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  • Geico Script

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    The 15-second TV ad titled "Mo' Cars Mo' Discounts" tells the story of a stick man who is stressed out about how to afford insuring multiple cars until he discovers Geico's multi-car discount policy. The ad shows the stick man panicking when he reaches all of his cars, then looking relieved when he learns of the discount from the Geico announcer. It ends with the stick man driving across the Geico logo while hip hop music plays and the words "Mo' Cars Mo' Discounts" appear.

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    geico script

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    The 15-second TV ad titled "Mo' Cars Mo' Discounts" tells the story of a stick man who is stressed out about how to afford insuring multiple cars until he discovers Geico's multi-car discount policy. The ad shows the stick man panicking when he reaches all of his cars, then looking relieved when he learns of the discount from the Geico announcer. It ends with the stick man driving across the Geico logo while hip hop music plays and the words "Mo' Cars Mo' Discounts" appear.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    81 views2 pages

    Geico Script

    Uploaded by

    api-317059695
    The 15-second TV ad titled "Mo' Cars Mo' Discounts" tells the story of a stick man who is stressed out about how to afford insuring multiple cars until he discovers Geico's multi-car discount policy. The ad shows the stick man panicking when he reaches all of his cars, then looking relieved when he learns of the discount from the Geico announcer. It ends with the stick man driving across the Geico logo while hip hop music plays and the words "Mo' Cars Mo' Discounts" appear.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    of 2

    Jordanne Story Inc.

    Date: 5/3/2016

    Client: Geico
    Product: TV AD
    Title: Mo Cars Mo Discounts
    Length: 15 seconds
    Writer: Jordanne Story
    VIDEO

    AUDIO

    1. STICK MAN IS WALKING ON


    A DRIVEWAY LINED WITH
    FLOWERS

    MUSIC: Upbeat music playing

    2. HE GETS TO ALL HIS CARS


    AND ABRUBTLY STOPS ON HIS
    HEELS

    SOUND: Screeching wheels

    3. HE STARTS SWEATING
    PROFUSELY AND PUTS HIS
    HANDS ON HIS HEAD

    VOICE 2: (Stressed ) How am I going to afford

    4. HE GETS ON HIS KNEES


    AND PUTS HIS HEAD IN HIS
    HANDS

    MUSIC: DUN DUN DUN

    5. STICK MAN LOOKS


    TOWARDS THE SKY IN SHOCK

    ANNCR: Hey little man, havent you head Geico

    insuring all these cars?

    has a multicar discount?


    6. STICK MAN PULLS A GOLD
    CHAIN AND FLAT BILL HAT
    FROM BEHIND HIS BACK AND
    PUTS IT ON
    7. HE LOOKS BACK UP AT THE
    SKY
    8. BACKGROUND TURNS INTO
    THE GEICO LOGO WITH THE
    WORDS MULTI CAR
    DISCOUNTS AND THE STICK
    FIGURE IS DRIVING ACROSS
    THE SCREEN IN HIS CHAIN AND
    HAT

    MUSIC: HIP HOP MUSIC BEGINS PLAYING

    VOICE 2: You mean Mo Cars Mo Discounts?

    ANNCR: Yeah little buddy. With Geico, Mo Cars


    means Mo Discounts.

    Page 1 of 2

    Jordanne Story Inc.

    Date: 5/3/2016

    Page 2 of 2

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