, in keeping with the semi-strong market efficiency hypothesis.
The absence of semi-strong efficient market behavior could prove valuable to in
vestors who could use a window of a few days after the event announcement to acc
umulate abnormal returns, provided the appropriate research into news of possibl
e mergers or acquisitions has been made.
[MacedoSoares, T. Diana L. van Aduard de] Pontifcia Universidade Catlica do Rio de Janeir
o, Brazil; [Klotzle, Marcelo Cabus] Pontifcia Universidade Catlica do Rio de Janei
ro, Brazil; [Simes, Mario Domingues] Pontifcia Universidade Catlica do Rio de Janei
ro, Brazil; [Pinto, Antonio Carlos Figueiredo] Pontifcia Universidade Catlica do R
io de Janeiro, Brazil
Ederington LH, 2005, J FUTURES M
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10.1590/S1807-76922012000200007 Management
SCIELO:S1807-76922012000200007
J
Carneiro, Jorge
Editorial
BAR - Br
0
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SCIELO:S1807-76922012000200001
J
Yoshinaga, Claudia Emiko; Castro Junior, Francisco Henrique Figueiredo d
e
The relationship between market sentiment index and stock rates
of return: a panel data analysis
BAR - Brazilian
sentiment index; pricing
model; GMM panel data
This article analyzes the relati
onship between market sentiment and future stock rates of return. We used a meth
odology based on principal component analysis to create a sentiment index for th
e Brazilian market with data from 1999 to 2008. The sample consisted of companie
s listed on BM&F BOVESPA which were grouped into quintiles, each representing a
portfolio, according to the magnitude of the following characteristics: market v
alue, total annualized risk and listing time on BM&F BOVESPA. Next, we calculate
d the average return of each portfolio for every quarter. The data for the first
and last quintiles were analyzed via two-factor ANOVA, using sentiment index of
the previous period (positive or negative) as the main factor and each characte
ristic as controlling factors. Finally, the sentiment index was included in a pa
nel data pricing model. The results indicate a significant and negative relation
ship between the market sentiment index and the future rates of return. These fi
ndings suggest the existence of a reversion pattern in stock returns, meaning th
at after a positive sentiment period, the impact on subsequent stock returns is
negative, and vice-versa.
[Castro Junior, Francisc
o Henrique Figueiredo de] Fundao Escola de Comrcio lvares Penteado, Brazil; [Yoshina
ga, Claudia Emiko] Fundao Getlio Vargas, Brazil
Baker M,
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10.1590/S1807-76922012000200005 Management
SciELO Brazil
SCIELO:S1807-76922012000200005
J
Silva, Alfredo Rodrigues Leite da; Carrieri, Alexandre de Pdua; Souza, El
oisio Moulin de
A constructionist approach for the study of strategy as
social practice
discourse; social practices; social representati
on theory; strategy
The goal of this paper is to pre
sent an analytical perspective of strategy as social practice in organizations b
y the articulation of proposals by Foucault, Certeau and Moscovici on social dyn
amics. To accomplish its intents it discusses the convergences and divergences b
etween social dynamics in Foucault (1972, 1999, 2003a, 2003b), knowledge, power
and subjectivities from Moscovici (1961), and Social Representation Theory (SRT)
as articulated with the concept of everyday strategies and tactics by Certeau (
1990). The paper presents the micro and macro delineations in investigations inv
olving strategy-making practices in organizations over time. The studies of stra
tegy as social practices are focused only on the micro-social level of CEO pract
ices in organizations and don t consider the involvement of these practices at t

he macro-social level. Thus, this paper aims at acknowledging the roles played b
y experimentation and by the researcher s theoretical position, but also at offe
ring the actors an opportunity to present the micro and macro aspects that invol
ve their strategy practices in a given organization. This way, a dynamic referen
ce is obtained that allows for the comparison of empirical data in the analysis
of strategy as a social practice.
[Carrieri, Alexa
ndre de Pdua] Universidade Federal de Minas Gerais, Brazil; [Silva, Alfredo Rodri
gues Leite da; Souza, Eloisio Moulin de] Universidade Federal do Esprito Santo, B
razil
Allard-Poesi F., 2010, CAMBRIDGE HDB STRATE, P16
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0.1057/palgrave.emr.1500008
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10.1590/
S1807-76922012000500002 Management
SCIELO:S1807-76922012000500002
J
Biazzi, Fabio de
Intellectual capital and organizational
renewal: building dynamic capabilities through people
work and
participation practices; dynamic capabilities; human resource management; intel
lectual capital; organization ambidexterity

This pap
er seeks to deepen the understanding of management practices adopted by organiza
tions characterized by significant levels of participation and influence from th
eir employees. Based on the assumption that the successful utilization of such p
ractices is circumstantial, a conceptual framework is proposed identifying the e
ssential elements that should be dynamically aligned to allow organizational suc
cess in the long term. Different types of work & participation practices - that
arise from the adoption of the dimensions locus of knowledge and locus of power
- support the reasoning on how to align these elements and, consequently, how to
lead the organizational renewal and survival in the long run.
[Biazzi, Fabio de] Insper Instituto de Ensino e Pesquisa, Brazil
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1807-76922009000100002 68
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10.1590/S1807-76
922012000500004 Management
SCIELO:S
1807-76922012000500004
J
Campos, Hctor Montiel; la Parra, Jos Pablo Nuo de; Parellada, Francesc Sol
The Entrepreneurial Orientation-Dominant Logic-performance relationship in new v
entures: an exploratory quantitative study
BAR - Br
entrepreneurial
orientation; dominant logic; performance; new ventures
Entrepreneurial Orientation (EO) has received substantial conceptual and empiric
al attention, representing one of the few areas in entrepreneurship research in
which a cumulative body of knowledge is developing. Nonetheless, an important me
ssage from past research is that simply examining the direct effect of EO on fir
m performance provides an incomplete picture, especially in the case of new vent
ures. This study examined the influence of Dominant Logic (DL) on the relationsh
ip between EO and firm performance. Results based on a sample of 149 new manufac
turing ventures indicated that DL mediates the EO-performance relationship, and
risk taking, aggressiveness and innovativeness had the highest correlations with
the internal and external conceptualization of DL. The empirical evidence sugge
sts that new ventures must foster DL implementing appropriate strategic processe
s in order to maximize the effect of EO on performance.
[la Parra, Jos Pablo Nuo de] UPAEP University, Mexico; [Parellada, Francesc Sol] Po
lytechnic University of Catalunya, Spain; [Campos, Hctor Montiel] Universidad de
las Amricas Puebla, Mexico
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10.1590/S1807-76922012000500005 Management
SciELO B
SCIELO:S1807-76922012000500005
J
Ferron, Renato Tognere; Funchal, Bruno; Nossa, Valcemiro; Teixeira, Arid
elmo J. C.
Is ISO 14001 certification effective?: an experimental a
nalysis of firm profitability
certification; profitability; NB
R ISO 14001:2004
This paper examines the effect e
nvironmental management certification (ISO 14001) has on publicly traded Brazili
an companies profitability. Signaling theory predicts that the certification ser
ves to signal to society good environmental behavior; allowing people to screen
the different types of firms, improving the financial-economic performance of th
ose firms that engage in this behavior. We performed difference-in-difference fi
xed effect design comparing the financial performance of companies with and with
out certification of their environmental management systems, using data on 552 c
ompanies over the period from 1996 to 2008. The results indicate that firms with
an environmental management system certified according to the NBR ISO 14001:200
4 standard tended to be more profitable, on average, than firms without certific
ation.
[Ferron, Renato Tognere; Funchal, Bruno; Nossa,
Valcemiro; Teixeira, Aridelmo J. C.] FUCAPE Business School, Brazil
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d quasi-experiments in economics
28
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10.1590/S1807-76922012000500006 Management
mics
SCIELO:S1807-76922012000500006
J
Santos, Juliana Bonomi; Brito, Luiz Artur Ledur
Toward a subject
ive measurement model for firm performance
BAR - Br
firm performance
; confirmatory factor analysis; measurement model; subjective indicators
Firm performance is a relevant construct in strategic management research and fr
equently used as a dependent variable. Despite this relevance, there is hardly a
consensus about its definition, dimensionality and measurement, what limits adv
ances in research and understanding of the concept. This article proposes and te
sts a measurement model for firm performance, based on subjective indicators. Th
e model is grounded in stakeholder theory and a review of empirical articles. Co
nfirmatory Factor Analyses, using data from 116 Brazilian senior managers, were
used to test its fit and psychometric properties. The final model had six firstorder dimensions: profitability, growth, customer satisfaction, employee satisfa
ction, social performance, and environmental performance. A second-order financi
al performance construct, influencing growth and profitability, correlated with
the first-order intercorrelated, non-financial dimensions. Results suggest dimen
sions cannot be used interchangeably, since they represent different aspects of
firm performance, and corroborate the idea that stakeholders have different dema
nds that need to be managed independently. Researchers and practitioners may use
the model to fully treat performance in empirical studies and to understand the
impact of strategies on multiple performance facets.
[Brito, Luiz Artur Ledur] Fundao Getlio Vargas, Brazil; [Santos, Juliana Bonomi] La
ncaster University, United Kingdom
Brito, Luiz/C-5301-2013 Brito, L
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108/01443579610125778; Fornell C, 1996, J MARKETING, V60, P7, DOI 10.2307/125189
8; Harter JK, 2002, J APPL PSYCHOL, V87, P268, DOI 10.1037/0021-9010.87.2.268; A
gle BR, 1999, ACAD MANAGE J, V42, P507, DOI 10.2307/256973; WHETTEN DA, 1987, AN
NU REV SOCIOL, V13, P335; STEERS RM, 1975, ADMIN SCI QUART, V20, P546, DOI 10.23
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, 2004, PERS PSYCHOL, V57, P95, DOI 10.1111/j.1744-6570.2004.tb02485.x; KAPLAN R
S, 1992, HARVARD BUS REV, V70, P71; Shah R, 2006, J OPER MANAG, V24, P148, DOI 1
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07.001; Waddock SA, 1997, STRATEGIC MANAGE J, V18, P303, DOI 10.1002/(SICI)10970266(199704)18:4<303::AID-SMJ869>3.0.CO;2-G; Chen IJ, 2004, J OPER MANAG, V22, P
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6>3.3.CO;2-K; Mitchell RK, 1997, ACAD MANAGE REV, V22, P853, DOI 10.2307/259247;
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equation modeling; Murphy GB, 1996, J BUS RES, V36, P15, DOI 10.1016/0148-2963(9
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MANAG, V25, P83, DOI 10.1016/j.jom.2006.02.003; Sila I, 2005, INT J OPER PROD M
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REV, V11, P801; Waddock S. A., 1997, BUS SOC, V36, P250, DOI 10.1177/00076503970
3600303; 2007, RAC-Eletrnica, V1, P114; 1994, [No title captured]; 1981, Journal
of Marketing Research, V18, P39 66
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10.1590/
S1807-76922012000500007 Management
SCIELO:S1807-76922012000500007
J
Carneiro, Jorge
BAR - Brazilian
0
0
0
0
0
05
2012
9
spe
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10.1590/S1807-76922012000500001 Manageme
nt
SCIELO:S1807-76922012000500001
J
Meyer Junior, Victor; Pascucci, Lucilaine; Murphy, J. Patrick
Implementing strategies in complex systems: lessons from Brazilian hospitals
implemen
tation of strategies; complex systems; strategic practices
Hospitals, as social organizations, are seen as complex, surprising, ambiguous a
nd paradoxical. The theoretical foundation finds its roots in organizational com
plexity, strategic management characterized by strategy implementation, and sens
emaking especially in the context of complex adaptive systems. Managers frequent
ly neglect elements of complexity when they develop models and implement managem
ent practices. The purpose of this study is to analyze the implementation of str
ategies in complex organizations. The focus of the study is two Brazilian nonpro
fit hospitals. This is a comparative, qualitative case study. Data were gathered
from three main sources: interviews, non-participant observation, and documents
. Two important aspects of the strategic approach are discussed: first, the impl
ementation of strategies, and second, the influence of ambiguity, unpredictabili
ty and uncertainty in the way strategies are implemented. The analysis indicated
that the implementation of strategies in the hospitals has to do with the pract
ices and processes that are adopted (how) and the practitioners (strategists) in
volved (who). The findings reinforce the importance played by the strategizing p
rocess in the implementation of strategies. The findings also highlight that str
ategic practices are adopted in parallel with the formal planning and are charac
terized by informality.
[Pascucci, Lucilaine] Universida
de Positivo, Brazil; [Murphy, J. Patrick] De Paul University, United States; [Me
yer Junior, Victor] Pontifcia Universidade Catlica do Paran, Brazil
MINTZBERG H, 1987, HARVARD BUS REV, V65, P66; MINTZBERG H, 1985, STRATEGIC MANAG
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L, 2005, J MANAGE STUD, V42, P1413, DOI 10.1111/j.1467-6486.2005.00549.x; Campb
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, 1999, Harnessing Complexity. Organizational Implications of Scientific Frontie
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ky Michael, 1978, AM POLITICS PUBLIC P, P391; Mintzberg H., 1979, The structurin
g of organizations; MINTZBERG H, 1990, ORGAN STUD, V11, P1, DOI 10.1177/01708406
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of organization; Murphy J. P., 2007, Liderana e gesto da educao superior Catlica nas
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.2307/2393372; SCOTT W. R., 2008, Institutions and organizations: ideas and inte
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AV; Stacey R. D., 1996, Complexity and creativity in organizations; Weerawardena
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10.1590/
S1807-76922012000500003 Management
SCIELO:S1807-76922012000500003
J
Carneiro, Jorge
BAR - Brazilian
0
0
0
0
0
03
2012
9
1
0
0
10.1590/S1807-76922012000100001 Manageme
nt
SCIELO:S1807-76922012000100001
J
Brando, Hugo Pena; Borges-Andrade, Jairo Eduardo; Puente-Palacios, Katia;
Laros, Jacob Arie
Relationships between learning, context and comp
etency: a multilevel study
management competencies; learnin
g strategies at work; perceived organizational support; multilevel analysis; Ban
k of Brazil
This study aims to identify the predicto
r variables for three types of management competencies: financial business manag
ement, process management and socio-environmental management. It was hypothesize
d that attributes of bank managers (such as the learning strategies they use) an
d those of the branches where they work (such as organizational support) are ass
ociated with the expression of management competencies at work. Structured quest
ionnaires were used for data collection. Multilevel regression analyses (HLM) we
re performed to test the theoretical model of investigation. The sample was made
up of 775 managers from the Bank of Brazil, spread among 239 bank branches. The
greatest relative contribution to explain the management competencies came from
intrinsic and extrinsic reflection, a learning strategy employed by managers at
work. The managers perceptions regarding the companys performance management prac
tices, one dimension of organizational support, appeared as another important pr
edictor. Other learning strategies and dimensions of organizational support, as
well as the number of hours spent on training activities, revealed less expressi
ve effects regarding management competencies. Practical recommendations are pres
ented and the studys limitations and contributions are discussed.
[Borges-Andrade, Jairo Eduardo; Puente-Palacios, Katia; Laros, Jacob Arie] Unive
rsidade de Braslia, Brazil; [Brando, Hugo Pena] Fundao Getlio Vargas, Brazil
Abbad G., 2006, TREINAMENTO DESENVOL, P231; Aiken L.S., 1991, Multiple regressio
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/096317901167587; Van der Vegt GS, 2001, PERS PSYCHOL, V54, P51; Boak G., 2001,
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2011, Psicol. Reflex. Crit., V24, P448, DOI 10.1590/S0102-79722011000300005; BRA
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ultilevel Analysis Techniques and Applications; Illeris K., 2004, J WORKPLACE LE
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SCORECARD; Kozlowski S. W. J., 2000, MULTILEVEL THEORY RE, P3; Kreft I., 1998, I
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e et navigation professionnelle; Leite Joo Batista Diniz, 2003, Rev. adm. contemp
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., 1999, RAC, V3, P29; Pantoja M. J., 2004, Estratgias de aprendizagem no trabalh
o e percepes de suporte aprendizagem contnua: Uma anlise multinvel; Pozo J., 2000, Ap
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l modeling; Sonnentag S., 2004, INT REV IND ORG PSYC, V19, P249; Tabachnick BG,
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k; Zarifian P., 1999, Objectif comptence: pour une nouvelle logique; 2008, Quem s
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S1413-294X2007000200007 50
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10.1590/S1807-76
922012000100002 Management
SCIELO:S
1807-76922012000100002
J
Vasconcellos, Ana Maria de Albuquerque; Vasconcellos Sobrinho, Mrio
A socio-environmental development programme in action in Brazilian Amazonia
governan
ce; development programme; Amazonia; proambiente
This paper deals with the process of scaling up and scaling down grassroots dema
nds through a state-sponsored socio-environmental development programme in Brazi
lian Amazonia called Proambiente (Pro-environment). The paper attempts to unders
tand the links between the three different levels of the programme actions: the
macro (federal government), intermediate (NGOs), and local (community) levels. T
he central papers issue is to understand how a state-sponsored socio-environmenta
l development programme interacts with and impacts local communities. The theore
tical papers framework involves the approaches of participatory development and g
overnance. The methodology is based on three levels of qualitative analysis (mac
ro-, intermediary- and local-level). The paper (a) describes the trajectory of t
he Proambiente and the process of scaling up communities demands; (b) reveals con
tradictions within the Proambiente implementation; and (c) debates the impacts o
f the programme actions at local level. The paper reveals that once the state en
compasses local peoples demands and creates a development programme, the developm
ent model absorbs multi-actor interests that change local peoples proposals. It a
lso shows that the challenge facing a socio-environmental development programme
like the Proambiente is to find a balance between production and conservation ai
ms.
[Vasconcellos Sobrinho, Mrio] Universidade Federa
l do Par, Brazil; [Vasconcellos, Ana Maria de Albuquerque] Universidade da Amaznia
, Brazil
Agranoff R., 2003, Collaborative public
management: New strategies for local governments; Pollini J, 2011, HUM ORGAN, V7
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sexual and reproductive well-being; Costa F. A., 2005, Instrumentos econmicos pa
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10.1590/S1807-76922012000100003 Manageme
nt
SCIELO:S1807-76922012000100003
J
Maada, Antonio Carlos Gastaud; Beltrame, Mateus Michelini; Dolci, Pietro
Cunha; Becker, Joo Luiz
IT business value model for information intensiv
e organizations
IT business value; IT investment; information in
tensive organizations
Many studies have highlighted th
e capacity Information Technology (IT) has for generating value for organization
s. Investments in IT made by organizations have increased each year. Therefore,
the purpose of the present study is to analyze the IT Business Value for Informa
tion Intensive Organizations (IIO - e.g. banks, insurance companies and securiti
es brokers). The research method consisted of a survey that used and combined th
e models from Weill and Broadbent (1998) and Gregor, Martin, Fernandez, Stern an
d Vitale (2006). Data was gathered using an adapted instrument containing 5 dime
nsions (Strategic, Informational, Transactional, Transformational and Infra-stru
cture) with 27 items. The instrument was refined by employing statistical techni
ques such as Exploratory and Confirmatory Factorial Analysis through Structural
Equations (first and second order Model Measurement). The final model is compose
d of four factors related to IT Business Value: Strategic, Informational, Transa
ctional and Transformational, arranged in 15 items. The dimension Infra-structur
e was excluded during the model refinement process because it was discovered dur
ing interviews that managers were unable to perceive it as a distinct dimension
of IT Business Value.
[Maada, Antonio Carlos Gastaud] C
entro Histrico, Brazil; [Maada, Antonio Carlos Gastaud; Beltrame, Mateus Michelini
; Dolci, Pietro Cunha; Becker, Joo Luiz] Universidade Federal do Rio Grande do Su
l, Brazil
Maada, Antonio Carlos Gastaud/0000-0002-8849-0117
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61
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10.1590/S1807-76922012000100004 Management
& Economics
SCIELO:S1807-76922012000100004
J
Wanke, Peter F.
Determinants of scale efficiency in the Brazilia
n third-party logistics industry from 2001 to 2009
DEA; thi
rd-party logistics; scale efficiency; Brazil
This art
icle investigates the Brazilian third-party logistics (3PL) sector which, increa
singly competitive, offers clients a wide variety of services/information techno
logies in the quest to bolster efficiency. The main research objective is to det
ermine which variables significantly impact 3PLs scale efficiency by applying tw
o-stage DEA (Data Envelopment Analysis). Based on an unbalanced panel model, dat
a from the annual study published by Revista Tecnologstica (years 2001-2009) were
analyzed. Results corroborate evidence in the literature that coordination mech
anisms in the supply chain, supported by the availability of real time informati
on and inventory synchronization, favor a more rational allocation of resources
(inputs) to client demands (outputs).
[Wanke, Peter F.
] Universidade Federal do Rio de Janeiro, Brazil
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norama logstico CEL/COPPEAD: terceirizao logstica no Brasil 64
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10.1590/S1807-76922012000100005 Management
SciELO Brazil
SCIELO:S1807-76922012000100005
J
Murcia, Fernando Dal-Ri; Santos, Ariovaldo dos
Discretionary-ba
sed disclosure: evidence from the Brazilian market
discreti
onary disclosure; determinants; Brazil
The primary obje
ctive of this paper is to identify the factors that explain Brazilian companies l
evel of voluntary disclosure. Underpinning this work is the Discretionary-based

Disclosure theory. The sample is composed of the top 100 largest non-financial c
ompanies listed in the Bolsa de Valores de So Paulo (Brazilian Securities, Commod
ities, and Futures exchange - BOVESPA). Information was gathered from Financial
Statements for the years ending in 2006, 2007, and 2008, with the use of content
analysis. A disclosure framework based on 27 studies from these years was creat
ed, with a total of 92 voluntary items divided into two dimensions: economic (43
) and socio-environmental (49). Based on the existing literature, a total of 12
hypotheses were elaborated and tested using a panel data approach. Results evide
nce that: (a) Sector and Origin of Control are statistically significant in all
three models tested: economic, socio-environmental, and total; (b) Profitability i
s relevant in the economic model and in the total model; (c) Tobins Q is relevant
in the socio-environmental model and in the total disclosure model; (d) Leverag
e and Auditing Firm are only relevant in the economic disclosure model; (e) Size
, Governance, Stock Issuing, Growth Opportunities and Concentration of Control a
re not statistically significant in any of the three models.
[Murcia, Fernando Dal-Ri] Rua Osvaldo Dixon, Brazi; [Murcia, Fernando Dal-Ri; Sa
ntos, Ariovaldo dos] Universidade de So Paulo, Brazil
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1/J.1911-3846.1995.TB00467.X]; Williams M., 1999, The International Journal of A
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nt of disclosure in annual reports of banking companies: the case of India; 2008
, Firm-level incentives and the informativeness of accounting reports: an experi
ment in Brazil 55
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0100006 Management
SCIELO:S1807-769
22012000100006
J
De Sordi, Jos Osvaldo; Meireles, Manuel; Valentim, Marta Lgia Pomim
New technologies, old habits: automation without innovation
institut
ional repository; research evidence; research communication; DSpace
This research investigated the underuse of technological tools by innovative org
anizations which are acknowledged for their use of and familiarity with new tech
nologies. The research conducted an analysis of 58 institutional repositories (I
Rs) out of 43 educational and research institutions which are internationally re
nowned for excellence. The core aspect of the analysis was the use of IRs for pu
blishing and dealing with evidence in order to legitimize and add value to scien
tific research. The following items were analyzed: (a) the logical structuring o
f scientific communication published in the IRs; (b) the metadata which describe
scientific communication based on the terms of the DCMI protocol used; (c) the
availability of software functions which facilitate the queries and publication
of evidences. Results show that the introduction of IRs did not add value to the
quality of research in\ terms of associating and publishing evidence that could
back them up. A strong tendency to replicate the traditional library model of p
hysical collections was observed. It was concluded that merely possessing good t
echnological tools is not sufficient for fostering innovation and strategic gain
s in organizations, even if their implementation takes place in highly promising
and favorable environments.
[Meireles, Manuel] Facul
dade Campo Limpo Paulista, Brazil; [Valentim, Marta Lgia Pomim] Universidade Esta
dual Paulista, Brazil; [De Sordi, Jos Osvaldo] Universidade Nove de Julho, Brazil
Valentim, Marta/F-4735-2012
Valentim, Marta/0000-0003-4248-5934
Lee YW,
2002, INFORM MANAGE-AMSTER, V40, P133, DOI 10.1016/S0378-7206(02)00043-5; Carr N
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ion ecology. Mastering the information and knowledge environment; Day N. E., 200
8, Results files for organic solid-state PM6 calculations from Nick Day s PhD th
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on technology investments; Green R. J., 2006, Benchmarking electricity liberalis
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scores by CATT2, 1981, 1991, 2001; Ryba C. R., 2009, Scandinavian functionalist
ceramics & the landscape; SMITH M., 2002, D-Lib Magazine, V8; Sobecki S., 2009,
Ward, world of the medieval shipmaster reviewed by Sobecki; Stiglitz J., 2002, P
rincipals of macroeconomics; Swartz N., 2003, Information Management Journal, V3
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research: Design and methods; 2009, Who will break the deer? Lord and huntsman i
n medieval english hunting ritual; 2009, Dublin Core Metadata Element Set, Versi
on 1.1 28
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Management
SCIELO:S1807-76922012000
100007
J
Carneiro, Jorge
EDITORIAL
BAR - Br
azilian Administration Review English letter
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10.1590/S1807-76922011000400001 Manageme
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SCIELO:S1807-76922011000400001
J
Forti, Cristiano Augusto Borges; Yen-Tsang, Chen; Peixoto, Fernanda Maci
el
Stock market development: an analysis from a multilevel and mult
i-country perspective
stock markets; economic development; fac
tor analysis
Stock markets have been rapidly develope
d around the world during the last 20 years. Accordingly, there is sincere acade
mic interest in understanding the determinants of this phenomenon. Most studies
advocate that the development of a stock market is influenced by a few individua
l country variables such as the origin of its legal system, enforcement of law,
accounting patterns, transparency, corporate ownership structure, and the level
of creditor and minority investor protection. This paper extends previous empiri
cal literature concerning the determinants of stock market development. We built
a unique sample of 50 countries, ranging from those with emerging to developed
economies. From a set of 60 potential variables, 12 factors were employed using
multiple regression. The research breaks new ground by using different construct
s taken from financial literature, such as the Human Development Index (HDI, 201
0), Managerial Skills of Entrepreneurs and Democracy of the Country. Results sho
wed that more factors may influence the development of stock markets, such as th
e adaptability of firms and the openness of a country, helping avoid the multico
llinearity effects that may have affected earlier studies.
[Forti, Cristiano Augusto Borges] Fundao Getlio Vargas, Brazil; [Yen-Tsang, Chen] F
undao Getlio Vargas, Brazil; [Forti, Cristiano Augusto Borges] Universidade Federal
de Uberlndia, Brazil; [Peixoto, Fernanda Maciel] Universidade Federal de Uberlndi
a, Brazil; [Peixoto, Fernanda Maciel] Universidade Federal de Minas Gerais, Braz
il
Aaken V., 2009, The global financial crisis and
international economic law; Aktas N., 2006, Is European M&A regulation protectio
nist?; Bloom N, 2010, J ECON PERSPECT, V24, P203, DOI 10.1257/jep.24.1.203; Ritt
er JR, 2002, J FINANC, V57, P1795, DOI 10.1111/1540-6261.00478; ZINGALES L, 1995
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ensamento da CEPAL; Dalmcio F. Z., 2009, Mecanismos de governana e acurcia das prev
ises dos analistas do mercado brasileiro: uma anlise sob a perspectiva da teoria d
a sinalizao; David R, 1985, Major Legal Systems in the World Today; Doidge C., 200
5, Private benefits of control, ownership, and the cross-listing decision; Fvero
LP, 2009, Anlise de dados: Modelagem multivariada para tomada de decises; FERNANDE
S N. G, 2007, The evolution of earnings management and firm valuation: a cross-c
ountry analysis; Fichte J. G., 1980, L Etat commercial ferm; GROSSMAN SJ, 1988, J
FINANC ECON, V20, P175, DOI 10.1016/0304-405X(88)90044-X; Hair Jr., 2006, Multi
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4-405X(88)90045-1; Hill J. G., 2010, Takeovers, poison pills and protectionism i
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ice; LIST Georg., 1983, Sistema Nacional de Economia Poltica; Lopes A., 2008, Fir
m-level incentives and the informativenessos accounting reports: an experiment i
n Brazil; Pagano M., 1994, Why do companies go public? An empirical analysis; Ri
cardo David, 1817, On the principles of political economy and taxation; Rogers P
., 2005, Revista de Gesto da USP, V12, P55; Shleifer A, 1997, J FINANC, V52, P737
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. C. Y., 2009, Uses and limits of conventional corporate governance instruments:
analysis and guidance for reform (integrated version); World Development Indica
tors, 2010, WORLD DEV IND; Malacrida Mara Jane Contrera, 2006, Rev. contab. fina
n., V17, P65, DOI 10.1590/S1519-70772006000400006; 2007, Yearbook; 2007, Impacto
da divulgao de disputas entre acionistas controladores e minoritrios sobre o preo da
s aes no Brasil, P7; 2006, Evidncia emprica do impacto da adeso aos nveis diferenciado
s de governana corporativa sobre o comportamento das aes na Bovespa; 2010, Nmero de
investidores pessoa fsica na bolsa segue em alta; 2010, Human development index;
2010, IMF financial data by country; 2006, IMD World Competitiveness Yearbook 20
06: Laussane; 2010, Social Indicators 47
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10.1590/S1807-76922011000400002 Management
mics
SCIELO:S1807-76922011000400002
J
Paiva, Ely Laureano; Gavronski, Iuri; D Avila, Livia Castro
The relationship between manufacturing integration and performance from an activ
ity-oriented perspective
manufacturing integration; cross
-functionality; performance; survey; MTMM
Manufact
uring integration with other functional areas and suppliers is a key aspect for
achieving sustainable competitive advantage. The objective of this study is to a
nalyze manufacturing integration from an activity-based perspective. We hypothes
ize that manufacturing integration with suppliers, marketing, and R&D is positiv
ely related to profit and sales growth when it occurs simultaneously in key inte
rnal activities. We surveyed 366 companies located in the southern region of Bra
zil, chosen from the SEBRAE(1) database. We used structural equations modeling t
o address validity and reliability issues. We evaluated common method variance (
CMV) with the MTMM model and used path analysis to test the structural relations
. We found that all manufacturing integration aspects are positively related to
sales growth, but only manufacturing-R&D integration is positively related to pr
ofitability. Therefore, managers interested in improving the performance of thei
r plants should favor the integration between manufacturing and R&D teams, at al
l hierarchical levels. We did not find any evidence, however, that direct intera
ction between manufacturing and marketing improves performance.
[Gavronski, Iuri] Universidade do Vale do Rio dos Sinos, Brazil; [D Avila, Livia
Castro] Universidade do Vale do Rio dos Sinos, Brazil; [Paiva, Ely Laureano] Fu
ndao Getlio Vargas, Brazil
Gavronski, Iuri/H-5207-2013
Gavronski, Iuri/
0000-0002-5301-4954
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1/j.1540-5915.1976.tb00705.x; Swink M, 1999, J OPER MANAG, V17, P691, DOI 10.101
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G, V20, P303, DOI 10.1016/S0272-6963(02)00008-6; Rosenzweig ED, 2003, J OPER MAN
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.2003.02.002; Cousins PD, 2006, J OPER MANAG, V24, P604, DOI 10.1016/j.jom.2005.
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, V29, P553, DOI 10.1111/j.1540-5915.1998.tb01354.x; Swink M, 2007, J OPER MANAG
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5, DOI 10.1111/j.1540-5915.2001.tb00958.x; SLATER SF, 1994, J MARKETING, V58, P4
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LI AK, 1990, J MARKETING, V54, P1, DOI 10.2307/1251866; Kaynak H, 2003, J OPER M
ANAG, V21, P405, DOI 10.1016/S0272-6963(03)00004-4; Koufteros X, 2005, DECISION
SCI, V36, P97, DOI 10.1111/j.1540-5915.2005.00067.x; Ulrich KT, 2005, PROD OPER
MANAG, V14, P315; Koufteros XA, 2007, J OPER MANAG, V25, P847, DOI 10.1016/j.jom
.2006.10.009; Wagner SM, 2009, INT J PROD RES, V47, P3161, DOI 10.1080/002075407
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07, J OPER MANAG, V25, P203, DOI 10.1016/j.jom.2006.03.001; Boyer KK, 2005, J OP
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ansformao
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10.1590/S1807-76922011000400003
Management
SCIELO:S1807-76922011000
400003
J
Duarte, Andr Lus de Castro Moura; Brito, Luiz Artur Ledur; Di Serio, Luiz
Carlos; Martins, Guilherme Silveira

Operational practices and financ
ial performance: an empirical analysis of Brazilian manufacturing companies
operatio
nal practices; financial performance; operations strategy
In the operations management field, operational practices like total quality man
agement or just in time have been seen as a way to improve operational performan
ce and ultimately financial performance. Empirical support for this effect of op
erational practices in financial performance has been, however, limited due to r
esearch design and the inherent difficulties of using performance as a dependent
variable. In this paper, we tested the relationship between selected operationa
l practices (quality management, just in time, ISO certification and services ou
tsourcing) in financial performance outcomes of profitability and growth. A samp
le of 1200 firms, operating in So Paulo, Brazil, was used. Analysis using multipl
e regression explored the direct effect of practices and their interaction with
industry dummies. Results did not support the existence of a positive relationsh
ip with financial performance. A negative relationship of outsourcing with both
profitability and growth was found, supporting some critical views of the outsou
rcing practice. A weaker negative relationship between ISO certification and gro
wth was also found. Some interactions between practices and industries were also
significant, with mixed results, indicating that the effect of practices on per
formance might be context dependent.
[Brito, Luiz Art
ur Ledur] Fundao Getlio Vargas, Brazil; [Di Serio, Luiz Carlos] Fundao Getlio Vargas,
Brazil; [Duarte, Andr Lus de Castro Moura] Insper Instituto de Ensino e Pesquisa,
Brazil; [Martins, Guilherme Silveira] Fundao Getlio Vargas, Brazil
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48
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10.1590/S1807-76922011000400004 Management
& Economics
SCIELO:S1807-76922011000400004
J
Martins, Rafael D Almeida
Fair trade practices in the Nort
hwest Brazilian Amazon
fair trade; sustainable development; Ban
iwa; basket-making; Northwest Amazon
This paper descr
ibes and analyzes the Arte Baniwa project, a sustainable development project bas
ed on the production and commercialization of Baniwa indigenous basketwork with
the support of the Instituto Socioambiental (ISA), a major NGO in Brazil. The pr
oject seeks to enhance the value of the Baniwa basket-making tradition, increase
production within the limits of the sustainable use of natural resources, gener
ate income for indigenous producers and their political associations, and train
indigenous leadership in the skills of business management. The methodology enco
mpasses a literature review on fair trade and builds upon ethnographic and parti
cipative research methods. The narrative and analysis of the case study comprise
a framework that is two-fold: first, it looks at existing inter-organizational
tiers between actors and identifies the presence of two different logics within
the project; second, it encompasses the reality of many emerging fair trade init
iatives in Brazil which harness market forces to pursue local sustainable develo
pment. The paper argues that ISA has acted as a boundary organization by communi
cating, translating and mediating between traditional (indigenous) knowledge and
Western culture. By doing so, it was able to mobilize the project s capacity to
promote sustainable development.
[Martins, Rafael
D Almeida] Universidade Estadual de Campinas, Brazil
Martins,
Rafael/0000-0002-2937-6170
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orro; 2004, Project arte Baniwa: possibilities for the development of the fair t
rade in Brazil 43
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432
10.1590/S1807-7692201100
0400005 Management
SCIELO:S1807-769
22011000400005
J
Caldas, Miguel Pinto; Tonelli, Maria Jos; Lacombe, Beatriz Maria Braga
IHRM in developing countries: does the functionalist vs. critical debate make se
nse South of the Equator?
IRHM; Brazil; critical managemen
t studies; functionalist approach
A recent debate
has taken place in International Human Resource Management (IHRM) theory and pra
ctice between the so-called functionalists and the critical approaches. This pap
er reviews the literature on mainstream, functionalist IHRM and the critical app
roaches, and theoretically discusses their fit to emerging countries realities
and multilatinas experience. The essay s main objectives and contributions are:
(a) to argue that this debate, overly typical of the American-European context,
may not be fully applicable to ambiguous and contradictory contexts, such as mos
t developing countries and, particularly, Latin America; (b) to argue that the d
isputes between both functionalist and critical IHRM theorists, in equally riche
r countries, is inadequate for other (non-rich-involving) contexts; and (c) to p
ropose redirection possibilities for this debate, particularly, in Latin America
.
[Tonelli, Maria Jos] Fundao Getlio Vargas, Brazil; [
Lacombe, Beatriz Maria Braga] Fundao Getlio Vargas, Brazil; [Caldas, Miguel Pinto]
Albuquerque L. G., 2009,
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85
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10.1590/S1807-76922011000400006 Management
SciELO Brazil
SCIELO:S1807-76922011000400006
J
Vieira, Marcelo Milano Falco; Silva, Rosimeri Carvalho da
Eight propositions towards new possibilities of studying organizing and organiza
tions
research-article
enterprisation; theorizing; organizational studies; inte
rnational management; forms of organizing
The aim
of this paper is to discuss the subordination of administrative theories based o

n market relations, which leads us to a single model of organization, namely the
enterprise. This is a theoretical essay which presents eight proposals in order
to contribute to management education and research that can promote knowledge b
uilding and encourage the acknowledgement of other ways of organizing, while als
o respecting the historical creation of different contexts. We seek to systemati
ze the criticism from important authors of the social sciences in Brazil, to hel
p create other options for theorizing in management studies.
Universidade Federal do Rio Grande do Sul, Brazil; [Vieira, Marcelo Milano Falco]
ABRAHAM Y. M., 2006, Soc
iologie de l entreprise, P323; Ibarra-Colado E, 2006, ORGANIZATION, V13, P463, D
OI 10.1177/1350508406065851; Bhm S, 2006, Repositioning organization theory: impo
ssibilities and strategies; Bourdieu P., 2001, Contrafogos 1 and 2; BURRELL G.,
1979, Sociological paradigms and organisational analysis; CARVALHO C, 2003, ORGA
N SOC, V10, P185; CHANLAT J.-F., 1999, Cincias sociais e management: reconciliand
o o econmico e o social; Clegg S, 1980, Organization, class and control; COOPER R
, 1988, ORGAN STUD, V9, P91, DOI 10.1177/017084068800900112; Evrard Y., 2004, Le
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conversao entre estudos organizacionais e administrao pblica. Reflexes a partir de uma
agenda de pesquisa; 2005, What is international management? A critical analysis
31
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10.1590/S1807-76922011000400007 Manageme
nt
SCIELO:S1807-76922011000400007
J
Carneiro, Jorge
BAR - Brazilian
0
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2011
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10.1590/S1807-76922011000300001 Manageme
nt
SCIELO:S1807-76922011000300001
J
Santos, Cristiane Pizzutti dos; Fernandes, Daniel Von der Heyde
Perceptions of justice after recovery efforts in internet purchasing: the impact
on consumer trust and loyalty toward retailing sites and online shopping in gen
eral
research-article
recovery efforts; consumer trust; loyalty; internet purc
hasing
The main goal of this paper is to extend the tra
ditional theoretical model of service recovery to the online purchasing environm
ent by investigating the impact of perceptions of justice after recovery efforts
toward unsatisfactory Internet purchasing on customer trust and loyalty. The au
thors develop a theoretical model focusing on interrelationships among complaint
handling evaluations, quality of prior experience, familiarity, trust, perceive
d value and loyalty. To test this model, 3,339 customers from all over Brazil wh
o had been engaged in complaint processes about online purchases within the past
6 months answered an online questionnaire. Findings indicate that interpersonal
treatment by the e-retailer improves consumer perceptions of the online recover

y process. Consumer trust in the firm s website is strongly influenced by satisf
action with complaint handling, familiarity and the quality of prior experiences
with the website, while consumer trust in Internet shopping is mainly affected
by familiarity and the quality of prior experiences with Internet purchasing. Th
ese two dimensions of trust are distinct and represent discrete facets, as they
do not impact each other. Moreover, repurchase intentions and word-of-mouth comm
unication are influenced by consumer trust.
[Fernand
es, Daniel Von der Heyde] Erasmus University Rotterdam, Netherlands; [Santos, Cr
istiane Pizzutti dos] Universidade Federal do Rio Grande do Sul, Brazil
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69784; Smith AK, 1998, J SERV RES-US, V1, P65, DOI DOI 10.1177/10946705980010010
6; Suk K., 2004, The effect of usage situation familiarity on memory, brand retr
ieval, and consideration (Unpublished report/2004); Sultan F., 2002, Determinant

s and role of trust in e-business: a large-scale empirical study [Working Paper
N 4282-02]; Thibaut J., 1975, Procedural justice: a psychological analysis; Warri
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004, J SERV MARK, V18, P133, DOI DOI 10.1108/08876040410528737; Yoh E, 2003, PSY
CHOL MARKET, V20, P1095, DOI 10.1002/mar.10110; Yoon S. J, 2002, J INTERACT MARK
, V16/2, P47, DOI DOI 10.1002/DIR.10008; Zeithaml VA, 1996, J MARKETING, V60, P3
1, DOI 10.2307/1251929; Zemke R., 2001, Executive Excellence, V18, P3; 2002, The
impact of complaint handling on consumer s trust and loyalty in the context of
relational services exchanges 63
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10.1590/
S1807-76922011000300002 Management
SCIELO:S1807-76922011000300002
J
Botelho, Delane; Bourguignon, Milber Fernandes Morais
Fosterin
g linkages between transnational corporations and small to medium-sized enterpri
ses in Brazil
business linkages; transnational corporations; s
mall and medium enterprises; regional development
When large Transnational Corporations (TNCs) enter a host country, consequent de
velopment of local Small and Medium Enterprises (SMEs) is expected. The public s
ector may play an important role by fostering Business Linkages (BL), by which T
NCs establish purchasing relationships with local SMEs. This article was motivat
ed by growing attention in literature to the interaction between economic develo
pment and the ability of companies to absorb and disseminate competences. Its pu
rpose is to understand the role of public policy programs that promote BLs for d
evelopment by: (a) analyzing actions and programs developed by public and privat
e institutions to foster BL in Brazil; (b) discovering the participants benefit
s from such actions and programs; and (c) identifying opportunities for public s
ector promotion of BL. The research design was a multiple case study which analy
zed Supplier Development Projects in five Brazilian states. Results indicate tha
t public policies may complement overall development as well as industrial polic
y, which is related to capacity building, stimulating technology transfer, and,
more broadly, promoting a business friendly environment able to attract investme
nt for development, calling for a regional and sub-regional approach for a count
ry the size of Brazil.
[Bourguignon, Milber Fernandes M
orais] Fundao Getlio Vargas, Brazil; [Botelho, Delane] Fundao Getlio Vargas, Brazil
Almeida A., 2007, The Brazilian case on international good practices on TMC-SME
linkages; Girma S, 2008, CAN J ECON, V41, P320; Gereffi G, 2005, REV INT POLIT E
CON, V12, P78, DOI 10.1080/09692290500049805; Krause DR, 2007, J OPER MANAG, V25
, P528, DOI 10.1016/j.jom.2006.05.007; Dunning JH, 2008, ASIA PAC J MANAG, V25,
P573, DOI 10.1007/s10490-007-9074-z; Battat J., 1996, Suppliers to multinational
s: linkages programs to strengthen local companies in developing countries; Born
stein L, 2003, PUBLIC ADMIN DEVELOP, V23, P393, DOI 10.1002/pad.291; Bourguignon
Milber Fernandes Morais, 2009, Rev. Adm. Pblica, V43, P1407, DOI 10.1590/S0034-7
6122009000600009; Fortanier F, 2007, TRANSNATIONAL CORPOR, V16, P41; Giroud A, 2
007, INT BUS REV, V16, P159, DOI 10.1016/j.ibusrev.2006.11.003; Giroud A., 2006,
Multinationals, clusters and innovation: does public policy matter?, P111; Giro
ud A, 2007, ELGAR ORIG REF, P266; Ivarsson I., 2004, OXFORD DEV STUDIES, V32, P2
41, DOI 10.1080/13600810410001699975; Jenkins B., 2007, Business linkages: lesso
ns, opportunities and challenges; Jeppesen S., 2004, BUSINESS STRATEGY EN, V13,
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Management, V7; Lall S., 2004, EUR J DEV RES, V16, P447, DOI DOI 10.1080/095788
1042000266589; Lall S., 2002, TRANSNATIONAL CORPOR, V11, P39; Moran T. H., 2006,
Harnessing foreign direct investment: policies for developed and developing cou
ntries; Neves M. F., 2010, Marketing methods to improve company strategy; Noguei
ra C., 2001, Mtodos e tcnicas de avaliao: novos contributos para a prtica e investigao
P1; Scott-Kennel J., 2007, MANAGE INT REV, V<IT>47</IT>, P1; Shen X., 2008, Lin
king local suppliers to multinationals: how can governments play a useful role?;
YIN R.K, 2005, Case study research: design and methods; 2008, Anurio do trabalho
na micro e pequena empresa 2008; 2001, World Investiment Report 2001; 2010, 200
9 statistics report; 2005, Os investimentos das multinacionais no Brasil, panora
ma histrico, tendncias recentes e o desafio do desenvolvimento com promoo de direito
s; 2008, Policies promoting MNEs linkages in host economies: a comparison betwee
n Brazil and Malaysia; 2006, Good practices in the promotion of businesses linka
ges from an operational perspective: evidence from the field
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10.1590/S1807-76922011000300003 Management
SciELO B
SCIELO:S1807-76922011000300003
J
Brei, Vincius Andrade; D Avila, Lvia; Camargo, Luis Felipe; Engels, Julian
a
The influence of adaptation and standardization of the marketing
mix on performance: a meta-analysis
BAR - Brazilian
standardization; adaptat
ion; marketing; performance; meta-analysis
This art
icle analyzes the relationship between strategies of standardization and adaptat
ion of the marketing mix and performance in an international context. We carried
out a meta-analysis on a sample of 23 studies published between 1992 and 2010.
The sample was analyzed based on measures of the effect size (ES) - or the stren
gth of the relation (Wolf, 1986) - between standardization/adaptation and perfor
mance. The results suggest the existence of a medium strength (ES ranging from .
133 to .209) for the relationship considered. The results support the existence
of a positive impact of both marketing mix adaptation and standardization on per
formance. However, our results suggest that companies should slightly emphasize
the marketing mix adaptation (ES mean = .168) instead of standardizing it (ES me
an = .134) when entering in a new international market. Results also indicate th
at, among the adaptation choices, price (ES = .209) should be the first element
of the marketing mix to be adapted, followed by promotion (ES = .155), product (
ES = .154), and distribution (ES = .141). Finally, we suggest some new research
paths, such as the use of quantitative methods to compare degrees of adaptation
to be applied to different segments, regions, and sectors, among other suggestio
ns.
[D Avila, Lvia] Universidade do Vale do Rio dos S
inos, Brazil; [Camargo, Luis Felipe] Universidade do Vale do Rio dos Sinos, Braz
il; [Brei, Vincius Andrade] Universidade Federal de Santa Catarina, Brazil; [Enge
ls, Juliana] Pontifcia Universidade Catlica do Rio Grande do Sul, Brazil
BREI, VINICIUS/O-2596-2013
BREI, VINICIUS/0000-0002-0502-4533
Amine L.
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Mensurao do desempenho organizacional: questes conceituais e metodolgicas 85
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10.1590/S1807-76922011000300004 Management
SCIELO:S1807-76922011000300004
J
Schreiber, Dusan; Vilela Junior, Dalton Chaves; Vargas, Lilia Maria; Maad
a, Antonio Carlos Gastaud
Knowledge transfer in product developmen
t: an analysis of Brazilian subsidiaries of multinational corporations
knowledg
e transfer; product development; multinational corporations
Several studies about knowledge transfer in multinational corporations have foun
d that the process is influenced by factors such as absorptive capacity, tacit k
nowledge and power relations, all of which impact knowledge sharing strategies b
etween corporate headquarters and foreign subsidiaries. A multiple case study of

