only if the receiver receives the message on the same form and context as is sent by the sender. When there is no mistake in interpretation and the sender gets the correct feed back, then communication can be termed as effective. Process of effective communication 1. Eye contact 2. Phonetics • Pronunciation • Speed • Volume –modulation • Pause 3. Vocabulary 4. Facial expression Cont…. 5. Cheerfulness 6. Empathy 7. Sympathy 8. Feed back 7c’s of effective communication