Professional Documents
Culture Documents
Art
Elements of Art
the building blocks of art
line
value
shape
form
color
texture
space
line - a moving point to create a continuous mark
shape - lines
combined to create an enclosed
space (Geometric/Organic)
Value - the lightness or darkness of something
form - combining shape and value to
create the illusion of three dimensions on a flat surface
COlor - recorded light hitting the eye
hue: name
value: lightness or darkness
intensity: purity or strength, warm/cool
visual
actual
DESIGN
PUTTING THE ELEMENTS TO WORK !
Principles
of Design
how the elements are organized
balance
emphasis
contrast
movement
repetition
pattern
Balance - arrangement of elements to
create a feeling of stability (symmetrical: same on both sides,
asymmetrical: similar but not exactly the same)
Emphasis - elements used to create
visual dominance or a focal point.
Contrast - a difference between
elements to create a more dynamic composition (light/dark,
warm/cool, big small, empty/full, organic/geometric)
Movement - combing elements to direct
the viewers eye or create the look of action (visual movement)
Repetition - combining elements
again and again to create a visual rhythm or beat
Pattern - structural repetition,
combining elements in an organized and repeated manner