Brazilian subsidiaries of three multinational corporations using in-depth inter
views, based on a conceptual model consisting of four propositions, was conducte
d to identify factors linked to the knowledge transfer process and to assess the
ir influence on that transfer. The first proposition tries to assess explicit kn
owledge, primarily through the use of IT tools; the second analyzes the role of
the subsidiary within the corporate network and how it influences the degree of
knowledge sharing. The third assesses the influence of subsidiary absorptive cap
acity and the fourth analyzes the impact of worker exchange programs on knowledg
e sharing between headquarters and foreign subsidiaries. Study results confirm t
he four propositions and enable the identification of relationships between fact
ors, especially explicit knowledge and worker expatriation as complementary fact
ors in knowledge transfer strategies.
[Vilela Junior,
Dalton Chaves] Fundao Centro de Anlise, Pesquisa e Inovao Tecnolgica, Brazil; [Vargas,
Lilia Maria] Universidade Federal do Rio Grande do Sul, Brazil; [Schreiber, Dus
an] Universidade FEEVALE, Brazil; [Maada, Antonio Carlos Gastaud] Universidade Fe
deral do Rio Grande do Sul, Brazil
Maada, Antonio Carlos Gas
taud/0000-0002-8849-0117
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10.1590/S1807-76922011000300005 Management
SciELO Brazil
SCIELO:S1807-76922011000300005
J
Lucch, Melissa; Bianco, Mnica de Ftima; Loureno, Paulo Tadeu de Mello
Work in multidisciplinary teams: a study about mobilization of knowledge and lea
rning in an organization of complex products
BAR - Br
knowledge; learn
ing; interaction; mobilization; teamwork
This art
icle, the result of a Master s thesis, has as the main objective to investigate
how trainee-engineers from the Advanced Training Program for Engineers (ATPE), f
rom a Brazilian organization called Challenge, working in multidisciplinary team
s with the help of mentors, interact and mobilize their knowledge, resulting in
learning. To accomplish this, a Theoretical Reference Model based on the studies
of Nonaka and Takeuchi (1997); Crossan, Lane and White (1999); Choo (2000, 2001
); Garvin (2002); Schwartz (2003); Zietsma, Winn, Branzei and Vertinsky (2002);
Senge (2006) and Castaeda, Rios (2007) and Prez-Acosta (2005) was built. The data
of this qualitative study case was garnered by an open questionnaire, individual
interviews and questionnaires with a closed scale, applied in October and Novem
ber of 2008. The results show that ATPE is seen as a proper driver of the mobili
zation, interaction and exchange of knowledge between trainee-engineers and ment
ors, resulting in learning at individual and group levels. Mentors are professio
nals that stimulate attention, autonomy and promote integration in an environmen
t that simulates the business one. These aspects were seen as facilitators of th
e interaction and learning in ATPE. At the end, 18 notions were related to learn
ing in ATPE and appear portrayed in an Empirical Representation done by authors.
[Bianco, Mnica de Ftima] Universidade Federal do Esprito Santo, Brazil; [Loureno, Pau
lo Tadeu de Mello] Universidade do Vale do Paraba, Brazil; [Lucch, Melissa] Fundao
Armando lvares Penteado, Brazil
Crossan MM, 1999, ACAD M
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thinking development: results of a qualitative and quantitative study 31
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10.1590/S1807-76922011000300006 Management
SCIELO:S1807-76922011000300006
J
Bandeira-de-Mello, Rodrigo; Marcon, Rosilene; Alberton, Anete
Performance effects of stakeholder interaction in emerging economies: evidence f
rom Brazil
emerging economies; firm performance; relational
contracts; stakeholder management
Firm survival in
emerging economies is often related to having access to valuable resources that
are in stakeholders hands. However, the literature on strategy in emerging eco
nomies provides scant information on the efficiency of acquiring stakeholder res
ources and its effect on firm performance. We investigated the stakeholder inter
action effects on performance of domestic firms competing in an emerging market
(Wright, Filatotchev, Hoskisson, & Peng, 2005) from a contractual perspective (W
illiamson, 1985). We argue that interacting stakeholders in a contractual set yi
eld synergistic governance structures that allow firms more efficient access to
external resources. Using a sample of 267 firms in Brazil (secondary data), we e
xplored different patterns in stakeholder contracting with community, government
, top management, and employees. A three-stage analysis process was devised: clu
ster analysis, general linear model estimation and verification tests. Results s
uggest that stakeholder interaction has a positive impact on firm performance. T
he conjoint effect of government and community contracts was found to yield supe
rior firm performance as they provide a basic structure for contracting with oth
er interacting stakeholders.
[Marcon, Rosilene] Unive
rsidade do Vale do Itaja, Brazil; [Alberton, Anete] Universidade do Vale do Itaja,
Brazil; [Bandeira-de-Mello, Rodrigo] Fundao Getlio Vargas, Brazil
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10.1590/S1807-76922011000300007 Management
SCIELO:S1807-76922011000300007
J
Carneiro, Jorge
Editorial
BAR - Br
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SCIELO:S1807-76922011000200001
J
Carneiro, Jorge; Rocha, Angela da; Silva, Jorge Ferreira da
Determinants of export performance: a study of large brazilian manufacturing fir
ms
research-article
export performance; international business; Brazil
This research investigated the impact the external environment, firm characteris
tics and firm strategy have on export performance. To this end, a survey was adm
inistered to 448 large Brazilian exporters of manufactured products. A structura
l equation modeling (SEM) approach was used to fit the conceptual model to empir
ical data. An extensive set of procedures for the validation of measurement mode
ls was used. Export performance exhibited a multidimensional structure and the m
odel explained 76.6% and 40.1% of the observed variance of past export revenues
and of past export profitability, respectively.
[Rocha,
Angela da] Pontifcia Universidade Catlica do Rio de Janeiro, Brazil; [Silva, Jorge
Ferreira da] Pontifcia Universidade Catlica do Rio de Janeiro, Brazil; [Carneiro,
Jorge] Pontifcia Universidade Catlica do Rio de Janeiro, Brazil
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10.1590/S1807-76922011000200002 Management
SciELO B
SCIELO:S1807-76922011000200002
J
Bordeaux-Rego, Bruno; Nedwed-Machado, Fernanda; Oliveira, Marta Olivia R
ovedder de; Alves, Denise Avancini; Slongo, Luiz Antonio
"Why cai
pirinha?"- the online via chat laddering technique CAN answer
qualitat
ive research; laddering technique; online via chat interviewing; consumption exp
erience of caipirinha
As customers are becoming increa
singly connected to the internet, this means that they are available for online
interviews, thus opening up a space for investigating research methods, especial
ly qualitative research, in an attempt to identify how to adapt data collecting
instruments to the so-called "connected customer era". In this context, the focu
s of this article is on the application viability analysis of the laddering tech
nique used online and in real-time chat by asking the following question: "Why c
aipirinha?". Conducting online in-depth interviews through the MSN Messenger and
Skype (the most commonly used chat tools in Brazil), 23 attributes, 22 conseque
nces and 13 values were identified, resulting in 133 ladders, 71 of which reache
d the value level. Along with friends/mates, Integration, Entertainment and Fun,
in addition to Alcohol, Insouciance/ relaxation and Pleasure constitute the mos
t frequent ladders. Concerning the application itself, the participants gave pos
itive feedback, even though some of them did not feel satisfied because they bec
ame tired. Convenience, objectivity, disinhibition, easy scheduling and flexibil
ity were identified. The viability of online in-depth interviewing via real-time
chats was confirmed, raising the question of the possibility of it achieving ot

her qualitative research techniques.
[Nedwed-Machado,
Fernanda] Universidade Federal do Rio Grande do Sul, Brazil; [Oliveira, Marta O
livia Rovedder de] Universidade Federal do Rio Grande do Sul, Brazil; [BordeauxRego, Bruno] Universidade Federal do Rio Grande do Sul, Brazil; [Alves, Denise A
vancini] Universidade Federal do Rio Grande do Sul, Brazil; [Slongo, Luiz Antoni
o] Universidade Federal do Rio Grande do Sul, Brazil
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stro, a inspeo, a produo e a fiscalizao de bebidas; 2007, 2004-2006 research prioritie
s: a guide to msi research programs and procedures
26
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10.1590/S1807-76922011000200003 Management
SciELO Brazil
SCIELO:S1807-76922011000200003
J
Ferreira, Manuel Portugal; Armagan, Sungu
Using social net
works theory as a complementary perspective to the study of organizational chang
e
research-article
organizational change; social networks
This paper contributes to the literature on organizational change by examining o
rganizations as social entities embedded in inter-organizational networks. In co
ntrast with extant research that focuses on macro environmental and internal fac
tors to explain organizational change, we put forth the social network surroundi
ng the firm as a major driver of any change process. Specifically, we examine or
ganizational change as driven by the organizations positions and relations in a
n interorganizational network, and advance a set of theory driven propositions o
n innovation, imitation, inertia, structural equivalence and structural position
ing. Our conceptual discussion demonstrates that inter-organizational networks a
re important in complementing the macro-environment and internal organizational
factors for the study of organizational changes. We conclude with a discussion o
n normative implications for organizations and avenues for future research.
[Armagan, Sungu] Florida International University, United States; [Ferreira, Man
uel Portugal] Instituto Politcnico de Leiria, Portugal
Ferreira, Manuel
/A-2322-2012
Ferreira, Manuel/0000-0002-4642-4605
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1679-39512010000100009 95
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10.1590/S1807-76
922011000200004 Management
SCIELO:S
1807-76922011000200004
J
Silva, Lindomar Pinto da; Fadul, lvia
Organizational culture a
nd discourses: a case of change in a brazilian public organization
organiza
tional culture; public organizations; cultural change; discourse analysis
This work analyses the use of the discourse as a strategy for the dissemination
of new cultural values in a State Secretary beginning in 1995. For this purpose,
discourse analysis was used according to the concept by Fiorin (1997) based on
the concepts of figures, themes and ways to manipulate discourses. It is a descr
iptive and exploratory study. The theoretical discussion was based on the concep
t of organizational culture in the dimensions of artifacts and cultural values.
The analysis was carried out from the documents of the organization, including t
he projects of modernization, plans of action, reports of strategic planning, la
ws and decrees. Furthermore, the official journal of the organization from 1998
to 2006 was analyzed. For the years 2007 and 2009, the analysis was conducted ba
sed on the organization s website. The results show that there was deep concern
with regard to the theme of organizational culture during the whole process of m
odernization. They also indicate that the organization used different discourse
resources to guide the individual behavior of its members such as seduction, tem
ptation, intimidation and provocation. They also show that the official discours
es are not in harmony with the various discourses found in the organization due
to the plurality of values that are shared by the organizational actors.
[Fadul, lvia] Universidade Federal da Bahia, Brazil; [Silva, Lindomar Pinto da] U
niversidade Federal da Bahia, Brazil
AKTOUF O., 1994,
O indivduo nas organizaes dimenses esquecidas, P39; Alvesson M., 2004, SAGE HDB ORG
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he rites and rituals of corporate life; DUPUIS J., 1996, O indivduo nas organizaes:
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20, P5; Fiorin J. L., 1997, Elementos de anlise do discurso; Fiorin JL, 2007, Lin
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E G, 2003, Culturas e Organizaes: Compreender a nossa programao mental.; KOTTER J. P
., 1992, Corporate Culture and Performance; LARAIA Roque de Barros, 2001, Cultur
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entidade organizacional; Marshak R. J., 1998, DISCOURSE ORG, P15; Ouchi W. G., 1
982, Teoria Z: como as empresas podem enfrentar o desafio japons; PETTIGREW Andre
w M, 1996, CULTURA PODER NAS OR, P145; Sahlins M., 1997, Ilhas de histria; Sainsa
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E COMMUN Q, V20, P363, DOI 10.1177/0893318906298477; Souza M. M. P., 2009, Anlise
do discurso em estudos organizacionais, P249; 1998, Modelo de reviso organizacio
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I, P5; 1997, Programa de modernizao da Secretaria da Fazenda: projeto de modernizao
e racionalizao da administrao tributria; 2003, SEFAZ NEWS, VVIII, P4; 2003, SEFAZ NEW
S, VVIII, P2; 2002, SEFAZ NEWS, VVII, P4; 2002, SEFAZ NEWS, VVII, P5; 2010, Bole
tim eletrnico do SindSefaz; 2002, O processo de modernizao do Estado da Bahia: os a
vanos de uma dcada - 1991 - 2001; 2000, SEFAZ NEWS, VVI, P3; 2003, SEFAZ NEWS, VVI
II, P3; 2002, Secretaria da fazenda do estado da Bahia: um case de transformao org
anizacional atravs da tecnologia da informao; 2003, Quando o santo de casa faz mila
gre: um caso de mudana cultural bem sucedido no servio pblico; 2001, SEFAZ NEWS, VV
II, P1; 2005, Polticas de reformas da administrao pblica brasileira: uma compreenso a
partir de seus mapas conceituais; 2008, Planejamento estratgico 2008 - 2011; 199
6, Programa Nacional de Apoio Administrao Fiscal para os Estados Brasileiros
50
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10.1590/S1807-76922011000200005 Manageme
nt
SCIELO:S1807-76922011000200005
J
Sant Anna, Anderson de Souza; Lotfi, Samir; Nelson, Reed Elliot; Campos,
Marly Sorel; Leonel, Jordan Nassif
A constructivist perspective on
leadership thought among Brazilian and North-American scholars
leadersh
ip; Bourdieu; comparative management; leadership development
This paper presents the results of an exploratory, inductive cataloguing of the
views of Brazilian and U.S. academics regarding current leadership theory and de
velopment. Semi structured interviews with academics from a variety of instituti
onal settings in Brazil and the U.S. were content analyzed to identify major the
mes and tendencies across the two countries. Our analyses revealed that neither
Brazilian nor U.S. academics adopted the bulk of current formal leadership thoug
ht uncritically. Instead, both the Brazilian and North American business educati
on fields adopted theories selectively and formulated idiosyncratic approaches t
o the field. The U.S. interviewees appeared to vary much more from one another t
han the Brazilian scholars, whose positions were more critical but more homogene
ous overall. There was also considerable variation across the two national setti
ngs. We found Bourdieu s practice theory useful in interpreting our results, par
ticularly the concepts of field differentiation and heteronomy, habitus, and cul
tural capital. Still, much research remains to be done to disentangle the purely
historical and cultural factors from the impacts of the social construction of
the field of business education in the two countries.
[Lotfi, Samir] Fundao Dom Cabral, Brazil; [Nelson, Reed Elliot] Southern Illinois
University, United States; [Sant Anna, Anderson de Souza] Fundao Dom Cabral, Brazi
l; [Campos, Marly Sorel] Fundao Dom Cabral, Brazil; [Leonel, Jordan Nassif] Fundao D
om Cabral, Brazil
SHAMIR B, 1993, ORGAN SCI, V4, P
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gement, V3, P29, DOI 10.1108/09534819010142139 49
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10.1590/S1807-76922011000200006 Management
& Economics
SCIELO:S1807-76922011000200006
J
Carneiro, Jorge
BAR - Brazilian
0
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10.1590/S1807-76922011000100001 Manageme
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SCIELO:S1807-76922011000100001
J
Martinez, Antonio Lopo; Castro, Miguel Angel Rivera
The smoo
thing hypothesis, stock returns and risk in Brazil
income s
moothing; abnormal return; risk; portfolio selection
Income smoothing is defined as the deliberate normalization of income in order t
o reach a desired trend. If the smoothing causes more information to be reflecte
d in the stock price, it is likely to improve the allocation of resources and ca
n be a critical factor in investment decisions. This study aims to build metrics
to determine the degree of smoothing in Brazilian public companies, to classify
them as smoothing and non-smoothing companies and additionally to present evide
nce on the long-term relationship between the smoothing hypothesis and stock ret
urn and risk. Using the Economatica and CVM databases, this study focuses on 145
companies in the period 1998-2007. We find that Brazilian smoothers have a smal
ler degree of systemic risk than non-smoothers. In average terms, the beta of sm
oothers is significantly lower than non-smoothers. Regarding return, we find tha
t the abnormal annualized returns of smoothers are significantly higher. We conf
irm differences in the groups by nonparametric and parametric tests in cross sec
tion or as time series, indicating that there is a statistically significant dif
ference in performance in the Brazilian market between firms that do and do not
engage in smoothing.
[Castro, Miguel Angel Rivera] Un
iversidade Federal da Bahia, Brazil; [Martinez, Antonio Lopo] FUCAPE Business Sc
hool, Brazil
Albrecht W. D, 1990, Journal of Business
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income smoothing; IIGUEZ R., 2004, European Accounting Review, V13, P105, DOI 10.
1080/0963818032000138224; Michelson S., 1995, J BUSINESS FINANCE A, V22, P1179,
DOI 10.1111/j.1468-5957.1995.tb00900.x; Michelson S. E, 2001, Journal of Applied
Business Research, V10, P96; MICHELSON S. E., 1999, Journal of Economics and Fi
nance, V24, P141; Ronen J, 1981, Smoothing income numbers: objectives, means, an
d implications; RONEN J., 2007, Corporate Governance and Control, V4, P210; Tan
H.C., 2006, J ACCOUNTING PUBLIC, V25, P554, DOI 10.1016/j.jaccpubpol.2006.07.007
; Trueman B., 1988, J ACCOUNTING RES S, V26, P127, DOI DOI 10.2307/2491184; Tuck
er J, 2006, The Accounting Review, V86; Watts R. L, 1986, Positive accounting th
eory
30
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2011
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10.1590/S1807-76922011000100002
Management
SCIELO:S1807-76922011000
100002
J
Milani, Carlos R. S.; Ribeiro, Maria Clotilde Meirelles
Internat
ional relations and the paradiplomacy of Brazilian cities: crafting the concept
of local international management
BAR - Brazilian
globalization and sovere
ignty; internationalization of cities; municipal paradiplomacy; local internatio
nal management; Brazilian municipalities
Based on
the broader context of globalization as politics, this paper adopts the followi
ng assumption: cities through their transnational cooperation networks and econo
mic projects are the expression of a new political actor that has shifted its sc
ale of operations, and have thus partly emancipated themselves from the monopoly
of the nation-state in the deployment of transborder public action. In pursuanc
e of developing this assumption, this paper approaches the discussion on municip
al paradiplomacy in three parts: firstly, it presents the historical and theoret
ical background of paradiplomacy in Brazil; secondly, it looks into the empirica
l reality of several Brazilian municipalities and their international actions; t
hirdly, it presents a series of critical questions for analyzing cities and thei
r transnational networks as new political actors in the global arena. Empiricall
y, this paper raises key issues related to the multiple ways in which municipali
ties throughout Brazil develop transnational activities, whereas analytically it
aims to provide a better understanding of their soft-border approach, as well a
s their pragmatic association between a renewed identity in the global scenario
and an innovative strategy of local international management.
[Milani, Carlos R. S.] Universidade do Grande Rio, Brazil; [Ribeiro, Maria Cloti
lde Meirelles] Universidade Federal do Vale do So Francisco, Brazil; [Milani, Car
los R. S.] Universidade Federal do Estado do Rio de Janeiro, Brazil
Aldecoa Francisco, 2000, Paradiplomacia: las relaciones internacionales de las r
egiones; Brenner N, 1998, ENVIRON PLANN D, V16, P459, DOI 10.1068/d160459; Bayli
s J, 2001, The Globalization of World Politics: An introduction to international
relations; BECK U, 2003, Pouvoir et contre-pouvoir l re de la mondialisation; Be
nhabib Seyla, 2006, ANOTHER COSMOPOLITAN, P47; CERNY PG, 1995, INT ORGAN, V49, P
595; Cornago N., 2010, HAGUE J DIPLOMACY, V5, P11; Dollfus Olivier, 1997, La Mon
dialisation; Duchacek Ivo, 1990, FEDERALISM INT RELAT, P1; Fiori J. L, 2005, O p
oder americano; HOCKING Brian, 2004, A dimenso subnacional e as Relaes Internaciona
is, P77; Ianni O, 2002, Teorias da globalizao; Inayatullah Naeem, 2004, Internatio
nal relations and the problem of difference; LACHAPELLE G, 2005, Mastering Globa
lization: New sub-states governance and strategies; Lecours A, 2008, Political
issues of paradiplomacy: lessons from the developed world; Milani CRS, 2007, BRA
ZILIAN POLITICAL, V1, P10; Mostov J, 2008, Soft borders, rethinking sovereignty
and democracy; Nunes C. J. S. da, 2005, A paradiplomacia no Brasil: o caso do Ri
o Grande do Sul; Paquin S, 2004, Paradiplomatie et relations internationales: tho
rie des stratgies internationales des rgions face la mondialisation; Ribeiro M. C.
T, 2008, Globalizao e novos atores: as cidades brasileiras e o desenvolvimento da
paradiplomacia; RODRIGUES G. M. A, 2004, Poltica externa federativa: anlise de aes
internacionais de estados e municpios brasileiros; Santos M, 1994, Fim de sculo e
globalizao; Sassen S, 2006, Cities in a world economy; Sjoberg L, 2008, Internatio
nal Studies Review, V10; SMOUTS Marie-Claude, 2004, As novas relaes internacionais
: prticas e teorias; Soldatos Panayotis, 1990, FEDERALISM INT RELAT, P34; Therbor
n G, 2000, INT SOCIOL, V15, P151, DOI 10.1177/0268580900015002002; Touraine A, 2
005, Un nouveau paradigme. Pour comprendre le monde aujourd hui; TROYJO Marcos P
rado, 2005, Manifesto da Diplomacia Empresarial e Outros Escritos; VELASCO E CRU
Z Sebastio C, 2004, Globalizao, Democracia e Ordem Internacional: ensaios de teoria
e histria; Vigevani T, 2006, Gesto pblica e insero internacional das cidades; Walker
R.B.J, 1993, Inside/Outside: Intemational Relations as Political Theory; 2007,
Diplomacia no-governamental; 2007, La accin exterior de los gobiernos subnacionale
s y el anlisis de polticas exteriores 34
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10.1590/S1807-76922011000100003 Management
mics
SCIELO:S1807-76922011000100003
J
Bortoluzzo, Adriana Bruscato; Claro, Danny Pimentel; Caetano, Marco Anto
nio Leonel; Artes, Rinaldo
Estimating total claim size in the auto
insurance industry: a comparison between tweedie and zero-adjusted inverse gauss
ian distribution
auto insurance; claim size; regression;
Tweedie; ZAIG mater
The objective of this article is
to estimate insurance claims from an auto dataset using the Tweedie and zeroadj
usted inverse Gaussian (ZAIG) methods. We identify factors that influence claim
size and probability, and compare the results of these methods which both foreca
st outcomes accurately. Vehicle characteristics like territory, age, origin and
type distinctly influence claim size and probability. This distinct impact is no
t always present in the Tweedie estimated model. Auto insurers should consider e
stimating total claim size using both the Tweedie and ZAIG methods. This allows
for an estimation of confidence interval based on empirical quantiles using boot
strap simulation. Furthermore, the fitted models may be useful in developing a s
trategy to obtain premium pricing.
[Claro, Danny Pi
mentel] Instituto Brasileiro de Mercado de Capitais, Brazil; [Caetano, Marco Ant
onio Leonel] Instituto Brasileiro de Mercado de Capitais, Brazil; [Bortoluzzo, A
driana Bruscato] Instituto Brasileiro de Mercado de Capitais, Brazil; [Artes, Ri
naldo] Instituto Brasileiro de Mercado de Capitais, Brazil
Artes, R
inaldo/D-2914-2013
Huang T, 2009, EUR J OPER RES, V192, P879, DOI 1
0.1016/j.ejor.2007.10.035; Viaene S, 2007, EUR J OPER RES, V176, P565, DOI 10.10
16/j.ejor.2005.08.005; JORGENSEN B, 1987, J ROY STAT SOC B MET, V49, P127; Bolan
d P. J, 2007, Statistical and probabilistic methods in actuarial science; CHANG
L, 1979, J RISK INSUR, V46, P75, DOI 10.2307/251634; DOHERTY NA, 1981, J RISK IN
SUR, V48, P286, DOI 10.2307/252742; Efron B, 1986, STAT SCI, V1, P54, DOI DOI 10
.1214/SS/1177013815; Gan N, 2000, General zero-inflated models and their applica
tions; Jong P, 2008, Generalized linear models for insurance data; Jorgensen B.,
1994, SCANDINAVIAN ACTUARI, P69; Jorgensen B., 2002, ASTIN BULL, V32, p[32, 143
], DOI 10.2143/AST.32.1.1020; Jrgensen B., 1997, The Theory of Dispersion Models;
KING G, 2001, POLITICAL ANAL, V0009; Meulbroek L, 2001, HARVARD BUS REV, V79, P
22; Stasinopoulos D. M, 2006, Instructions on how to use the GAMLSS package in R
(Technical Report 01/06); Stasinopoulos DM, 2007, J STAT SOFTW, V23, P1; WEISBE
RG HI, 1982, J RISK INSUR, V49, P539, DOI 10.2307/252758; Weisberg H. I, 1984, J
ournal of Business & Economic Statistics, V2, P170, DOI 10.2307/1391261; Wthrich
M. V, 2008, Stochastic claims reserving methods in insurance; 2007, R: a languag
e and environment for statistical computing [Computer software and manual]; 2006
, The zero-adjusted inverse Gaussian distribution as a model for insurance claim
s
21
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2011
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47
10.1590/S1807-76922011000100004
Management
SCIELO:S1807-76922011000
100004
J
Coelho, Antonio Carlos; Aguiar, Andson Braga de; Lopes, Alexsandro Broed
el
Relationship between abnormal earnings persistence, industry str
ucture, and market share in Brazilian public firms
abnormal
earnings persistence; Ohlson s Model; industry structure; market share; emergin
g markets
In this study, Ohlson s Linear Informati
on Dynamic (LID) is analyzed and the effect of other information on the abnormal
earnings series is evaluated. The hypothesis that industry structure and market
share have significant effects on abnormal earnings in the following period is
tested, with Ohlson s LID persistence maintained. The results confirm the premis
e of LID in a sample of Brazilian public firms, considering all the statistical
models. The hypothesis regarding market share is rejected as its effect on the d
egree of abnormal earnings persistence has no informational content, either dire
ctly or jointly. Finally, the results confirm that different industries affect a
bnormal earnings persistence differently. In view of these results, the research
hypotheses are partially rejected. It is concluded that (a) industry contains o
ther information that can impact abnormal earnings for the following period and
(b) market share (in isolation and together with industry concentration) does no
t imply differentiated impacts on firms abnormal earnings for the following per
iod, and therefore do not reflect the presence of other information in Ohlson s
Model (1995).
[Aguiar, Andson Braga de; Lopes, Alexsan
dro Broedel] Universidade de So Paulo, Brazil; [Lopes, Alexsandro Broedel] Comisso
de Valores Mobilirios(1), Brazil; [Coelho, Antonio Carlos] Universidade Federal
do Cear, Brazil
Aguiar, Andson/0000-0003-4034-4134
LEV B, 1
993, J ACCOUNTING RES, V31, P190, DOI 10.2307/2491270; Basu S, 1997, J ACCOUNT E
CON, V24, P3, DOI 10.1016/S0165-4101(97)00014-1; Ohlson JA, 2001, CONTEMP ACCOUN
T RES, V18, P107, DOI 10.1506/7TPJ-RXQN-TQC7-FFAE; Monahan SJ, 2005, REV ACC STU
D, V10, P227, DOI 10.1007/s11142-005-1530-8; Myers JN, 1999, ACCOUNT REV, V74, P
1, DOI 10.2308/accr.1999.74.1.1; Choi YS, 2006, CONTEMP ACCOUNT RES, V23, P73, D
OI 10.1506/7Y8H-C8PP-8HFR-831W; Dechow PM, 1999, J ACCOUNT ECON, V26, P1, DOI 10
.1016/S0165-4101(98)00049-4; Kothari SP, 2001, J ACCOUNT ECON, V31, P105, DOI 10
.1016/S0165-4101(01)00030-1; Cheng Q, 2005, ACCOUNT REV, V80, P85, DOI 10.2308/a
ccr.2005.80.1.85; GUJARATI D. N., 2006, ECONOMETRIA BASICA; Hand JRM, 2001, CONT
EMP ACCOUNT RES, V18, P121, DOI 10.1506/6A7C-74ML-TGBD-DYBW; Lo K., 2000, J ACCO
UNTING AUDITIN, V15, P337; Lopes A. B, 2001, A informao contbil e o mercado de capi
tais; Lopes A. B, 2001, A relevncia da informao contbil para o mercado de capitais:
o modelo de Ohlson aplicado Bovespa; Ohlson J. A., 1995, CONTEMP ACCOUNT RES, V1
1, P661; Owens L. A, 2001, An examination of the relationships between strategy,
environment, and performance in a fundamental analysis model; PORTER M., 2004,
Estratgia competitiva: tcnicas para anlise de indstrias e da concorrncia; Shanley M.,
2000, ECONOMICS STRATEGY; Walker M., 2003, ACCOUNTING BUSINESS, V33, P235; WOOL
DRIDGE J. M., 2002, Econometric analysis of cross section and panel data; 1992,
Padres de concorrncia e competitividade; 2005, A relevncia das informaes contbeis na B
ovespa a partir do arcabouo terico de Ohlson: avaliao dos modelos de Residual Income
Valuation e Abnormal Earnings Growth; 2004, O modelo Ohlson de avaliao de empresa
s: tutorial para utilizao; 2006, Anlise emprica de valuation no ambiente brasileiro:
fluxo de caixa descontado versus modelo de Ohlson; 2003, Valuation properties o
f accounting numbers in Brazil 25
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10.1590/
S1807-76922011000100005 Management
SCIELO:S1807-76922011000100005
J
Vizeu, Fabio
Rural heritage of early brazilian industrialists
: its impact on managerial orientation
BAR - Brazilian
Brazilian management; Br
azilian social historiography; industrialization in peripheral countries; rural
values
The understanding of modern management in periph
eral countries does not take into account research into their historical backgro
und that has come a different route from the Anglo-Saxons. In this study we shal
l be analyzing the case of Brazil, where the modernization process has been mark
ed by a unique colonial heritage. The central hypothesis is that strengthening o
f the farming system that was inherited from the colonial period was a decisive
factor when the country fell behind the social, political and economic moderniza
tion processes that were taking place at that time in other parts of the world.
We set out with the premise that the persistence of rural logic in social and po
litical spheres in republican Brazil was a determining factor for the configurat
ion of industrial management with traits that were characteristic of patrimonial
ist societies. These are: (a) opting for protectionism based on political influe
nce and privileges extended to the businessman, which characterizes relationship
s among the economic elite in Brazil; and (b) the subordination of formal author
ity and the technical competence of the professional manager to patriarchal pers
onalist logic, which favors family ties and personal loyalty.
[Vizeu, Fabio] Universidade Positivo, Brazil
Baer W,
The Brazilian economy: its growth and development; Barros B. T., 1996, O estilo
brasileiro de administrar; BENDIX Reinhard, 1974, Work and authority in industry
: ideologies of management in the course of industrialization; Bertero C. O., 20
06, Ensino e pesquisa em Administrao; Braverman H., 1998, Labor and monopoly capit
al; Bresser-Pereira L. C, 1996, Economic crisis and state reform in Brazil; Cald
as MP, 1997, ORGANIZATION, V4, P517, DOI 10.1177/135050849700400410; Canabrava A
. P. A, 1985, Histria geral da civilizao Brasileira: a poca colonial, P192; Cardoso
F.H., 1972, Empresrio industrial e desenvolvimento econmico no Brasil; Carvalho J.
M., 1998, Pontos e Bordados: escritos de histria e poltica; Castor B. V. J, 2002,
Brazil is not for amateurs: patterns of governance in the land of "jeitinho"; Ch
andler A. D., 1977, The visible hand: The managerial revolution in American Busi
ness; Curado I. B, O desenvolvimento dos saberes administrativos em So Paulo: uma
abordagem histrica; DaMatta Roberto, 1992, Carnivals, rogues and heroes; Davel E
, 1999, Cultura organizacional e cultura brasileira, P94; Dean Warren, 1969, The
Industrialization of So Paulo, 1880-1945; Faoro R., 2001, Os donos do poder; Fau
sto Boris, 1999, A Concise History of Brazil; FREYRE G., 2003, Casa grande e sen
zala: formao da famlia brasileira sob o regime da economia patriarcal; Furtado C, 1
999, A formao econmica do Brasil; Graham R, 1996, The Hispanic American Historical
Review, V46, P123; GRAHAM R, 1981, COMP STUD SOC HIST, V23, P620; GRAHAM Richard
, 1968, Britain and the onset of modernization in Brazil 1850-1914; Hobsbawm E.
J, 1999, Industry and empire: the birth of Industrial Revolution; Hobsbawm Eric,
1988, THE AGE OF CAPITAL; HOLANDA Sergio Buarque., 1995, RAIZES DO BRASIL; JACQ
UES R, 1996, Manufacturing the employee: management knowledge from the 19th to 2
1st centuries; Leff N. H, 1982, Underdevelopment and development in Brazil; LEFF
NH, 1972, ECON HIST REV, V25, P489; Leff N. H, 1974, Journal of Interdisciplina
ry History, V5, P103, DOI 10.2307/202771; Leopoldi Maria Antonieta, 2000, Poltica
e Interesses na Industrializao Brasileira; LOPES Juarez B, 1971, Sociedade Indust
rial no Brasil; Luz N. V, 2004, A luta pela industrializao no Brasil; Martins J. S
. de, 1973, Conde Matarazzo, o empresrio e a empresa; Motta F. C. P, 1969, O raci
onalismo capitalista e a evoluo da empresa brasileira; Needell JD, 2001, LAT AM RE
S REV, V36, P132; Pollard S, 1965, The genesis of modern management: a study of
the industrial revolution in Great Britain; Prado C. Jr, 1971, Formao do Brasil co
ntemporneo; Rattner H, 1972, Industrializao e concentrao econmica em So Paulo; RIDINGS
EW, 1977, J LAT AM STUD, V9, P225; Skidmore Thomas E., 1999, Brazil: Five Centur
ies of Change; Stein S. J, 1957, Brazilian cotton manufacture; SUZIGAN W., 2000,
Indstria Brasileira. Origem e desenvolvimento; VIZEU F., 2008, Management no Bra
sil em perspectiva histrica: o projeto do IDORT nas dcadas de 1930 e 1940
44
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2011
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68
85
10.1590/S1807-76922011000100006 Management
SCIELO:S1807-76922011000100006
J
Silva, Alfredo Rodrigues Leite da; Carrieri, Alexandre de Pdua; Souza, El
oisio Moulin de
Social practices and strategizing: a study of produce me
rchants in the Vila Rubim market
BAR - Brazilian
making strategy; strateg
izing; social practice
The aim of this article is to un
derstand the relationship between the meanings of social practices and strategy
creation used by the produce merchants in Vila Rubim, Vitria, ES, from 1970 to th
e present time. To provide empirical evidence of the conceptual framework that w
as developed, we conducted a case study. The data gathered from the documents an
d interviews were treated using discourse analysis, and those obtained from obse
rvations were treated using content analysis. The possibility and the act of app
roaching the neighboring merchant s customer is the link that joins the homonymo
us strategy and tactic, but the process in each of them has different implicatio
ns (strengthening or transgressing the established order) and develops in differ
ent and dynamic ways. Thus, the denomination of strategies and practices is dyna
mic, relational and temporary because the focus is on the process that permeates
each strategy and its articulations in the practices and meanings in each flow.
In their socio-historic process, the produce merchants in the VR Market articul
ate various flows. Among them, the empirical investigation identified fourteen f
lows, nine as strategies and five as tactics, according to the social references
assumed in the analysis.
[Carrieri, Alexandre de
Pdua] Universidade Federal de Minas Gerais, Brazil; [Silva, Alfredo Rodrigues Lei
te da; Souza, Eloisio Moulin de] Universidade Federal do Esprito Santo, Brazil
Samra-Fredericks D, 2003, J MANAGE STUD, V40, P141, DOI 10.1111/1467-6486.t01-100007; De Rosa AS, 2006, J THEOR SOC BEHAV, V36, P161, DOI 10.1111/j.1468-5914.2
006.00302.x; Ezzamel M, 2004, EUR MANAG REV, V1, P43, DOI 10.1057/palgrave.emr.1
500009; Barry D, 1997, ACAD MANAGE REV, V22, P429, DOI 10.2307/259329; Regner P,
2003, J MANAGE STUD, V40, P57, DOI 10.1111/1467-6486.t01-1-00004; Jarzabkowski
P, 2002, J MANAGE STUD, V39, P355, DOI 10.1111/1467-6486.00296; Liu L, 2006, SOC
INDIC RES, V75, P217, DOI 10.1007/s11205-004-3198-z; MINTZBERG H, 1978, MANAGE
SCI, V24, P934, DOI 10.1287/mnsc.24.9.934; BAKHTIN M., 1986, Speech Genres & Oth
er Late Essays; Bardin L., 1977, ANALISE CONTEUDO; BOGDAN R.C., 1994, Investigao Q
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vention du quotidien: habiter, cusiner; Certeau M. de, 1990, Linvention du quotid
ien: arts de faire; CLEGG S., 2004, RAE-Eletrnica, V44, P21; de Certeau M., 1986,
HETEROLOGIES; DENZIN N. K., 2006, O planejamento da pesquisa qualitativa: teori
as e abordagens, P15; Ducrot O, 1987, O DIZER E O DITO; FIORIN J. L, 2003, Lingu
agem e ideologia; Foucault M., 1987, Surveiller et punir; Giddens A., 1984, The
constitution of society; Jarzabkowski P., 2005, STRATEGY AS PRACTICE; Jodelet D.
, 1989, REPRESENTATIONS SOCI, P31; Johnson G, 2003, J MANAGE STUD, V40, P3, DOI
10.1111/1467-6486.t01-2-00002; Liu L, 2003, Journal for the Theory of Social Beh
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ULT PSYCHOL, V4, P371, DOI 10.1177/1354067X9800400305; Moscovici S., 1994, STRUC
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ICI S., 1961, La psychanalyse: son image et son public: etude sur la representat
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mby D, 1991, DISCOURSE SOC, V2, P313, DOI DOI 10.1177/0957926591002003004; Petti
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s sociales, P203; WATSON TJ, 1995, ORGAN STUD, V16, P805, DOI 10.1177/0170840695
01600503; Whittington R., 2003, Strategic Organization, V1, DOI 10.1177/14761270
03001001221; Whittington R, 1996, LONG RANGE PLANN, V29, P731, DOI 10.1016/00246301(96)00068-4; Wilson DC, 2004, EUR MANAG REV, V1, P14, DOI 10.1057/palgrave.e
mr.1500008; Yin R. K., 1989, Case study research: Design and methods
39
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2011
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10.1590/S1807-76922011000100007 Management
SCIELO:S1807-76922011000100007
J
[Anonymous]
Editorial
BAR - Br
0
0
0
0
0
12
2010
7
4
0
0
10.1590/S1807-76922010000400001 Manageme
nt
SCIELO:S1807-76922010000400001
J
Muritiba, Patricia Morilha; Muritiba, Srgio Nunes; Campanrio, Milton; Albu
querque, Lindolfo Galvo de
International HR strategy in Brazilian t
echnology multinationals
human resources; international b
usiness; multinationals
Four cases of Brazilian Multinat
ionals from the information technology [IT] sector were compared in their intern
ational Human Resources strategy. The analysis is focused on the development and
application of two research models. One analyzes the level of subsidiary autono
my in terms of strategic HR decisions, including difficult decisions regarding c
oordination in multinationals, following the theoretical approach of the autonom
y of subsidiaries (Kidger, 2002; Nohria & Ghoshal, 1997). The other is related t
o the level of internationalization of HR strategies, defined as the capacity to
take advantage of globalization, providing the best resources for the company r
egardless of where they are located (Sparrow, 2007). Both models were applied in
a multiple case study method (Eisenhardt, 1989). Data were collected through se
mi-structured interviews and company reports, and analyzed through content analy
sis. The results show: (a) a more centralizing characteristic of the multination
al companies examined, despite the limitations of this choice as shown by the li
terature; and (b) that Brazilian IT multinationals tend to rely more on their na
tional competencies when managing human resources instead of going global to agg
regate differentiated competencies.
[Muritiba, Srgio
Nunes] Universidade Nove de Julho, Brazil; [Campanrio, Milton] Universidade Nove
de Julho, Brazil; [Muritiba, Patricia Morilha] Universidade Nove de Julho, Brazi
l; [Albuquerque, Lindolfo Galvo de] Universidade Nove de Julho, Brazil
Aguiar M., 2007, The new global challengers: how 100 top companies from rapidly
developing economies are changing the world; Albuquerque A., 2003, Software indu
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J INT BUS STUD, V25, P229, DOI 10.1057/palgrave.jibs.8490199; Wocke A, 2007, IN
T J HUM RESOUR MAN, V18, P829, DOI 10.1080/09585190701249115; Bjorkman I, 2007,
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ESOUR MAN, V19, P2004, DOI 10.1080/09585190802404247; Michie J, 2005, INT J HUM
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OUR MANAGE-US, V46, P535, DOI 10.1002/hrm.20181; Kraemer KL, 2001, INFORM SOC, V
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10.1590/S1807-7692201000
0400002 Management
SCIELO:S1807-769
22010000400002
J
Ferreira, Fernando Coelho Martins; Goldszmidt, Rafael G. Burstein; Csill
ag, Joo Mario
The regional concentration of industries and the perform
ance of firms: a multilevel approach
BAR - Brazilian
location; industrial con
centrations; clusters; financial performance; multilevel model
This paper presents the results of a study whose objective was to understand how
location within industrial concentrations, like clusters or industrial district
s, affects the financial performance of firms. In its theoretical framework, thi
s paper attempts to introduce the reasons behind the alleged superior performanc
e of firms located in these concentrations, the base of the hypothesis formulate
d in this study. Analysis from a three-level hierarchical linear model applied t
o a sample of 509 companies located in the state of So Paulo found no evidence th
at industrial concentrations provide firms with superior performance, contradict
ing expectations generated by the theory. The decomposition of the variance of p
erformance indicated that the location of the firms and the form with which a ci
ty interacts with an industry exerts significant influence on how they will perf
orm. In short, location matters to the future of firms. This finding underlines
the need to understand how characteristics of cities or regions can promote or r
etard the performance of firms.
[Goldszmidt, Rafael G. B
urstein] Fundao Getlio Vargas, Brazil; [Csillag, Joo Mario] Fundao Getlio Vargas, Braz
l; [Ferreira, Fernando Coelho Martins] Fundao Getlio Vargas, Brazil
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sters no Brasi 69
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10.1590/S1807-7692201000
0400003 Management
SCIELO:S1807-769
22010000400003
J
Petrini, Maira; Pozzebon, Marlei
Integrating sustainabili
ty into business practices: learning from Brazilian firms
sustaina
bility; corporate social responsibility; business practices; grounded theory; Br
azilian business context
This paper proposes a co
nceptual model to facilitate incorporation of sustainability into business pract
ices, learning from the context of companies operating in Latin America - more s
pecifically, in Brazil - that excel in terms of sustainability initiatives. Five
large companies recognized as leaders in sustainability practices were studied
using the grounded theory method. The main result of our study is the identifica
tion of a number of influential factors, interconnected according to three broad
categories - corporate view, organizational structure and organizational mechan
isms - allowing a better understanding of the integration of sustainability into
business practices.
[Pozzebon, Marlei] HEC Montral Mo
ntreal, Canada; [Petrini, Maira] Fundao Getlio Vargas, Brazil
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l guide to pollution prevention 28
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2010
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10.1590/
S1807-76922010000400004 Management
SCIELO:S1807-76922010000400004
J
Nobre, Farley Simon; Tobias, Andrew M.; Walker, David S.
A new contingency view of the organization: mananging complexity and uncertainty
through cognition
organizational ability; cognition; envir
onmental uncertainty; complex systems
This paper propo
ses a new contingency view of the organization and it contributes to the theme t
hrough two complementary perspectives. First, it proposes cognition as a functio
n which acts as the main mediator between the organization and the environment.
Second, it introduces cognition as the core organizational ability which support
s individuals, groups and organizations with intelligence, autonomy, learning an
d knowledge management, whereas, in such a perspective, cognition is viewed as t

