The main thing that makes people

want to buy this product is the fact

that the product seems cool and
refreshing. Think the target
audience for this is teenager
because in the ad it is easy to
understand and it uses plain colors
(it is not too complicated))

I think that one of the reasons they use

ice because it’s white and the actual
In this pack shot it has Coca cola zero products colors are mainly black and red,
surrounded by ice and has drops of so the product stands out and seems
water on it to make it look cool and different.
refreshing to the target audience.

Coca cola use that font and color to

make it look different because most
products use bold font and a different
color e.g. Pepsi, pretty much the same
The target audience for this campaign
product but Pepsi use a bold font.
are people like coca cola but watch
(Same reason for all the other
the amount of sugars in their bodies
products below)
e.g. diabetics

Uses a different mix of colors to show

originality
It uses the TV character James Bond
In this the coca cola is sort of
to appeal to different target audience
highlighted and it stands out of the
(the people who watch James Bond)
plain black and white colors to make it
seem unique

It also uses magical ingredient to The target audiences for this

make you (the target audience) seem campaign are males over 14 years old,
unstoppable like James Bond. mainly because it has James bond the
protagonist of an action packed film
which is directed at males.

The product is big to make it eye Simple to understand, not

catching and to make it more unique complicated and to the point.
and different to the text.

“Real coca cola taste and zero

The background is black to make it
calories” coca cola is highlighted to
seem that nothing else is important
seem different to the other product,
but the product and the message.
just like the word “coca cola” is
different to the whole sentence .

The target audience for this campaign

are males because it comparison to
the text the product looks much
bigger and stronger in a way which
are the main stereotypes for males.