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  • Ad Analysis Assignment: of Each One ( Submit Planning Also)

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    rhokira
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    This document provides instructions for an individual ad analysis assignment. Students must submit two ads with a paragraph analyzing each one. The analysis should examine the product or service, target market, message and clues used to determine the message, persuasive techniques, use of colors, camera angle, shot type, shapes and lines, lighting, image placement, slogan, copy information, and font and spacing effectiveness. The paragraph analysis is expected to be long as it must address all required aspects. Collaboration is not permitted for this major individual assignment. Ads analyzed cannot be ones previously used in group work or class.

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    Ad Analysis

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    This document provides instructions for an individual ad analysis assignment. Students must submit two ads with a paragraph analyzing each one. The analysis should examine the product or service, target market, message and clues used to determine the message, persuasive techniques, use of colors, camera angle, shot type, shapes and lines, lighting, image placement, slogan, copy information, and font and spacing effectiveness. The paragraph analysis is expected to be long as it must address all required aspects. Collaboration is not permitted for this major individual assignment. Ads analyzed cannot be ones previously used in group work or class.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    21 views1 page

    Ad Analysis Assignment: of Each One ( Submit Planning Also)

    Uploaded by

    rhokira
    This document provides instructions for an individual ad analysis assignment. Students must submit two ads with a paragraph analyzing each one. The analysis should examine the product or service, target market, message and clues used to determine the message, persuasive techniques, use of colors, camera angle, shot type, shapes and lines, lighting, image placement, slogan, copy information, and font and spacing effectiveness. The paragraph analysis is expected to be long as it must address all required aspects. Collaboration is not permitted for this major individual assignment. Ads analyzed cannot be ones previously used in group work or class.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Ad Analysis Assignment (Individual)

    You will submit two different ads (**glued/taped onto looseleaf) with a paragraph analysis
    of each one (*submit planning also).

    You should have examined the following:


    - What product or service is being advertised?
    - What is the target market? Give a reason.

    - What is the message given? Indicate what clues in the ad help determine this
    message (image, expressions, slogan, copy, etc.)
    - Is the
    message
    implicit or
    explicit? Give
    a reason.

    - Indicate what persuasive techniques have been used. Explain each one.
    - What is the significance of particular colours being emphasized? Explain.
    - What camera angle is being used? Discuss its effectiveness.
    - What type of shot is being used? Discuss its effectiveness.
    - What shapes and lines are predominant in the ad? What message is given to the
    viewer as a result?
    - What type of lighting is used in the ad? Why?
    - What image is being used (or lack of one) and where is it placed in the ad?
    Discuss its effectiveness.
    - What
    is the slogan?

    Discuss its
    effectiveness.

    - What specific information is given in the copy? Discuss its effectiveness.


    - How are the font style and spacing of objects and words used
    effectively? Explain.

    **Your paragraph will be fairly long if you include all of the required aspects. This assignment
    is a major one. You should not collaborate with anyone on this activity.

    Note: the ads submitted must be different than those used in any group work activity or those
    discussed in class.

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