he core resource in the service of the organization. Both perspectives, the medi
ation and the core organizational resource views, imply that cognition contribut
es toward managing environmental complexity and uncertainty. From this picture,
this work analyzes the organization in the pursuit of high degrees of organizati
onal cognition in order to manage high levels of environmental complexity and un
certainty. Grounded in these views, this paper presents a model of the organizat
ion as a set of fuzzy abilities. From all these backgrounds, this research opens
new directions for future research on organizational abilities which subsume co
gnition, intelligence, autonomy, learning and knowledge management as important
elements of organizational analysis.
[Tobias, Andrew
M.] University of Birmingham, United Kingdom; [Walker, David S.] University of B
irmingham, United Kingdom; [Nobre, Farley Simon] Universidade Federal do Paran, B
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10.1590/S1807-76922010000400005 Manageme
nt
SCIELO:S1807-76922010000400005
J
Kayo, Eduardo Kazuo; Kimura, Herbert; Patrocnio, Mauricio Ra; Oliveira Net
o, Luis Elesbo de
Acquisitions, joint ventures or arm s-length all
iances? Analyzing the determinants of the choice of growth strategy in Brazil fr
om 1996 through 2007
acquisition; joint venture; strategic al
liance; growth strategy; governance mode
This pap
er analyses the determinants of the choice among different firm growth strategie
s: acquisitions, joint ventures or arm s-length alliances. Several theoretical p
erspectives offer a background to understanding how firms make this choice. Howe
ver, most empirical studies in this field have been derived from firms in develo
ped countries. In contrast, we turn our attention to the analysis of the growth
process of firms in a particular developing country, Brazil. The results mostly
support the learning perspective of the firm s choice. In general, a firm s prev
ious experience in a specific strategy (e.g.: joint ventures) is significant to
determine its future choice for the same strategy as a path to grow. Extending p
revious studies, we introduced some financial factors as explanatory variables b
ut they showed no statistical significance.
[Kimura,
Herbert] Universidade Presbiteriana Mackenzie, Brazil; [Patrocnio, Mauricio Ra] U
niversidade Presbiteriana Mackenzie, Brazil; [Kayo, Eduardo Kazuo] Universidade
de So Paulo, Brazil; [Oliveira Neto, Luis Elesbo de] Universidade Presbiteriana Ma
ckenzie, Brazil
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s
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Management
SCIELO:S1807-76922010000
400006
J
Reyes-Ricon, Maya; Zouain, Deborah Moraes; Pimenta, Roberto da Costa; Al
meida, Gustavo de Oliveira
New configuration of the Brazilian state
: liberty and development in the evolution of government in Brazil
governme
ntal organization; size of the state; reform of the state
The recent events in the global economy have revitalized the debate about the si
ze and functions of the State. The neoliberal discourse was put in check, reopen
ing the discussions concerning Market Liberty and the importance of the State. S
ince the proclamation of the Republic, the Brazilian government has undergone nu
merous reforms, sometimes assuming a liberal, external market dependent orientat
ion, while at other times assuming an authoritarian, developmental state-driven
orientation. The aim of this article is to develop insights into the evolution o
f the governmental organization and reflect on the assumptions that lie behind t
he various reforms that have taken place since the beginning of the Republic. Th
e theoretical framework is divided into three parts: Development and Liberty bas
ed on the perspectives of Friedrich Hayek and Amartya Sen; the role of the State
and its impact on the economy and; the formats assumed by the Brazilian State t
hroughout the history of the Republic. The latter part of the work returns to th
e theoretical framework, summarizing all that has been discussed in order to ful
fil the aims of the study.
[Zouain, Deborah Moraes]
Fundao Getlio Vargas, Brazil; [Pimenta, Roberto da Costa] Fundao Getlio Vargas, Brazi
l; [Reyes-Ricon, Maya] Fundao Getlio Vargas, Brazil; [Almeida, Gustavo de Oliveira]
Almeida P. R., 2004, Par
cerias estratgicas, V18, P157; Amann Edmund, 2008, Q REV EC FINANCE, V48, P252, D
OI 10.1016/j.qref.2006.12.015; WILLIAMSON J, 1993, WORLD DEV, V21, P1329, DOI 10
.1016/0305-750X(93)90046-C; Sheppard E, 2010, GEOFORUM, V41, P185, DOI 10.1016/j
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23, P7, DOI 10.1590/S0103-40142009000200002; Bresser-Pereira Luiz Carlos, 2010,
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IN REV, V69, P660; Di Pietro M. S. Z., 2006, Revista Eletrnica de Direito do Esta
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de administrao pblica: foco nas instituies e aes governamentais; Melo L. I. A., 2006,
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e Administrao Publica, V24, P165; SEN Amartya, 2001, Desenvolvimento como liberdad
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1997, EC SOCIAL DEV 21 CEN, P48; Williamson John, 1990, LATIN AM ADJUSTMENT, P5
35
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nt
SCIELO:S1807-76922010000400007
J
Quintella, Rogrio H.
Editorial
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10.1590/S1807-76922010000300001 Manageme
nt
SCIELO:S1807-76922010000300001
J
Brito, Mozar Jos de; Silva, Sabrina Soares da; Muniz, Mayara Maria de Jes
us
The meanings of the death of the founder: the constructionist ap
proach
research-article
social constructionism; organizational culture; foundati
on myth
The aim of this article is to investigate the me
anings constructed around the death of a university centers founder. For this pur
pose, the culture theory and the social constructionism approach formed the theo
retical-methodological basis. In this qualitative descriptive research, the tria
ngulation of various data collection techniques was utilized and an analysis of
the discursive practices was conducted. The reflections presented in this articl
e could serve as a starting point for other researchers who are interested in in
vestigating and constructing new theoretical and methodological reflections on t
his subject, which is absent from the theory of organizations. If this is the ca
se, the researchers should bear in mind that the death of the founder of any org
anization takes on meanings that lie on the frontiers between the subjectivity o
f people and the organizational culture. The death of the founder, in any organi
zation, cannot and should not be studied as something natural to those who have
lost their historical reference, incorporating the figure of the hero, embellish
ed with all his symbolism.
[Silva, Sabrina Soares d
a] Universidade Federal de Lavras, Brazil; [Muniz, Mayara Maria de Jesus] Univer
sidade do Estado da Bahia, Brazil; [Brito, Mozar Jos de] Universidade Federal de
Lavras, Brazil
Aktouf O, 1993, O indivduo na organizao: di
menses esquecidas, P39; BARTHES R., 1989, Mitologias; Bodgan R, 1994, Investigao qu
alitativa em educao; Bourdieu P., 1991, Language and symbolic power; BRITO M. J.,
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de P&D na Embrapa; Carrieri A. P., 2002, Revista Organizaes Rurais e Agroindustria
is, V4, P38; Chau M., 2000, Mito fundador e sociedade autoritria; DEAL T. E., 1982
, Corporate culture: the rites and rituals of corporate life; Eliade M., 1999, O
mito do eterno retorno; Eliade M., 1986, Mito e realidade; Elias N, 2001, A sol
ido dos moribundos; FLEURY M.T.L., 1996, Cultura e poder nas organizaes; Freitas M.
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25; JEFFCUTT P, 1994, J MANAGE STUD, V31, P225, DOI 10.1111/j.1467-6486.1994.tb0

0773.x; Kbler-Ross E., 2003, O tnel e a luz; Kbler-Ross E, 1998, A roda da vida: me
mrias do viver e do morrer; Levi-Strauss C. L., 2000, Mito e significados: percep
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Rasera Emerson F., 2004, Estud. psicol. (Natal), V9, P431, DOI 10.1590/S1413-294
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2-79722001000100017; Reis M. C. L. G., 2005, Reflexes sobre a morte no Brasil, p1
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E., 2000, Elogio da loucura; Schein E. H., 1992, Organizational culture and lea
rdership; Schultz M., 2004, On studying organizational culture: diagnosis and un
derstanding; Simmel G., 2000, Metafsica da morte; Spink M. J., 2004, Prticas discu
rsivas e produo de sentido no cotidiano: Aproximaes toricas e metodolgicas; Tavares M.
G. P., 1991, Cultura organizacional: uma abordagem antropolgica da mudana; Vilhen
a M. A., 2004, Revista de Estudos da Religio, V3, P103; 2004, Administrar criar c
onflitos: o assdio moral degradando as relaes de trabalho no Poder Judicirio; 2005,
O mtodo qualitativo na investigao de sentidos: uma proposta multipolar para estudos
organizacionais
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10.1590/S1807-76
922010000300002 Management
SCIELO:S
1807-76922010000300002
J
Saito, Richard; Bandeira, Mrcia Lima
Empirical evidence of tr
ade credit uses of Brazilian publicly-listed companies
trade cr
edit; public-listed companies; sources of financing; debt
While trade credit may be used as a substitute for bank loans, we find empirical
evidence that listed firms do use bank debt and trade credit as two complementa
ry sources of financing in line with recent theoretical papers (e.g. Biais & Gol
lier, 1997) and evidence found in other empirical works (e.g. Alphonse, Ducret,
& Sverin, 2006). By using a sample of 263 publicly-listed companies from 2006, ou
r findings empirically support that trade credit may be used as (i) a sign of th
e firms quality, and (ii) a way of facilitating access to bank debt as trade cred
it seems to be a substitute for bank debt.
[Bandeir
a, Mrcia Lima] Fundao Getlio Vargas, Brazil; [Saito, Richard] Fundao Getlio Vargas, Br
zil
AKERLOF GA, 1970, Q J ECON, V84, P488, DOI 10.23
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G MS, 1993, FINANC MANAGE, V22, P117, DOI 10.2307/3665582; BERGER A., 1998, Jour
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: academic technology services, statistical consulting group; 2007, Tools for In
vestment Analysis
30
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10.1590/S1807-76
922010000300003 Management
SCIELO:S
1807-76922010000300003
J
Leng, Chan Yie; Botelho, Delane
How does national culture impact
on consumers decision-making styles? a cross cultural study in Brazil, the Unite
d States and Japan
culture and consumption; global marketin
g; cross cultural study; consumer decision
This emp
irical article investigates the relationship between national culture and consum
er decision-making styles in the purchase of cell phones, a product category tha
t appears to be required by consumers independent of their nationalities. To mak
e the research measurable, we used Hofstedes four cultural dimensions (power dist
ance, uncertainty avoidance, individualism, and masculinity) and Sproles and Ken
dalls Consumer Style Inventory framework (quality conscious, brand conscious, inn
ovative, recreation, price conscious, impulsive, confused and brand loyal), and
tested nine hypotheses through MANOVA in a sample of 108 buyers of the product i
n Brazil, 104 in the USA, and 107 in Japan, countries ranked in the top ten of t
he worlds largest cell phone market. Factor Analysis via Principal Component Anal
ysis was conducted to examine the suitability of the eight-factor model in obser
vations from each country. The three nationalities and the eight decision-making
styles were treated as independent and dependent variables, respectively. Findi
ngs showed mixed evidence for the application of Hofstedes cultural dimensions to
decision-making styles. Managerial implications and suggestions for future rese
arch are presented to help understand the relationship between national culture
and consumer decision-making styles.
[Botelho, Delane
] Fundao Getlio Vargas, Brazil; [Leng, Chan Yie] Fundao Getlio Vargas, Brazil
Abrahams B., 1997, MARKETING, V27, P31; LYNN M, 1993, J CONSUM RES, V20, P478, D
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04700106; Kim HS, 2003, J PERS SOC PSYCHOL, V85, P373, DOI 10.1037/0022-3514.85.
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82, J MARKETING, V46, P92, DOI 10.2307/1251707; Hofstede G, 1991, Cultures and o
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omparing values, behaviors, institutions and organizations across nations; Hofst
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10.1590/
S1807-76922010000300004 Management
SCIELO:S1807-76922010000300004
J
Hildebrand, Diogo Fajardo Nunes; Fernandes, Daniel Von Der Heyde; Veloso
, Andres Rodriguez; Slongo, Luiz Antnio
Consumer-company identification:
development and validation of a scale
BAR - Brazilian
consumer-company identif
ication; confirmatory factor analysis; consumer behavior
Consumer-Company Identification is a relatively new issue in the marketing acade
mia. Bhattacharya and Sen (2003) explored the Social Identity theory and establi
shed Consumer-Company Identification as the primary psychological substrate for
deep relationships between the organization and its customers. In the present st
udy a new instrument was constructed and validated that permits the empirical ve
rification of the phenomenon described by Bhattacharya and Sen (2003). The scale
validated in the present study is the first to embrace the idiosyncrasies of th
e identification between consumers and organizations. The process was conducted
through 3 independent data collections. The first one was collected using litera
ture search and in-depth interviews with 12 undergraduate students and bachelors
from different professional fields. The second data base was obtained from a su
rvey of 226 undergraduate students from 3 universities in 2 big Brazilian cities
. This data base was used for purification purposes using Explanatory Factorial
Analysis. Finally, the Structural Equation Modeling technique was applied to ana
lyze a third data base composed of 387 observations collected from the same 3 un
iversities of the second study. The results confirm the content, convergent and
discriminant validity of the new scale proposed.
[Fernandes, Daniel Von Der Heyde] Erasmus University Rotterdam, Netherlands; [Ve
loso, Andres Rodriguez] Universidade de So Paulo, Brazil; [Hildebrand, Diogo Faja
rdo Nunes] Zicklin School of Business, United States; [Slongo, Luiz Antnio] Unive
rsidade Federal do Rio Grande do Sul, Brazil
Balmer J
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apital para a empresa 55
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10.1590/S1807-76
922010000300005 Management
SCIELO:S
1807-76922010000300005
J
Sousa Filho, Jos Milton de; Wanderley, Lilian Soares Outtes; Gmez, Carla P
asa; Farache, Francisca
Strategic corporate social responsibility manage
ment for competitive advantage
corporate social strategy; strat
egic management; competitive advantage; corporate social responsibility
Corporate social responsibility strategy and competitive advantage are important
issues for the contemporary discussion on corporations in society when taking i
nto account social and environmental impacts. Empirically, we can see that socia
l responsibility strategies are associated with competitive advantages, such as
attracting valuable employees as well as enhancing the company image and reputat
ion. This paper presents a theoretical review that demonstrates the association
between social strategy and competitive advantage through the formulation of soc
ial strategies that influence and are influenced by opportunities, resources, sk
ills, corporation merits, industry structure and stakeholders. Based on the lite
rature and a case study of Carrefour, a model is proposed for competitive advant
ages stemming from the formulation of social strategies, which are explained bas
ed on their elements and adaptation to societal expectations. This article seeks
to enrich the discussion on the strategic management of social responsibility a
nd contribute to the literature on Corporate Social Responsibility as well as St
rategy and Competitive Advantage.
[Wanderley, Lili
an Soares Outtes] Universidade Federal de Pernambuco, Brazil; [Gmez, Carla Pasa]
Universidade Federal de Pernambuco, Brazil; [Sousa Filho, Jos Milton de] Fundao Getl
io Vargas, Brazil; [Farache, Francisca] Brighton Business School Brighton
Sousa-Filho, Jos Milton de/P-5807-2015 Sousa-Filho, Jos Milton de/0000-0002-3078
-3179 ABREU M. C. S., 2001, Modelo de avaliao da estratgia ambiental: uma ferrame
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A, 2006, J MANAGE STUD, V43, P1, DOI 10.1111/j.1467-6486.2006.00580.x; Branco MC
, 2006, J BUS ETHICS, V69, P111, DOI 10.1007/s10551-006-9071-z; Wanderley LSO, 2
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D J MANAG, V25, P1, DOI 10.1016/j.scaman.2008.12.001; Husted BW, 2006, J MANAGE
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ANAGE REV, V26, P117, DOI 10.5465/AMR.2001.4011987; Aguilera RV, 2007, ACAD MANA
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do de caso: planejamento e mtodo; Zadek S., 2005, I ETHOS REFLEXOES, V6, P1; Zade
k S., 2006, CORPORATE GOVERNANCE, V6, P334; 2005, [No title captured]; 2009, At
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nsabilidade Social Empresarial; 2005, A disseminao das informaes de aes de responsabil
idade social das empresas; 2001, Toward a model of corporate social strategy for
mulation
55
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10.1590/S1807-7692201000
0300006 Management
SCIELO:S1807-769
22010000300006
J
Barin Cruz, Luciano; Pedrozo, Eugenio Avila; Estivalete, Vania de Ftima B
arros; Hoff, Debora Nayar
The influence of transverse CSR structur
e on headquarters/subsidiary integration
BAR - Br
corporate social
responsibility; transverse CSR structure; multinational corporations
Some studies have already highlighted the effects of the introduction of Corpora
te Social Responsibility [CSR] projects into Multinational Corporations [MNC] str
ategies. However, little attention has been paid to the influence of transverse
CSR structure on headquarters/subsidiary integration. In this article, we begin
with the following question: What is the influence of the introduction of a cent
ralized/decentralized structure on conducting a CSR strategy in a MNC? Our main
objective is to identify conditions through which the structure of the CSR depar
tment influences the CSR strategy of the MNC. We define transverse CSR structure
as: (1) the existence of a CSR directory at the headquarters level and a CSR re
presentative at the subsidiary level, and (2) the existence of representatives f
rom different areas who participate in meetings or committees to make decisions
about CSR strategy. We argue that a transverse CSR structure favors consideratio
n of global and local CSR demands by headquarters and subsidiaries. This process
takes place through the mediation of three main elements: information exchange,
awareness activities and definition of objectives.
[Pedrozo, Eugenio Avila] Universidade Federal do Rio Grande do Sul, Brazil; [Est
ivalete, Vania de Ftima Barros] Universidade Federal de Santa Maria, Brazil; [Bar
in Cruz, Luciano] HEC Montral Montral, Canada; [Hoff, Debora Nayar] Universidade F
ederal do Pampa, Brazil
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10.1590/S1807-76922010000300007 Management
SciELO B
SCIELO:S1807-76922010000300007
J
Quintella, Rogrio H
Editorial
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2010
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10.1590/S1807-76922010000200001 Manageme
nt
SCIELO:S1807-76922010000200001
J
Gantman, Ernesto R.
Scholarly management knowledge in the pe
riphery: Argentina and Brazil in comparative perspective (1970-2005)
manageme
nt knowledge; business education; Latin America; Argentina; Brazil
This paper examines academic management knowledge in two developing countries, A
rgentina and Brazil. It shows that the level of scholarliness of this type of kn
owledge varies greatly within countries with a similar degree of economic develo
pment. Furthermore, the paper demonstrates that the main factor behind the expan
sion of scholarly management knowledge in the countries under study is the insti
tutionalization of the academic community through faculty professionalization, w

hich is in turn influenced by the size of the economy and the state s commitment
to supporting the higher education system.
[Gantman
, Ernesto R.] Universidad de Buenos Aires, Argentina; [Gantman, Ernesto R.] Univ
ersidad de Buenos Aires, Argentina
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10.1590/S1807-76922010000200002 Management
mics
SCIELO:S1807-76922010000200002
J
Guarido Filho, Edson Ronaldo; Machado-da-Silva, Clvis L.; Rossoni, Lucian
o
The social and intellectual dimensions in the construction of sc
ientific knowledge: the institutional theory in organization studies in Brazil
institut
ional theory; organizational studies; scientific knowledge; social network analy
sis; scientometrics
Based on the assumption that sci
entific knowledge is a social construction, (re)produced by a community of pract
icing researchers, in this article we seek to delineate two dimensions of this p
rocess. The first, which we have called the social dimension, has to do with the
social interactions among researchers in a determined scientific field, being e
valuated as a co-authorship network. The second, the intellectual dimension, def
ined as the programmatic profile expressed by its substantive content and provid
ed references, is constituted in relational citation structures. With this analy
tical division in mind, we set out to research how the intellectual structure is
conditioned by the social relationships among researchers, with a focus on the
institutional analysis perspective in organizational studies in Brazil. For this
purpose, we empirically evaluated the phenomenon from the convergence of the so
cial network analysis with the scientometric analysis, seeking support for these
analyses within the structurationist perspective of the institutional theory. T
he results point toward a conditioning of the intellectual dimension by the soci
al dimension since there is significant evidence from individual relationships a
nd relationships at the group level that support the argument for a recursive re
lationship between the two dimensions.
[Machado-da-Silv
a, Clvis L.] Universidade Federal do Paran, Brazil; [Guarido Filho, Edson Ronaldo;
Machado-da-Silva, Clvis L.; Rossoni, Luciano] Universidade Positivo, Brazil
Rossoni, Luciano/F-5694-2010
Rossoni, Luciano/0000-0003-2289-0879
Alexande
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preferencial: o papel da agncia na construo do conhecimento cientfico em organizaes e
estratgia no Brasil
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1807-76922010000200003
J
Bergue, Sandro Trescastro
The managerial reduction in the
management technologies transposition process to public organizations
manageme
nt technologies; sociological reduction; public organization
This essay discusses the phenomenon of the implementation of technologies design
ed in the management business, with emphasis on relations with public organizati
ons. It proposes a reflection on the concept of sociological reduction by Guerre
iro Ramos, recovering its roots in Husserl and Heidegger and their relationship
with the concepts of creative adaptation and the translation of managerial issue
s. Contextualized in the paradigm of new public management and the list of value
s and assumptions on which this movement is based, the analysis of the reproduct
ion of practices known in private organizations by public ones seeking their leg
itimacy has revealed the formality and ceremonial aspect of this contemporary ph
enomenon. The importance of bringing knowledge from the organizational field tha
t subsidizes management as well as the coherence of these cultural objects in te
rms of concepts and assumptions of organization are highlighted here. The proces
s of transpositions, contrasting with reproducible traits of Brazilian manageria

l culture that are historically constructed but consistent with the notion of so
ciological reduction, requires a critical, conscious and engaged attitude on the
part of members of the organization not only regarding the relevance of the imp
orted content but also giving new meaning to the concepts underlying the managem
ent technologies.
[Bergue, Sandro Trescastro] Univ
ersidade de Caxias do Sul, Brazil
Abrahamson E, 19
96, ACAD MANAGE REV, V21, P254, DOI 10.5465/AMR.1996.9602161572; [Anonymous], 19
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5050840181003; ANSOFF H. I, 1990, A nova estratgia empresarial; Ansoff H. I., 197
7, Estratgia empresarial; AZEVEDO A., 2006, A Sociologia antropocntrica de Alberto
Guerreiro Ramos; Bergue S. T, 2009, A reduo sociolgica no processo de transposio de
tecnologias gerenciais: gesto pela qualidade e certificao ISO 9001:2000 no Tribunal
de Contas do Estado do Rio Grande do Sul; BERTERO C, 2003, RAE-REV ADMIN EMPRES
, V43, P48; BERTERO C, 1994, RAE-REV ADMIN EMPRES, V34, P81; Caldas M., 1997, CU
LTURA ORG CULTURA, P73; CALDAS M., 1999, Transformao e Realidade Organizacional, P
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. P, 1999, Transformao e realidade organizacional: uma perspectiva brasileira, P26
; Caldas MP, 1997, ORGANIZATION, V4, P517, DOI 10.1177/135050849700400410; Carva
lho C. A, 2002, Organizao e Trabalho, P27; Carvalho C, 2003, Revista de Administrao
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s Luiz, 2004, Handbook de Estudos Organizacionais: ao e anlise organizacionais, V3,
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de Administrao de Empresas, V47, P89; 2004, Gesto da qualidade e inovaes gerenciais
em organizaes pblicas
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10.1590/S1807-76
922010000200004 Management
SCIELO:S
1807-76922010000200004
J
Hernandez, Jos Mauro da Costa; Santos, Claudia Cincotto dos
Development-based trust: proposing and validating a new trust measurement model
for buyer-seller relationships

marketing; relationship marketin
g; trust; channel relationships; scale development
This study proposes and validates a trust measurement model for buyer-seller rel
ationships. Baptized as development-based trust, the model encompasses three dim
ensions of trust: calculus-based, knowledge-based and identification-based. In a
ddition to recognizing that trust is a multidimensional construct, the model als
o assumes that trust can evolve to take on a different character depending on th
e stage of the relationship. In order to test the proposed model and compare it
to the characteristic-based trust measurement model, the measure most frequently
used in the buyer-seller relationship literature, data were collected from 238
clients of an IT product wholesaler. The results show that the scales are valid
and reliable and the proposed development-based trust measurement model is super
ior to the characteristic-based trust measurement model in terms of its ability
to explain certain variables of interest in buyer-seller relationships (long-ter
m relationship orientation, information sharing, behavioral loyalty and future i
ntentions). Implications for practice, limitations and suggestions for future st
udies are discussed.
[Santos, Claudia Cincotto dos] U
niversidade Nove de Julho, Brazil; [Hernandez, Jos Mauro da Costa] Universidade d
e So Paulo, Brazil
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10.1590/S1807-76922010000200005 Management
mics
SCIELO:S1807-76922010000200005
J
Tessarolo, Izabella Frinhani; Pagliarussi, Marcelo Sanches; Luz, Antonio
Thadeu Mattos da
The justification of organizational performance
in annual report narratives
attribution theory; impression m
anagement; corporate annual reports
In this paper, t
he nature of organizational discourse is theoretically underpinned by the concep
t of self-serving attributions, a type of causal reasoning that allows the write
r to take credit for good news and avoid blame for bad news. We incorporated sig
naling theory to the extant theoretical framework for self-serving attributions
in order to develop hypotheses for the expected levels of attributional bias in
the justification of organizational performance. A sample of 49 companies was se
lected, both from a bad year and a good year regarding the capital market contex
t. Each company s Letter to Shareholders was content analyzed in order to test o
ur propositions concerning the presence and intensity of self-serving attributio
ns in that section of annual reports. The results partially corroborate the prop
osed theoretical hypotheses, but the sample size is an issue in terms of robustn
ess. Nevertheless, the results indicate that companies attempt to create a posit
ive corporate image to external stakeholders even when negative performance occu
rs in a clearly favorable external context. Moreover, we observed that companies
with positive performance in a good external context blame negative effects on
the environment in a proportion equivalent to that observed for companies with p
ositive performance in a bad year.
[Pagliarussi, Ma
rcelo Sanches] FUCAPE Business School, Brazil; [Tessarolo, Izabella Frinhani; Lu
z, Antonio Thadeu Mattos da] FUCAPE Business School, Brazil
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d sensemaking in good times and bad
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10.1590/S1807-76922010000200006 Management
mics
SCIELO:S1807-76922010000200006
J
Nassif, Vnia Maria Jorge; Ghobril, Alexandre Nabil; Silva, Newton Siqueir
a da
Understanding the entrepreneurial process: a dynamic approach
entrepre
neurship; entrepreneurial process; entrepreneur characteristics; dynamic approac
h
There is considerable predominance in the adopti
on of perspectives based on characteristics in research into entrepreneurship. H
owever, most studies describe the entrepreneur from a static or snapshot approac
h; very few adopt a dynamic perspective. The aim of this study is to contribute
to the enhancement of knowledge concerning entrepreneurial process dynamics thro
ugh an understanding of the values, characteristics and actions of the entrepren
eur over time. By focusing on personal attributes, we have developed a framework
that shows the importance of affective and cognitive aspects of entrepreneurs a
nd the way that they evolve during the development of their business.
[Nassif, Vnia Maria Jorge] Faculdade Campo Limpo Paulista, Brazil; [Silva, Newton
Siqueira da] Universidade de So Paulo, Brazil; [Nassif, Vnia Maria Jorge; Ghobril
, Alexandre Nabil] Universidade Presbiteriana Mackenzie, Brazil
Adizes I., 1990, Os ciclos de vida das organizaes: como e porque as empresas cresc
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S ECON, V24, P159, DOI 10.1007/s11187-003-3806-3; Westhead P, 2005, J SMALL BUS
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ARTZ SH, 1995, J CROSS CULT PSYCHOL, V26, P92, DOI 10.1177/0022022195261007; TEN
BRUNSEL A. E, 2004, Handbook de estudos organizacionais, V3, P33; Thompson J. L.
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., 1978, AM J SMALL BUSINESS, V3, P5; Ucbasaran D, 2001, ENTREP THEORY PRACT, V2
6, P57; 2004, Contribuio para o entendimento das competncias do empreendedor: a der
ivao de um esquema a partir de relatos de trajetrias empresariais em pequenas empre
sas; 1998, Evidence for the existence of a set of personality types, defined by
psychological tests, that predict entrepreneurial success; 2005, Estudo comparat
ivo das caractersticas e tipos de empreendedores em pequenas empresas; 2005, Aval
iao da tipologia dos empreendedores residentes de incubadoras utilizando o teste "
Keirsey Temperament Sorter"; 2006, Atributos dos empreendedores na indstria da mo
da; 2002, What firm founders do: a longitudinal study of the start-up process; 2
005, Comportamento empreendedor e suas implicaes: a organizao produtiva de micro e p
equenas empresas no turismo; 2000, O estrategista na pequena empresa; 2003, Perf
il de pequenas empresas brasileiras atendidas pelo Programa Empretec do Sebrae e
seus empreendedores; 2005, Sobrevivncia e mortalidade de empresas paulistas de 1
a 5 anos; 2005, Boletim Estatstico de Micro e Pequenas Empresas: observatrio: 1o
semestre de 2005
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10.1590/S1807-76
922010000200007 Management
SCIELO:S
1807-76922010000200007
J
Editorial
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10.1590/S1807-76922010000100001 Manageme
nt
SCIELO:S1807-76922010000100001
J
Saito, Richard; Silveira, Alexandre Di Miceli da
The rele
vance of tag along rights and identity of controlling shareholders for the price
spreads between dual-class shares: the brazilian case
voting a
nd non-voting shares; dual class premium; private benefits of control; legal rul
es; mandatory bid Rule
This paper analyzes the determin
ants of the differential pricing of equity classes (the so-called dual-class pre
mium [DCP]) in Brazil from 1995 to 2006 with a focus on two specific corporate g
overnance aspects: i) the granting of tag along rights, a mandatory bid rule tha
t extends to minority shareholders the right to sell their shares in case of a c
ontrol transfer; and ii) the identity of the controlling shareholders, with an e
mphasis on family control. We examined 87 Brazilian listed firms throughout the
period, resulting in a sample of 3,287 observations. We found empirical evidence
that changes in Corporate Law decreased (increased) the advantage of voting sha
res in terms of tag along rights reduced (incremented) DCP. However, we did not
find empirical evidence that the voluntary granting of tag along rights altered
DCP. We also found evidence suggesting that family control is positively associa
ted with DCP level. Overall, our results indicate that regulations regarding sha
reholders rights and the identity of controlling shareholders are the two relev
ant corporate governance variables for DCP level in environments characterized b
y concentrated ownership structures.
[Silveira, Alexa
ndre Di Miceli da] Universidade de So Paulo, Brazil; [Saito, Richard] Fundao Getlio
Vargas, Brazil
Adams R., 2007, One share, one vote: the
empirical evidence; Dyck A, 2004, J FINANC, V59, P537, DOI 10.1111/j.1540-6261.
2004.00642.x; Caprio L, 2008, J BANK FINANC, V32, P2433, DOI 10.1016/j.jbankfin.
2008.04.001; Doidge C, 2004, J FINANC ECON, V72, P519, DOI 10.1016/S0304-405X(03
)00208-3; da Silva AC, 2007, J CORP FINANC, V13, P1, DOI 10.1016/j.jcorpfin.2006
.12.003; Damodaran A., 2005, The value of control: implications for control prem
ia, minority discounts and voting shares differentials; Linciano N., 2003, Non-v
oting shares and the value of control: the impact of corporate regulation in Ita
ly; Nenova T., 2003, Journal of Financial Economics, V68; NENOVA T., 2001, Contr
ol value and changes in corporate law in Brazil; degaard B., 2006, Price differen
ces between equity classes: Corporate control, foreign ownership or liquidity?;
Saito R., 2003, BRAZILIAN REV ECONOM, V23, P77; Lei n. 6.404, de 15 de dezembro
de 1976: Dispe sobre a sociedade por aes; Lei n. 9.457, de 5 de maio de 1997: Alter
a dispositivos da Lei n 6.404, de 15 de dezembro de 1976, que dispe sobre as socie
dades por aes e da Lei n 6.385, de 7 de dezembro de 1976, que dispe sobre o mercado
de valores mobilirios e cria a Comisso de Valores Mobilirios. Dirio Oficial da Unio;
Lei n 10.303, de 31 de outubro de 2001 14
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10.1590/S1807-76922010000100002 Management
mics
SCIELO:S1807-76922010000100002
J
Ferreira, Manuel Portugal; Serra, Fernando A. Ribeiro
Make or
buy in a mature industry? models of client - supplier relationships under TCT an
d RBV perspectives
client-supplier relationship models; out
sourcing; TCT; RBV; strategic governance
In this
paper, we use the transaction cost theory [TCT] and the resource-based view [RBV
] to discuss three propositions on the models of client-supplier relationships i
n mature industries. The two theories seem to advance different organizational f
orms of the client-supplier relationships, and in some instances are contradicto
ry. How should firms organize to prosper and grow, namely in the international m
arkets? Through the case study of three Portuguese packaging firms, with primary
(interviews) and secondary data, we discuss how the three firms deploy three di
stinct strategic organization models in a mature industry. One firm utilizes mar
ket-based governance mechanisms, and concentrates its production in a few select
ed locations. Another firm vertically integrates almost the entire value chain o
f the product to provide full service to its clients. The third firm operates in
a model of integrated outsourcing, with the installation wall to wall with its
clients. The client-supplier models adopted by these firms are based on efficien
t, stable, and trustworthy relationships that permit them to focus on their core
competences and reduce transaction costs. The superior performance of firms req
uires a proper alignment of hierarchical and relational governance, taking the d
imensions of their transactions into consideration.
[Serra, Fernando A. Ribeiro] Universidade do Sul de Santa Catarina, Brazil; [Fer
reira, Manuel Portugal] Escola Superior de Tecnologia e Gesto Leiria, Portugal
Ferreira, Manuel/A-2322-2012
Ferreira, Manuel/0000-0002-4642-4605
Grant RM
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10.1590/S1807-76922010000100003 Management
& Economics
SCIELO:S1807-76922010000100003
J
Vieira, Valter Afonso
Antecedents and Consequences of market o
rientation: a brazilian meta-analysis and an international mega-analysis
market o
rientation; meta-analysis; mega-analysis; Brazil; international
Market orientation has emerged as a significant antecedent of organizational per
formance and is presumed to contribute to the long-term success of a firm. The g
rowing number of academic studies on market orientation and the mixed findings t
hey have reported complicate the efforts among managers and academics to identif
y the real antecedents and outcomes of this construct. We have conducted a Brazi
lian meta-analysis, aggregating a sample size of 4,537 in 27 papers. The finding
s suggest that the relationship between market orientation and business performa
nce is positive and strong (r = .39). We have also conducted an international me
ga-analysis, aggregating a sample size of seven meta-analyses on market orientat
ion. The results show that there is a positive, strong and consistent internatio
nal relationship between market orientation and performance across countries (r

