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MC - Clellends 3 Needs Theory
MC - Clellends 3 Needs Theory
The Need for Achievement (N-Ach), is the extent to which a person wants to perform
difficult and challenging tasks on a high level. Some characteristics of high N-Ach people:
They want to have success and need to receive positive feedback often.
They seek to stretch themselves and thus tend to avoid both low-risk and high-risk situations. They avoid
low-risk situations because the easily attained success is not a genuine achievement. In high-risk
projects, achievers see the outcome as one of chance rather than a result of their own effort.
McClelland believes that these people make the best leaders, although there can be a tendency to
demand too much of their staff in the belief that they are all also highly results driven.
Need for Affiliation
The Need for Affiliation (N-Affil) means that people seek good interpersonal
interaction.
They strive to make and keep relationships with a high amount of trust and mutual
understanding.
Obviously, they perform well in customer service and client interaction situations.
McClelland believed that a strong Need for Affiliation undermines the objectivity and
The Need for Power (N-Pow) is typical for people who like to be in
charge.
They can be grouped into two types: personal and institutional power.
People with a high need for personal power want to direct and influence others.
A high need for institutional power means that people like to organize the efforts of others to
While these people are attracted to leadership roles, they may not possess the
Managers with a high need for institutional power tend to be more effective than
over time by the cultural background of the individual and his life experience.
Training can be used to modify a need profile. Nevertheless, one of the needs is the
dominant one, also depending on the personality. Unlike Maslow, McClelland did not
The importance of the different needs at work depends upon the position one occupies.
The need for achievement and the need for power are typical for middle and top
managers.