= .33).
[Vieira, Valter Afonso] Universidade Federal do
Paran, Brazil
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o automobilstico brasileiro; Urdan A. T., 2001, O impacto da orientao para o mercad

o sobre o desempenho financeiro: as concessionrias de veculos da Ford e Volkswagen
; Urdan A. T., 2000, O impacto da orientao para o mercado sobre o desempenho finan
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7, As atitudes e percepes da gerncia como influenciadores da performance exportador
a e orientao para mercado externo; 2002, Orientao ao mercado, gesto do conhecimento d
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entes das dimenses da performance; 2007, A relao da orientao para o mercado e o compo
rtamento inovador das indstrias do vesturio; 2005, Market-oriented newspapers: pos
sibilities to conciliate business performance parameters and the traditional val
ues of journalism; 2001, A relao entre as dimenses de orientao para mercado e a perfo
rmance; 2001, Orientao para mercado e performance: evidncias em empresas Gachas de v
arejo de confeces masculinas; 2006, O papel da inovao na relao entre a orientao para
ercado e a performance empresarial; 2002, Orientao para o mercado e performance or
ganizacional: um estudo na Indstria Vincola do Rio Grande do Sul; 2004, A orientao p
ara o marcado, o relacionamento com os clientes e o desempenho das empresas: um
levantamento junto a empresas que atuam na regio nordeste do Brasil; 2003, Orient
ao para o mercado, porte empresarial e performance: um estudo longitudinal no seto
r eletro eletrnico do Brasil 72
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10.1590/
S1807-76922010000100004 Management
SCIELO:S1807-76922010000100004
J
Ogasavara, Mrio Henrique
The role of experiential knowledge and s
ubsequent investment decisions on the profitability of japanese companies in Bra
zil
research-article
experiential knowledge; subsequent FDI; performance; pro
fitability
This study attempts to empirically inves
tigate how firms experiential knowledge and the decision to invest sequentially
in the host country are associated with the performance of their overseas subsi
diaries. This research advances prior studies by adopting an objective performan
ce measure based on the profitability ratio at the subsidiary level. Using a ran
dom-effect model of GLS regression applied to a panel data of Japanese firms est
ablished in Brazil, the results provide theoretical and practical implications s
howing that experiential knowledge is positively associated with subsidiary prof
itability. Local experiential knowledge can be acquired by managing subsidiaries
for a long time in the host country, but also by increasing the number of inves
tments in the local market. In practical terms, the subsidiary profitability rat
io becomes higher when the parent firms have established more than five investme
nts in the host country, although further investigation is needed to examine the
direction of this relationship. Moreover, there is a significant association be
tween subsidiary performance and the parent firms experience in culturally simi
lar markets to Brazil. The benefit of learning from international markets sugges
ts that operating in countries with a similar culture transforms their experienc
e into a competitive advantage.
[Ogasavara, Mrio Henrique
] Universidade de Fortaleza, Brazil
Ogasavara, Mario/I-4855-2012
Ogasavara, Mario/0000-0001-8988-5762
Agtmael A. V., 2007, The emerging market
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10.1590/S1807-7692201000
0100005 Management
SCIELO:S1807-769
22010000100005
J
Boehe, Dirk Michael
The influence of coordination mechanisms
on new product development in MNC subsidiaries
BAR - Br
multinational co
rporations [MNC]; global strategy; subsidiary coordination; internal markets; ou
tsourcing
This paper investigates the relationship
between [MNC] coordination mechanisms and subsidiary new product development [N
PD] activities. We focus on two essentially different coordination mechanisms, i
nternal markets and global decision-making autonomy, and argue that both mechani
sms are likely to increase a subsidiary s exposure to market forces which, in tu
rn, provides different kinds of incentives for a subsidiary s in-house NPD and N
PD outsourcing. We tested our hypotheses using structural equations modeling. Th
e results suggest that internal markets have a positive effect on NPD outsourcin
g while global autonomy has a positive effect on inhouse NPD. Thus, this study c
ontributes to integrating the internal market construct with the coordination me

chanism stream of literature.
[Boehe, Dirk Michael] In
sper Instituto de Ensino e Pesquisa, Brazil
Boehe, Dirk/0000
-0001-9816-2347 Andersson U., 2000, MANAGE INT REV, V40, P329; Sanna-Randaccio F
, 2007, J INT BUS STUD, V38, P47, DOI 10.1057/palgraves.jibs.8400249; Monteiro L
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mergence and impact of MNC centers of excellence: a subsidiary perspective; Birk
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, STRATEGIC MANAGE J, V11, P501, DOI 10.1002/smj.4250110702; Jobe L. A., 2001, J
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1, J INT BUS STUD, V22, P429, DOI 10.1057/palgrave.jibs.8490309; Paterson S. L.,
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, V13, P215, DOI 10.1016/j.ibusrev.2003.06.002 60
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10.1590/S1807-76922010000100006 Management
& Economics
SCIELO:S1807-76922010000100006
J
Macedo-Soares, T. Diana L. van Aduard de; Schubsky, Adriana Maria Gutier
rez
Contribution of expatriates in the management of subsidiaries to
the corporate governance of international firms: the case of vale
corporat
e governance; international management; expatriates; network organizations
In the current context of globalization, where firms are increasingly operating
in networks of relationships with international subsidiaries, the relevance of t
heir corporate governance has become evident. By the same token, the contributio
n to corporate governance of expatriates in these subsidiaries has become an imp
ortant topic of discussion. The literature is not unanimous in recognizing the c
ontribution of expatriates. However, the question as to whether the participatio
n of expatriates in the management of international firms subsidiaries is a cri
tical success factor for their corporate governance has not been fully analyzed.
This article presents the results of a study of a leading international firm -V
ale -that investigated this question from a network perspective, with a view to
narrowing this gap. The case study method was adopted and data collected from va
rious sources documental investigation, structured questionnaires and interviews
. The results suggested that expatriates can contribute to the success of corpor
ate governance, especially through informal elements pertinent to social mechani
sms of governance, such as commitment, communication, flexibility, trust and int
erdependence. The study thus provided insights for both managers of internationa
l firms and academics on corporate governance from a network perspective.
[Schubsky, Adriana Maria Gutierrez] Vale S.A, Brazil; [Macedo-Soares, T. Diana L
. van Aduard de] Pontifcia Universidade Catlica do Rio de Janeiro, Brazil
HUNT SD, 1994, ACAD MANAGE J, V37, P1568, DOI 10.2307/256799; Kauser S, 2004, IN
T MARKET REV, V21, P17, DOI 10.1108/02651330410522934; Harzing AW, 2001, J WORLD
BUS, V36, P366, DOI 10.1016/S1090-9516(01)00061-X; Lee JY, 2008, INT BUS REV, V
17, P533, DOI 10.1016/j.ibusrev.2008.04.001; Gulati R, 2000, STRATEGIC MANAGE J,
V21, P203, DOI 10.1002/(SICI)1097-0266(200003)21:3<203::AID-SMJ102>3.0.CO;2-K;
Costa AC, 2007, GROUP ORGAN MANAGE, V32, P392, DOI 10.1177/1059601106293871; Bac
hmann R, 2001, ORGAN STUD, V22, P337, DOI 10.1177/0170840601222007; Bjorkman I,
2004, J INT BUS STUD, V35, P443, DOI 10.1057/palgrave.jibs.8400094; Halinen A, 2
005, J BUS RES, V58, P1285, DOI 10.1016/j.jbusres.2004.02.001; Bantham JH, 2003,
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NG DEV, V52, P20; KOTHA S, 1995, STRATEGIC MANAGE J, V16, P75, DOI 10.1002/smj.4
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rk development for competitive advantage: a study of subsidiary networks and all
iance networks; Macedo-Soares T. D. L. v. A. de, 2007, Revista de Administrao Cont
empornea, P55; Macedo-Soares T. D. L. v. A. de, 2004, Latin American Business Rev
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CLAVE J.T, 2001, Statistics for business and economics.; Meschi PX, 1997, HUM RE
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nducting survey reserch: a comprehensive guide; Riusala K., 2004, THUNDERBIRD IN
T BUSI, V46, P743, DOI 10.1002/tie.20034; Rodriguez CM, 2005, INT MARKET REV, V2
2, P67, DOI 10.1108/02651330510581181; Segil L., 1998, STRATEGY LEADERSHIP, V26,
P12; Strikwerda J., 2003, CORP GOV, V3, P38, DOI 10.1108/14720700310474055; Vol
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2, Plural governance forms for international strategic alliances: an integrative
framework
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0100007 Management
SCIELO:S1807-769
22010000100007
J
Editorial
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2009
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10.1590/S1807-76922009000400001 Manageme
nt
SCIELO:S1807-76922009000400001
J
Scherer, Flavia Luciane; Gomes, Clandia Maffini; Kruglianskas, Isak
The internationalization process of brazilian companies: a study of multiple cas
es in the heavy construction industry
BAR - Brazilian
internationalization pro
cess; consolidation; heavy construction
The aim of this
article is to describe and to analyze how the consolidation in the international
markets of Brazilian construction companies occurred. The methodological proced
ures had been classified as descriptive conclusive research and data was collect
ed under a qualitative orientation. A study of four companies was conducted: And
rade Gutierrez, Mendes Jnior, Norberto Odebrecht and Queiroz Galvo. A theoretical
model with four analytical levels was considered: the macro context, the institu
tional environment, the industry and the firm. The results indicate that consoli
dation in international markets occurred largely as a result of factors concerni
ng strategic management in response to the institutional processes and the appro
priateness of the sector s competitive conditions. In theoretical terms, this ar
ticle makes progress when understanding internationalization processes is concer
ned in that it proposes a model that integrates knowledge from the fields of stu
dy of administration, organizations and international business. Although the mod
el may be refined in future research, we believe that it reflects an important s
tep toward the development of a broad theoretical frame of reference capable of
covering the wealth and diversity that are typical of international activity.
[Gomes, Clandia Maffini] Universidade Federal de Santa Maria, Brazil; [Kruglians
kas, Isak] Universidade de So Paulo So Paulo, Brazil; [Scherer, Flavia Luciane] Un
iversidade Federal de Santa Maria, Brazil
AAKER D.
, 2001, Administrao estratgica de mercado; DOUGLAS SP, 1989, COLUMBIA J WORLD BUS,
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lgi RG, 2002, INT MARKET REV, V19, P563, DOI 10.1108/02651330210451926; Malhotra
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aud B., 1989, EUR J MARKETING, V23, P55, DOI 10.1108/EUM0000000000574; OLIVER C,
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MARKETING, V3, P57; Raju J. S., 1999, A dinmica da estratgia competitiva, P228; R
ocha A. da, 2002, A internacionalizao das empresas brasileiras: estudos de gesto in
ternacional, P143; SCOTT W. R., 1995, Institutions and organizations; 2004, Proc
eedings; 2003, Proceedings of the

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10.1590/S1807-76922009000400002 Management
mics
SCIELO:S1807-76922009000400002
J
Guarido Filho, Edson Ronaldo; Machado-da-Silva, Clvis L.; Gonalves, Sandro
Aparecido
Organizational institutionalism in the academic field in
Brazil: social dynamics and networks
BAR - Brazilian
institutional theory; or
ganizational studies; scientific knowledge; social network; bibliometric analysi
s
This article is based on the assumption that the
construction of scientific knowledge is a social process characterized by the r
ecursive dynamic between the social and intellectual dimensions. In light of thi
s statement, we investigated how the construction of the institutional perspecti
ve is delineated in the context of organizational studies in Brazil from 1993 to
2007. The study is based on documentary research of articles published in scien
tific journals and at academic events. For this purpose, we analyzed social netw
orks and used bibliometric indicators in order to map the cooperation relationsh
ips between researchers and intellectual framework, based on the cited authors.
The results show the influence of social relationships in the process of constru
cting scientific knowledge. The findings reveal that the expansion of the field
is based on the growing elaboration of a social organization with close links to
the activities of continuant and transient researchers. These circumstances den
ote the stratification both of production and the relationships between authors,
since continuant and transient researchers are responsible for the intermediati
on of relations and the consolidation of production in the academic field that i
s being analyzed. The findings also reveal a secondary dynamic of the activities
of researchers located on the margin of the network and the presence of Brazili
an researchers among the most cited authors, an indication of a legitimized loca
l intellectual base.
[Machado-da-Silva, Clvis L.] Univ
ersidade Federal do Paran, Brazil; [Guarido Filho, Edson Ronaldo; Machado-da-Silv
a, Clvis L.; Gonalves, Sandro Aparecido] Universidade Positivo, Brazil
Davis GF, 2006, J MANAGE INQUIRY, V15, P114, DOI 10.1177/1056492605280238; Faras
hahi M, 2005, INT J MANAG REV, V7, P1, DOI 10.1111/j.1468-2370.2005.00104.x; Dac
in MT, 2002, ACAD MANAGE J, V45, P45; Braun T, 2001, SCIENTOMETRICS, V51, P499,
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0.1007/BF02458391; Mizruchi MS, 1999, ADMIN SCI QUART, V44, P653, DOI 10.2307/26
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NAG, V41, P1462, DOI 10.1016/j.ipm.2005.03.012; WEICK KE, 1995, ADMIN SCI QUART,
V40, P385, DOI 10.2307/2393789; Astley W. G., 1985, ADM SCI Q, V30, P497, DOI D
OI 10.2307/2392694; CALDAS M. P., 2007, Teoria das organizaes, P69; DIMAGGIO PJ, 1
995, ADMIN SCI QUART, V40, P391, DOI 10.2307/2393790; DIMAGGIO PJ, 1983, AM SOCI
OL REV, V48, P147, DOI 10.2307/2095101; Fuller S., 2002, SOCIAL EPISTEMOLOGY; Gi
ddens A., 1999, Teoria social hoje, P281; Gordon A, 2007, SCIENTOMETRICS, V72, P
213, DOI 10.1007/s11192-007-1714-z; Greenwood R., 2008, SAGE HDB ORG I, p[1, 5];
Guarido E. R. Filho, 2008, A construo da teoria institucional nos estudos organiz
acionais no Brasil: o perodo 1993-2007; Haveman H. A., 2008, SAGE HDB ORG I, P573
; MACHADO-DA-SILVA C. L., 1993, Organizaes e Sociedade, V1, P42; Machado-da-Silva
Clvis L., 2005, Rev. adm. contemp., V9, P9, DOI 10.1590/S1415-65552005000500002;
MERTON R. K., 1996, On social structure and science; Powell WW, 1991, NEW I ORG
ANAL, P183; ROSSONI L., 2006, A Dinmica de Relaes no Campo da Pesquisa em Organizaes
e Estratgia no Brasil: Uma Anlise Institucional; Scott W. R., 2001, Institutions a
nd organizations; Scott W. R., 1991, NEW I ORG ANAL, P108; Scott W, 1995, Organi
zation Theory: From Chester Barnard to the Present and Beyond, P38; Scott WR, 20
03, IND CORP CHANGE, V12, P879, DOI 10.1093/icc/12.4.879; WASSERMAN S., 1994, So
cial network analysis: methods and applications 36
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10.1590/S1807-76922009000400003 Management
& Economics
SCIELO:S1807-76922009000400003
J
Claro, Danny Pimentel; Laban Neto, Slvio Abraho
Sales managers
performance and social capital: the impact of an advice network
networks
; social capital; sales performance; relationship marketing
The aim of this study is to research a sales manager s social network and demons
trate that sales managers who are central in closure structures of an advice net
work achieve high sales performance. Considering the results obtained and the di
scussion provided in the hypotheses presentation, we argue that sales managers m
ust have accurate perceptions of their network. Two different networks were anal
yzed: friendship and advice; and we also considered two different views of netwo
rk structure that claim to make an impact on performance and, to explore this cl
aim, we examined whether sales managers, in order to improve sales performance,
develop either a highly cohesive network or one containing structural holes. Cen
sus data was collected from over 500 personnel of an agricultural input retailer
with 23 divisions. Estimates from a sample of 101 sales managers demonstrated,
in the advice network, how important a highly cohesive structure is to a sales m
anager s performance. These results suggest that firms should encourage contacts
among their personnel to disseminate and share technical and commercial informa
tion. By stimulating cohesive structures of contacts for the purpose of receivin
g advice, firms create an environment for sales managers to develop relationship
s of trust in which social norms prevail.
[Laban N
eto, Slvio Abraho] Instituto de Ensino e Pesquisa So Paulo, Brazil; [Claro, Danny P
imentel] Instituto de Ensino e Pesquisa So Paulo, Brazil
KRACKHARDT D, 1988, SOC PSYCHOL QUART, V51, P123, DOI 10.2307/2786835; Burt RS,
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I 10.1177/0092070399272008; LEONG SM, 1989, J MARKETING RES, V26, P164, DOI 10.2
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EV, V80, P104; BARABSI A. L, 2003, Linked: How Everything Is Connected to Everyth
ing Else and What It Means; Borgatti S. P., 2002, UCINET 6 WINDOWS; Brieger R.,
1988, SOCIAL MOBILITY SOCI, P247; Bulte C. van den, 2007, Social networks in mar
keting, marketing science institute; Burt R. S., 1992, Structural holes: the soc
ial structure of competition; Burt R. S., 2007, Brokerage and closure: an introd
uction to social capital; COLEMAN JS, 1988, AM J SOCIOL, V94, pS95, DOI 10.1086/
228943; FREEMAN LC, 1979, SOC NETWORKS, V1, P215, DOI 10.1016/0378-8733(78)90021
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05, J PERSONAL SELLING S, V25, P105; KRACKHARDT D, 1990, ADMIN SCI QUART, V35, P
342, DOI 10.2307/2393394; LEIGH TW, 1989, J MARKETING, V53, P16, DOI 10.2307/125
1522; MATSUO M., 2002, EUR J MARKETING, V36, P840, DOI 10.1108/03090560210430836
; SZYMANSKI DM, 1990, J MARKETING RES, V27, P163, DOI 10.2307/3172843; Watts Dun
can, 2004, Six Degrees: The Science of a Connected Age; WEITZ BA, 1986, J MARKET
ING, V50, P174, DOI 10.2307/1251294; 2007, Proceedings 30
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10.1590/S1807-76922009000400004 Management
SciELO Brazil
SCIELO:S1807-76922009000400004
J
Proposal of a validation framework for a new measurement model and its applicati
on to the export performance construct
BAR - Brazilian

construct measurement; v
alidity; export performance; structural equation modeling
This paper presents a comprehensive and integrated set of validation procedures
to assess the satisfactoriness of measurement models of multifaceted constructs.
The validation framework is then applied to a new measurement model of the econ
omic domain of export performance, a construct for which agreement has not yet b
een reached in the literature concerning the appropriate representation of its c
omplex nature. A sample of 414 large Brazilian exporters of manufactured product
s was collected, and five competing measurement models of the construct were pro
posed and comparatively assessed. Insights into the nature and structure of the
construct are drawn. In the best fitting of the five tested models, export (vent
ure) performance is represented as a two-dimensional construct - past export rev
enues and their growth, and past export profitability, with four and two operati
onal indicators, respectively. The set of final indicators provides a reasonable
coverage of several conceptual aspects of the phenomenon, namely absolute and r
elative measures as well as static and dynamic orientations. There is a thorough
discussion of validation steps. The validation framework advanced here is gener
ic and comprehensive enough to be employed for modeling other multifaceted const
ructs in the social sciences.
[Rocha, Angela da] Ponti
fcia Universidade Catlica do Rio de Janeiro, Brazil; [Silva, Jorge Ferreira da] Po
ntifcia Universidade Catlica do Rio de Janeiro, Brazil; [Carneiro, Jorge] Pontifcia
Universidade Catlica do Rio de Janeiro, Brazil
DuBois F
L, 2000, J INT BUS STUD, V31, P689, DOI 10.1057/palgrave.jibs.8490929; MACCALLUM
RC, 1992, PSYCHOL BULL, V111, P490, DOI 10.1037//0033-2909.111.3.490; Matthysse
ns P, 1996, ADV INT MAR, V8, P85; ANDERSON JC, 1991, J APPL PSYCHOL, V76, P732;
MARSH HW, 1985, PSYCHOL BULL, V97, P562, DOI 10.1037/0033-2909.97.3.562; ANDERSO
N JC, 1992, SOCIOL METHOD RES, V20, P321, DOI 10.1177/0049124192020003002; VENKA
TRAMAN N, 1986, ACAD MANAGE REV, V11, P71, DOI 10.2307/258332; CAMPBELL DT, 1959
, PSYCHOL BULL, V56, P81, DOI 10.1037/h0046016; Shoham A, 1999, J INT MARKETING,
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oulos A, 2001, J MARKETING RES, V38, P269, DOI 10.1509/jmkr.38.2.269.18845; Jarv
is CB, 2003, J CONSUM RES, V30, P199, DOI 10.1086/376806; MCDONALD RP, 1981, BRI
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ERSON JC, 1988, PSYCHOL BULL, V103, P411, DOI 10.1037/0033-2909.103.3.411; Madse
n TK, 1998, J INT MARKETING, V6, P82; BOLLEN K, 1991, PSYCHOL BULL, V110, P305,
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1998, ACAD MANAGE REV, V23, P741; Lages LF, 2004, J INT MARKETING, V12, P36, DO
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00)00133-8; Shoham A, 1998, J INT MARKETING, V6, P59; Katsikeas CS, 2000, J ACAD
MARKET SCI, V28, P493, DOI 10.1177/0092070300284003; BAGOZZI RP, 1984, J MARKET
ING, V48, P11, DOI 10.2307/1251307; Bagozzi R. P., 1988, J ACADEMY MARKETING, V1
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h latent variables; Bourgeois L., 1980, Strategic Management Journal, V1, P217;
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ines E., 1979, Quantitative applications in the social sciences, V7, P1; CHURCHI
LL GA, 1979, J MARKETING RES, V16, P64, DOI 10.2307/3150876; DESS GG, 1984, STRA
TEGIC MANAGE J, V5, P265, DOI 10.1002/smj.4250050306; DeVellis R., 2003, Scale d
evelopment: theory and applications, V26; Diamantopoulos A., 2006, Introducing L
ISREL; Edwards JR, 2000, PSYCHOL METHODS, V5, P155, DOI 10.1037//1082-989X.5.2.1
55; FORNELL C, 1981, J MARKETING RES, V18, P39, DOI 10.2307/3151312; Hair Jr., 2
006, Multivariate Data Analysis; HATTIE J, 1985, APPL PSYCH MEAS, V9, P139, DOI
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2307/258336; Kim J-O., 1978, Quantitative applications in the social sciences, V

7, P1; MACCALLUM RC, 1993, PSYCHOL BULL, V114, P533, DOI 10.1037/0033-2909.114.3
.533; Madsen T.K., 1987, ADV INT MARKETING, V2, P177; Netemeyer R. G., 2003, Sca
ling procedures: issues and applications; Nunnally JC, 1978, PSYCHOMETRIC THEORY
; Shoham A., 1996, Journal of International Consumer Marketing, V9, P5, DOI 10.1
300/J046v09n01_02; Spector P. E., 1992, Summated rating scale construction; Stee
nkamp J-B. E. M., 1991, INT J RES MARK, V8, P283, DOI 10.1016/0167-8116(91)90027
-5; Styles C. A, 1998, Journal of International Marketing, V6, P5; WALKER BA, 19
92, J BUS RES, V25, P187, DOI 10.1016/0148-2963(92)90016-5; Wong V., 1993, Journ
al or Strategic Management, V30, P20; 2005, Proceedings of the Annual 58
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353
10.1590/S1807-76922009000400005 Management
SCIELO:S1807-76922009000400005
J
Gomes, Ricardo Corra; Liddle, Joyce
The balanced scorecard a
s a performance management tool for third sector organizations: the case of the
Arthur Bernardes foundation, Brazil
BAR - Brazilian
non-profit sector; third
-sector organizations; balanced scorecard; action research; case studies
The aim of this paper is to contribute to the theory of public management by pre
senting empirical evidence of using the Balanced Scorecard for third sector orga
nizations. The research was conducted within an interpretive paradigm using an a
ction research strategy. Data was collected through focus group and individual i
nterviews and analyzed using interpretation and content analysis. The main limit
ation of this study lies in its application to a very singular type of organizat
ion that operates as a driver to improve the efficiency and nimbleness of other
public organizations, although the methods employed here are very likely to be a
pplicable to other kinds of organizations without adversely affecting the result
s. The findings corroborate Kaplan and Norton s (2001) suggestion that non-profi
t organizations should put customers at the top of their strategic maps. They al
so indicate that sponsors should be considered a strong stakeholder in the strat
egic plan, and need to be satisfied in order to ensure legitimacy and sustainabi
lity. Although some authors have suggested that an overall framework should be d
evised for an entire organization, the evidence indicates that developing a sing
le Balanced Scorecard for each department promotes cooperation rather than compe
tition and leads to synergy rather than fragmentation.
[Liddle, Joyce] Nottingham Business School Nottingham, United Kingdom; [Gomes, R
icardo Corra] Universidade Federal de Viosa, Brazil
KAPLAN RS, 1992, HARVARD BUS REV, V70, P71; Greatbanks R, 2007, INT J OPER PROD
MAN, V27, P846, DOI 10.1108/01443570710763804; Askim J., 2004, INT PUBLIC MANAG
J, V7, P415; Bryman A., 2004, Social research methods; Casey C., 2005, INT J PUB
LIC SECTOR, V18, P256, DOI DOI 10.1108/09513550510591542; Chan Y.C.L, 2004, INT
J PUBLIC SECTOR, V17, P204, DOI DOI 10.1108/09513550410530144; Kaplan R., 1996,
The Balanced Scorecard. Translating Strategy into Action; Kaplan R. S., 2001, AC
COUNT HORIZ, V15, P87, DOI DOI 10.2308/ACCH.2001.15.1.87; LEE N., 2006, Measurin
g Business Excellence, V10, P50, DOI 10.1108/13683040610719272; LEE Nick, 2008,
Doing business research: a guide to theory and practice; Moullin Max, 2004, Int
J Health Care Qual Assur Inc Leadersh Health Serv, V17, P110, DOI 10.1108/095268
60410532748; Moullin M., 2007, INT J HLTH CARE QUAL, V20, P281, DOI 10.1108/0952
6860710754352; Moullin Max, 2004, Int J Health Care Qual Assur Inc Leadersh Heal
th Serv, V17, P248, DOI 10.1108/09526860410549353; Mumford E., 2001, Information
Technology & People, V14, P12; Radnor Zoe, 2003, Int J Health Care Qual Assur I
nc Leadersh Health Serv, V16, P99, DOI 10.1108/09536860310465618; Villas Marcos,
2006, Rev. Adm. Pblica, V40, P127, DOI 10.1590/S0034-76122006000100007; Wisniews
ki M., 2004, INT J PRODUCTIVITY P, V53, P602, DOI 10.1108/17410400410561222; Yan
g C.C., 2006, TQM MAGAZINE, V18, P190, DOI DOI 10.1108/09544780610647892
18
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366
10.1590/S1807-76922009000400006 Manageme
nt
SCIELO:S1807-76922009000400006
J
Vieira, Luciana Marques; Maia, Tatiana
The governance of fair t
rade system: evidence from small honey producers in Rio Grande do Sul
small pr
oducers; global value chain; fair trade system; standards; international market
This paper discusses Fair Trade [FT] certification as a way to include small pro
ducers in global value chains, and identifies the main barriers for small honey
producers from RS to meet these criteria. A new trading system such as FT has be
en providing access for food products coming from small farmers from developing
countries. The method of this study integrates global value chain analysis and t
he methodology proposed by Paul (2005) to analyse FT as development projects. Th
is study is three-fold: first to characterise the FT system; then to present the
role of governance by third party certifiers such as FLO-CERT and finally to pr
ovide empirical evidence of the main difficulties that small producers have to c
omply with FT, such as export and organisation capacity. Our findings show that
large retailers recently became big players in the FT system. The certification
costs are high but can provide market access though there is a risk of overspeci
alisation.
[Maia, Tatiana] Faculdades Integradas de
Taquara, Brazil; [Vieira, Luciana Marques] Universidade do Vale do Rio dos Sino
s, Brazil
Aguiar L., 2006, Farmers Club, V8, P12;
Gereffi G, 1999, J INT ECON, V48, P37, DOI 10.1016/S0022-1996(98)00075-0; Dolan
C, 2000, J DEV STUD, V37, P147, DOI 10.1080/713600072; Vieira LM, 2008, BRIT FOO
D J, V110, P460, DOI 10.1108/00070700810868960; Audebrand L, 2008, J STRATEGIC M
ARKETIN, V16, P3, DOI DOI 10.1080/09652540701794379; Gereffi G., 1994, COMMODITY
CHAINS GLO, P95; Harrison R., 2005, ETHICAL CONSUMER; Humphrey J., 2005, FAO AG
A/ESC initiative on market exclusion: The value chain approach as a tool for ass
essing distributional impact of standards on livestock markets: guidelines for p
lanning a programme and design case studies; Humphrey John, 2005, REV INT POLIT
ECON, V12, P1; Jones P., 2003, MANAGEMENT RES NEWS, V27, P77, DOI DOI 10.1108/01
409170410784130; KAPLINSKY R., 2000, Spreading the gains from globalization: wha
t can be learn from value chain analysis?; LEWIN B., 2004, Coffee markets: new p
aradigms in global supply and demand; Low W., 2006, J STRATEGIC MARKETIN, V14, P
315, DOI DOI 10.1080/09652540600947912; Paul E., 2005, Development in Practice,
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; Raynolds L., 2007, Fair trade in the agriculture and food sector: analytical d
imensions; 2009, Fairtrade standards for honey for smallfarmers organisations
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10.1590/S1807-76922009000400007 Manageme
nt
SCIELO:S1807-76922009000400007
J
Quintella, Rogrio H
Editorial
0
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2009
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10.1590/S1807-76922009000300001 Manageme
nt
SCIELO:S1807-76922009000300001
J
Fouto, Nuno Manoel Martins Dias; Angelo, Claudio Felisoni de; Luppe, Mar
cos Roberto
A five-year hedonic price breakdown for desktop personal
computer attributes in Brazil
personal computers; hedonic pric
ing; hedonic attributes and regression; price indexes
The purpose of this article is to identify the attributes that discriminate the
prices of personal desktop computers. We employ the hedonic price method in eval
uating such characteristics. This approach allows market prices to be expressed
as a function, a set of attributes present in the products and services offered.
Prices and characteristics of up to 3,779 desktop personal computers offered in
the IT pages of one of the main Brazilian newspapers were collected from Januar
y 2003 to December 2007. Several specifications for the hedonic (multivariate) l
inear regression were tested. In this particular study, the main attributes were
found to be hard drive capacity, screen technology, main board brand, random me
mory size, microprocessor brand, video board memory, digital video and compact d
isk recording devices, screen size and microprocessor speed. These results highl
ight the novel contribution of this study: the manner and means in which hedonic
price indexes may be estimated in Brazil.
[Angelo,
Claudio Felisoni de] Universidade de So Paulo, Brazil; [Luppe, Marcos Roberto] U
niversidade de So Paulo, Brazil; [Fouto, Nuno Manoel Martins Dias] Universidade d
e So Paulo, Brazil
ANDERSON SP, 1989, REV ECON STUD
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: identifying influential data and source of collinearity; Brachinger H. W, 2002
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RC, 1995, REV ECON STAT, V77, P634, DOI 10.2307/2109812; Freeman A, 1993, The me
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ett J. E, 1990, Fifty years of economic measurement: the jubilee of the conferen
ce on research in income and wealth, V54, P207 32
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10.1590/S1807-76922009000300002 Management
& Economics
SCIELO:S1807-76922009000300002
J
Ritossa, Claudia Monica; Bulgacov, Sergio
Internationaliza
tion and diversification strategies of agricultural cooperatives: a quantitative
study of the agricultural cooperatives in the state of Parana
internat
ionalization strategy; diversification strategy; agricultural cooperatives
This study investigates the impact of internationalization on the results achiev
ed by agricultural cooperatives in the State of Parana, at the same time examini
ng strategies for diversification of markets as well as diversification of produ
cts aimed exclusively at international markets. Of the 28 cooperatives to be inc
luded in the study, 67.9% returned valid structured questionnaires. The collecte
d data was submitted to non-parametric statistical analysis. Key findings sugges
t the following: external markets are served by indirect and direct exports; pro
duct diversification strategies are motivated by the creation of revenue alterna
tives to members and by the reduction of risks associated to agricultural busine
ss; diversification strategies are conceived to develop new business in accordan
ce with market demand and to expand customized products from the existing portfo
lio; the formation of strategic alliances prioritizes access to distribution cha
nnels abroad; internationalization and diversification strategies produce positi
ve results both from an economic and a social perspective.
[Ritossa, Claudia Monica; Bulgacov, Sergio] Universidade Federal do Paran, Brazil
FRY LW, 1987, ACAD MANAGE REV, V12, P117, DOI 10.2307/257998; HITT MA, 1994, J M
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10.1590/S1807-76922009000300003 Manageme
nt
SCIELO:S1807-76922009000300003
J
Sena, Augusto Marcos Carvalho de
A theoretical essay on s
ustainability and environmentally balanced output growth: natural capital, const
rained depletion of resources and pollution generation
sustaina
bility; natural capital; depletion of natural resources; environmentally balance
d output growth
The fact that today s activities are imp
osing a heavy burden on the earth s capacity has led to an increasing interest i
n environmental issues. It is emphasized that rapid production growth has exhaus
ted natural resources and polluted the environment. The objective of this essay
is to offer a clear definition of natural capital, connect it to a qualitative c
oncept of sustainability and, supported by two analytical models and a set of st
udies on related environmental literature, to show that sustainability can be at
tained via imposition of controls over production processes that use depletable
natural resources and generate pollution. The methodology used contemplates an i
ntegrative approach combining a qualitative (seeking definitions)-analytical (ap

praising models) apparatus to reach a new conceptual perspective to conceive sus
tainability. As the main essay s contribution, it is showed that sustainability
can be reached if compensation is allowed for, i.e., stocks of renewable being a
ugmented as production depletes the stocks of nonrenewable natural resources. Mo
reover, that result is possible even considering nondecreasing output production
, an important finding to contrast with the current environmentally based output
growth literature, which asserts that slowing down output production is the onl
y way to obtain sustainability.
[Sena, Augusto Marcos Ca
rvalho de] Universidade de Fortaleza, Brazil
Amigues
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54
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10.1590/S1807-76922009000300004 Management
SCIELO:S1807-76922009000300004
J
Zanini, Marco Tulio; Lusk, Edward J.; Wolff, Birgitta
Trust wi
thin Brazilian new economy organizations: an empirical investigation of gender e
ffects benchmarked on Brazilian old economy organizations
organiza
tional trust; gender; new economy
It has been sugg
ested that one of the negative aspects of the New Economy has been growing organ
izational survival-risk both at the firm and the sector levels. This precarious
positioning of the firm has profoundly changed the work environment resulting in
the dissolution of job-definition-boundaries, thereby raising the intensity of
work and finally affecting the level and nature of trust in the workplace. This
is the starting point for our study. Using a questionnaire developed by Gillespi
e, we investigated gender profiles concerning trust in Supervisors, Peers, and T
eam in the New and the Old Economies for Brazilian managers. The results show th
at, for the New Economy, Brazilian women are more willing to give trust to Super
visors whereas Brazilian men expressed higher levels of trust when dealing with
Team members. The Peer results are mixed. For the Old Economy, men uniformly exp
ress higher levels of trust compared to women over all three reference groups. F
inally, for gender matched comparisons, those working in the Brazilian Old Econo
my firms express higher levels of trust compared to their counterparts in the Ne
w Economy independent of gender or time worked. We conclude by discussing the co
ntrol implications of the above results.
[Lusk, E
dward J.] State University of New York, United States; [Wolff, Birgitta] Otto-vo
n-Guericke-Universitt Magdeburg, Germany; [Zanini, Marco Tulio] Fundao Dom Cabral,
Brazil
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[No title captured], P281
37
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10.1590/
S1807-76922009000300005 Management
SCIELO:S1807-76922009000300005
J
Barbosa, Jos Geraldo Pereira; Gonalves, Antnio Augusto; Simonetti, Vera; Le
ito, Altino Ribeiro
A proposed architecture for implementing a knowl
edge management system in the Brazilian National Cancer Institute
knowledg
e management; information system; health care; hospital management
Because their services are based decisively on the collection, analysis and exch
ange of clinical information or knowledge, within and across organizational boun
daries, knowledge management has exceptional application and importance to healt
h care organizations. This article proposes a conceptual framework for a knowled
ge management system, which is expected to support both hospitals and the oncolo
gy network in Brazil. Under this holistic single-case study, triangulation of mu
ltiple sources of data collection was used by means of archival records, documen
ts and participant observation, as two of the authors were serving as INCA staff
members, thus gaining access to the event and its documentation and being able
to perceive reality from an insider point of view. The benefits derived from the
present status of the ongoing implementation, so far, are: (i) speediness of ca
ncer diagnosis and enhanced quality of both diagnosis and data used in epidemiol
ogical studies; (ii) reduction in treatment costs; (iii) relief of INCA S labor
shortage; (iii) improved management performance; (iv) better use of installed ca
pacity; (v) easiness of massive (explicit) knowledge transference among the memb
ers of the network; and (vi) increase in organizational capacity of knowledge re
tention (institutionalization of procedures).
[Gonalves
, Antnio Augusto] Instituto Nacional de Cncer, Brazil; [Simonetti, Vera] Universid
ade Estcio de S, Brazil; [Barbosa, Jos Geraldo Pereira] Universidade Estcio de S, Bra
zil; [Leito, Altino Ribeiro] Instituto Nacional de Cncer, Brazil
Davenport TH, 2001, MIT SLOAN MANAGE REV, V42, P63; Grant RM, 1996, STRATEGIC MA
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de cncer no Brasil
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10.1590/S1807-76
922009000300006 Management
SCIELO:S
1807-76922009000300006
J
Vasconcellos, Luis Henrique Rigato; Sampaio, Mauro
The stoc
kouts study: an examination of the extent and the causes in the So Paulo supermar
ket sector
stockout; retail; logistics; supermarkets
Stockouts remain a significant retail problem. Progress has been limited, as est
imates of stockout rates in the past forty years have consistently averaged abov
e 8 percent. The purpose of this study is to investigate the importance and exte
nt of the stockout problem in the supermarket sector in the state of So Paulo, Br
azil, from the perspective of the supermarket managers themselves. Results sugge
st that the level of stockouts is high. Generally, the suppliers are mentioned a
s being the ones mainly responsible for stockouts. These results suggest that ma
nagers have significant opportunities to reduce retail stockouts by taking preve
ntative actions.
[Sampaio, Mauro] Fundao Getlio Varg
as, Brazil; [Vasconcellos, Luis Henrique Rigato] Escola Superior de Propaganda e
Marketing, Brazil
Bhargava HK, 2006, INFORMS J COM
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tockout study: a crusade against stockouts, pS1 23
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10.1590/S1807-76922009000300007 Management
& Economics
SCIELO:S1807-76922009000300007
J
Quintella, Rogrio H
Editorial
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10.1590/S1807-76922009000200001 Manageme
nt
SCIELO:S1807-76922009000200001
J
Fleck, Denise L.
Archetypes of organizational success and
failure
organizational archetypes; corporate growth; hea
lthy longevity of organizations; theory building
This paper presents inductive theoretical work inspired by the empirical study o
f the high-tech rivals General Electric and Westinghouse. Comparative historical
analysis suggests that each firm s responses to five organizational challenges
have affected their chances of enjoying long-term success. In addition, the theo
retical work advances two polar ideal types of organizational success and failur
e: the self-perpetuating and the self-destructive archetypes, respectively. Thes

e should be seen as extreme states of the existence of firms since, in reality,
firms operate in some intermediary state. A process-oriented perspective of theo
ry building advances relations of necessity towards organizational long-term suc
cess, and integrates the responses to challenges into a requisites model for the
development of a propensity for organizational self-perpetuation
[Fleck, Denise L.] Universidade Federal do Rio de Janeiro, Brazil
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; MOHR L. B., 1982, Explaining organizational behavior: the limits and possibili
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rose E., 1980, THEORY GROWTH FIRM; PORTER M. E, 1980, Competitive Strategy: Tech
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e study research: Design and methods; 1995, Moody s industrial manual 59
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100
10.1590/S1807-76922009000200002 Management
SCIELO:S1807-76922009000200002
J
Crescitelli, Edson; Figueiredo, Jlio Bastos
Brand equity evo
lution: a system dynamics model
brand equity; system dynamics; m
odeling; simulation
One of the greatest challenges i
n brand management lies in monitoring brand equity over time. This paper aims to
present a simulation model able to represent this evolution. The model was draw
n on brand equity concepts developed by Aaker and Joachimsthaler (2000), using t

he system dynamics methodology. The use of computational dynamic models aims to
create new sources of information able to sensitize academics and managers alike
to the dynamic implications of their brand management. As a result, an easily i
mplementable model was generated, capable of executing continuous scenario simul
ations by surveying casual relations among the variables that explain brand equi
ty. Moreover, the existence of a number of system modeling tools will allow exte
nsive application of the concepts used in this study in practical situations, bo
th in professional and educational settings.
[Figueir
edo, Jlio Bastos] Escola Superior de Propaganda e Marketing, Brazil; [Crescitelli
, Edson] Universidade de So Paulo, Brazil
Aaker D.
A, 1998, Managing brand equity; Aaker D. A, 2000, Brand leardership; EDEN C, 19
88, EUR J OPER RES, V36, P1, DOI 10.1016/0377-2217(88)90002-1; BARANYI J, 1994,
INT J FOOD MICROBIOL, V23, P277, DOI 10.1016/0168-1605(94)90157-0; BARNEY J, 199
1, J MANAGE, V17, P99, DOI 10.1177/014920639101700108; CRIMMINS JC, 1992, J ADVE
RTISING RES, V32, P11; Fahey L., 1998, LEARNING FUTURE; Farquhar P, 1989, MARK R
ES, V1, P24; Forrester J. W., 1961, IND DYNAMICS; GEORGANTZAS N. C, 1995, Scenar
io-driven planning: learning to manage strategic uncertainty; Heijden K, 1996, S
cenarios: the art of strategic conversation; Heise D, 1975, Causal Analysis; KAP
FERER J. N, 2003, As marcas: capital da empresa; Kapferer J.-N, 1998, Les marque
s, capital de l entreprise; Keller K. L., 2001, MARK MANAG, V10, P15; Keller K.
L, 2006, Marketing management; Keller K. L., 2003, Strategic brand management; K
OTLER P, 2006, Marketing Management; Martins J. R, 2000, Branding: um manual par
a voc criar, avaliar e gerenciar marcas; Montgomery J, 2005, World Advertising Re
search Center, P45; Penrose E. T., 1959, THEORY GROWTH FIRM; Pidd M, 1996, Tools
for thinking: modeling in management science; Pinho J. B., 1996, O Poder das ma
rcas; Ries A, 2004, The Origin of Brands; ROBERTS N., 1983, Introduction to Comp
uter Simulation: A System Dynamic Modelling Approach; Sampaio R, 2002, Marcas de
A a Z: Como construir marcas como usar a propaganda para construir marcas de su
cesso; Schultz DE, 2001, MARK MANAG, V10, P8; Senge P.M., 1990, The fifth discip
line: the art and practice of the learning organisation; Severino A. J., 2000, M
etodologia do Trabalho Cientfico; SHIMP T. A., 1999, Advertising and promotion: s
upplemental aspects of integrated marketing communications; Sterman J. D, 2000,
Business dynamics: system thinking and modeling a complex world; 2005, Anais do.
..; 2004, Vensim help manual; 2001, Proceedings of the 34
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117
10.1590/S1807-76922009000200003 Management
SciELO Brazil
SCIELO:S1807-76922009000200003
J
Brito, Luiz Artur Ledur; Vasconcelos, Flvio Carvalho de
The vari
ance composition of firm growth rates
BAR - Brazilian
variance components; gro
wth; competitive advantage
Firms exhibit a wide var
iability in growth rates. This can be seen as another manifestation of the fact
that firms are different from one another in several respects. This study invest
igated this variability using the variance components technique previously used
to decompose the variance of financial performance. The main source of variation
in growth rates, responsible for more than 40% of total variance, corresponds t
o individual, idiosyncratic firm aspects and not to industry, country, or macroe
conomic conditions prevailing in specific years. Firm growth, similar to financi
al performance, is mostly unique to specific firms and not an industry or countr
y related phenomenon. This finding also justifies using growth as an alternative
outcome of superior firm resources and as a complementary dimension of competit
ive advantage. This also links this research with the resource-based view of str
ategy. Country was the second source of variation with around 10% of total varia
nce. The analysis was done using the Compustat Global database with 80,320 obser
vations, comprising 13,221 companies in 47 countries, covering the years of 1994
to 2002. It also compared the variance structure of growth to the variance stru
cture of financial performance in the same sample
[Vasconcelos, Flvio Carvalho de] Fundao Getlio Vargas, Brazil; [Brito, Luiz Artur Le
dur] Fundao Getlio Vargas, Brazil

Brito, Luiz/C-5301-2013 Brito, Luiz/0000
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937862; Scherer F. M, 1990, Industrial market structure and economic performance
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81
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136
10.1590/S1807-76922009000200004 Management
SCIELO:S1807-76922009000200004
J
Gouva, Maria Aparecida; Farina, Milton Carlos; Varela, Patrcia Siqueira
Differentiation of municipalities in So Paulo state based on constitutional trans
ferences and income tributary taxes
BAR - Brazilian
municipalities; public r
evenues; So Paulo state index of social responsibility
This paper is part of a large study that combines several groups of municipaliti
es in So Paulo State that are analyzed through multivariate statistical technique
s. This study is intended to indicate whether the variables per capita transfer
amounts from the Municipalities Participation Fund [MPF], Product and Service Ci
rculation Tax Quota [ICMS] and collected tributary income have different average
values among the municipalities of So Paulo State that present different economi
c and social situations according to the social responsibility index. The evalua
tion was carried out by multivariate analysis of variance. The results show that
the tributary income has the greater difference of average among the groups. It
was also found that MPF distribution criteria are applied differently and contr
ibute to the available income fairness, giving support to local governments in t
he development of public policy
[Varela, Patrcia Siqueira
] Universidade de So Paulo, Brazil; [Gouva, Maria Aparecida; Farina, Milton Carlos
] Universidade de So Paulo, Brazil
ABRUCIO F. L., 1
996, So Paulo em Perspectiva, V10, P40; AFFONSO Rui B. A, 1996, So Paulo em Perspe
ctiva, Vv. 10, P3; Arvate P, 2007, Efficiency in tax collection: evidence from B
razilian municipalities; BOVO J. M., 2001, Revista de Administrao Pblica, V35, P93;
CAMPELLO Carlos Alberto G.B, 2003, Eficincia municipal: um estudo no estado de So
Paulo; Gasparini C. E, 2003, Eqidade e eficincia municipal: uma avaliao do fundo de
participao dos municpios (FPM); Hair Jr., 2006, Multivariate Data Analysis; OSZLAK
O., 1998, Sociedade e Estado superando fronteiras; 2005, ndice paulista de respo
nsabilidade social: consulta; Lei Complementar n. 91, de 22 de dezembro de 1997:
(1997). Dispe sobre a fixao dos coeficientes do Fundo de Participao dos Municpios; 20
01, Constituio da Repblica Federativa do Brasil de 1988; 2006, Vertical fiscal imba
lance e eficincia tcnica do gasto pblico municipal: um estudo para os municpios do e
stado de So Paulo; 2007, Estados e municpios; Decreto-Lei n. 1.881, de 27 de agost
o de 1981: (1981). Altera a Lei n. 5.172, de 25 de outubro de 1966, cria a Reser
va do Fundo de Participao dos Municpios -FPM e d outras providncias
14
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152
10.1590/S1807-76922009000200005 Management
SciELO B
SCIELO:S1807-76922009000200005
J
Vieira, Valter Afonso
Is the need to evaluate a real consumers
need?
research-article
scale; NES; evaluate
Evaluati
on is defined as the assessment of the positive and/or negative qualities of an
object, which is assumed to be among the most pervasive and dominant human respo
nses. Individuals constantly need to evaluate things, people, products and so fo
rth. The main goal of this paper is to analyze the Need to Evaluate [NES] scale
in Brazil. Specifically, the paper assesses its psychometric proprieties. From t
he evidence reported in the study, the validity of the NES scale is poor and its
dimensionality questionable. The alpha value was above .70 in only one of the t
hree dimensions. Furthermore, the outcomes did not suggest that the NES is a uni
dimensional scale, as originally constructed. Moreover, a formative (vs. reflexi
ve) scale model presented the best adjustments from the concurrent models
[Vieira, Valter Afonso] Universidade Tecnolgica Federal do Paran, Brazil
Clark LA, 1995, PSYCHOL ASSESSMENT, V7, P309, DOI 10.1037//1040-3590.7.3.309; Ru
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10.1590/
S1807-76922009000200006 Management
SCIELO:S1807-76922009000200006
J
Fleury, Maria Tereza Leme
Organizational culture and the r
enewal of competences
culture; organizational competence
Culture and competence are fairly well-known topics; both are part of the academ
ic agenda and are widely discussed in day-to-day debates within organizations. H
owever, the interactions between these two concepts and their interdependence ar
e yet to be analyzed. Those are areas of organizational phenomena that might be
complementary or even be contradictory. The aim of this paper is to discuss the
relationship between these two subjects. Does organizational culture enhance or
jeopardize the development of new competences? Is it possible for an organizatio
n to develop new competences while keeping its core values? This paper proposes
an initial incursion into this debate, revisiting the concept of culture and cro
ss checking it with the concept of competence; two case studies of Brazilian fir
ms are presented in order to illustrate this debate
[Fleury, Maria Tereza Leme] Universidade de So Paulo, Brazil
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os: os fundamentos da psicoterapia de grupo; Caldas M, 2006, Management Research
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; Maciariello J, 2000, Lasting value: lessons from a century of agility at Linco
ln electric; McAuley J, 2004, Human Relations, V47, P417; Mills J, 2007, On the
contract: what is next?; MILLS John, 2002, Strategy and performance - Competing
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RAHALAD CK, 1990, HARVARD BUS REV, V68, P79; Prestes Motta Fernando, 1997, Cultu
ra organizacional e cultura brasileira; Reichers AE, 1990, Organisational climat
e and culture; Rodrigues S, 2006, The political dynamics of organizational cultu
re in an instituonalized environment organizational studies, V27; SCHEIN Edgar H
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vivncia da cultura corporativa; SMIRCICH L, 1983, ADMIN SCI QUART, V28, P339, DOI
10.2307/2392246; TANURE B, 2003, Gesto brasileira: uma comparao com Amrica Latina,
Estados Unidos, Europa e sia; Vasconcellos F. C, 2002, Revista de Administrao de Em
presas, V40, P20; WEICK K., 1973, A Psicologia Social da Organizao; Zarifian P, 20
01, Objetivo competncia: por uma nova lgica; 2003, Anais do; 2008, Anais do
36
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SCIELO:S1807-76922009000100002
J
Machado-da-Silva, Clvis L
Editorial
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2009
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10.1590/S1807-76922009000100001 Manageme
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SCIELO:S1807-76922009000100001
J
Coda, Roberto; Csar, Ana Maria Roux Valentini Coelho; Bido, Digenes de Sou
za; Louffat, Enrique
Strategic HR? A study of the perceived role of H
RM departments in Brazil and Peru
BAR - Brazilian
HRM department performan
ce; human resource policies; HRM role effectiveness
This study discusses the perceived role of the Human Resource Management Departm
ent and its perceived capacity of outstanding performance by comparing data coll
ected in Brazil and Peru from employees of large organizations as well as partic
ipants in MBA programs at renowned schools. The non-probabilistic sample was com
posed of 416 Brazilian and 90 Peruvian respondents. The results point out that b
oth in Brazil and Peru, the relevance attached to the HRM Department role for co
ntributing to the future success of organizations does not correspond to its cur
rent capacity of performance. As such, in these realities the HRM Department has
not yet made the qualitative leap that would enable its strategic role in organ
izations
[Csar, Ana Maria Roux Valentini Coelho] U
niversidade Presbiteriana Mackenzie, Brazil; [Bido, Digenes de Souza] Universidad
e Presbiteriana Mackenzie, Brazil; [Coda, Roberto] Universidade Municipal de So C
aetano do Sul, Brazil; [Louffat, Enrique] Escuela de Administracin de Negcios para

Graduados, Peru
Bido, Diogenes/0000-0002-8525-5218
Hofstede G, 1998, ORGAN STUD, V19, P477, DOI 10.1177/017084069801900305; Palthe
J, 2003, J ORGAN CHANGE MANAG, V16, P287, DOI 10.1108/09534810310475532; Poelman
s SAY, 2003, INT J MANPOWER, V24, P128, DOI 10.1108/01437720310475394; Basabe N,
2002, COGNITION EMOTION, V16, P103, DOI 10.1080/02699930143000158; Ashton C., 2
004, STRATEGIC HRM REV, V4, P32; BARON J. N., 1999, Strategic human resources: f
rameworks for general managers; Berry C, 2003, Learning Organization, V10, P294,
DOI 10.1108/09696470310486647; Boselie P., 2003, HUMAN RESOURCE MANAG, V13, P56
, DOI DOI 10.1111/J.1748-8583.2003.TB00098.X; Cakar F., 2003, Business Process M
anagement Journal, V9, DOI 10.1108/14637150310468; Cho D. S, 2000, From Adam Smi
th to Michael Porter: evolution of competitiveness theory; Fang T., 2003, INT J
CROSS CULTURAL, V3, P347, DOI DOI 10.1177/1470595803003003006; Fischer K, 2003,
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108/EUM0000000005685; Grossman R. J, 2007, HR Magazine, V52, P58; Gubman E, 2004
, HUMAN RESOURCE PLANN, V27, P13; Hair J. E. Jr, 1998, Multivariate data analysi
s; Jacobs R. J, 2004, Strategic HR Review, V4, P3; Kaplan R. S., 1997, A estratgi
a em ao: balanced scorecard; Kaplan R. S, 2002, Medindo o desempenho empresarial;
Levine D. M, 2003, Business statistics: a first course; Liu T. L, 2005, Journal
of American Academy of Business, V6, P102; Lockett A, 2005, MANAGERIAL DECISION,
V26, P83, DOI 10.1002/mde.1214; Martin-Alcazar F, 2005, INT J HUM RESOUR MAN, V
16, P633, DOI 10.1080/09585190500082519; Meisinger S, 2007, HRMagazine, V52; Mil
lmore M, 2003, Irish Journal of Management, V24, P87; Moore D. S, 2006, Estatstic
a Empresarial; Newman P, 1998, The new palgrave dictionary of economics; Pettigr
ew A, 1988, Personnel Management, V20, P28; Skaates M. A., 2005, QUALITATIVE MAR
KET R, V8, P77, DOI 10.1108/13522750510575453; Smilansky J, 1997, The new HR; 20
07, Proceedings 31
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10.1590/S1807-7692200900
0100003 Management
SCIELO:S1807-769
22009000100003
J
Pedron, Cristiane Drebes; Saccol, Amarolinda Zanela
What lie
s behind the concept of customer relationship management? Discussing the essence
of CRM through a phenomenological approach
BAR - Br
customer relatio
nship management (CRM); organizational strategy; information and communication t
echnologies (ICT); relationship marketing
Several
authors and consulting firms show statistics indicating that at least 50% of all
CRM projects fail. Some of them attempt to point out a list of factors in order
to guarantee successful CRM implementation and application. However, few people
(either academics or practitioners) attempt to discuss or consider the essence
of the idea of CRM. The main goal of this exploratory research is to discuss the
CRM essence through a phenomenological approach. This paper assumes that one of
the main reasons for CRM failure is the lack of understanding about the true me
aning and implication of practices for managing the relationship with customers.
Therefore, we need to question the essence of CRM itself and discuss the very c
oncept of relationship. We claim that the idea of CRM involves very serious issu
es about institutions, roles, power and ethical values that have to be considere
d. In this article, we attempt to analyze the essence of relationship, trying to
go beyond the common meaning of CRM. As the main results of this paper, we offe
r a critical reflection related to the different faces and aspects of the CRM ph
enomenon, not only as a matter of IT applications, but also as a strategy and ev
en as an organizational philosophy
[Saccol, Amaroli
nda Zanela] Universidade do Vale do Rio dos Sinos, Brazil; [Pedron, Cristiane Dr
ebes] Instituto Superior de Economia e Gesto, Portugal
Pedron, Cristian
e/N-6525-2013 Pedron, Cristiane/0000-0002-9920-3830 Chalmeta R, 2006, J SYST
SOFTWARE, V79, P1015, DOI 10.1016/j.jss.2005.10.018; Zablah AR, 2004, IND MARKE
T MANAG, V33, P475, DOI 10.1016/j.indmarman.2004.01.006; Campbell AJ, 2003, IND
MARKET MANAG, V32, P375, DOI 10.1016/S0019-8501(03)00011-7; Anderson E, 2005, MI
T SLOAN MANAGE REV, V46, P75; Dowling GR, 1997, SLOAN MANAGE REV, V38, P71; Gumm
esson E, 1998, J ACAD MARKET SCI, V26, P242, DOI 10.1177/0092070398263006; Klein
HK, 1999, MIS QUART, V23, P67, DOI 10.2307/249410; Payne A, 2005, J MARKETING,
V69, P167, DOI 10.1509/jmkg.2005.69.4.167; Barnes J. G, 2004, Managing customer
relationships: a strategic framework; Bentum R., 2006, DATABASE MARKETING C, V13
, P28; Boland R. J, 2002, Qualitative research in information systems, P439; Bou
lding W, 2005, J MARKETING, V69, P155, DOI 10.1509/jmkg.2005.69.4.155; Britton J
. E., 2004, MANAGING CUSTOMER RE, P38; Ciborra C, 2002, The labyrinths of inform
ation: challenging the wisdom of systems; Crotty M., 1998, The foundations of so
cial research: Meaning and perspective in the research process; Dowling G, 2001,
The paradox of customer relationships: often less is more; Dreyfus H. L, 1994,
Being-in-the-world: A commentary on Heidegger s being and time, division I; FORD
D, 2003, Managing Business Relationships; Gadamer H, 1992, Philosophical hermen
eutics; Goodhue D. L., 2002, MIS Quarterly Executive, V1; Heidegger Martin, 1962
, BEING TIME; Husserl E., 1970, The crisis of European sciences and transcendent
al phenomenology: An introduction to phenomenological philosophy; Introna L. D,
2004, Social theory and philosophy for information systems, P56; JENSEN MC, 1976
, J FINANC ECON, V3, P305, DOI 10.1016/0304-405X(76)90026-X; Kincaid J. W, 2003,
Customer relationship management: getting it right!; Langerak F., 2003, BUSINES
S STRATEGY RE, V14, P73, DOI 10.1111/j..2003.00289.x; Manen M. van, 2002, Phenom
enological inquiry; Myers M. D., 2004, SOCIAL THEORY PHILOS, P103; Natanson M, 1
973, Phenomenology and the social sciences, V1; Newell F, 2003, WHY CRM DOESNT W
ORK; Ngai E., 2005, MARKETING INTELLIGEN, V23, P582, DOI DOI 10.1108/02634500510
624147; O Malley L., 2002, J STRATEGIC MARKETIN, V10, P225, DOI 10.1080/09652540
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k of CRM: Achieving excellence in customer management; Peppard J, 2000, EUROPEAN
MANAGEMENT, V18, P312, DOI DOI 10.1016/S0263-2373(00)00013-X; Peppers D, 1997,
Enterprise one to one: tools for competing in the interactive age; Peppers D, 20
04, Managing customer relationships: a strategic framework; Raman P., 2006, J PE
RSONAL SELLING S, V26, P39, DOI 10.2753/PSS0885-3134260104; Ryals L., 2001, J ST
RATEGIC MARKETIN, V9, P3, DOI 10.1080/713775725; Ryals L., 2003, J STRATEGIC MAR
KETIN, V11, P165, DOI DOI 10.1080/0965254032000133476; Ryals L., 2001, EUROPEAN
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, Cassell s new compact latin-english, english-latin dictionary; Simpson J. A, 2
000, Oxford English Dictionary; Srivastava RK, 1999, J MARKETING, V63, P168, DOI
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89533002760278776; Winograd T, 1987, Understanding computers and cognition: a ne
w foundation for design; Woodhouse S. C, 1972, Handy dictionary of the latin and
english languages; Zikmund W. G, 2003, Customer relationship management: integr
ating marketing strategy and information technology; 1999, Random house webster
s unabridged dictionary 49
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10.1590/S1807-76
922009000100004 Management
SCIELO:S
1807-76922009000100004
J
Barcellos, Marcia Dutra de; Aguiar, Lus Kluwe; Ferreira, Gabriela Cardozo
; Vieira, Luciana Marques
Willingness to try innovative food produ
cts: a comparison between British and Brazilian consumers
consumer
innovativeness; food products; food neophobia; Brazil; UK
In this study we investigate the consumer s willingness to try innovative food p
roducts in the context of the metropolitan area of Porto Alegre in Brazil and Ci
rencester in England, UK. Innovation in the food industry is an important source
of differentiation and a value-adding opportunity for managers to develop new p
roducts. Therefore, the adoption or rejection of innovative food products become
s strategic from a market point-of-view. Using the Domain Specific Innovativenes
s [DSI] scale and the Food Neophobia Scale [FNS], two surveys were carried out i
n Brazilian and British universities with 279 and 101 respondents, respectively.
Consumers were not the most inclined to adopt innovations, but they were not af
raid of new foods either, especially in the UK. Managers in the food industry co
uld be missing out on opportunities to innovate more. The results provide strate
gic and unique information about consumers for the food industry, aiming at supp
orting the development of innovative food products.
[Aguiar, Lus Kluwe] Royal Agricultural College, United Kingdom; [Ferreira, Gabrie
la Cardozo] Pontifcia Universidade Catlica do Rio Grande do Sul, Brazil; [Barcello
s, Marcia Dutra de] Pontifcia Universidade Catlica do Rio Grande do Sul, Brazil; [
Vieira, Luciana Marques] Universidade do Vale do Rio dos Sinos, Brazil
Steenkamp JBEM, 1998, J CONSUM RES, V25, P78, DOI 10.1086/209528; Huotilainen A,
2006, FOOD QUAL PREFER, V17, P353, DOI 10.1016/j.foodqual.2005.04.005; Backstro
m A, 2004, APPETITE, V43, P75, DOI 10.1016/j.appet.2004.03.004; Costa AIA, 2006,
TRENDS FOOD SCI TECH, V17, P457, DOI 10.1016/j.tifs.2006.02.003; Goldsmith RE,
1995, TECHNOVATION, V15, P601, DOI 10.1016/0166-4972(95)99328-D; PLINER P, 1992,
APPETITE, V19, P105, DOI 10.1016/0195-6663(92)90014-W; Ritchey PN, 2003, APPETI
TE, V40, P163, DOI 10.1016/S0195-6663(02)00134-4; Tuorila H, 2001, FOOD QUAL PRE
FER, V12, P29, DOI 10.1016/S0950-3293(00)00025-2; Flight I, 2003, APPETITE, V41,
P51, DOI 10.1016/S0195-6663(03)00039-4; Steenkamp JBEM, 1999, J MARKETING, V63,
P55, DOI 10.2307/1251945; Roehrich G, 2004, J BUS RES, V57, P671, DOI 10.1016/S
0148-2963(02)00311-9; Steenkamp JBEM, 2003, J CONSUM RES, V30, P368, DOI 10.1086
/378615; Cooper R., 1994, INT MARKET REV, V11, P60, DOI DOI 10.1108/026513394100
57527; Goldsmith R. E., 1991, J ACAD MARKET SCI, V19, P209, DOI DOI 10.1007/BF02
726497; Goldsmith R. E., 1998, EUR J MARKETING, V32, P340, DOI DOI 10.1108/03090
569810204634; Goldsmith R.E., 1992, EUR J MARKETING, V26, P42, DOI DOI 10.1108/0
3090569210022498; Grime I, 2002, European Journal of Marketing, V36, p11/12; Hai
r Jr., 2006, Multivariate Data Analysis; Hardt PP, 2002, REV BRASIL ALIMENTOS, V
15, P32; Hynes N., 2006, SINGAPORE MANAGEMENT, V28, P31; McCarthy M., 1999, Brit
ish Food Journal, V101, P842, DOI 10.1108/00070709910301364; Michaut A. M. K, 20
04, Consumer response to innovative products with application to foods; Norgaard
M. K., 2007, YOUNG CONSUMERS, V8, P197, DOI DOI 10.1108/17473610710780945; Phau
I., 2004, J FASHION MARKETING, V8, P399, DOI 10.1108/13612020410559993; ROGERS
E. M., 1962, Diffusion of innovations; 1999, Efficient product introductions: th
e development of value-creating relationships; 2006, Consumer lifestyles - UK
27
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10.1590/S1807-76922009000100005 Manageme
nt
SCIELO:S1807-76922009000100005
J
Massukado-Nakatani, Marcia Shizue; Teixeira, Rivanda Meira
Resource-based view as a perspective for public tourism management research: evi
dence from two Brazilian tourism destinations
BAR - Br
resources; publi
c policy; tourism destination
This study adopted the R
esource-Based View approach to analyse two public organizations located in Curit
iba and Foz do Iguau, Brazil. The focus was to verify how organizational and tour
ist resources are being used for planning and public management in these cities.
Data collection was made by adopting semi-structured interviews with two groups
: public and private sector managers. The insights of these two groups and the u
se of documentary secondary data made it possible to infer that the main resourc
e for the implementation of public policies was organizational architecture. How
ever, the most influential resource in public tourism management is the existenc
e of tourist resources and organizational resources related to internal and exte
rnal relationships and organizational culture. The analysis demonstrated that th
e researched cities do not use or do not know how to use the available resources
in value-creating activities for local tourist management. Both cities present
imperfections that do not earmark the full exploitation of organizational resour
ces, compromising the exploration of available tourist resources
[Teixeira, Rivanda Meira] Universidade Federal do Paran, Brazil; [Massukado-Nakat
ani, Marcia Shizue] Universidade Federal do Paran, Brazil
Pearce DG, 1998, ANN TOURISM RES, V25, P457, DOI 10.1016/S0160-7383(97)00096-0;
Melian-Gonzalez A, 2003, ANN TOURISM RES, V30, P720, DOI 10.1016/S0160-7383(03)0
0047-1; Sharma S, 1998, STRATEGIC MANAGE J, V19, P729, DOI 10.1002/(SICI)1097-02
66(199808)19:8<729::AID-SMJ967>3.3.CO;2-W; Teece DJ, 1997, STRATEGIC MANAGE J, V
18, P509, DOI 10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z; Ma
ijoor S, 1996, STRATEGIC MANAGE J, V17, P549, DOI 10.1002/(SICI)1097-0266(199607

)17:7<549::AID-SMJ827>3.3.CO;2-I; Antnio N. S. dos, 2001, A escola dos recursos;
Baden-Fuller C, 1996, Strategic integration: best papers; Barbosa L. G, 2003, Po
lticas pblicas para o desenvolvimento do turismo: o caso do municpio de Rio das Ost
ras; Barney J, 1996, Organization Science, V7, P470; BARNEY J, 1997, Gaining and
sustaining competitive advantage; Barney J. B., 1986, Management Science, V32,
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., 1983, Organization Theory and Design; Gil A. C., 1991, Como elaborar projetos
de pesquisa; GRANT RM, 1991, CALIF MANAGE REV, V33, P114; Hayashi P. Jr, 2002,
Recursos e competncias nas mudanas de contedo estratgico em pequenas empresas de mas
sas alimentcias: estudo comparativo de casos; Kay J., 1996, Fundamentos do sucess
o empresarial: Como as estratgias de negcios agregam valor; LEE GP, 1994, TOURISM
MANAGE, V15, P200, DOI 10.1016/0261-5177(94)90105-8; Lickorish L. J, 2000, Intro
duo ao turismo; Mascarenhas A. O, 2004, Tecnologia na gesto de pessoas: estratgias d
e auto-atendimento para o novo RH; MINTZBERG H., 2000, Safri de estratgia: um rote
iro pela selva do planejamento estratgico; Penrose E. T., 1995, THEORY GROWTH FIR
M; PRAHALAD CK, 1990, HARVARD BUS REV, V68, P79; Rumelt R. P, 1984, Strategic Ma
nagement Journal, V12, P167; Santana L. V, 1990, Avaliao de polticas pblicas setoria
is: O fator retroalimentador na demanda de polticas econmicas no Brasil: o complex
o papel-celulose; Selznick P, 1957, Leadership in Administration; Wanhill S, 199
7, Tourism development: environment and community issues; WERNERFELT B, 1984, ST
RATEGIC MANAGE J, V5, P171, DOI 10.1002/smj.4250050207; Yin R. K., 2001, Estudo
de caso: planejamento e mtodo; 2006, International Tourist Arrivals; 1999, Anais
do; 2004, Artigos selecionados; 2006, Anurio Estatstico EMBRATUR; 2007, Plano de d
esenvolvimento do turismo do Paran 2008-2001; 2003, Dados estatsticos relativos ao
turismo no Paran 1992-2002; 2008, Estudo de competitividade dos 65 destinos indu
tores do desenvolvimento turstico regional: relatrio Brasil; 2008, Estatsticas do t
urismo edio 2007; 2007, Fluxo de turistas em Curitiba 38
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10.1590/S1807-76922009000100006 Management
SciELO Brazil
SCIELO:S1807-76922009000100006
J
Editorial
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2008
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10.1590/S1807-76922008000400001 Manageme
nt
SCIELO:S1807-76922008000400001
J
Wanke, Peter; Arkader, Rebecca; Hijjar, Maria Fernanda
The rela
tionship between logistics sophistication and drivers of the outsourcing of logi
stics activities
logistics sophistication; logistics outs
ourcing; drivers of logistics outsourcing
A strong
link has been established between operational excellence and the degree of soph
istication of logistics organization, a function of factors such as performance
monitoring, investment in Information Technology [IT] and the formalization of l
ogistics organization, as proposed in the Bowersox, Daugherty, Drge, Germain and
Rogers (1992) Leading Edge model. At the same time, shippers have been increasin
gly outsourcing their logistics activities to third party providers. This paper,
based on a survey with large Brazilian shippers, addresses a gap in the literat
ure by investigating the relationship between dimensions of logistics organizati
on sophistication and drivers of logistics outsourcing. To this end, the dimensi
ons behind the logistics sophistication construct were first investigated. Resul
ts from factor analysis led to the identification of six dimensions of logistics
sophistication. By means of multivariate logistical regression analyses it was
possible to relate some of these dimensions, such as the formalization of the lo
gistics organization, to certain drivers of the outsourcing of logistics activit
ies of Brazilian shippers, such as cost savings. These results indicate the poss
ibility of segmenting shippers according to characteristics of their logistics o
rganization, which may be particularly useful to logistics service providers.
[Arkader, Rebecca] Universidade Federal do Rio de Janeiro, Brazil; [Hijjar, Mari

a Fernanda] Universidade Federal do Rio de Janeiro, Brazil; [Wanke, Peter] Unive
rsidade Federal do Rio de Janeiro, Brazil
Sahay B.
S., 2006, International Journal of Physical Distribution & Logistics Management
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istics budgets, foresee continued growth; Rabinovich E., 1999, INT J PHYS DISTRI
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ternational Journal of Physical Distribution & Logistics Management, V34, DOI 10
.1108/09600030410557767; 2006, Prmio Volvo; 2006, 2006 Third party logistics: res
ults and findings of the 11th Annual Study
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10.1590/S1807-76922008000400002 Management
& Economics
SCIELO:S1807-76922008000400002
J
Bandeira-de-Mello, Rodrigo; Marcon, Rosilene; Alberton, Anete
Drivers of discretionary firm donations in Brazil
stakehol
der theory; discretionary firm donation; emerging markets
Discretionary firm donation is usually related to the stakeholder theory and cor
porate social performance. Although theoretical explanations for this social beh
avior are pervasive in related literature, empirical modeling remains underdevel
oped. We developed an explanatory structural model of discretionary firm donatio
n using firm and industry level indicators. Unlike previous research, we estimat
ed the explanatory power of the construct we called stakeholder orientation. Our
tentative model was tested on a Brazilian sample of 101 publicly traded donor f
Rio d
irms, using data on firm donations to social projects and to political candidate
s in electoral campaigns. The main results suggest that discretionary donation s
eems to be a strategy for managing conflicting claims in highly stakeholder orie
nted firms; the characteristics of the firm are more important than industry eff
ects in explaining firm donations; and large firms, showing slack resources, and
with a less concentrated ownership structure tend to engage in discretionary do
nation more intensively.
rsidade do Vale do Itaja, Brazil; [Alberton, Anete] Universidade do Vale do Itaja,
Brazil; [Bandeira-de-Mello, Rodrigo] Universidade do Vale do Itaja, Brazil
Alberton A, 2003, Meio ambiente e desempenho econmico-financeiro: o impacto da IS
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bell D, 2002, J BUS ETHICS, V39, P29, DOI 10.1023/A:1016371731732; Berman SL, 19
99, ACAD MANAGE J, V42, P488, DOI 10.2307/256972; Harrison JS, 1999, ACAD MANAGE
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Data Analysis; JENSEN MC, 1976, J FINANC ECON, V3, P305, DOI 10.1016/0304-405X(
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e R. B., 2005, Principles and Practice of Structural Equation Modeling; Luk CL,
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MANAGE REV, V20, P65, DOI 10.5465/AMR.1995.9503271992; ROBERTS RW, 1992, ACCOUNT
ORG SOC, V17, P595, DOI 10.1016/0361-3682(92)90015-K; SAMUELS D., 2003, Reforma
poltica e cidadania; Schommer P, 2002, Revista Organizaes & Sociedade, V7, P145; S
erpa Daniela Abrantes Ferreira, 2007, Rev. adm. contemp., V11, P83, DOI 10.1590/
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; Siffert M. Filho, 1998, Revista do BNDES, V5, P123; Siqueira T, 1998, Revista
do BNDES, V5; SMITH C, 1994, HARVARD BUS REV, V72, P105; Stevens J., 2001, Appli
ed multivariate statistics for the social sciences; ULLMANN AA, 1985, ACAD MANAG
E REV, V10, P540, DOI 10.2307/258135; VERGARA S. C., 2001, REV ADM EMPRESAS SAO,
V41, P20; Vieira S. P., 2004, Revista do BNDES, V11, P103; Williamson O., 1991,
The nature of the firm: origins, evolution, and development; COCHRAN PL, 1984,
ACAD MANAGE J, V27, P42, DOI 10.2307/255956; 2002, Anais do; 2000, Anais do; 200
7, Base de dados; 2001, Anais do; 2003, Proceedings of the; 2000, Guia Exame de
boa cidadania corporativa; 2004, Anais do; 1997, Proceeding of the

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10.1590/S1807-76922008000400003 Management
SCIELO:S1807-76922008000400003
J
Claro, Danny Pimentel; Claro, Priscila B. Oliveira
Managing
trust relationships: calculative, affective, belief and performance
trust; c
hannel relationship; performance
There is an ongo
ing concern among managers and scholars: how can firms develop trust and achieve
performance? Our paper aims to review the emerging perspective of trust and pro
pose mechanisms to build trust in channel relationships. In the literature, we i
dentified six mechanisms: calculative, affective, belief, embeddedness, continui
ty and capability. A central hypothesis focuses on the direct impact of these me
chanisms on firm performance. We conducted a survey (n=132) in the Brazilian Dis
tribution Market of agrochemical products. OLS regression estimation was employe
d to test the hypothesis. Results show the impact of the mechanisms of calculati
ve, affective, belief on performance. The findings highlight that, even though e
nvironment leads to suspicion and doubts, managers seek trust relationships and
try to develop them using a combination of few mechanisms to overcome difficulti
es and perform well.
[Claro, Priscila B. Oliveira] In
stituto Brasileiro de Mercado de Capitais, Brazil; [Claro, Danny Pimentel] Insti
tuto Brasileiro de Mercado de Capitais, Brazil
Adler T.
R., 2007, J BUSINESS STRATEGIE, V24, P105; AKERLOF GA, 1970, Q J ECON, V84, P48
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RJ, 1998, ACAD MANAGE REV, V23, P438, DOI 10.5465/AMR.1998.926620; BARNEY JB, 1
994, STRATEGIC MANAGE J, V15, P175, DOI 10.1002/smj.4250150912; BRADACH JL, 1989
, ANNU REV SOCIOL, V15, P97; ROTTER JB, 1971, AM PSYCHOL, V26, P443, DOI 10.1037
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; Klein B, 1996, ECON INQ, V34, P444; ROTTER JB, 1980, AM PSYCHOL, V35, P1; Geys
kens I, 1998, INT J RES MARK, V15, P223, DOI 10.1016/S0167-8116(98)00002-0; POWE
LL WW, 1990, RES ORGAN BEHAV, V12, P295; LARSON A, 1992, ADMIN SCI QUART, V37, P
76, DOI 10.2307/2393534; JARILLO JC, 1988, STRATEGIC MANAGE J, V9, P31, DOI 10.1
002/smj.4250090104; Zaheer A, 1998, ORGAN SCI, V9, P141, DOI 10.1287/orsc.9.2.14
1; GULATI R, 1995, ACAD MANAGE J, V38, P85, DOI 10.2307/256729; ZAHEER A, 1995,
STRATEGIC MANAGE J, V16, P373, DOI 10.1002/smj.4250160504; DEUTSCH M, 1969, J SO
C ISSUES, V25, P7; Klein R, 2007, DECISION SCI, V38, P611; Rousseau DM, 1998, AC
AD MANAGE REV, V23, P393, DOI 10.5465/AMR.1998.926617; KUMAR N, 1995, J MARKETIN
G RES, V32, P348, DOI 10.2307/3151986; Lusch RF, 1996, J MARKETING, V60, P19, DO
I 10.2307/1251899; Wicks AC, 1999, ACAD MANAGE REV, V24, P99, DOI 10.2307/259039
; ARROW K. J., 1973, Information and economic behavior; BARNEY J, 1991, J MANAGE
, V17, P99, DOI 10.1177/014920639101700108; COLEMAN JS, 1988, AM J SOCIOL, V94,
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1829; DWYER FR, 1987, J MARKETING, V51, P11, DOI 10.2307/1251126; GANESAN S, 199
4, J MARKETING, V58, P1, DOI 10.2307/1252265; GRANOVETTER M, 1985, AM J SOCIOL,
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nsson H., 1995, Developing relationships in business networks; Herder M, 2008, J
BUS ETHICS, V77, P73, DOI 10.1007/s10551-006-9294-z; MORGAN RM, 1994, J MARKETI
NG, V58, P20, DOI 10.2307/1252308; Nooteboom B, 1997, Academy of Management Jour
nal, V40, P302; RING PS, 1992, STRATEGIC MANAGE J, V13, P483, DOI 10.1002/smj.42
50130702; SITKIN SB, 1993, ORGAN SCI, V4, P367, DOI 10.1287/orsc.4.3.367; Smith
JB, 1997, J MARKETING, V61, P3, DOI 10.2307/1252186; THORELLI HB, 1986, STRATEGI
C MANAGE J, V7, P37, DOI 10.1002/smj.4250070105; Uzzi B, 1997, ADMIN SCI QUART,
V42, P35, DOI 10.2307/2393808; WILLIAMSON O, 1996, The mechanism of governance;
WILLIAMSON OE, 1993, J LAW ECON, V36, P453, DOI 10.1086/467284; ZAJAC EJ, 1993,
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ADMIN SCI QUART, V17, P229, DOI 10.2307/2393957; Zylbersztajn D, 1999, A non-na
ive explanation of trust: avoiding mistaken decisions for agribusiness chain man
agement, V002/99
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10.1590/S1807-76
922008000400004 Management
SCIELO:S
1807-76922008000400004
J
Feitosa, Mateus A; Tabak, Benjamin M
How informative are inte
rest rate survey-based forecasts?
BAR - Brazilian
interest rate forecastin
g; short-term interest rate; survey-based predictions
This paper studies the information content of survey-based predictions for the B
razilian short-term interest rate. We perform vector autoregression analysis to
test for the dynamic relationship between market expectations of interest rates
and spot interest rates, and a single regression forecasting approach. Empirical
results suggest that surveys may be useful in assessing market expectations (co
ntain relevant information) and in building Central Bank credibility. Within an
inflation targeting framework they are crucial in order to receive timely feedba
ck on market sentiment regarding the conduct of monetary policy.
[Tabak, Benjamin M] Banco Central do Brasil; [Tabak, Benjamin M] Universidade Ca
tlica de Braslia, Brazil; [Feitosa, Mateus A] Universidade Carlos III de Madrid, S
pain
Amat J, 2000, EXPT ROBOTICS, VVII, P21; NEWEY WK
, 1987, ECONOMETRICA, V55, P703, DOI 10.2307/1913610; HAFER RW, 1992, J BUS, V65
, P123, DOI 10.1086/296560; Bernanke BS, 1997, J MONEY CREDIT BANK, V29, P653, D
OI 10.2307/2953656; DIEBOLD FX, 1995, J BUS ECON STAT, V13, P253, DOI 10.2307/13
92185; Mitchell K, 2007, J MACROECON, V29, P840, DOI 10.1016/j.jmacro.2005.11.00
4; Orphanides A, 2005, REV ECON DYNAM, V8, P498, DOI 10.1016/j.red.2005.01.005;
Baghestani H, 2006, Review of Financial Economics, V15, P177, DOI 10.1016/j.rfe.
2005.06.001; BAUER A., 2006, Economic Review, P1; Bevilacqua A. S, 2007, Brazil:
taming inflation expectaions, V129; DUA P, 1991, J ECON BUS, V43, P133, DOI 10.
1016/0148-6195(91)90013-M; Fauvel Y, 1999, A survey on interest rate forecasting
; FRIEDMAN BM, 1980, J MONETARY ECON, V6, P453, DOI 10.1016/0304-3932(80)90001-X
; Granger CWJ, 1996, J APPL ECONOM, V11, P455, DOI 10.1002/(SICI)1099-1255(19960
9)11:5<455::AID-JAE408>3.0.CO;2-E; Greer M, 2003, Journal of Forecasting, V19, P
291; JONES DS, 1983, J MONETARY ECON, V12, P453, DOI 10.1016/0304-3932(83)900648; Kolb R. A, 1998, Journal of Forecasting, V15, P385; Lyziak T., 2007, EUROPEAN
J POLITICAL, V23, P67, DOI 10.1016/j.ejpoleco.2006.05.004; Mehra Y. P, 2002, Ec
onomic Quaterly, V88, P17; Minella A, 2003, J INT MONEY FINANC, V22, P1015, DOI
10.1016/j.jimonfin.2003.09.008; Minella Andr, 2003, Rev. Bras. Econ., V57, P605,
DOI 10.1590/S0034-71402003000300005; MISHKIN FS, 1981, AM ECON REV, V71, P295; P
ESANDO JE, 1981, J MONETARY ECON, V8, P305, DOI 10.1016/0304-3932(81)90013-1; Ta
bak BM, 2004, J POLICY MODEL, V26, P283, DOI 10.1016/j.jpolmod.2004.02.002; Tela
tar E, 2003, J POLICY MODEL, V25, P931, DOI 10.1016/j.jpolmod.2003.08.003; Us V,
2004, J POLICY MODEL, V26, P1003, DOI 10.1016/j.jpolmod.2004.07.001
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10.1590/S1807-76922008000400005 Management
SCIELO:S1807-76922008000400005
J
Estivalete, Vania de Ftima Barros; Pedrozo, Eugenio Avila; Cruz, Luciano
Barin
The learning process in interorganizational relationships
learning
process; interorganizational relationships; networks
This study was inspired by the proposition developed by Karthik (2002) and appli
ed to a context of horizontal interorganizational relations. Our main objective
was to understand how the learning process between organizations inserted in net
works occurs, from the perspective of the evolution of relationships over time.
This study has a qualitative and exploratory nature, and the method adopted is t
he case study with multiple units of analysis. The research was carried out in a
network of thirteen supermarket companies in the State of Rio Grande do Sul, Br
azil. The data was collected through individual interviews, questionnaires, docu
mental sources and histories of learning. As the main contribution, we highlight
the critical discussion made of the model proposed by Karthik (2002) as it is a
pplied in horizontal networks: contradicting the author s suggestion, the result
s of this research reveal that there was a predominance of mutual learning in th

e initial stages of the companies relationships and, as the relationships evolv
ed, there was a predominance of unilateral learning. This change can be seen in
the adoption of opportunist behavior and the predominance of structural characte
ristics of trust in the relationships established by the companies involved.
[Pedrozo, Eugenio Avila] Universidade Federal do Rio Grande do Sul, Brazil; [Cru
z, Luciano Barin] Universidade de Fortaleza, Brazil; [Estivalete, Vania de Ftima
Barros] Universidade Federal de Santa Maria, Brazil
FIOL CM, 1985, ACAD MANAGE REV, V10, P803, DOI 10.2307/258048; Lane PJ, 2001, ST
RATEGIC MANAGE J, V22, P1139, DOI 10.1006/smj.206; Knight L, 2002, HUM RELAT, V5
5, P427, DOI 10.1177/0018726702055004462; Siggelkow N, 2007, ACAD MANAGE J, V50,
P20; Larsson R, 1998, ORGAN SCI, V9, P285, DOI 10.1287/orsc.9.3.285; Eisenhardt
KM, 2007, ACAD MANAGE J, V50, P25; Antonacopoulou E, 1999, Organizational learn
ing and the learning organization: developments in theory and practice; Argyris
C, 1998, Organizational learning; CHILD J., 1999, Competitividade, alianas estratg
icas e gerncia internacional; Child J., 1998, Strategies of Co-operation. Managin
g Alliances, Networks and Joint Ventures; COHEN WM, 1990, ADMIN SCI QUART, V35,
P128, DOI 10.2307/2393553; Doz Y. L., 1998, Alliance advantage: the art of creat
ing value through partnering; EASTERBY-SMITH M., 1999, Organizational learning a
nd the learning organization: developments in theory and practice; Inkpen AC, 20
00, J MANAGE STUD, V37, P1019, DOI 10.1111/1467-6486.00215; Iyer K., 2002, ACAD
MARKETING SCI R, V10, P1; PEREIRA B.A.D., 2005, Estruturao de relacionamentos hori
zontais em rede; PRANGE C., 1999, Organizational learning and the learning organ
ization: developments in theory and practice; Senge P.M., 1990, The fifth discip
line: the art and practice of the learning organisation; Sweringa J., 1995, La o
rganizacin que aprende; Yin R. K., 2002, CASE STUDY RESEARCH, V3rd
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Editorial
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10.1590/S1807-76922008000300001 Manageme
nt
SCIELO:S1807-76922008000300001
J
Souza, Mariana Mayumi Pereira de; Carrieri, Alexandre de Pdua; Faria, Antn
io Augusto Moreira de
The construction of organizational identity: dis
courses on a Brazilian private railroad
BAR - Brazilian
organizational identity;
discourse analysis; persuasion strategies; discursive images
Considering the current organizational macro-environments, we notice that compet
itors have become more aggressive. At the same time, some stakeholders are expec
ting more from organizations in relation to social and environmental issues. The
refore, in order to survive in this context, it is crucial for organizations to
know better their identity, which is projected by different means of communicati
on to its internal members and external public. In this scenario, the aim of thi
s paper is to analyze the projected organizational identity of a recently privat
ized Brazilian railroad. We studied the construction and transformation process
of this organizational identity through two different discourses: that of the hi
gh-level manager and that of the trade union. In addition, two Discourse Analysi
s elements were used: the persuasion strategies and the discursive images. These
elements were very useful in order to apprehend the ideological background of t
he discourses and the organizational identity projected. In the end, we conclude
d that the identity projection process occurs in a very diverse, contradictory a
nd interactive way.
[Carrieri, Alexandre de Pdua] Uni
versidade Federal de Minas Gerais, Brazil; [Faria, Antnio Augusto Moreira de] Uni
versidade Federal de Minas Gerais, Brazil; [Souza, Mariana Mayumi Pereira de] Un
iversidade Federal de Minas Gerais, Brazil
Albert S
., 1985, RES ORGAN BEHAV, V7, P263; Almeida A. L. C, 2005, A construo da reputao org
anizacional; [Anonymous], 2005, PROCEEDINGS; Fiol CM, 2002, ORGAN SCI, V13, P653
, DOI 10.1287/orsc.13.6.653.502; Carrieri A. P. A, 2003, Tempos de descontruo: evo
luo e transformao nas empresas; Corley K. G, 2004, Administrativa Science Quartely,
V49, p49, 173; Duarte R. G, 1997, Participao acionria e mudanas organizacionais: um
estudo de caso da Ferrovia Centro-Atlntica S.A; Faria A. A. M, 1993, Anlises de di
scursos: seduo e persuaso, V13; GADET F., 1990, Por uma anlise automtica do discurso;
MAINGUENEAU D., 2000, Termos-chave da anlise do discurso; Pecheux Michel, 1990,
Por uma anlise automtica do discurso; WOOD JNIOR T, 1995, Revista de Administrao de E
mpresas, V35, P13; 2005, Anais do...; 2003, Anais do; 2004, Proceedings 15
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10.1590/S1807-76922008000300002 Management
SCIELO:S1807-76922008000300002
J
Gio, Paulo Roberto; Oliveira Jnior, Moacir de Miranda; Vasconcellos, Eduar
do Pinheiro Gondim de
Services offshoring and its strategic effects on
value chains
offshoring; value chain; core competencies; inte
rnationalization
This article s main objective is
to examine some known management theories under the offshoring point of view. I
t detaches some factors in existing theories and how they can be at risk in an i
ncreasing offshoring of services processes. In the absence of more systematic st
udies about the effects of offshoring over value chain and core competencies imp
recise borders and definitions, we try to interpret them in a holistic manner an
d stimulate discussions in a new area of study rather than to provide definitive
general conclusions. The methodological aspects mainly concerning the offshorin
g bibliography are very impressive, especially since 2000. There seems to be a n
ew trend appearing, like a wedge between strategy and international business the
ories, or that at least complements these theories. The analysis presented in th
is paper is offered as an aid to systematic investigation involving value chains
, core competencies, innovations and the accelerated process of offshore outsour
cing of services. Some preliminary evidence showed countries and companies in go
od conditions to improve their participation in the international market. The in
ternationalization of these new firms from emerging countries and their learning
process may need extension to existing theories, at least from the perspective
of emerging and in the developing world.
[Oliveir
a Jnior, Moacir de Miranda] Universidade de So Paulo, Brazil; [Vasconcellos, Eduar
do Pinheiro Gondim de] Universidade de So Paulo, Brazil; [Gio, Paulo Roberto] Univ
ersidade de So Paulo, Brazil
Abramovsky L, 2004, Offs
horing of business services and its impact on the UK economy; Aron R, 2005, HARV
ARD BUS REV, V83, P135; Quinn JB, 2000, SLOAN MANAGE REV, V41, P13; Farrell D, 2
004, HARVARD BUS REV, V82, P82; Linder JC, 2004, MIT SLOAN MANAGE REV, V45, P52;
Anton J, 2005, Best-in-class call center performance: industry benchmark repor
sample; Atkinson R, 2004, Meeting the offshoring challenge; Bardhan A. D, 2003,
The new wave of outsourcing: Research Report; Batt R, 2005, A comparison of serv
ice management and employment systems in U.S. and Indian Call Centers, offshoring
white-collar work: the issues and implications; Boehe Dirk Michael, 2008, BAR,
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cesses - 2007 sector views
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10.1590/
S1807-76922008000300003 Management
SCIELO:S1807-76922008000300003
J
Farache, Francisca; Perks, Keith John; Wanderley, Lilian Soares Outtes;
Sousa Filho, Jos Milton de
Cause related marketing: consumers perc
eptions and benefits for profit and non-profits organisations
cause re
lated marketing; corporate social responsibility; consumer behavior; third secto
r
This study is an attempt to understand consumers
perceptions regarding Cause Related Marketing [CRM]. The research findings wer
e based on a survey of 200 consumers in the Brighton area and published data. Th
e research aim was focused on the consumers perception of the alliance between
corporations and non-profit organisations. The research found that consumers hav
e a better perception of firms that work with charities and good causes than tho
se that do not. They believe that the partnership between corporations and chari
ties has an impact on the good of society. However, they are aware that corporat
ions themselves benefit from this partnership. Concerning good causes, consumers
prefer to support those related to Children. The researchers noticed that an in
dividual connection with a cause might have considerable influence on consumer a
ttitudes and behaviour in relation to a specific cause.
[Perks, Keith John] University of Brighton, United Kingdom; [Wanderley, Lilian S
oares Outtes; Sousa Filho, Jos Milton de] Universidade Federal de Pernambuco, Bra
zil; [Farache, Francisca] University of Brighton, United Kingdom
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nt
SCIELO:S1807-76922008000300004
J
Santos, Cristiane Pizzutti dos; Fernandes, Daniel Von der Heyde
Antecedents and consequences of consumer trust in the context of service recover
y
research-article
service recovery; complaint management; fairness; trust;
loyalty
The purpose of this paper is to investig
ate the antecedents and consequences of consumer trust after complaint handling
episodes about services. A cross-sectional study was carried out with complainer
s of banks and airline companies. The respondents were approached at an Internat
ional Airport in Brazil. Structural Equation Modeling was used to test the hypot
heses developed. The building of consumer trust was sensitive to perceptions of
justice regarding the way complaints were handled by the company. More specifica
lly, the perception of interactional fairness strongly impacted consumer trust i
n the employees which, in turn, revealed a high impact on trust in the company.
Insofar as satisfaction with complaint handling does not mediate the relationshi
p between the dimensions of fairness and trust, following a conflict it loses pa
rt of its importance. Finally, both repurchase intention and word-of-mouth commu
nication were influenced by trust in the company, satisfaction with complaint ha
ndling and perceived value. The company should attentively observe the interacti
onal aspect in terms of developing relationships with customers. Appropriate com
plaint handling and the consequent trust created between the parties is an effic
ient form of developing and maintaining solid relationships with customers.
[Santos, Cristiane Pizzutti dos; Fernandes, Daniel Von der Heyde] Universidade F
ederal do Rio Grande do Sul, Brazil
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10.1590/S1807-7692200800
0300005 Management
SCIELO:S1807-769
22008000300005
J
Funchal, Bruno; Galdi, Fernando Caio; Lopes, Alexsandro Broedel
Interactions between corporate governance, bankruptcy law and firms debt financ
ing: the Brazilian case
debt; cost of debt; corporate governance
; bankruptcy
This paper examines the relationship bet
ween corporate governance level and the bankruptcy law for such debt variables a
s firms cost of debt and amount (and variation) of debt. Our empirical results
are consistent with the model s prediction. First, we find that the better the c
orporate governance, the lower the cost of debt. Second, we find that better cor
porate governance arrangements relate to firms with higher amounts of debt. Fina
lly we find that better governance and harsher bankruptcy laws have a positive e
ffect on debt. Moreover, this effect is stronger for firms with worse corporate
governance, which indicates that the law works as a substitute for governance pr
actices to protect creditors interests.
[Galdi,
Fernando Caio] FUCAPE Business School, Brazil; [Lopes, Alexsandro Broedel] Unive
rsidade de So Paulo, Brazil; [Funchal, Bruno] FUCAPE Business School
Bushman R, 2004, J ACCOUNT ECON, V37, P167, DOI 10.1016/j.jacceco.2003.09.005; A
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DEMSETZ H, 1985, J POLIT ECON, V93, P1155, DOI 10.1086/261354; Kanagaretnam K.,
2007, J ACCOUNTING PUBLIC, V26, P497, DOI 10.1016/j.jaccpubpol.2007.05.003; Lope
s A. B, 2007, firm-level incentives and the informativeness of accounting report
s: an experiment in Brazil
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J
Editorial
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10.1590/S1807-76922008000200001 Manageme
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SCIELO:S1807-76922008000200001
J
Challenging the uppsala internationalization model: a contingent approach to the
internationalization of services
BAR - Brazilian
firm internationalizatio
n; international business; services
Some authors hav
e questioned whether the well-known Uppsala internationalization model would be
generalizable to services. We take one of the model s assumptions - that firms w
ill follow a gradually increasing resource commitment path in each country - and
challenge whether it would hold up under specific service characteristics or pa
rticular combinations of environmental variables and service characteristics. We
review the literature in search of more appropriate dimensions for the classifi
cation of services that would allow for the test of the Uppsala model s assumpti
on. Based on purely conceptual reasoning, supported by previous empirical studie
s, we propose some hypotheses about how service firms would be expected to behav
e - in terms of their choice of foreign entry mode - under certain circumstances
and what the performance implications would be expected to be. These hypotheses
are contrary to the Uppsala model s predictions. This paper is solely conceptua
l, so the key constructs (environment and service-specific variables) would stil
l require operationalization before the hypotheses can be empirically tested.
[Rocha, Angela da] Universidade Federal do Rio de Janeiro, Brazil; [Silva, Jorge
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10.1590/S1807-76922008000200002 Management
SciELO Brazil
SCIELO:S1807-76922008000200002
J
Soares Jr, Jair; Quintella, Rogrio H
Development: an analysis
of concepts, measurement and indicators
BAR - Br
development; dev
elopment indicators; index; well-being
This paper prese
nts the result of a comprehensive analysis of the main forms of development meas
urement. Recognizing the level of complexity that the subject involves, aspects
related to interpretations and dominant ideologies in development/growth concept
s are shown initially. The second part of this work constitutes a critical analy
sis of forty-three of the most well-known national and international indicators
used to measure this phenomenon. It is imagined that this analysis can show the
state of the art for constructing development indicators. The development proces
s covers a complexity of relationships. Its analysis, therefore, cannot be restr
icted only to the economic dimension because, as a rule, the question is present
ed both in the media and a considerable part of specialized literature. Emphasis
on this dimension has historic origins, which have already shown the fragility
of this approach.
[Soares Jr, Jair; Quintella, Rogr
io H] Universidade Federal da Bahia, Brazil
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02, ndice de desenvolvimento econmico e social dos municpios baianos; 2002, [No tit
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o socioeconmico (IDESE); 2001, Anais do; 1996, Human Development Report 1996; 199
9, Human Development Report 1999, Globalization with a Human Face; 2003, The das
hboard of sustainability; 2005, ndice DNA-Brasil; 2001, Mapa do fim da fome
81
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124
10.1590/S1807-76922008000200003 Manageme
nt
SCIELO:S1807-76922008000200003
J
Souza, Andr Silva de; Segatto-Mendes, Andra Paula
The competence a
ccumulation process in the technology transference strategy
technolo
gy; technology transfer; technological ability; processes and mechanisms of lear
ning
The present article evaluates and measures the t
echnological competence accumulation in an automation area enterprise to distrib
ution centers, Knapp Sudamrica Logistic and Automation Ltd, in the interval of th
e technology transference process previous period (1998-2001) and during the tec
hnology transference process (2002-2005). Therefore, based on an individual case
study, the study identified the technology transference strategy and mechanism
accorded between the head office and the branch office, the technological functi
ons and activities developed by the receiver and, at last, the critical factors
present in this process. The technological competences accumulation exam was acc
omplished based on an analytical structure existent in the literature that was a
dapted to the researched segment analysis. The obtained results showed that the
planed, organized, controlled and continuous effort to generating and disseminat
ing knowledge allowed the enterprise to speed up the accumulation process of tec
hnological competences promoting the converting of this process from individual
level to the organizational one: besides, it also allowed the identification of
barriers and facilitators involved in this process.
[Segatto-Mendes, Andra Paula] Universidade Federal do Paran, Brazil; [Souza, Andr S
ilva de] KNAPP Sudamrica Ltda, Brazil
Segatto, Andra Paula/0000
-0002-8903-9256 ROTHWELL R, 1991, R&D MANAGE, V21, P125, DOI 10.1111/j.1467-9310
.1991.tb00742.x; ARIFFIN N., 2000, The internationalisation of innovative capabi
lities: the Malaysian Electronics Industry; Ariffin N, 2003, Internacionalizao de
capacidades tecnolgicas: implicaes para estratgias governamentais e empresariais de
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a tecnolgica em processos e produtos e aprendizagem tecnolgica: o caso Eletrolux S
/A - Unidade de Guabirotuba - Curitiba/PR; FIGUEIREDO P. N., 2003, Aprendizagem
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the industrially advanced countries: international technology transfer: concepts
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odos; 2002, Industrial development report 2002/2003: competing through innovatio
n and learning; 1993, Proceedings; 1994, Frascati Manual 1993: the measurement o
f scientific and technological activities: proposed standard practice for survey
s of research and experimental surveys of research and experimental
18
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138
10.1590/S1807-76922008000200004 Management
SCIELO:S1807-76922008000200004
J
Villas, Marcos Vianna; Macedo-Soares, T. Diana L. van A. de; Russo, Gius
eppe Maria
Bibliographical research method for business administrat
ion studies: a model based on scientific journal ranking
research
methodology; business administration research; bibliographical research; rankin
g; impact factor
This article proposes a three-st
age method, with the use of multiple rankings as a starting point in the first s
tage to help carry out bibliographical research in a more effective and systemat
ic fashion. The relevance of this method is made evident by way of a pioneer emp
irical investigation on the use and importance of scientific journal rankings as
perceived by Brazilian professors in the practice of bibliographical research i
n the field of Business Administration. The results suggest that, although there
is an awareness of the importance of ranking as a criterion for bibliographical
research, with a view to identifying the state of the art and relevant research
gaps, ranking is in fact hardly used on a regular basis. It is believed that th
e proposed method can help overcome this problem and contribute to more effectiv
e literature reviews and research.
[Macedo-Soares,
T. Diana L. van A. de; Russo, Giuseppe Maria] Pontifcia Universidade Catlica do Ri
o de Janeiro, Brazil; [Villas, Marcos Vianna] Pontifcia Universidade Catlica do Ri
o de Janeiro, Brazil
DuBois FL, 2000, J INT BUS STUD,
V31, P689, DOI 10.1057/palgrave.jibs.8490929; Saha S, 2003, J MED LIBR ASSOC, V

91, P42; Rosenthal R, 2001, ANNU REV PSYCHOL, V52, P59, DOI 10.1146/annurev.psyc
h.52.1.59; Mylonopoulos NA, 2001, COMMUN ACM, V44, P29, DOI 10.1145/383694.38370
1; Garfield E, 1999, CAN MED ASSOC J, V161, P979; Podsakoff PM, 2005, STRATEGIC
MANAGE J, V26, P473, DOI 10.1002/smj.454; Tahai A, 1999, STRATEGIC MANAGE J, V20
, P279; Geary J, 2004, BRIT J MANAGE, V15, P95, DOI 10.1111/j.1467-8551.2004.004
10.x; Linde A, 1998, EUR J ORAL SCI, V106, P525; Baden-Fuller C, 2000, LONG RANG
E PLANN, V33, P621, DOI 10.1016/S0024-6301(00)00064-9; CAMPOS M., 2003, Arquivos
Brasileiros de Oftalmologia, V66, P18; Coelho P.M.Z., 2003, Braz J Med Biol Res
, V36, P1605, DOI 10.1590/S0100-879X2003001200001; Coura Jos Rodrigues, 2003, Mem
. Inst. Oswaldo Cruz, V98, P293, DOI 10.1590/S0074-02762003000300001; DuBois FL,
2001, J INT BUS STUD, V32, P197, DOI 10.1057/palgrave.jibs.8490947; EASTERBY-SM
ITH Mark, 1991, Management Research: An Introduction; Garfield E, 1998, Proceedi
ngs of the Cell Separation, Hematology and Journal Citation Analysis Mini Sympos
ium in tribute to Arne Byum; Gil AC, 2002, Como Elaborar Projetos de Pesquisa; Ho
lsapple C. W, 1994, Journal of Management Information Systems, V11; Rainer RK, 2
005, COMMUN ACM, V48, P91, DOI 10.1145/1042091.1042096; Krippendorff K., 2004, C
ontent analysis. An introduction to its methodology; Krzyzanowski RF, 1998, CIEN
C INFORM-BRAZIL, V27, P165; Li T., 1995, INT BUSINESS REV, V4, P251, DOI 10.1016
/0969-5931(95)00009-O; Margarey J., 2001, INT J NURS PRACT, V7, P376; Medeiros A
ldo da Cunha, 2003, Acta Cir. Bras., V18, P74, DOI 10.1590/S0102-865020030002000
01; Peffers K, 2003, Journal of Information Technology Theory and Application, V
5; Rea M. L, 2000, Metodologia de pesquisa: do planejamento execuo; Romancini R, 2
004, Verso e Reverso - Revista da Comunicao, V2; Uncles M. D., 2004, AUSTRALASIAN
MARKETI, V12, P67; Valiela I, 2005, BIOSCIENCE, V55, P688, DOI 10.1641/0006-3568
(2005)055[0688:TRIOBS]2.0.CO;2; Vanti N. A. P., 2002, Ciencia da Informacao, V31
; VILHENA VALRIA, 2002, Rev. Assoc. Med. Bras., V48, P20, DOI 10.1590/S0104-42302
002000100024; Yamamoto O. H, 1999, Infocapes, V7, P7; Yin R. K, 1996, Case study
research: design and methods; 2005, Classificao de peridicos, anais, jornais e rev
istas; 2003, ERIM journals list 2003; 2001, Proceedings of the; 2005, Journal se
lection criteria; 2003, FTs journals ranking list 2003; 2005, SciELO Brasil
39
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159
10.1590/S1807-76922008000200005 Manageme
nt
SCIELO:S1807-76922008000200005
J
Medeiros, Otavio R. de; Quinteiro, Luis Gustavo do Lago
Financia
l disclosure and international capital mobility in Latin America
internat
ional capital mobility; financial accounting disclosure; international CAPM; dir
ect foreign investment
The extant literature provides e
vidence on the impact of financial disclosure environments on international capi
tal mobility. However, to our knowledge, there are no such studies including Lat
in-American countries. We aimed to fill this void by assessing the influence of
accounting information on international capital mobility in a twenty-two-country
sample, including the three largest Latin-American countries: Argentina, Brazil
and Mexico. The countries included in the sample represent around 80% of the wo
rld s GDP from 1995 to 2001. Our empirical results show with a 99% confidence le
vel that the degree of disclosure of value-relevant accounting information has p
ositively influenced international capital mobility. We also show, with a 95% co
nfidence level, that countries where financial accounting is less aligned with t
ax accounting present higher international capital mobility. The three Latin-Ame
rican countries studied present relatively low levels of disclosure among the sa
mpled countries. However, whereas Argentina and Brazil show low levels of capita
l mobility, Mexico stands out with a high capital mobility, which we reckon coul
d be accounted for by the country s trade and investment connections with the US
and by its participation in the NAFTA.
[Quinteiro, Luis
Gustavo do Lago] Tribunal Superior Eleitoral, Brazil; [Medeiros, Otavio R. de]
Universidade de Braslia, Brazil
Andersen BDO, 2001, GAAP
2001: A survey of national accounting rules benchmarked against international a
ccount standards; Levine R, 1998, AM ECON REV, V88, P537; BACKUS DK, 1994, AM EC
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C, V52, P1131, DOI 10.1111/j.1540-6261.1997.tb02727.x; Ali A, 2000, J ACCOUNTING
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mas de direito comum x sistemas de direito civil; Moffett M, 2002, Fundamentals
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0.1016/0148-6195(95)00009-G; TESAR LL, 1995, J INT MONEY FINANC, V14, P467, DOI
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10.2307/1913389; International Financial Statistics; 1993, International accoun
ting summaries: a guide for interpretation and comparison; 2005, World developme
nt indicators 31
0
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176
10.1590/S1807-7692200800
0200006 Management
SCIELO:S1807-769
22008000200006
J
Machado-da-Silva, Clvis L.
Editorial
0
0
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0
03
2008
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0
10.1590/S1807-76922008000100001 Manageme
nt
SCIELO:S1807-76922008000100001
J
Boehe, Dirk Michael
In-house off-shoring of product developm
ent by MNCs
offshoring; MNC subsidiaries; product developmen
t
This paper deals with in-house off-shoring of pr
oduct development activities, here defined as the cost and efficiency motivated
shifting of product development projects within the network of multinational com
panies (MNC) to low and medium wage countries. The aim of the paper is to develo
p and test a succinct model which is based on transaction cost reasoning and whi
ch explains how and why different governance forms can be combined in order to r
eap efficiency gains in off-shoring. The results from a structural equations mod
el suggest support for a configuration which positively associates in-house offshoring with local outsourcing and negatively associates in-house off-shoring wi
th local cooperation in product development. The results are moderated by size a
nd age of the MNC subsidiary, suggesting that larger subsidiaries are more likel
y to become an offshore destination and to outsource part of their product devel
opment. I argue that this combination of governance forms increases scale, flexi
bility and speed to market while reducing costs and knowledge leakage hazards. T
he results imply that the internalization theory should be extended in order to
take account of off-shoring and its distinctive characteristics.
[Boehe, Dirk Michael] Universidade de Fortaleza, Brazil
Andersson U., 2001, INT BUSINESS REV, V10, P3, DOI 10.1016/S0969-5931(00)00042-1
; Andersson U, 2002, STRATEGIC MANAGE J, V23, P979, DOI 10.1002/smj.267; Reddy P
, 1997, WORLD DEV, V25, P1821, DOI 10.1016/S0305-750X(97)00079-X; Kessler EH, 20
00, R&D MANAGE, V30, P213, DOI 10.1111/1467-9310.00172; von Zedtwitz M, 2002, RE
S POLICY, V31, P569, DOI 10.1016/S0048-7333(01)00125-1; Doh JP, 2005, J MANAGE S
TUD, V42, P695, DOI 10.1111/j.1467-6486.2005.00515.x; Rugman AM, 2003, J INT BUS
STUD, V34, P125, DOI 10.1057/palgrave.jibs.8400012; Chen SFS, 2005, J INT BUS S
TUD, V36, P231, DOI 10.1057/palgrave.jibs.8400124; Sobrero M, 2001, MANAGE SCI,

V47, P493, DOI 10.1287/mnsc.47.4.493.9828; Buckley PJ, 2005, J INT BUS STUD, V36
, P595, DOI 10.1057/palgrave.jibs.8400170; Veugelers R, 1999, RES POLICY, V28, P
63, DOI 10.1016/S0048-7333(98)00106-1; Kuemmerle W, 1997, HARVARD BUS REV, V75,
P61; Buckley PJ, 1998, J INT BUS STUD, V29, P539, DOI 10.1057/palgrave.jibs.8490
006; Narula R, 2001, TECHNOL ANAL STRATEG, V13, P365, DOI 10.1080/09537320120088
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S, 1990, ACAD MANAGE REV, V15, P603, DOI 10.2307/258684; Birkinshaw J, 2001, Ex
ternal sources of knowledge and performance in R&D organizations; Boutellier R,
1999, Managing global innovation: uncovering the secrets of future competitivene
ss; BUCKLEY P., 1976, The Future of the Multinational Enterprise; Byrne B.M., 20
01, Structural equation modeling with AMOS: Basic concepts, applications, and pr
ogramming; CHURCHILL GA, 1979, J MARKETING RES, V16, P64, DOI 10.2307/3150876; C
lark K. B., 1991, Product development performance: strategy, organization, and m
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MNC centers of excellence: a subsidiary perspective, P113; Forsgren M., 1996, I
NT BUSINESS REV, V5, P487, DOI DOI 10.1016/0969-5931(96)00023-6; HAIR J. F, 1998
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nternationale, avec application aux secteurs Agoria; Holm U, 2000, The emergence
and impact of MNC centres of excellence: a subsidiary perspective; KOTABE M, 19
94, J INT BUS STUD, V25, P115, DOI 10.1057/palgrave.jibs.8490195; Lundvall B. A.
, 1988, TECHNICAL CHANGE EC, P349; Narula R, 2003, Globalisation of innovation:
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2, P755, DOI DOI 10.1016/J.IBUSREV.2003.05.001; SKINNER W, 1974, HARVARD BUS REV
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rnance; 2006, Off-shoring an elusive phenomenon 38
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10.1590/S1807-76922008000100002 Management
& Economics
SCIELO:S1807-76922008000100002
J
Lazzarini, Sergio G.
The transition from alliance networks to
multilateral alliances in the global airline industry
alliance
networks; multilateral alliances; constellations; cooperative strategy; airline
industry
This study examines conditions in which
alliance networks (informal webs of bilateral entanglements between firms) may o
r may not evolve into multilateral alliances (broad, formal multiple-firm arrang
ements). I offer a theory to explain the formation of multilateral alliances bas
ed on both the resource profile and the structure of existing interfirm networks
, and provide an initial test of that theory in the context of the global airlin
e industry. Using data from 75 global airlines and their alliances, I propose a
methodology to retrieve samples of alliance networks and then use regression ana
lysis to assess how the resource profile and the structure of these networks inf
luence their formalization into multilateral alliances. I find that multilateral
alliances are more likely to emerge when alliance networks exhibit high resourc
e diversity and network structure characterized by moderate density and high cen
tralization. Apparently, while highly sparse networks reduce actors awareness o
f their potential joint collaboration, highly dense or embedded networks substit
ute for the need for formal controls accompanying multilateral agreements. The e
ffect of centralization suggests that the formation of multilateral alliances te
nds to be triggered by leading actors directly connected to other network member
s.
[Lazzarini, Sergio G.] Instituto Brasileiro de M
ercado de Capitais, Brazil
Gulati R, 1999, AM J SOC
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36
10.1590/S1807-76922008000100003 Management
& Economics
SCIELO:S1807-76922008000100003
J
Vasconcelos, Flvio Carvalho de; Vasconcelos, Isabella Freitas Gouveia de;
Crubellate, Joo Marcelo
Stress in organizations: between efficiency and
the institutionalization of fear
BAR - Brazilian
stress; fear; stress man
agement; institutional environment
Sometimes organi
zations described as benevolent, focusing on stable procedures and cordial relat
ions are regarded as examples of collective indolence and likely to be out-compe
ted by aggressive, merciless and stress-prone organizations. In this paper we su
ggest that some managers and organizations follow a requisite stress principle,
according to which stress inside organizations is treated as a variable to be eq
uated to the stress level perceived to prevail in the institutionalized environm
ent the organization operates. We thus predict the relationship between stress-i
nducing practices, individual responses and performance to be recursively explai
ned. When organizations induce stress at levels that are different from those ad
mitted institutionally as normal levels, there will be a negative response to th
is induction. When induced stress levels are considered excessive, activities wi
ll be inhibited because fear will control the capacity of people to deal with si
tuations and act in an appropriate manner. The validity of this principle implie
s that control of stress in organizations is as complex as the level of stress i
n society: it will depend on the control of stress levels coming from society. T
he principle consequently puts an end to any management aspirations to use stres
s as a managing mechanism and for inducing behavior.
[Vasconcelos, Isabella Freitas Gouveia de] Fundao Educacional Inaciana Padre Saboi
a de Medeiros, Brazil; [Crubellate, Joo Marcelo] Universidade Positivo, Brazil; [
Vasconcelos, Flvio Carvalho de] Fundao Getlio Vargas, Brazil
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..; 1999, Anais...; 2004, Anais...; 2000, Anais...
48
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52
10.1590/S1807-76922008000100004 Management
SciELO Brazil
SCIELO:S1807-76922008000100004
J
Cabral, Sandro; Azevedo, Paulo F.
The modes of provision o
f prison services in a comparative perspective
BAR - Br
prisons; privati
zation; public services
This paper aims to compare the p
erformance of two modes of provision of prison services: public, and with the pa
rticipation of private companies. There are few empirical studies concerning the
alternative modes of governance in this sector, which differs from other public
utilities in that there is an absence of network externalities and scale econom
ies. In addition, an understanding of informal institutions is crucial for the p
erformance of the service provider, either public or private. In this paper, we
build a comparative analysis of two case studies of similar correctional facilit
ies, one public and the other outsourced to a private company under the supervis
ion of civil servants (hybrid governance structure), both located in the same re
gion of Brazil. We found that the privately operated facility has achieved bette
r performance indicators (in terms of number of escapes, riots, deaths, assistan
ce to inmates etc.) than the public facility, which in part refutes the argument
s of Hart, Shleifer and Vishny (1997) against private participation in prison se
rvices. We conclude that the reasons for these differences are related to lower
levels of administrative controls; to the presence of civil servants within the
privately operated prison, which contributes to reducing information asymmetries
; to greater incentives for the private operator: to monitor employees, to bypas
s local judiciary constraints and to fulfill contractual obligations.
[Azevedo, Paulo F.] Fundao Getlio Vargas, Brazil; [Cabral, Sandro] Universidade Fed
eral da Bahia, Brazil
Azevedo, Paulo/A-6873-2016
AFFONSO
Deborah Kelly, 2002, Privatizao de presdios: terceirizao dos servios penitencirios; Ba

er P, 2005, J LAW ECON, V48, P549, DOI 10.1086/497526; Hart O, 2003, ECON J, V11
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P. F, 2002, Contractual mix in Brazilian franchising; Barzel Yoram, 1997, Econo
mic Analysis of Property Rights; BECHT Marco, 2002, Corporate governance and con
trol; Brickley J., 1997, J CORP FINANC, V3, P189, DOI 10.1016/S0929-1199(96)0001
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les; Shirley M., 2002, THIRSTING EFFICIENCY, P1, DOI 10.1016/B978-008044077-4/50
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de ladministration pnitentiaire; 2004, Les chiffres cls de ladministration pnitentia
ire
40
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69
10.1590/S1807-76922008000100005
Management
SCIELO:S1807-76922008000
100005
J
McLean, Christine; Alcadipani, Rafael
Critical management stud
ies: some reflections
actor-network theory; critical managemen
t studies; organisation studies; post-structuralism
This paper seeks to challenge some assumptions associated with Critical Manageme
nt Studies (CMS). This is done based on insights originating from the Actor-Netw
ork Theory (ANT), an approach that can be considered as an empirical form of pos
t-structuralism and that has gained prominence in social sciences. Fundamentally
, this paper broadly reviews some key CMS ideas associated with this perspective
ontology to argue that what CMS usually tends to take as explanation is exactly
what has to be explained. Moreover, it discusses CMS problematic view of objec
ts and its tendency to neglect how existence is kept and maintained.
[Alcadipani, Rafael] UNINOVE; [Alcadipani, Rafael] Fundao Getlio Vargas, Brazil; [M
cLean, Christine] Manchester Business School, UK
Ackroyd S., 2004, EPHEMERA, V4, P165; Adler P, 2002, ORGANIZATION, V9, P387, DOI
10.1177/135050840293003; ALVESSON M., 1996, Making sense of management; Alvesso
n M, 1992, Critical management studies; Knights D, 2002, ORGANIZATION, V9, P575,
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VESSON M, 1992, ACAD MANAGE REV, V17, P432, DOI 10.2307/258718; Fournier V, 2000
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84
10.1590/S1807-76922008000100006 Management
SciELO B
SCIELO:S1807-76922008000100006
J
Carrieri, Alexandre de Pdua; Leite da Silva, Alfredo Rodrigues
Environmental discourses in organizations: the case of a Brazilian mobile teleco
mmunications company
environmental discourses; electromagneti
c irradiation; visual pollution; Brazil; mobile telecommunications business
This paper examines the discourse configurations on the environmental theme in b
usiness organizations and its relevance to the understanding of the inclusion of
ecological discourses in the discourses of organizational members. A case study
into a Brazilian telecommunications company offers empirical evidence. It begin
s with the understanding that organizations adopt several strategies in an attem
pt to disseminate a certain environmental discourse. As these efforts share spac
e with other pressures, a fragmented discourse emerges. In this paper, the press
ures of the environmental theme on organizations are discussed in order to under
stand this process. The second part of the argument focuses on the context of th
e case study - Brazilian organizations - and, afterwards, the third part deals w
ith ecological discourses in their insertions in organizational interests. The d
ata of the case study were collected through documental research and 40 semi-str
uctured interviews. The analysis was applied based on Discourse Analysis. In con
clusion, an ambiguous discourse configuration was shown that offer elements for
the understanding that philanthropy, legal obligation and organizational competi
tiveness need to be used together to offer legitimacy to the theme of environmen
tal responsibility in business organizations

[Leite d
a Silva, Alfredo Rodrigues] Universidade Federal de Minas Gerais, Brazil; [Carri
eri, Alexandre de Pdua] Universidade Federal de Minas Gerais, Brazil
Fineman S, 1996, ORGAN STUD, V17, P479, DOI 10.1177/017084069601700306; SHRIVAST
AVA P, 1994, ORGAN STUD, V15, P705, DOI 10.1177/017084069401500504; KNIGHTS D, 1
991, ORGAN STUD, V12, P251, DOI 10.1177/017084069101200205; Barry D, 1997, ACAD
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DONAIRE D., 1994, RAE-REV ADMIN EMPRES, V34, P68; Ducrot O, 1987, O DIZER E O DI
TO; FIORIN J. L, 2003, Linguagem e ideologia; FIORIN J. L, 1989, Elementos de Anl
ise do Discurso; FOUCAULT M., 1987, A arqueologia do saber; Gutberlet J., 1996,
Produo industrial e poltica ambiental; Hopfenbech W, 1993, The green management rev
olution; Kitamura P. C., 1994, Agricultura Sustentvel, V1, P27; KLEINER A, 1991,
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, V5, P27; Parker B, 1996, Handbook of organization studies, P485; POIRIER J., 1
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P120; Reed M., 1998, DISCOURSE ORG, P193; Souza M. T. S., 1993, Revista de Admin
istrao de Empresas, V33, P40; Strannegrd L, 1998, Green ideas in business; Thiollen
t M, 1987, Crtica Metodolgica, investigao social e enquete operria; Viola E, 1996, In
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2003, Clic+; 2002, Boletim da UFMG; 1993, Relatrio Anual
37
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10.1590/S1807-76922007000300002 Management
SciELO B
SCIELO:S1807-76922007000300002
J
Editorial
0
0
0
0
0
12
2007
4
3
I
I
10.1590/S1807-76922007000300001 Manageme
nt
SCIELO:S1807-76922007000300001
J
Silva, Jos Roberto Gomes da; Wetzel, Ursula
Organizational c
hange and the meaning of time
time; organizational change; sen
se making; change management
This paper probes into t
he social process of sense making in changing organizations, trying to observe h
ow participant individuals interpret contextual events and configure their notio
n of time. This notion of time then interacts with the dynamics of the lives of
individuals and contributes to the adaptation to the new reality they are facing
. The study was conducted in eight organizations and data were collected by mean
s of 133 in-depth interviews with participants in the change processes. Results
indicate that individuals establish a reference to central events in their attem
pt to make sense out of changes and in their effort to adapt to the new situatio
n. In accordance with Lewis and Weigert (1981), the results also indicate the do
minance of institutional time over interaction time as well as over self time. F
inally, the results suggest that such configurations of time are influenced by o
fficial organizational rhetoric and by actions in change management
[Wetzel, Ursula] Universidade Federal do Rio de Janeiro, Brazil; [Silva, Jos Robe
rto Gomes da] Pontifcia Universidade Catlica do Rio de Janeiro, Brazil
Allaire Y, 1989, The management of organizations; Newton T, 2003, SOCIOLOGY, V37
, P433, DOI 10.1177/00380385030373003; Benschop Y, 1998, ORGAN STUD, V19, P787,
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10.1146/annurev.psych.50.1.361; Blount S, 2001, ACAD MANAGE REV, V26, P566, DOI
10.2307/3560242; Lee H, 1999, ORGAN STUD, V20, P1035, DOI 10.1177/0170840699206

006; Perlow LA, 1999, ADMIN SCI QUART, V44, P57, DOI 10.2307/2667031; Sorokin PA
, 1937, AM J SOCIOL, V42, P615, DOI 10.1086/217540; Armenakis AA, 1999, J MANAGE
, V25, P293, DOI 10.1016/S0149-2063(99)00004-5; Bareil C., 1999, GESTION, V24, P
86; Block R. A, 1996, Journal of Psychology; Corley K. G, 2000, Trends in organi
zational behavior: Vol. 7. Time in organizational behavior; DEMERS C., 1993, Com
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60946; Giddens A., 1984, The constitution of society; Giordano Y, 1998, Revue de
Gestion de Ressources Humaines, P20; Glucksmann MA, 1998, SOCIOLOGY, V32, P239,
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pment, V20, P19, DOI 10.1108/02621710110365023; Hassard J, 2001, INT J MANAG REV
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ES, V60, P432, DOI 10.2307/2578444; Rouleau L., 1999, GESTION, V24, P96; SENNETT
R., 1999, A corroso do carter; Silva Jos Roberto Gomes da, 2003, Rev. adm. empres.
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P1, DOI 10.1177/017084069601700101; Weick K., 1995, Sensemaking in organization
s; 2003, Anais do
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ANPAD - Associao N
1807-7692
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2007
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16
30
10.1590/S1807-76
922007000300003 Management
SCIELO:S
1807-76922007000300003
J
Wanke, Peter Fernandes; Fleury, Paulo Fernando; Hijjar, Maria Fernanda
A study into the impact of logistics sophistication of Brazilian shippers in the
pattern of contracting the services of logistics operators
Brazilia
n shippers; 3PL acquisition; logistics sophistication
The main objective of this study is to evaluate the impact of the logistics soph
istication of Brazilian shippers on the acquisition pattern of 3PL (third-party
logistics) service providers. The conceptual model of logistics sophistication a
nd the major dimensions and variables relating to the acquisition pattern were d
efined and a questionnaire was sent to 218 Brazilian shippers listed on the Revi
sta Exame ranking. Based on the 93 questionnaires returned, the analyses conduct
ed indicate that the most sophisticated shippers are durable goods manufacturers
and that they contract 3PL services providers for inventory management and high
er value added services. In essence, these results indicate that the most sophis
ticated shippers seek 3PL service providers capable of managing logistics tradeoffs such as inventory levels vs. asset utilization levels. These implications o
n the selection criteria of 3PL service providers are also discussed.
[Fleury, Paulo Fernando] Universidade Federal do Rio de Janeiro, Brazil; [Hijjar
, Maria Fernanda] Universidade Federal do Rio de Janeiro, Brazil; [Wanke, Peter
Fernandes] Universidade Federal do Rio de Janeiro, Brazil
BOWERSOX D. J., 1992, Logistical Excellence: it s not business as usual; BOWERSO
X D. J., 1999, 21st Century Logistics Making Supply ChainProcess; CASTRO C. M.,
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10.1590/S1807-76922007000300004 Management

SCIELO:S1807-76922007000300004
J
Vieira, Valter A.; Damacena, Cludio
Loyalty in the supermark
et
research-article
loyalty; affective commitment; discriminant analysis
Loyalty has been a hot topic in marketing management, not only for academics, bu
t also for managers. In that sense, the main goal of this paper is to identify t
he variables that discriminate loyalty groups. Therefore, seven hypotheses have
been proposed which might have an impact on loyalty groups. Based on discriminan
t analysis, the paper analyzes and discusses the data, and presents a conclusion
that the more important variables on loyalty in the supermarket are affective c
ommitment, satisfaction with its environment and value provided by supermarket e
xperiences. Moreover, the results also indicated that the theoretical model achi
eved a variance in the loyalty construct of canonical R-squared = 0.78. It could
be considered a good value to the final model. Final considerations and study l
imitations conclude the paper.
[Damacena, Cludio] Univer
sidade do Vale do Rio dos Sinos, Brazil; [Vieira, Valter A.] Universidade de Bra
slia, Brazil
Damacena, Cludio/K-1041-2015 Damacena, Cludio/0000-000
2-8331-9302
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SCIELO:S1807-76922007000300005
J
Torres, Claudio Vaz; Prez-Nebra, Amalia Raquel
The influence of
human values on holiday destination choice in Australia and Brazil
consumer
behavior; destination choice; human values; product judgment and meaning; two-r
oute model
Allen and Ng (1999a) proposed a conceptu
al framework of how consumers choice of services may be influenced by the human
values that they endorse. The aim of this study is to observe which implication
s cultural differences had on holiday destination choice. The sample consisted o
f 793 participants (52% Brazilians, 48% Australians; 51% Male; average age = 25y
; Education 52% High School), who answered a questionnaire containing: the verti
cal-horizontal individualism-collectivism Values Scale, the Meaning and Judgment
Scale, a Holiday Destination Measure, a Consumption Behavior Measure, and demog
raphics page. The main effect of the country on cultural patterns between Brazil
and Australia was observed. The individualist Australians preferred a piecemeal
judgment and placed more importance on tangible attributes. Brazilians, who sco
red higher on collectivism, used affective judgment more. These and other result
s are discussed in terms of the validity of the model for individuals who endors
e cultural values other than individualism.
[Torres,
Claudio Vaz; Prez-Nebra, Amalia Raquel] Universidade de Braslia, Brazil
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ptured] 52
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Editorial
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A critical analysis of measurement models of export performance
export p
erformance; international business; construct validation
Poor conceptualization of the export performance construct may undermine theory
development efforts and may be one of the reasons behind the often conflicting f
indings in empirical research on the export performance phenomenon. This article
reviews the conceptual and empirical literature and proposes a new analytical s
cheme that may serve as a standard for judging content validity and a guiding ya
rdstick for drawing operational representations of the construct. A critical ass
essment of some of the most frequently cited measurement frameworks, followed by
an analysis of recent (1999-2004) empirical research, leaves no doubt that ther
e are flaws in the conceptualization and operationalization of the performance c
onstruct that ought to be addressed. A new measurement model is advanced along w
ith some guidelines which are suggested for its future empirical validation. The
new measurement framework allegedly improves on other past efforts in terms of
breadth of coverage of the construct s domain (content validity). It also offers
a measurement perspective (with the simultaneous use of both formative and refl
ective approaches) that appears to reflect better the nature of the construct.
[Rocha, Angela da] Universidade Federal do Rio de Janeiro, Brazil; [Silva, Jorge
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t the; 2006, Proceedings...
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10.1590/
S1807-76922007000200002 Management
SCIELO:S1807-76922007000200002
J
Guedes, Ana Lucia; Faria, Alexandre
Globalization and intern
ational management: in search of an interdisciplinary approach

internat
ional management; globalization; management and governance
This paper, based on the international relations and international political eco
nomy literature, shows that the international management field has been influenc
ed by certain national interests, particularly from the United States, and also
that it reproduces a particular theory of globalization that benefits the intere
sts of transnational corporations. One of the most concerning outcomes of this d
ominant perspective is the suppression of governance issues managed by these c
orporations and the interests of other key agents, such as governments. The inte
rdisciplinary approach outlined in this paper challenges the hegemonic influence
of the globalist theory within the international management field. The approach
proposed addresses the domains of management and governance by recognizing from
a multidimensional perspective on globalization, the political and economic int
erfaces between public and private, and more specifically, between government an
d transnational corporations. This could make the knowledge produced by the fiel
d relevant not only to transnational corporations but also to local governments,
local managers, public administrators and policy makers in developing countries
.
[Faria, Alexandre] Fundao Getlio Vargas, Brazil; [G
uedes, Ana Lucia] Fundao Getlio Vargas, Brazil
Wallerst
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l business?
84
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10.1590/S1807-7692200700
0200003 Management
SCIELO:S1807-769
22007000200003
J
Seifert Jr, Rene E.; Machado-da-Silva, Clvis L.
Environment, res
ources and interpretation: influences in the internationalization strategies of
the food industry in Brazil
internationalization; environmen
t; resources; interpretation; institutional theory
This article analyzes the internationalization strategies of companies in the fo
od industry from Paran State, in Brazil. The logic of analysis sought to corrobor
ate the idea that internationalization is a strategic phenomenon cognitively med
iated in the light of environmental pressures and resources within the organizat
ion. Therefore, the role of the environment, resources and interpretive schemes
are analyzed and used to explain three strategic internationalization patterns f
ound in the food industry of Paran: domestic, reluctant and active international
action. Based on those constructs, and from an institutional and cognitive persp
ective of analysis, the study contributes to the debate related to homogeneity,
heterogeneity and organizational strategic action.
[Machado-da-Silva, Clvis L.] Universidade Positivo, Brazil; [Seifert Jr, Rene E.;
Machado-da-Silva, Clvis L.] CEPPAD, Brazil
AHARONI
Y., 1966, The Foreign Investment Decision Process; Amit R, 1998, The strategy re
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10.1590/S1807-76922007000200004 Management
SCIELO:S1807-76922007000200004
J
Fleck, Denise
Institutionalization and organizational long-ter
m success
institutional theory; organizational long-term s
uccess; modes of organizational institutionalization
Institutionalization processes have an ambivalent effect on organizational longterm success. Even though they foster organizational stability and permanence, t
hey also bring about rigidity and resistance to change. As a result, successful
organizations are likely to lose their competitive advantage over time. The pape
r addresses this issue through the investigation of the institutionalization pro
cesses of two long-lived companies: General Electric, a firm that has been a lon
g-term success and its rival, Westinghouse, which was broken up after eleven dec
ades of existence. The longitudinal, multilevel analysis of firms and industry h
as identified two different modes of organizational institutionalization. The re
active mode gives rise to rigidity and change resistance, much like institutiona
l theory predicts; the proactive mode, on the other hand, neutralizes those nega
tive effects of institutionalization processes. In the reactive mode, structure
predominates. In the proactive mode, agency plays a major role in organizational
institutionalization, and in managing the organization s relations with the env
ironment, clearly contributing to environmental institutionalization.
[Fleck, Denise] Universidade Federal do Rio de Janeiro, Brazil
Aeppel T, 1997, Famous name Westinghouse fades away; LEBLEBICI H, 1991, ADMIN SC
I QUART, V36, P333, DOI 10.2307/2393200; MEYER JW, 1977, AM J SOCIOL, V83, P340,
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be AL, 1997, ANNU REV SOCIOL, V23, P1, DOI 10.1146/annurev.soc.23.1.1; ZUCKER LG
, 1987, ANNU REV SOCIOL, V13, P443; Birr K, 1957, Pioneering in industrial resea
rch: the story of the general electric research laboratory; Chandler A. D., 1977
, VISIBLE HAND; DANIELLS L. M, 1957, Studies in enterprise: a selected bibliogra
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; DIMAGGIO PJ, 1983, AM SOCIOL REV, V48, P147, DOI 10.2307/2095101; EISENHARDT K
M, 1989, ACAD MANAGE REV, V14, P532, DOI 10.2307/258557; GEAHIGAN P. C, 1988, U.
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2; Sultan R. G. M, 1974, Pricing in the electrical oligopoly Vol 1 Competition o
r Collusion
26
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10.1590/S1807-7692200700
0200005 Management
SCIELO:S1807-769
22007000200005
J
Grzybovski, Denize; Amncio, Cristhiane Oliveira da Graa; Pao-Cunha, Elcemir
Theory of imagery in studies of the change process
imagery;
organizational studies; organizational change
This art
icle aims to demonstrate the analytical power of the imagery concept for an orga
nizational analysis. The gaps in organizational studies justify building new ref
erence pictures in the organizational culture, with imagery as a starting point,
considering subjectivity as an object of the phenomenology investigation and im
agery as an object of anthropology and sociology. The analytical perspective fol
lows the sociology of the knowledge and, in this context, applications of anthro
pology, general sociology, analytical and social psychologies are presented. The
result is an organizational imagery accessed by the objectivity of the subjects
, through the language, where the images attributed to the reality emerge.
[Amncio, Cristhiane Oliveira da Graa] Empresa Brasileira de Pesquisa Agropecuria, B
razil; [Pao-Cunha, Elcemir] Universidade Federal de Juiz de Fora, Brazil; [Grzybo
vski, Denize] Universidade de Passo Fundo, Brazil; [Pao-Cunha, Elcemir] Universid
ade Federal de Minas Gerais, Brazil
Grzybovski, Denize/H-5484-2013
Grzybovski, Denize/0000-0003-3798-1810 Aktouf O, 1993, O indivduo na organizao: di
menses esquecidas, P39; Altman E. C, 1995, Imagem e liderana: na sociedade, no gov
erno, nas empresas e na mdia, V1, P77; Greenwood R, 1996, ACAD MANAGE REV, V21, P
1022, DOI 10.2307/259163; AVENS R., 1993, Imaginao realidade; BACHELARD Gaston, 19
96, A potica do espao; Baczko B, 1985, A imaginao social, V5; Ball K, 2000, ORGAN ST
UD, V21, P539, DOI 10.1177/0170840600213003; BERGER P. L., 2002, A Construo Social
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poder simblico; BRITO M. J., 1996, Revista de Administrao Pblica, P138; BROWN AD, 19
94, ORGAN STUD, V15, P861, DOI 10.1177/017084069401500605; Castoriadis C., 1999,
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hilosophie de limage; Enriquez E, 1974, Imaginrio social, recalcamento e represso n
as organizaes; FOUCAULT Michel, 1987, Vigiar e punir: histria da violncia nas prises;
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ganization Studies; JUNG C. G., 1976, Tipos psicolgicos; Lacan J, 1983, Seminrio I
: os escritos tcnicos de Freud; Lacan J., 1985, O seminrio, Livro 20: mais, ainda;
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mdia, V1; Laron J.-P, 1979, Structure de pouvoir et identit de l entreprise; MINAY
O Maria C. S., 2001, Pesquisa social: teoria, mtodo e criatividade; PAGS Max, 1987
, O poder nas organizaes; Pfeffer J., 1981, RES ORGAN BEHAV, V3, P1; PIAGET Jean,
1975, A formao do smbolo na criana; Sartre J P, 1996, O imaginrio: psicologia fenomen
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e sentidos no cotidiano. Aproximaes tericas e metodolgicas; Timothy J, 2001, Human R
esource Development Quartely, V12, P247; Trindade L, 1997, O que imaginrio, V309;
VAN MAANEN J., 1989, Cultura e poder nas organizaes, P45; Weick K. E., 1996, HDB
ORG STUD; 2002, Anais do; 1999, Anais do; 1993, Anais do
45
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10.1590/S1807-76922007000200006 Management
SciELO B
SCIELO:S1807-76922007000200006
J
Leo, Andr Luiz M. de Souza; Mello, Srgio C. Bencio de
The mean
s-end approach to understanding customer values of a on-line newspaper
customer
value research; means-end theory; laddering; on-line consumption
Customer value is understood as one of the constructs that best explains consume
r decision making. Its proposal is to understand how consumers translate product
or service characteristics and consequences of use into personal self-relevant
values. The means-end theory is a way of systematically thinking in this hierarc
hical representation. The most commonly used method to achieve means-end chains
is laddering. This theory and method were used to understand customer values of
an important on-line Brazilian newspaper, which is an innovative approach, since
on-line laddering is uncommon. The findings indicate that values related to goa
ls of a personal nature are the most important ones. However, other values indic
ate the increase of the public man pointing to an alternative vision of what is
commonly thought of as the contemporary isolated and selfish human. Academic res
earch could benefit from a broader understanding and use of the means-end theory
and laddering on the Web. Future research for managerial practices is warranted
in areas such as segmentation, satisfaction measuring and customer value reeval
uation, in addition to copy tests.
[Leo, Andr Luiz M.
de Souza; Mello, Srgio C. Bencio de] Universidade Federal de Pernambuco, Brazil
GUTMAN J, 1982, J MARKETING, V46, P60, DOI 10.2307/3203341; Olver JM, 2003, PERS
INDIV DIFFER, V35, P109, DOI 10.1016/S0191-8869(02)00145-9; REYNOLDS TJ, 1984,
J ADVERTISING RES, V24, P27; Woodruff RB, 1997, J ACAD MARKET SCI, V25, P139, DO
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19; KAHLE LR, 1986, J CONSUM RES, V13, P405, DOI 10.1086/209079; COPETTI C. L. P
., 2005, Valor para o cliente: anlise de congruncia sob a perspectiva do consumido
r final e da comunicao; Dibley A., 2001, J CONSUMER BEHAV, V1, P77, DOI 10.1002/cb
.55; Gengler CE, 1999, J PUBLIC POLICY MARK, V18, P172; Grunert K.G., 1995, EURO
PEAN ADV CONSUME, V2, P366; Gutman Jonathan, 1981, ADV CONSUM RES, V8, P116; HUN
T S.D., 1991, Modern marketing theory; Kamakura W. A., 1991, J CONSUM RES, V18,
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, Understanding consumer decision making: the means-end approach to marketing an
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Your Customer: new approaches to understanding customer value and satisfaction;
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; 2002, Anais...; 2004, Proceedings
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10.1590/S1807-76922007000100002 Management
mics
SCIELO:S1807-76922007000100002
J
Editorial
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I
10.1590/S1807-76922007000100001 Manageme
nt
SCIELO:S1807-76922007000100001
J
Monaco, Felipe de Faria; Guimares, Valeska Nahas
Creativity and i
nnovation in the context of team-work: an evaluation in the self-management cell
s and quality control circles of Ambev S.C. Branch
creativi
ty and innovation; team work; organizational changes; self-management cells; qua
lity control circles
This paper is about changes in t
he business world. The main goal is to study the implications related to people
s creativity expression owing to work organization in small groups in the Ambev
S.C. branch. This is a qualitative study based on a case study. 21 self-manageme
nt circles and 18 quality control circles in the organization were found. The se
lf management circles are responsible for achieving the organizational main goal
s and the quality control circles to bring best practices and new ideas. The res
ult shows that quality control circles are more powerful than the self managemen
t circles as a space to develop people creativity and organizational innovation.
It is relevant to stress that in the CCQs there are more multidisciplinary and
common purpose guided to a collective objective desired by all the members of th
e team. On the other hand, in the CGAs there are more discipline to accept the co
mmon tactics to people reach the objectives of the group and the corporative aim
s. The conclusion is that the changes in the business environment make the small
work group very important to a company s creativity and a fundamental strategy
differentiation in the process of work organization in the context of the busine
ss world.
[Monaco, Felipe de Faria; Guimares, Vales
ka Nahas] Universidade Federal de Santa Catarina, Brazil
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uo ao TPM: Total Productive Maintenance; Neves M. A. de, 1998, Sindicalismo e nego
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e relaes de trabalho; RUAS R, 1997, So Paulo em Perspectiva, V11, P42; Salerno M. S

, 1992, So Paulo em Perspectiva, V6, P100; SALERNO M. S., 1999, Projeto de organi
zaes integradas e flexveis processos grupos e gesto democrtica via espaos de comunica
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. N. S., 1987, Introduo pesquisa em cincias sociais: a pesquisa qualitativa em educ
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1990, INNOVATION CREATIVIT, P3; 2001, Crculos de controle da qualidade; 2001, Crcu
los de gesto autnoma; 1994, Anais... 34
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10.1590/S1807-76922007000100003 Management
mics
SCIELO:S1807-76922007000100003
J
Freitas, Carlos Alberto Sampaio de; Guimares, Toms de Aquino
Isomorphism, institutionalization and legitimacy: operational auditing at the co
urt of auditors
institutionalization; isomorphism; legitimacy; o
perational auditing
The aim of this paper is to veri
fy the nature of the relationship between the concept of legitimacy and the phen
omenon of institutionalization of operational auditing at the Court of Auditors
in a context of institutional isomorphism. A documental examination was conducte
d covering the period of 1987 to 2004 and 18 people involved in the aforemention
ed activity at the Court of Auditors were interviewed. The results suggest that
there is a relationship between isomorphism and legitimacy but only concerning o
ne type of legitimacy. The phenomenon of isomorphism acts in the sense of checki
ng cognitive legitimacy while other factors are at work which are connected to t
he culture and institutional environment of the country, which interfere in the
dimension of moral legitimacy, resulting in institutionalization of the activity
at a secondary level in the analyzed organization. It was seen that the process
of institutionalization, in this case, has a circular characteristic, in which
the phases of innovation, diffusion, partial saturation and partial deinstitutio
nalization follow one another cyclically, modifying the activity of operational
auditing over time at the Court of Auditors.
[Guimares
, Toms de Aquino] Universidade de Braslia, Brazil; [Freitas, Carlos Alberto Sampai
o de] Tribunal de Contas da Unio, Brazil
Guimaraes, Tomas/0000-00
01-9261-2407
Lawrence TB, 2001, ACAD MANAGE REV, V26, P624, DOI 10.2307/35602
45; Arajo I. P. S. A., 2001, Introduo auditoria operacional; BARROS Elizabeth F., 1
999, Auditoria de desempenho nos tribunais de contas estaduais brasileiros: uma
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V82, P929; Jepperson R.L., 1991, The New Institutionalism in Organizational Anal
ysis; Lonsdale J., 2000, Developments in value-for-money audit methods: impacts
and implications, V66, P73; MACHADO-DA-SILVA C. L., 2003, Organizaes, instituies e p
oder no Brasil; MACHADO-DA-SILVA C. L., 2000, Estudos organizacionais: novas per
spectivas na administrao de empresas (uma coletnea Luso-Brasileira); MEDEIROS P. H.
R., 2004, Governo eletrnico no Brasil: aspectos institucionais e reflexos na gov
ernana; MEYER J. W., 1991, The new institutionalism in organizational analysis 63
-83; PFEFFER J., 1978, The external control of organizations : a resource depend
ence perspective; POLLITT C., 2000, Public Management Reform; Powell Walter, 199
1, The new institutionalism in organizational analysis; SCOTT W. R., 1991, The n
ew institutionalism in organizational analysis; Scott W. R., 2001, Institutions
and organizations; SCOTT W. Richard, 1994, Institutional environments and organi
zations: structural complexity and individualism; SCOTT W.R., 1995, Organization
s, rational, natural and open systems; SUCHMAN MC, 1995, ACAD MANAGE REV, V20, P
571, DOI 10.2307/258788; VIEIRA M. M. F, 2004, Pesquisa Qualitativa em Administr
ao; Yin R. K., 2001, Estudo de caso: planejamento e mtodo; ZUCKER L. G., 1991, The
New Institutionalism in Organizational Analysis; 1993, Anais...; 1997, [No title
captured]; 1995, Normas de Auditoria da Intosai: Tribunal de Contas da Unio, Tra
ns.; 2002, Anais...
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10.1590/S1807-76
922007000100004 Management
SCIELO:S
1807-76922007000100004
J
Queiroz, Marco Aurlio Lima de; Vasconcelos, Flvio Carvalho de; Goldszmidt,
Rafael Guilherme Burstein
Economic rents and legitimacy: incorpora
ting elements of organizational analysis institutional theory to the field of bu
siness strategy
strategy; institutional theory; legitimacy; inst
itutional strategy
Are sources of economic rent, as
defined by the prevalent business strategy paradigm, sufficient to attain and m
aintain superior returns? The perspective developed within the conceptual framew
ork of the Institutional Theory may offer managers a contribution towards unders
tanding the strategy process and its potentialities, particularly by stressing t
he leading role played by legitimacy, the influence of many institutional sphere
s, the isomorphic pressures, ceremonial behavior and decoupling, among other ele
ments, that mainstream business strategy fails to address directly, but which ma
y have a significant effect on firm performance. We advance that these elements
must be accounted for in the pursuit and acquisition of economic rents, even if
the ability to articulate them purposefully is constrained by rationality, agenc
y conditions and the manager s social embeddedness.
[Vasconcelos, Flvio Carvalho de] Fundao Getlio Vargas, Brazil; [Goldszmidt, Rafael G
uilherme Burstein] Fundao Getlio Vargas, Brazil; [Queiroz, Marco Aurlio Lima de] Fun
dao Getlio Vargas, Brazil
ALDRICH HE, 1994, ACAD MANAGE RE
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18, P509, DOI 10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z; Sh
erer PD, 2002, ACAD MANAGE J, V45, P102, DOI 10.2307/3069287; Ghemawat P, 2002,
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ker LG, 1983, RES SOCIOLOGY ORG, P1
74
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10.1590/S1807-76922007000100005 Management
mics
SCIELO:S1807-76922007000100005
J
Crubellate, Joo Marcelo
Three neofunctionalist conceptual contri
butions to the institutional theory in organizations
institut
ional theory; Luhmann; neofunctionalism; organizations
The most recent efforts in institutional theory applied to organization studies
search for ways to overcome consequences of traditional dichotomies based on lev
els of analysis, social structures versus agency as source of practices, and so
on. If in other social sciences that debate has received fundamental contributio
ns in the last three or four decades, this is not the case for Organization Theo
ry, where discussions are much more recent and based especially on Sociology aut
hors. The main purpose of this theoretical essay is to describe some neofunction
alist concepts - system openness and closeness, double contingency and expectati
on of expectations - proposed by Niklas Luhmann, discussing their impact on thos
e dichotomies, in the realm of the Luhmannian theory of institutions. This effor
t is expected to contribute alternatives to that theoretical discussion that mar
k institutional organization theory for at least the past two decades.
[Crubellate, Joo Marcelo] Universidade Estadual de Londrina, Brazil; [Crubellate,
Joo Marcelo] Universidade Estadual de Maring, Brazil
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, A Anlise Institucional; Luhmann N., 1995, SOCIAL SYSTEMS; Luhmann N., 1976, EUR
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s estratgicas, P27; MATURANA H., 2002, De mquinas e seres vivos; Munch R, 1999, Te
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CHOL ORG; Zucker L. G, 1991, NEW I ORG ANAL, P83
37
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10.1590/S1807-76922007000100006 Management
SciELO Brazil
SCIELO:S1807-76922007000100006
J
Gonalves, Andr Ribeiro; Quintella, Rogrio H.
The role of inte
rnal and external factors in the performance of Brazilian companies and its evol
ution between 1990 and 2003
strategy; performance; return ov
er assets; Brazilian companies
This work studies the va
riance of the return over assets (ROA) of 1,664 Brazilian organizations between
1996 and 2003. This variance is divided into in factors associated with differen
ces between business units, imdustries and economic conditions. The model is als
o calculated dividing the overall period into four year intervals so as to follo
w the evolution of the factors over the years. Results show that the main source
of the variation in the performance can be attributed to differences among comp
anies. The weight of this element increases over time. Surprisingly, considering
the many and frequent crises suffered in the last couple of years, the role of
the economic climate is slight and similar to that found by other authors for th
e American market.
[Gonalves, Andr Ribeiro; Quintella
, Rogrio H.] Universidade Federal da Bahia, Brazil
Wiggins RR, 2002, ORGAN SCI, V13, P82, DOI 10.1287/orsc.13.1.81.542; McGahan AM,
2002, MANAGE SCI, V48, P834, DOI 10.1287/mnsc.48.7.834.2816; McGahan AM, 1999,
REV ECON STAT, V81, P143, DOI 10.1162/003465399767923890; Chang SJ, 2000, STRATE
GIC MANAGE J, V21, P739, DOI 10.1002/1097-0266(200007)21:7<739::AID-SMJ117>3.3.C
O;2-H; McNamara G, 2003, STRATEGIC MANAGE J, V24, P261, DOI 10.1002/smj.295; War
ing GF, 1996, AM ECON REV, V86, P1253; Khanna T, 2001, STRATEGIC MANAGE J, V22,
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1999, J MANAGE, V25, P417, DOI 10.1177/014920639902500307; FISHER FM, 1983, AM E
CON REV, V73, P82; MUELLER DC, 1977, ECONOMICA, V44, P369, DOI 10.2307/2553570;
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ANAGE, V27, P643, DOI 10.1177/014920630102700602; Bonn I, 2000, J ORGAN CHANGE M
ANAG, V13, P32, DOI 10.1108/09534810010371341; Carvalho M. A. S., 2001, Privatiz
ao, dvida e dficit pblicos no Brasil; Chang S. J, 2002, Strategic Management Journal,
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as visionrias; COLLIS DJ, 1991, STRATEGIC MANAGE J, V12, P49, DOI 10.1002/smj.425
0120906; Dean A, 2000, Design and analysis of experiments; Eriksen B, 2003, J BU
S RES, V56, P191, DOI 10.1016/S0148-2963(01)00220-X; Fahy J, 1999, Strategic Mar
keting and the Resource Based View of the Firm; FURMAN J., 2000, Does industry m
atter differently in different places?: A comparison of industry, corporate pare
nt and business segment effects in four OECD countries; Geroski P, 1990, Barrier
s to entry and strategic competition; Gonzlez-Fidalgo E, 2003, How much do strate
gic groups matter?: Seo teses de doutorado; GRANT RM, 1991, CALIF MANAGE REV, V33,
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tabilidade para no contadores, P155; JACOBSEN R, 1988, STRATEGIC MANAGE J, V9, P4
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ufacturing during the eighties; McGahan AM, 1997, STRATEGIC MANAGE J, V18, P15,
DOI 10.1002/(SICI)1097-0266(199707)18:1+<15::AID-SMJ916>3.3.CO;2-T; McNamara G,
2001, Devolving corporate effects: reconcilling mainstream and revisionist views
of corporate strategy; Miranda M. C, 2003, Crises cambiais e ataques especulati
vos no Brasil; Moreira A. R. B, 2003, A expanso do setor energtico de energia eltri
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14, P179, DOI 10.1002/smj.4250140303; Porter M. E., 1999, Competio: Estratgias comp
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ando um desempenho superior; Roquebert J. A, 1986, Strategic Management Journal,
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120302; Scherer FM, 1996, Industry structure, strategy, and public policy; SCHER
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; SCHOEMAKER PJH, 1990, MANAGE SCI, V36, P1178, DOI 10.1287/mnsc.36.10.1178; Sea
rle S. R., 1997, LINEAR MODELS; Soares S, 2003, O que (no) sabemos sobre a relao en
tre abertura comercial e o mercado de trabalho no Brasil; Tirole J, 2002, The th
eory of industrial organization; Versiani F. R, 2003, A dvida pblica interna e sua
trajetria recente; WERNERFELT B, 1984, STRATEGIC MANAGE J, V5, P171, DOI 10.1002
/smj.4250050207; Wernerfelt B., 1988, American Economic Review, V78, P246; 2003,
Balano on line; 2003, Anais...
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Editorial
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2006
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10.1590/S1807-76922006000200001 Manageme
nt
SCIELO:S1807-76922006000200001
J
Gimenez, Fernando Antonio Prado; Incio Jnior, Edmundo
Validati
on of the team factors inventory in Brazilian companies
creative
leadership; entrepreneurship; creative team factors; reliability; validity
The aim of this paper is to test the validity and reliability of a Portuguese ve
rsion of the Team Factors Inventory/TFI derived from the Creative Leadership Mod
el. This inventory measures the propensity of a team towards creative leadership
and consists of a paper and pen measure with 37 items on a Likert-type scale. T
he literature concerning creativity in organizational studies has focused mainly
on the contribution the individual makes to innovation and technical change. Th
e model of Creative Leadership, on the other hand, has turned attention to group
behaviour and team management. The model has been recently proposed in England
and there are no literature reports on its application in a language other than
English. The method involved a review of the literature on creative leadership,
backtranslation of the inventory, and data analysis through descriptive statisti
cs, hypotheses testing, factor analysis, and analysis of variance, using as cont
rol variables, sex, and type of enterprise. The sample consisted of 115 responde
nts, with 73 owner-managers of high-tech incubated firms and 42 owner-managers o
f service firms. Analyses indicated that the translated version Portuguese of th
e inventory reached satisfactory levels of validity and reliability. This means
that the TFI may be applied in a cultural context other than the original.
[Incio Jnior, Edmundo] Universidade Estadual de Campinas, Brazil; [Gimenez, Fernan
do Antonio Prado] Centro Universitrio Positivo, Brazil
Gimenez, Fernand
o/O-4829-2014
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00, Connective leadership: managing in a changing world; Menezes P. R., 1998, RE
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Anais...; 2002, Proceedings
44
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aneiro 1807-7692
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2006
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31
10.1590/
S1807-76922006000200003 Management
SCIELO:S1807-76922006000200003
J
Machado-da-Silva, Clvis L.; Guarido Filho, Edson R.; Rossoni, Luciano
Organizational fields and the structuration perspective: analytical possibilitie
s
research-article
institutional theory; structuration theory; organization
al fields; social structure; social actors and agency
The concept of the organizational field has been greatly dealt with in the liter
ature on institutional theory in recent years. As the concept of field involves
a relational and symbolic dimension, we propose that the theory of structuration
, based on the logic of recursiveness between agency and structure should be ada
pted to the understanding of the field dynamically. In this way, the objective o
f this theoretical essay is to deal with the dynamic of the organizational field
using structurationist logic, allowing that from this logic we recall both the
importance of the practice in the structuration process of the organizational fi
eld and the historical and recursive character which may constrain or enable the
actions of social actors. To this end, we revise the concept of field in differ
ent perspectives of analysis, reflecting on the implication of the theoretical p
resuppositions of each approach and then discuss in a critical manner the theore
tical foundation of the structuration process of organizational fields based on
the structurationist approach. We conclude the paper with propositions pertainin
g to the revision of the concept of field from a multiparadigmatic viewpoint in
which structure and agency are recursively implied.
[Machado-da-Silva, Clvis L.] UnicenP, Brazil; [Guarido Filho, Edson R.] FACET, Br
azil; [Machado-da-Silva, Clvis L.; Guarido Filho, Edson R.; Rossoni, Luciano] Uni
versidade Federal do Paran, Brazil
Rossoni, Luciano/F-5694-2010
Rossoni, Luciano/0000-0003-2289-0879
Ackroyd S, 2000, REALIST PERSPECTIVES, P
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d field: revising Bourdieusian concepts; White D. R., 2004, Computational & Math
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03, Anais...; 2000, Environments and fields: studying the evolution of a field o
f medical care organizations; 2005, Reflections on process and process theorizin
g: revisiting our work "Organizational field power dynamics and the War of the
Woods "; 2001, Proceedings of the; 2004, Anais...
83
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56
10.1590/S1807-76922006000200004 Management
SciELO Brazil
SCIELO:S1807-76922006000200004
J
Kirschbaum, Charles
Organizational design for institutional
change: the case of MPB Festivals, 1960 to 1968
BAR - Br
neo-institutiona
lism; organizational fields; organizational theory; sociology of arts; music ind
ustry
A central concern in neo-institutional research
is the genesis of new organizational fields. This article explores the emergence
of the MPB (Brazilian Popular Music) field in tandem with the organization of m
usic festivals in the sixties. The festivals were instrumental in combining musi
cians, critics and the audience in a forum relatively buffered from the music in
dustry influence. This interaction supported the introduction and diffusion of n
ew influences in the popular music field, and at the same time, it consecrated t
he category MPB as a high-brow art form. The festivals design provoked two unin
tended consequences: the conflict between musicians and the audience, and betwee
n musicians and the jury. While several musicians strived to conquer autonomy fo
r their creative activity, the audience claimed its supremacy. As a result, musi
cians exerted pressure on the jury to buffer the aesthetical criteria from the a
udience. It concludes with a critical appraisal of the role of festivals in the
evolution of the MPB field.
[Kirschbaum, Charles] Ce
ntro Universitrio da FEI, Brazil
Abbott A., 1988, SYSTEM
PROFESSIONS E, P86; BECKER HS, 1974, AM SOCIOL REV, V39, P767, DOI 10.2307/20941
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XIVE, P61; Bourdieu Pierre, 1993, FIELD CULTURAL PRODU, P74; BURT RS, 1987, AM J
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ma revoluo musical; COLLINS R, 1980, AM SOCIOL REV, V45, P925, DOI 10.2307/2094910
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GGIO PJ, 1983, AM SOCIOL REV, V48, P147, DOI 10.2307/2095101; Douglas Mary, 1986
, How Institutions Think; DURKHEIM MILE, 1915, The Elementary Forms of the Religi
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as democrticas crise poltica: 1961-1964; FLIGSTEIN N., 2001, The architecture of m
arkets: an economic sociology of capitalist societies; GALASKIEWICZ J, 1989, ADM
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ual essays on face-to-face behavior; Greenfeld L, 1989, Different worlds: a soci
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parbola; Melly G, 1989, Revolt into style: pop arts in the 50s and 60s; MEYER J.
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of Organization; 1983, Vigu Especial, V5, P4 42
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67
10.1590/S1807-76922006000200005 Management
& Economics
SCIELO:S1807-76922006000200005
J
Alves, Mrio Aquino; Koga, Natlia Massaco
Brazilian nonprofit orga
nizations and the new legal framework: an institutional perspective
institut
ional theory; nonprofit sector; organization inertia
The purpose of this study is to understand the impact of the new Brazilian legis
lation regulating partnerships between the State and Civil Society (Nonprofit) O
rganizations between 1999 and 2002. The passing of Law No. 9790/99 - known as th
e Nonprofit Law - created the legal concept of Organizaes da Sociedade Civil de In
teresse Pblico - OSCIPs (Public Interest Civil Society Organizations). Based on a
n exploratory survey, this study, using the Institutional Theory, allowed the an
alysis of how older organizations (NGOs and traditional social benefit organizat
ions) resisted to the adoption of the OSCIP standard due to organizational inert
ia, while acceptance of the model was greater among younger organizations, in a
clear coercive and normative isomorphic development.
[Koga, Natlia Massaco] Escola Nacional de Administrao Pblica, Brazil; [Alves, Mrio Aq
uino] Fundao Getlio Vargas, Brazil
ALVES M. A., 2002, Terce
iro Setor: o dialogismo polmico; Abrahamson E, 1996, ACAD MANAGE REV, V21, P254,
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gio P., 1991, NEW I ORG ANAL, P267; DiMaggio P., 1991, NEW I ORG ANAL, P63; FERN
ANDES R.C., 1994, Privado porm pblico; Ferrarezi E, 2001, O novo marco legal do te
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ania no Brasil; Milofsky C, 1977, Nonprofit and Voluntary Sector Quarterly, V26,
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ORG ANAL, P108; Selznick P, 1949, TVA GRASSROOTS; Selznick P, 1984, Leadership i
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idade Solidria; 1999, Anais...; 2002, Anais...; 2003, [No title captured]; 2001,
Brazilian Association of Fundraisers; 2000, Anais...
32
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83
10.1590/S1807-76922006000200006 Management
SciELO Brazil
SCIELO:S1807-76922006000200006
J
Editorial
0
0
0
0
0
06
2006
3
1
I
I
10.1590/S1807-76922006000100001 Manageme
nt
SCIELO:S1807-76922006000100001
J
Rezende, Srgio Fernando Loureiro
Multinationals and interdependen
ce in internationalisation processes
BAR - Brazilian
internationalization; mu
ltinationals; interdependence
This article deals with
interdependence and the internationalisation process of multinationals (MNCs); a
topic that has received scarce attention in the literature (e.g. Bell & Young,
1998; Holm et al., 1995). By reviewing the literature on behavioural models of i
nternationalisation, initially, the article suggests that MNCs should be regarde
d as loosely coupled systems in which independence and interdependence of operat
ions shape how MNCs evolve and organise activities across borders. Subsequently,
the article models the internationalisation process of MNCs by highlighting thr
ee dimensions that characterise their pattern of evolution - uniformity, directi
on and rhythm, and lays out three hypotheses on the relationship between these d
imensions and interdependence. The direction of the relationship is suggested to
be negative, i.e., other things being equal, interdependence is negatively rela

ted to uniformity, direction and the rhythm of the internationalisation processe
s. The article concludes by claiming that the internationalisation of MNCs resul
ts from an intricate combination of independent, yet interdependent, internation
alisation processes that evolve in various spatial and temporal contexts within
the MNC network.
[Rezende, Srgio Fernando Loureiro
] Fundao Dom Cabral, Brazil; [Rezende, Srgio Fernando Loureiro] Pontifcia Universida
de Catlica de Minas Gerais, Brazil
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82
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2006
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10.1590/S1807-76922006000100002 Management
& Economics
SCIELO:S1807-76922006000100002
J
Vieira, Luciana Marques
The role of food standards in internatio
nal trade: assessing the brazilian beef chain
BAR - Br
food standards;
global chains; international trade; case studies
The purpose of this paper is to identify how Brazilian beef managers have respon
ded to a rapid expansion and intensification of standards for beef exports. This
issue relates to how some Brazilian beef exporters are strategically reposition
ing themselves in the supply chains. The literature of this study reviews global
chain governance and international standards. The method uses case studies cons
isting of six medium and large scale beef exporters who export fresh beef to the
European Union. The main findings describe the kinds of governance that stimula
te upgrading and transferral of the best practices and, consequently, full compl
iance with mandatory standards. This study suggests that standards do matter for
companies trying to increase international competitiveness. These results contr
ibute an understanding of the Brazilian beef chain, and also of other supply cha
ins coping with demanding and changing international markets. Managerial implica
tions show the challenges facing Brazilian beef exporters in their efforts to su
stain exports to the European Union and how they are using chain governance to i
mprove their compliance with international standards and increase competitivenes
s.
[Vieira, Luciana Marques] Universidade do Vale d
o Rio dos Sinos, Brazil
Aguiar D. R. D., 2002, Agribusin
ess (New York), V18, P145, DOI 10.1002/agr.10013.abs; Griffith DA, 2005, J INT B
US STUD, V36, P254, DOI 10.1057/palgrave.jibs.8400131; Gereffi G, 1999, J INT EC
ON, V48, P37, DOI 10.1016/S0022-1996(98)00075-0; [Anonymous], 1998, SUPPLY CHAIN
MANAG, DOI 10.1108/13598549810244296; Zylbersztajn D, 2003, SUPPLY CHAIN MANAG,
V8, P155, DOI 10.1108/13598540310468751; Dolan C, 2000, J DEV STUD, V37, P147,
DOI 10.1080/713600072; Raikes P, 2000, ECON SOC, V29, P390; Henson S, 2001, WORL
D DEV, V29, P85, DOI 10.1016/S0305-750X(00)00085-1; Caswell J.A, 2003, Food safe
ty in food security and food trade; Donovan J. A., 2001, Review of Agricultural
Economics, V23, P163, DOI 10.1111/1058-7195.00052; Farina EMMQ, 2000, AM J AGR E
CON, V82, P1170, DOI 10.1111/0002-9092.00116; Gereffi Gary, 1994, Commodity Chai
ns and Global Capitalism; Hayes D. J, 2002, Choices, V17, P6; Henson S, 2005, Th
e WTO and technical barriers to trade; Jaffee Steve, 2004, Standards and Agro-Fo
od Exports from Developing Countries: Rebalancing the Debate; Jank M. S, 2001, I
nternational Food And Agribusiness Management Review, V2, P359; Kaplinsky Raphae
l, 2000, Spreading the Gains from Globalization: What can be Learned from Value
Chain Analysis?, V110; Larson A, 1992, Administrative Science Quarterly, V37, P7
6; Masakure O, 2004, Dynamics in chains and networks; Michels I, 2001, Cadeia pr
odutiva da carne bovina de Mato Grosso do Sul; Miles MB, 1994, Qualitative data
analysis: A sourcebook of new methods; Raynaud E, 2002, Organizational forms and
quality strategies in the european agrofood sectors: general synthesis (Rapport

pour la commission europenne, project FAIR PL 98-4404); Reardon T., 2001, INT FO
OD AGR MANAGEM, V4, P413, DOI 10.1016/S1096-7508(02)00067-8; Reardon T., 2001, I
NT FOOD AGRIBUS MAN, V2, P421, DOI DOI 10.1016/J.WORLDDEV.2007.02.014; Silva C.
A. B, 2000, Estudo sobre a eficincia econmica e competitividade da cadeia agroindu
strial da pecuria de corte no Brasil; Sterns J. A., 1998, INT FOOD AGRIBUSINES, V
1, P311, DOI 10.1016/S1096-7508(99)80002-0; Westgren R., 1998, Agribusiness (New
York), V14, P415; Yin R. C., 1994, CASE STUDY RESEARCH; 2002, [No title capture
d]; 2001, Proceedings of the; 2003, Proceedings of the; 2004, Anais do 32
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2006
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10.1590/S1807-76922006000100003 Management
SCIELO:S1807-76922006000100003
J
Segatto-Mendes, Andra Paula; Mendes, Nathan
University-indus
try technological cooperation for energy efficiency: a case study
technolo
gical innovation; cooperation between university and company; energy efficiency
The central aim of this article is to demonstrate the development and characteri
stics of an inter-institutional relationship with a view to perfecting existing
technology in reducing the consumption of energy in household refrigerators and
also to show the adequacy of the case studied for the most recent preconceived i
deas concerning the development of Etzkowitz s Triple Helix. The study refers to
the technological cooperation between universities and industries and the prese
ntation of a successful experience in which the joint action of individual insti
tutions led to technological gains for both parties. The data was collected from
individual in depth interviews with the research coordinators at the both compa
ny and the university. The results obtained showed not only the efficiency of th
e joint research but also the success of the cooperation and the identification
of the practice of new positions raised in recent studies. Thus, by studying the
experience of these institutions in technological cooperation, we can see that
the productivity and efficiency of the cooperation between the university and th
e company open up possibilities for contributing to the technological developmen
t of the country.
[Mendes, Nathan] Pontifcia Univer
sidade Catlica do Paran, Brazil; [Segatto-Mendes, Andra Paula] Universidade Federal
do Paran, Brazil
Segatto, Andra Paula/0000-0002-8903-9256
Etzkowitz H, 2003, RES POLICY, V32, P109, DOI 10.1016/S0048-7333(02)00009-4; Sut
z J, 2000, RES POLICY, V29, P279, DOI 10.1016/S0048-7333(99)00066-9; Chaimovich
H., 1999, Revista de Administrao da Universidade de So Paulo, V34, P18; Etzkowitz H
, 1998, The norms of entrepreneurial science: cognitive effects of the new unive
rsity-industry linkages; Etzkowitz H, 1997, Universities and the globlal knowled
ge economy: a triple helix of university-industry-government relations; Etzkowit
z H, 2005, Research Policy, V34, P109; Etzkowitz H., 2000, RES POLICY, V29, P411
; Etzkowitz H., 1997, SCI PUBL POLICY, V24, P2; Fujino A., 1999, REV ADM, V34, P
46; GAYNOR G. H, 2002, Innovation by design: what it takes to keep your company
on the cutting edge; Hall RH, 2004, Organizaes: estruturas, processos e resultados
, P191; Johnston Jr R, 2003, The power of strategy innovation: a new way of link
ing creativity and strategic planning to discover great business opportunities;
Lastres H. M. M, 1997, A Globalizao e o Papel das Polticas de Desenvolvimento Indus
trial e Tecnolgico, V519; Levy C, 2005, Jornal da Unicamp, P6; Noveli M, 2006, Co
operaes Universidade-empresa em parques tecnolgicos: o caso Tecnopuc; PLONSKI G. A.
, 1999, Revista de Administrao, V34, P5; Plonski G.A, 1995, Cooperacion empresa-un
iversidad en Iberoamerica: avances recentes; Raposo M. L, 2005, Cadernos de Econ
omia, P100; Rogers EM, 2003, Diffusion of innovations; Sbragia R, 1994, Revista
Cincia; SEGATTO A. P., 1996, Anlise do Processo de Cooperao Tecnolgica Universidade Empresa: Um Estudo Exploratrio; SEGATTO-MENDES A. P., 2001, Teoria de Agncia Apli
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iva: um modelo eficaz de interao universidade-empresa; Sutz J., 1997, U GLOBAL KNO
WLEDGE E, P11; Vedovello C, 1997, TECHNOVATION, V17, P491, DOI 10.1016/S0166-497
2(97)00027-8; Vedovello C, 1998, TECHNOL FORECAST SOC, V58, P215, DOI 10.1016/S0
040-1625(98)00019-5; 2005, Anais do...; 2002, Anais do; 1994, Anais do; 2000, A
New Economy?: The Changing Role of Innovation and Information Technologies
32
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2006
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45
10.1590/S1807-76922006000100004 Manageme
nt
SCIELO:S1807-76922006000100004
J
Gomes, Ricardo Corra
Stakeholder management in the local gove
rnment decision-making area: evidences from a triangulation study with the Engli
sh local government
public management; local government; str
ategic management; stakeholder analysis; triangulation methods
The stakeholder theory has been in the management agenda for about thirty years
and reservations about its acceptance as a comprehensive theory still remains. I
t was introduced as a managerial issue by the Labour Party in 1997 aiming to mak
e public management more inclusive. This article aims to contribute to the stake
holder theory adding descriptive issues to its theoretical basis. The findings a
re derived from an inductive investigation carried out with English Local Author
ities, which will most likely be reproduced in other contexts. Data collection a
nd analysis is based on a data triangulation method that involves case-studies,
interviews of validation and analysis of documents. The investigation proposes a
model for representing the nature of the relationships between stakeholders and
the decision-making process of such organizations. The decision-making of local
government organizations is in fact a stakeholder-based process in which stakeh
olders are empowered to exert influences due to power over and interest in the o
[Gomes, Ricardo
rganization s operations and outcomes.
Corra] Universidade Federal de Viosa, Brazil
Abzug R,
1999, NONPROF VOLUNT SEC Q, V28, P416, DOI 10.1177/0899764099284003; GREENING D
W, 1994, ACAD MANAGE J, V37, P467, DOI 10.2307/256697; Jones TM, 1999, ACAD MANA
GE REV, V24, P206, DOI 10.2307/259075; Ruf BM, 2001, J BUS ETHICS, V32, P143, DO
I 10.1023/A:1010786912118; Atkinson AA, 1997, SLOAN MANAGE REV, V38, P25; HILL C
WL, 1992, J MANAGE STUD, V29, P131, DOI 10.1111/j.1467-6486.1992.tb00657.x; Daak
e D, 2000, HEALTH CARE MANAGE R, V25, P94; Mitchell RK, 1997, ACAD MANAGE REV, V
22, P853, DOI 10.2307/259247; Bowman C, 2000, BRIT J MANAGE, V11, P1, DOI 10.111
1/1467-8551.00147; BRYSON J. M., 1995, Strategic planning for public and non-pro
fit organization; Child J., 1976, Organization design and performance: contingen
cy theory and beyond; Denzin N, 1970, The research act in sociology: A theoretic
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A stakeholder approach; Hannan Michael T., 1977, American Journal of Sociology,
V82, P929; Hardy C, 1996, BRIT J MANAGE, V7, pS3, DOI 10.1111/j.1467-8551.1996.t
b00144.x; Hawley A, 1968, International encyclopedia of the social sciences; Joy
ce P., 1999, Strategic management for the public services; Kaler J, 2002, J BUS
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utionalism in organizational analysis 63-83; Miles M.B., 1994, Qualitative data
analysis: An expanded sourcebook; Mintzberg H, 1983, Power in and around organiz
ations; Oliver C, 1997, STRATEGIC MANAGE J, V18, P697, DOI 10.1002/(SICI)1097-02
66(199710)18:9<697::AID-SMJ909>3.0.CO;2-C; OLIVER C, 1990, ACAD MANAGE REV, V15,
P241, DOI 10.2307/258156; OLIVER C, 1991, ACAD MANAGE REV, V16, P145, DOI 10.23
07/258610; Orr M., 1991, The new institutionalism in organizational analysis; OSB
ORNE D., 1993, Reinventing government: How the entrepreneurial spirit is transfo
rming the public sector; PFEFFER J., 1978, The external control of organizations
: a resource dependence perspective; DONALDSON T, 1995, ACAD MANAGE REV, V20, P
65, DOI 10.5465/AMR.1995.9503271992; Savage G. T., 1991, ACADEMY MANAGEMENT E, V
5, P61, DOI DOI 10.5465/AME.1991.4274682; Scott W. Richard, 1998, Organizations.
Rational, Natural and Open Systems; Yin R, 1994, Case study research: Design an
d methods; 2002, Municipal year book and public services directory, VI-II; 1998,
Modernising local government: improving local services through best value; 2000
, New councils constitution: guidance pack volume 1
35
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63
10.1590/S1807-76922006000100005 Management
SciELO Brazil
SCIELO:S1807-76922006000100005
J
Quinello, Robson
Organizational memory and forgetfulness
generating vulnerabilities in complex environments
learning
organizations; learning process; errors; human failures; forgetfulness process;
organizational memory
This article analyzes the relati
onship between organizational memory and forgetfulness in the generation of oper
ational vulnerabilities, based on a case study carried out with a highly special
ized technical team from a multinational company of the automotive sector. The a
rticle starts with the presentation of the complexity context of the Brazilian a
utomotive sector in the last decades. It then goes on to discuss the theoretical
referential on learning organizations, organizational memory and forgetfulness
and organizations with high operational reliability characteristics. Finally, a
case study is presented, carried out based on the theoretical concepts described
in the body of the article, showing the contradictions and evidence of this rel
ationship.
[Quinello, Robson] Fundao Escola de Comrcio
lvares Penteado, Brazil
Burgoyne M, 2003, Dicionrio Encic
lopdico de Administrao; Castro N. A, 1993, Impactos sociais das mudanas tecnolgicas:
organizao industrial e mercado de trabalho; Chatman J. A, 2003, University of Cali
fornia, V45, P20; Croasdell D. T, 2001, It s role in Organizational Memory and L
earning; Cunha M. P, 2000, Estudos Organizacionais: novas perspectivas na admini
strao de empresas: uma coletnea luso-brasileira; Deming W. E, 1980, Qualidade: a re
voluo da administrao; Downs S, 2001, Mistakes in learning: effects on the older trai
nee; Garcia-Marques T, 2000, Estudos organizacionais: novas perspectivas na admi
nistrao de empresas: uma coletnea luso-brasileira; Hodge B. J, 1996, Organization t
heory: a strategic approach; Ishikawa K, 1998, Controle de qualidade total: a ma
neira japonesa; IZQUIERDO I., 2004, A arte de esquecer; Lima C. L, 2002, Fornece
dores da Ford: uma avaliao preliminar das oportunidades de investimento na Bahia;
MACHADO-DA-SILVA C. L., 2000, Estudos organizacionais: novas perspectivas na adm
inistrao de empresas (uma coletnea Luso-Brasileira); March J. G, 1975, Teoria das o
rganizaes; Mintzberg H, 1995, Criando organizaes eficazes: estruturas em cinco confi
guraes; MORGAN G., 1996, Imagens das organizaes; PFEFFER Jeffrey, 1997, New directio
ns for organisation theory: Problems and prospects; Pike J, 1996, TQM in action:
a practical approach to continuous performance improvement; Robbins S. P., 1999
, Comportamiento Organizacional; Senge P, 1998, HSM Management, P82; Sherwood D,
2000, London Business School, V11, P31; Shingo S., 1996, O Sistema Toyota de Pr
oduo - Do ponto de vista da engenharia de produo; Sholtes P. R, 1992, Time de qualid
ade: como usar equipes para melhorar a qualidade; Weick K. E, 2001, Managing the
unexpected: assuring high performance in an age of complexity; 2004, Plataforma
P-36; 2004, Relatrio Anual; 2004, Carta n 107; Acidente com o submarino Kursk
28
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2006
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78
10.1590/S1807-76922006000100006 Manageme
nt
SCIELO:S1807-76922006000100006
J
Bertero, Carlos Osmar; Iwai, Tatiana
A visit to the Baron
entrepre
neurship; strategy; institutionalism
The towering fig
ure of the Baron of Mau holds an indisputable place in the economic development o
f Brazil. His trajectory is widely analyzed not only because of his important ac
hievements, but also because he became the symbol of an entrepreneur, whose fail
ure in business is often blamed on an institutional context that could not under
stand his vision of development for the country and was hostile towards his indu
strialization projects and modernization of Brazil. Nevertheless, if we review h
is trajectory, we will see that not only can his actions in business be consider
ed mistaken, if analyzed in the light of current concepts developed in the field
of strategy, but they were also close to the governmental policies of the time.
Therefore, to a certain extent, Mau was a prisoner of the Brazilian institutiona
l context of his day. The aim of this article is to review the position that Mau,
as a classic-style entrepreneur, was opposed to the institutional order of his

day and, for that reason, would have been punished. We will actually see that on
the one hand, he was opposed to it, and on the other he also trusted it and cam
e to depend on it.
[Iwai, Tatiana] Fundao Getlio Varga
s, Brazil; [Bertero, Carlos Osmar] Fundao Getlio Vargas, Brazil
ALENCASTRO L. F, 2000, Trato dos Viventes; Ansoff I.H, 1986, CORPORATE STRATEGY;
BARMAN R. J, 1981, Journal of Latin American Studies, V13; Barney J. B., 2002,
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, 1990, Scale and Scope: The dynamics of industrial capitalism; Cunha E. da, 200
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V. de, 1996, Exposio aos credores e ao pblico; MICELI Sergio, 1988, A elite eclesist
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lds of Strategic Management; MOOG C. V, 1957, Bandeirantes e pioneiros: paralelo
entre duas culturas; PORTER M, 2003, Competitive Advantage; PRADO JR. C., 1976,
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Brasil: 1500-1820; Tocqueville Alexis, 2003, DEMOCRACY IN AMERICA
21
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2005
2
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10.1590/S1807-76922005000200002 Management
SCIELO:S1807-76922005000200002
J
Machado-da-Silva, Clvis L.; Bertero, Carlos Osmar
Editoria
l
research-article
0
0
0
0
0
12
2005
2
2
I
I
10.1590/S1807-76922005000200001 Manageme
nt
SCIELO:S1807-76922005000200001
J
Claro, Danny Pimentel; Claro, Priscila Borin de Oliveira; Zylbersztajn,
Decio
Relationship marketing strategies: when buyer and supplier follo
w different strategies to achieve performance
BAR - Br
relationship mar
keting strategy; trust; information; transaction specific investments; joint act
ion; business networks
Relationship marketing is essent
ial for success in business. The need to understand better the differences in th
e strategies buyers and suppliers follow is what has motivated this study. We dr
ew on emerging perspectives on inter-firm governance and networks to develop a t
heoretical framework to understand the success of long-term relationships. We te
sted the framework using data from 67 merchant distributors (buyers) and 174 sup
pliers of theirs in the Dutch potted plant and flower industry. While the most s
uccessful distributors tend to take the "hard", tangible strategy using transact
ion specific investments and fostering joint action, the successful suppliers ta
ke the "soft", social approach by emphasizing trust and the norm of flexibility
in the relationship.
[Claro, Priscila Borin de Olivei
ra] Universidade Federal de Lavras, Brazil; [Zylbersztajn, Decio] Universidade d
e So Paulo, Brazil; [Claro, Danny Pimentel] Ibmec So Paulo, Brazil
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gures of the dutch agri-sector; 2005, EU market survey 2004: cut flowers and fol
iage
37
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2005
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34
10.1590/S1807-76922005000200003
Management
SCIELO:S1807-76922005000
200003
J
Medeiros, Otavio Ribeiro de; Matsumoto, Alberto Shigueru
Brazilian market reaction to equity issue announcements
Brazilia
n stock market; SEOs; event study; market volatility; GARCH
We have carried out an event study to investigate stock returns associated with
the announcement of equity issues by Brazilian firms between 1992 and 2003 in or
der to determine market reaction before, during, and after the issue announcemen
t. After measuring abnormal returns by OLS, we used ARCH and GARCH models over 7
0% of the sample. Our results are remarkably consistent with most of the interna
tional empirical literature. Some previous empirical findings have turned up abn
ormal returns before the announcement date, interpreted as signs of insider info
rmation. This evidence also appears in our study as we found an average cumulati
ve abnormal return of -0.01 three weeks before the announcement. With respect to
the announcement date, the evidence reported in the literature is virtually una
nimous in showing negative abnormal returns, meaning that stock issues convey pe
ssimistic information to the market. Our study confirms these findings with an a
verage -0.03 cumulative abnormal return on the first three days following the an
nouncement. Finally, the empirical literature has also collected evidence of lon
g-term negative abnormal returns after the issues, which we also confirm, with a
n abnormal return of -0.28 after one year following the announcement. The result
s also show that ARCH/GARCH estimation of abnormal returns is superior to OLS es
timation.
[Matsumoto, Alberto Shigueru] Universida
de Catlica de Braslia, Brazil; [Medeiros, Otavio Ribeiro de] Universidade de Brasli
a, Brazil
AKGIRAY V, 1989, J BUS, V62, P55, DOI 10
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AS DJ, 1990, J FINANC, V45, P1019, DOI 10.2307/2328713; DURBIN J, 1951, BIOMETRI
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(85)90042-X; Campbell J.Y., 1997, The Econometrics of Financial Markets; Chiang
T. C., 2001, REV QUANTITATIVE FIN, V17, P301, DOI 10.1023/A:1012296727217; ENGLE
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OMETRICA, V48, P817, DOI 10.2307/1912934
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46
10.1590/S1807-76922005000200004 Management
& Economics
SCIELO:S1807-76922005000200004
J
Cunha, Sieglinde Kindl da; Cunha, Joo Carlos da
Tourism cluster
competitiveness and sustainability: proposal for a systemic model to measure the
impact of tourism on local development
BAR - Brazilian
tourism; cluster; local
development; competitiveness; sustainability
This art
icle proposes a model to measure tourism cluster impact on local development wit
h a view to assessing tourism cluster interaction, competitiveness and sustainab
ility impacts on the economy, society and the environment. The theoretical basis
for this model is founded on cluster concept and typology adapting and integrat
ing the systemic competitiveness and sustainability concepts within economic, so
cial, cultural, environmental and political dimensions. The proposed model shows
a holistic, multidisciplinary and multi-sector view of local development brough
t back through a systemic approach to the concepts of competitiveness, social eq
uity and sustainability. Its results make possible strategic guidance to agents
responsible for public sector tourism policies, as well as the strategies for co
mpetitiveness, competition, cooperation and sustainability in private companies
and institutions.
[Cunha, Sieglinde Kindl da; Cunh
a, Joo Carlos da] Universidade Federal do Paran, Brazil
Altenburg Tilman, 1998, Building Systemic Competitiveness: Concept and case Stud
ies from Mxico, Brazil, Paraguay, Korea and Thailand, German Development Institut
e; BENI M. C, 2003, Globalizao do turismo: megatendncias do setor e a realidade bra
sileira; FISCHER T., 2002, Gesto do desenvolvimento e poderes locais marcos terico
s e avaliao, P12; Ivars J.A, 2003, Planificacin turstica de los espacios regionales
en Espaa, P25; Monfort M. V. M, 2000, Competitividad y factores crticos de xito en
la "hotelera de litoral": experiencia de los destinos tursticos Benidorm y Pescola;
MYTELKA L. E, 2004, SYSTEM INNOVATION DE, P249; MYTELKA L. E, 2000, Arranjos Pro
dutivos Locais e as Novas Polticas de Desenvolvimento Industrial e Tecnolgico; NOR
DIN S, 2003, Tourism Clustering and Innovation: path to economic growth and deve
lopment; Porter M. E., 1999, COMPETICAO; Rodrigues A. B, 2001, Turismo rural; RU
SCHMANN Dris., 2001, Turismo e planejamento sustentvel; SANTOS M., 1999, A Naturez
a do Espao: tcnica e tempo. Razo e emoo; SILVA J. A. S., 2004, Turismo, crescimento e
desenvolvimento: uma anlise urbano-regional baseada em cluster; Silveira M. A. T
., 2002, Turismo, polticas de ordenamento territorial e desenvolvimento: Um foco
no estado do Paran no contexto regional; Smith S, 1989, Tourism analysis: A handb
ook; Zacarelli S. B, 2004, Estratgia e sucesso nas empresas; 2001, Stratgies de dve
loppement durable, P15; 1998, Guide for local authorities on developing sustaina
ble tourism; 2004, Tecnologia e Desenvolvimento: Desafios e Caminhos Para Uma No
va Sociedade, P119; 2004, Centro Internacional de Formacion de la OIT, V24
20
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2005
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62
10.1590/S1807-76922005000200005 Manageme
nt
SCIELO:S1807-76922005000200005
J
Cornachione Jr, Edgard B.
Objective tests and their discri
minating power in business courses: a case study

objectiv
e tests; assessment; performance; discriminant analysis; item analysis
Evaluating students learning experiences outcomes cannot be considered a simple
task. This paper aims at investigating students overall performance and the di
scriminating power of particular tests items in the context of business courses
. The purpose of this paper is to contribute with this issue while analyzing it,
with scientific approach, from an accounting information systems standpoint: tw
o experiments based on a database management system (DBMS) undergraduate course,
involving 66 and 62 students (experiments E1 and E2, respectively). The discrim
inant analysis generated discriminant functions with high canonical correlations
(E1= 0.898 and E2= 0.789). As a result, high percentages of original grouped ca
ses were correctly classified (E1= 98.5% and E2= 95.2%) based on a relatively sm
all number of items: 7 out of 22 items from E1 (multiple-choice), and 3 out of 6
from E2 (short-answer). So, with only a few items from the analyzed instruments
it is possible to discriminate "good" or "bad" academic performance, and this i
s a measure of quality of the observed testing instruments. According to these f
indings, especially in business area, instructors and institutions, together, ar
e able to analyze and act towards improving their assessment methods, to be of m
inimum influence while evaluating students performance.
[Cornachione Jr, Edgard B.] Universidade de So Paulo, Brazil
Anderson L. W, 2001, A taxonomy for learning, teaching and assessing: A revision
of Bloom s taxonomy of educational objectives; Bransford J.D., 2000, How people
learn: Brain, mind experience and school; Dodds J, 2005, Meeting of the Southwe
st Educational Research Association; Gagne R.M., 1985, The conditions of learnin
g and the theory of instruction; JOHNSON R.A., 2002, Applied multivariate statis
tical analysis; Kehoe J, 1995, Basic item analysis for multiple-choice tests; LE
VIN R. I, 1997, Statistics for management; Matlock-Hetzel S, 1997, Meeting of th
e Southwest Educational Research Association; MCCLAVE J.T, 2001, Statistics for
business and economics.; MCKEACHIE WILBERT JAMES, 2002, TEACHING TIPS; MOORE D.
S, 1997, The active practice of statistics; Muijs D., 2004, Doing quantitative r
esearch in education with SPSS; Mundrake G. A, 2000, Assessment in business educ
ation, 38; PAGANO R. R, 2001, Understanding statistics in the behavioral science
s; RATCLIFF J. L, 1996, Realizing the potential: improving postsecondary teachin
g, learning and assessment; Rea L, 1997, Designing and conducting survey reserch
: a comprehensive guide; Tatsuoka M, 1971, MULTIVARIATE ANALYSI, P157; ZELIFF N.
D, 1996, Classroom strategies: the methodology of business education, NBEA Year
book n. 34
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78
10.1590/S1807-7692200500
0200006 Management
SCIELO:S1807-769
22005000200006
J
Guimares, Toms de Aquino; Bertero, Carlos Osmar
Editorial
0
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2005
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I
I
10.1590/S1807-76922005000100001 Manageme
nt
SCIELO:S1807-76922005000100001
J
Machado-da-Silva, Clvis L.; Fonseca, Valria Silva da; Crubellate, Joo Marce
lo
Unlocking the institutionalization process: insights for an inst
itutionalizing approach
institutional theory; institutionalizati
on; social structure; agency; interpretive schemes
The neoinstitutional theory has been characterized by some scholars in the field
of organizational studies as a supposedly deterministic approach. We will demon
strate in this paper that this characterization cannot be impinged on the neoins
titutional perspective in a generalized way, but only to a dichotomic reading of
it, that is typical of monoparadigmatic views of the process of institutionaliz
ation. With this demonstration, we defend the idea of the institutional theory a
s a multiparadigmatic theory. To this end, we present arguments for a recursive
approach of the institutionalization process, highlighting that the notions of s

tructure, agency and interpretation are more suitably dealt with when defended a
s fundamental elements of institutionalization as a recurrent, guaranteed proces
s that is conditioned, not determined, by a certain degree of stabilization of s
ocial systems. We conclude the essay with methodological considerations on the c
onsequences of the use of the proposal for a recurrent systemic-process approach
of institutionalization for the development of research in the field of organiz
ational studies
[Fonseca, Valria Silva da] Pontifcia Unive
rsidade Catlica do Paran, Brazil; [Crubellate, Joo Marcelo] Centro Universitrio Posi
tivo, Brazil; [Machado-da-Silva, Clvis L.] Fundao Getlio Vargas, Brazil
Adorno F. P., 2004, Foucault: a coragem da verdade, P39; ALDRICH HE, 1994, ACAD
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PJ, 1983, AM SOCIOL REV, V48, P147, DOI 10.2307/2095101; Fonseca Valria S. da, 20
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; Scott W. Richard., 1994, I ENV ORG STRUCTURAL, P55; Selznick Ph., 1992, The Mo
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ministrativo; Tolbert P., 1996, HDB ORG STUDIES, P175; Tsoukas H., 2002, HDB STR
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SYCHOL ORG; WEICK K. E., 2001, Making sense of the organization; Weick K., 1995,
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I 10.1111/j.1467-6486.1988.tb00045.x; Zucker L. G, 1991, NEW I ORG ANAL, P83; 19
96, Organizaes & Sociedade, V4, P97; 2004, Anais... 65
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10.1590/S1807-76922005000100002 Management
SciELO Brazil
SCIELO:S1807-76922005000100002
J
Bandeira de Mello, Rodrigo; Marcon, Rosilene
Unpacking firm e
ffects: modeling political alliances in variance decomposition of firm performan
ce in turbulent environments
firm heterogeneity; variance dec
omposition; firm performance; turbulent environments; political strategies
In this paper, firm heterogeneity in turbulent environments is addressed. It is
argued that previous studies have not taken into account effects of a turbulent
environment, like the Brazilian context, in which firms must face a weak and err
atic government. In such an environment, the large portion of variance usually a
ttributed to firm effects may be explained, not by the usual assumptions of main
stream scholars, but by a more political view of firm differences, namely, the
ability to manage valuable political alliances. To account for these difference
s, a multivariate performance measure was construed and a new factor, politics
effects , has been introduced to the usual model. Company donations for campaign
funds in elections was used as a proxy for this factor. A sample of 607 observa
tions, of 177 firms in 15 sectors was used. Results suggest that the presence of
politics effects were found to be not significant (using COV and Hierarchical A
NOVA). However, different from previous studies, transient industry effects appe
ar to be more important than stable effects. Findings also indicate that a bette
r model specification for turbulent environments is needed and highlight the imp
ortance of the cost of capital
rsidade do Vale do Itaja, Brazil; [Bandeira de Mello, Rodrigo] Universidade do Va
le do Itaja, Brazil
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37
10.1590/S1807-76922005000100003 Management
& Economics
SCIELO:S1807-76922005000100003
J
Castro, Eduardo Crtes de; Figueiredo, Paulo Negreiros
Does tec
hnological learning pay off?: implications of capability accumulation for techno
-economic performance improvement in a steelmaking unit in Brazil (1997-2001)
technolo
gical capability accumulation; learning processes; latecomer firms
This paper focuses on the implications of learning processes for technological c
apability accumulation and performance improvement. These relations are evaluate
d through a single case study in the steelmaking unit of Companhia Siderrgica Nac
ional (1997-2001). Recently developed frameworks in literature on technological
capability accumulation and learning processes have been used, but adapted to th
e unit studied. The technological capability is assessed in levels of competence
to process, product and equipment functions. The learning processes are analyse
d in processes (inner and outer knowledge acquisition, socialization and codific
ation) and examined in the light of their key-features (variety, intensity, func
tioning and interaction). The study has found that the technological capability
accumulation through learning processes had positive implications to the improve
[Figueiredo, Paulo Negre
ment of the unit s performance
iros] Fundao Getlio Vargas, Brazil; [Castro, Eduardo Crtes de] Fundao Getlio Vargas, B
azil
Figueiredo, Paulo/J-2958-2014
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Leonard-Barton D, 1998, Nascentes do saber: criando e sustentando as fontes de i
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tt K., 1998, IND CORP CHANGE, V7, P433; Penrose E. T., 1959, THEORY GROWTH FIRM;
PISANO G., 1994, IND CORP CHANGE, V3, P537; ROTHWELL R., 1994, The handbook of
industrial innovation; TACLA C. L., 2002, Acumulao de Competncia Tecnolgica e os Pro
cessos Subjacentes de Aprendizagem na Indstria de Bens da Capital: o Caso da Kvae
rner Pulping no Brasil; TEECE D., 1990, Firm capabilities, resouces, and the con
cept of strategy: four paradigms of strategic management, V94-9; Yin R. K., 2001
, Estudo de caso: planejamento e mtodo 29
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56
10.1590/S1807-76922005000100004 Management
mics
SCIELO:S1807-76922005000100004
J
Matos, Celso Augusto de; Veiga, Ricardo Teixeira
How to d
eal with negative publicity: the importance of consumer involvement
negative
publicity; company reaction; attitudes; involvement; experiment
Negative information about companies can have a harmful effect on consumer perce
ptions. However, few studies investigate how consumers process negative publicit
y and how companies should react to it. In order to examine this question, two e
xperiments were carried out: first, a laboratory experiment which tests how cons
umers process two different types of negative publicity (product attributes or c
ompany values); second, a field experiment comparing three different responses (
no answer, denial/reduction of offensiveness and corrective action) given by the
company affected by the negative publicity. Results from the first study confir
m the detrimental effect of negative publicity on consumer attitudes, indicate t
hat consumers have a higher level of involvement with the message when it is con
cerned with the company s values and suggest a moderating role of the product in
volvement on the influence of negative information on corporate image. The secon
d study extends these findings by identifying different options for company reac
tions from literature and testing them empirically. Results suggest again the in
volvement variable as a moderator, now on the influence of company reaction on p
roduct image
[Veiga, Ricardo Teixeira] Universidade F
ederal de Minas Gerais, Brazil; [Matos, Celso Augusto de] Universidade Federal d
e Minas Gerais, Brazil
Ahluwalia R, 2000, J MARKETING R
ES, V37, P203, DOI 10.1509/jmkr.37.2.203.18734; Winer RS, 1999, J ACAD MARKET SC
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99, ADV CONSUM RES, V26, P325; MAHESWARAN D, 1990, J MARKETING RES, V27, P361, D
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33
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10.1590/S1807-76922005000100005 Manageme
nt
SCIELO:S1807-76922005000100005
J
Frezatti, Fbio
Management accounting profile of firms located i
n brazil: a field study
management; accounting; managerial pract
ices
Companies must have resources that provide compe
titive advantages and are important factors for success. There is a great variet
y of such resources-including information systems, concepts of participation, mo
dels, and organizational structures. These can be referred to as components of m

anagerial practice. Each company can be characterized as having a unique configu
ration of tools that can be recognized as the company profile. This paper analyz
es the conceptual adherence (i. e., the relationship between theory and practice
) of the managerial accounting practices of medium-sized and large Brazilian com
panies. Statistical multivariate analysis has allowed for the identification of
five clusters within the group of companies studied. The main conclusion for the
sample is that conceptual adherence to tactical components is greater than to s
trategic components. In addition, it is apparent that the newer components have
not been widely adopted in the sample, similar to other field studies in the UK
and USA
[Frezatti, Fbio] Universidade de So Paulo, Brazil
Amat J., 1994, MANAGEMENT ACCOUNTIN, V5, P107, DOI DOI 10.1006/MARE.1994.1008; B
aines A, 2003, ACCOUNT ORG SOC, V28, P675, DOI 10.1016/S0361-3682(02)00102-2; Ch
enhall RH, 1998, ACCOUNT ORG SOC, V23, P243, DOI 10.1016/S0361-3682(97)00024-X;
ANTHONY R. N, 1984, Management Control Systems; Ask U., 1996, MANAGEMENT ACCOUNT
IN, P199; BESCOS P. L, 1995, Management Accounting, P33; De Zoysa A, 1999, INT J
ACCOUNTING, V34, P49, DOI 10.1016/S0020-7063(99)80003-X; Hair Jr JF, 1995, Mult
ivariate Data Analysis; Hansen S. C., 2003, J MANAGEMENT ACCOUNT, V15, P95, DOI
DOI 10.2308/JMAR.2003.15.1.95; Henry Gary T., 1990, PRACTICAL SAMPLING; OTLEY D,
1986, Accounting control and organizational behaviour; Otley D., 1994, MANAGE A
CCOUNTING, V5, P289, DOI 10.1006/mare.1994.1018; SAATY T, 1996, The analytic hie
rarch process; Scapens R., 1994, MANAGE ACCOUNTING, V5, P301, DOI 10.1006/mare.1
994.1019; 1998, International Management Accounting Practice 1 (IMAP 1) 15
3
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2005
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87
10.1590/S1807-76922005000100006 Management
SCIELO:S1807-76922005000100006
J
Brito, Luiz Artur Ledur; Vasconcelos, Flvio Carvalho de
Performa
nce of Brazilian companies: year effects, line of business and individual firms
performa
nce; strategy; variance components; Brazilian firms
Performance varies. This simple statement conceals many intricacies of strategic
management. Because performance varies among individual firms, researchers can
explore factors that differentiate these firms and explain why some firms are co
nsistently outperforming others. Because performance varies among industries, re
searchers can explore structural characteristics of different branches of accoun
ting as a source of explanation. Because performance varies with time, researche
rs can explore environmental and internal dynamic elements that drive strategic
decision-making. In reality, measuring and analyzing performance is a very compl
icated issue when performance varies simultaneously from firm to firm, from indu
stry to industry and from year to year. The theoretical discussion behind this q
uestion is the relative importance of the industrial organization derived approa
ch to strategy versus the resource-based view. This paper analyzes the compositi
on of performance variance of a set of Brazilian firms from 1998 to 2001. The re
sults demonstrate that firm effects are still dominant, with year and industry e
ffects being lower, as previous studies with North American firms have indicated
.
[Brito, Luiz Artur Ledur; Vasconcelos, Flvio Carv
alho de] Fundao Getlio Vargas, Brazil
McGahan AM, 2002
, MANAGE SCI, V48, P834, DOI 10.1287/mnsc.48.7.834.2816; Bowman EH, 2001, STRATE
GIC MANAGE J, V22, P1; Brush TH, 1999, STRATEGIC MANAGE J, V20, P519; McGahan AM
, 1999, REV ECON STAT, V81, P143, DOI 10.1162/003465399767923890; Brush TH, 1997
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ID-SMJ933>3.3.CO;2-P; Adner R, 2003, STRATEGIC MANAGE J, V24, P1011, DOI 10.1002
/smj.331; McGahan AM, 1999, J IND ECON, V47, P373; Chang SJ, 2000, STRATEGIC MAN
AGE J, V21, P739, DOI 10.1002/1097-0266(200007)21:7<739::AID-SMJ117>3.3.CO;2-H;
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ACAD MANAGE REV, V19, P195, DOI 10.2307/258703; HANSEN GS, 1989, STRATEGIC MANA
GE J, V10, P399, DOI 10.1002/smj.4250100502; Mauri AJ, 1998, STRATEGIC MANAGE J,
V19, P211, DOI 10.1002/(SICI)1097-0266(199803)19:3<211::AID-SMJ947>3.0.CO;2-T;

Hawawini G, 2003, STRATEGIC MANAGE J, V24, P1, DOI 10.1002/smj.278; Barnard C.,
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R, 1993, STRATEGIC MANAGE J, V14, P237, DOI 10.1002/smj.4250140402; Claver E., 2
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R, 1991, J MANAGE, V17, P121, DOI 10.1177/014920639101700109; Cool K., 2002, Han
dbook of strategy and management; HOSKISSON R., 1999, Journal of Management; Lew
is M., 2001, OPERATIONS STRATEGY, V3rd; McGahan AM, 1997, STRATEGIC MANAGE J, V1
8, P15, DOI 10.1002/(SICI)1097-0266(199707)18:1+<15::AID-SMJ916>3.3.CO;2-T; NELS
ON RR, 1991, STRATEGIC MANAGE J, V12, P61, DOI 10.1002/smj.4250121006; Penrose E
. T., 1959, THEORY GROWTH FIRM; PETERAF MA, 1993, STRATEGIC MANAGE J, V14, P179,
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05; Roquebert JA, 1996, STRATEGIC MANAGE J, V17, P653, DOI 10.1002/(SICI)1097-02
66(199610)17:8<653::AID-SMJ840>3.0.CO;2-O; Ruefli TW, 2003, STRATEGIC MANAGE J,
V24, P861, DOI 10.1002/smj.350; RUMELT RP, 1991, STRATEGIC MANAGE J, V12, P167,
DOI 10.1002/smj.4250120302; SCHMALENSEE R, 1985, AM ECON REV, V75, P341; Searle
S. R., 1992, VARIANCE COMPONENTS; Selznick P, 1957, Leadership in Administration
; Spanos A, 1999, Probability theory and statistical inference: econometric mode
lling with observational data; WALKER G, 2004, Modern competitive strategy; WERN
ERFELT B, 1984, STRATEGIC MANAGE J, V5, P171, DOI 10.1002/smj.4250050207; Werner
felt B., 1988, American Economic Review, V78, P246; WERNERFELT B, 1995, STRATEGI
C MANAGE J, V16, P171, DOI 10.1002/smj.4250160303; 2003, Anais...
43
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10.1590/S1807-76922004000100002 Management
SCIELO:S1807-76922004000100002
J
Guimares, Toms de Aquino; Machado-da-Silva, Clvis L
Editoria
l
editorial
0
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0
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2004
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I
I
10.1590/S1807-76922004000100001 Manageme
nt
SCIELO:S1807-76922004000100001
J
Franco, Eliane; Carvalho, Ruy de Quadros
Technological st
rategies of transnational corporations affiliates in Brazil
technolo
gical strategies; transnational corporations; developing countries
This paper presents an analysis of the technological efforts made by Transnation
al Corporations(1) (TNCs) affiliates in Brazil. Many studies have indicated that
most TNCs concentrate their main technological activities in their home, develo
ped countries. However, empirical investigation has shown TNC affiliates in Braz
il have presented a higher profile than local firms in terms of both innovative
performance and R&D efforts. This study is an attempt to examine the technologic
al efforts of TNC affiliates in Brazil and their main determinants, considering
the recent changes in TNC strategies for global organization of production and t
echnological activities. The study is based on data analysis from 450 firms cont
rolled by foreign capital operating in So Paulo State in 1996. The database was t
aken from the first PAEP - Pesquisa da Atividade Econmica Paulista -, which compr
ises not only economic indicators, but also includes an innovation survey based
on OECD guidelines. Using multivariate techniques, we have identified distinct s
trategies of TNCs subsidiaries in regard to technological activities, which refl
ect different technological effort patterns. In addition, the article reveals th
at such diversity of technological strategies has been influenced by the size of
firms, the industrial sector to which the firm belongs and the nationality of f
oreign capital, in this order.
[Carvalho, Ruy de Quadro
s] Universidade Estadual de Campinas, Brazil; [Franco, Eliane] Universidade Esta
dual de Campinas, Brazil
Aggarwal A, 2002, J DEV
STUD, V38, P119, DOI 10.1080/00220380412331322371; AMSDEN A, 2001, Do foreign co

mpanies conduct R&D in developing courtiers?: a new approach to analyzing the le
vel of R&D, with an analysis of Singapore; Reddy P, 1997, WORLD DEV, V25, P1821,
DOI 10.1016/S0305-750X(97)00079-X; Kumar N, 2001, RES POLICY, V30, P159, DOI 10
.1016/S0048-7333(99)00102-X; ARIFFIN N, 1999, Industrial technology development
in Malaysia; CANTWELL J., 2001, The Oxford handbook of international business; C
ANTWELL J., 2001, MNE competence-creating subsidiary mandates: an empirical inve
stigation; COSTA I, 2002, Research Policy, V31; Dunning J.H., 1993, Multinationa
l Enterprises and the Global Economy; ERBER F. S, 2000, O padro de desenvolviment
o industrial e tecnolgico e o futuro da indstria brasileira; Figueiredo PN, 2002,
RES POLICY, V31, P73, DOI 10.1016/S0048-7333(01)00106-8; FRANCO E, 1998, Novas p
rticas organizacionais, inovao e competitividade no mercado global: um estudo sobre
uma empresa transnacional do setor de bens de consumo; HAIR, 1998, Multivariate
data analysis; HAQUE Irfan, 1995, Trade, Technology and International Competiti
veness; ISMAIL M. N, 1999, Industrial Technology Development in Malaysia; KIM Y,
1989, Learning and Innovation in Economic Development, P93; KUMAR N, 1997, Tech
nology generation and technology transfer in the world economy: recent trends an
d implications for developing countries; LALL S, 2000, FDI and development: poli
cy and research issues in the emerging context; Lall S, 1996, TRANSNATIONAL CORP
OR, P44; MATESCO V, 2000, Comportamento tecnolgico das empresas transnacionais em
operao no Brasil; Pavitt Keith, 1993, IND CORP CHANGE, V2, P157, DOI DOI 10.1093/
ICC/2.1.157; PINHEIRO Armando Castelar, 1999, A economia brasileira nos anos 90;
Quadros R, 2001, TECHNOL FORECAST SOC, V67, P203, DOI 10.1016/S0040-1625(00)001
23-2; 2000, World investment report; 1997, The Oslo Manual: The Measurement of S
cientific and Technical Activities; 1999, Technological Innovation in a Multipol
ar System: Analysis and Implications for US Policy
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33
10.1590/S1807-76922004000100003 Management
SciELO Brazil
SCIELO:S1807-76922004000100003
J
Gomes, Ricardo Corra
Who are the relevant stakeholders to the
local government context? Empirical evidences on environmental influences in th
e decision-making process of English Local Authorities
public m
anagement; local government; strategic management; stakeholder analysis
This article presents empirical evidence of stakeholding in the local government
context. It is the result of a survey carried out with English Local Authoritie
s in 2001. It outlines the arena in which local government make decisions by pin
pointing the relevant stakeholders in the process as well as the amount of power
they are perceived to represent by chief executives. The investigation has its
theoretical basis in resource dependence and institutional theories, which are c
ommonly used for explaining an organization s behaviour and performance as influ
enced by its environment. As an empirical contribution, the article proposes a s
takeholder map for any kind of local government organizations that will help in
identifying strategies for managing stakeholders.
[Gomes, Ricardo Corra] Universidade Federal de Viosa, Brazil
GREENING DW, 1994, ACAD MANAGE J, V37, P467, DOI 10.2307/256697; Mitchell RK, 19
97, ACAD MANAGE REV, V22, P853, DOI 10.2307/259247; Stoney C, 2001, J MANAGE STU
D, V38, P603, DOI 10.1111/1467-6486.00251; Blair JD, 1998, HEALTH CARE MANAGE R,
V23, P7; Bryman A., 2001, Social research methods; BRYSON J. M., 1995, Strategi
c planning for public and non-profit organization; COAKES S. J, 1999, SPSS: Anal
ysis without Anguish; COUNTRYSIDE A, 2002, The State of the Countryside 2001; Di
Maggio Paul J., 1991, The New Institutionalism in Organizational Analysis; DRIVE
R S, 1998, New Labour, politics after Thatcherism; ENZ C. A, 1993, Graduate-Leve
l Education: A Survey of Stakeholders, P90; FOTTLER MD, 1989, HOSP HEALTH SERV A
DM, V34, P525; Freeman R. E., 1984, Strategic management: A stakeholder approach
; Hannan Michael T., 1977, American Journal of Sociology, V82, P929; Hardy C, 19
96, BRIT J MANAGE, V7, pS3, DOI 10.1111/j.1467-8551.1996.tb00144.x; KATZ D., 197
8, The Social Psychological Of Organizations; KEPPEL G, 1989, Data analysis for
research designs, analysis of variance and multiple regression/coorelation appro
aches; KUMAR K, 1998, SAM Advanced Management Journal, P31; MEYER J. W., 1991, T
he new institutionalism in organizational analysis 63-83; Miller Delbert, 2002,
Handbook of research design & social measurement; Miller S, 1998, PUBLIC MONEY M
ANAGE, V18, P51, DOI 10.1111/1467-9302.00127; Mintzberg H, 1983, Power in and ar
ound organizations; Nwankwo S., 1996, MANAGE DECIS, V34, P43, DOI 10.1108/002517
49610150685; OLIVER C, 1991, ACAD MANAGE REV, V16, P145, DOI 10.2307/258610; Orr
u M., 1991, NEW I ORG ANAL, P361; PFEFFER J., 1978, The external control of orga
nizations : a resource dependence perspective; DONALDSON T, 1995, ACAD MANAGE RE
V, V20, P65, DOI 10.5465/AMR.1995.9503271992; Rahman S., 2001, INT J QUALITY REL
IAB, V18, P35, DOI DOI 10.1108/02656710110364486; Sapsford R., 1996, Data collec
tion and analysis; SAVAGE G. T, 1991, Academy of Management Executive, V5; Selzn
ick P., 1966, TVA GRASS ROOTS, V2nd; Winstanley D., 1995, Public Money & Managem
ent, P19
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10.1590/S1807-7692200400
0100004 Management
SCIELO:S1807-769
22004000100004
J
Prochno, Paulo
Learning curve? Which one?
learning
curves; knowledge development; new settings
Learning
curves have been studied for a long time. These studies provided strong support
to the hypothesis that, as organizations produce more of a product, unit costs
of production decrease at a decreasing rate (see Argote, 1999 for a comprehensiv
e review of learning curve studies). But the organizational mechanisms that lead
to these results are still underexplored. We know some drivers of learning curv
es (ADLER; CLARK, 1991; LAPRE et al., 2000), but we still lack a more detailed v
iew of the organizational processes behind those curves. Through an ethnographic
study, I bring a comprehensive account of the first year of operations of a new
automotive plant, describing what was taking place on in the assembly area duri
ng the most relevant shifts of the learning curve. The emphasis is then on how l
earning occurs in that setting. My analysis suggests that the overall learning c
urve is in fact the result of an integration process that puts together several
individual ongoing learning curves in different areas throughout the organizatio
n. In the end, I propose a model to understand the evolution of these learning p
rocesses and their supporting organizational mechanisms.
[Prochno, Paulo] Fundao Dom Cabral, Brazil
ADLER PS
, 1990, MANAGE SCI, V36, P938, DOI 10.1287/mnsc.36.8.938; Levin DZ, 2000, ORGAN
SCI, V11, P630, DOI 10.1287/orsc.11.6.630.12535; ARGOTE L, 1990, MANAGE SCI, V36
, P140, DOI 10.1287/mnsc.36.2.140; Lapre MA, 2000, MANAGE SCI, V46, P597, DOI 10
.1287/mnsc.46.5.597.12049; Epple D, 1996, OPER RES, V44, P77, DOI 10.1287/opre.4
4.1.77; Epple D, 1991, ORGAN SCI, V2, P58, DOI 10.1287/orsc.2.1.58; Pisano GP, 2
001, MANAGE SCI, V47, P752, DOI 10.1287/mnsc.47.6.752.9811; Schilling MA, 2003,
MANAGE SCI, V49, P39, DOI 10.1287/mnsc.49.1.39.12750; ADLER PS, 1991, MANAGE SCI
, V37, P267, DOI 10.1287/mnsc.37.3.267; Edmondson AC, 2003, DECISION SCI, V34, P
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287/orsc.10.4.381; ARGOTE L, 2000, The Nature and Dynamics of Organizational Cap
abilities; Argote L., 1999, Organizational learning: creating, retaining, and tr
ansferring knowledge; FRUIN W. M, 1998, Remade in America: Transplanting and Tra
nsforming Japanese Management Systems; Garud R., 1997, ADV STRATEG MANAGE, P81;
Glaser B., 1967, The discovery of grounded theory; LAPRE M, 2003, California Man
agement Review, V46, P43; LIEBERMAN MB, 1984, RAND J ECON, V15, P213, DOI 10.230
7/2555676; STEWART A, 1998, ETHNOGRAPHERS METHOD; Strauss A, 1978, NEGOTIATIONS;
Szulanski G, 1996, STRATEGIC MANAGE J, V17, P27, DOI 10.1002/smj.4250171105; We
gner D. M., 1986, THEORIES GROUP BEHAV, P185; Wright T. P., 1936, J AERONAUT SCI
, V3, P122
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10.1590/S1807-7692200400
0100005 Management
SCIELO:S1807-769
22004000100005
J
Rezende, Srgio Fernando Loureiro; Duarte, Roberto Gonzalez
Post-acquisition changes beyond the dyad: power at the net level in cross-border
acquisitions
network; post-acquisition changes; dyad; relatio
nal power
A common feature of the literature on po
st-acquisition changes is its dyadic feature, i.e. the emphasis is placed on the
actors directly involved in the acquisition, often represented by the acquiree
and the acquirer. Accordingly, actors outside the dyad, such as suppliers and bu
yers, are usually disregarded. There is, however, a relevant exception in this l
iterature. Recently, some Nordic authors have claimed that if actors other than
the acquiree and the acquirer are not taken into account, the existing literatur
e may only present a partial view of changes following acquisitions. Consequentl
y, they have suggested that changes following this type of operation can be anal
ysed fruitfully at the network level. Our article adds to the efforts of these s
cholars to understand post-acquisition changes at a broader level by bringing to
the fore two issues that have received scarce attention in the literature: i) n
ets rather than the network level appears to be the locus where post-acquisition
changes beyond the dyad take place; ii) relational power can be regarded as an
independent variable in post-acquisition changes beyond the dyad. These argument
s are illustrated by three brief case studies of cross-border acquisitions.
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10.1590/S1807-76922004000100006 Management
& Economics
SCIELO:S1807-76922004000100006
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